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演唱会电影成票房黑马 五月天已试水发展被看衰--亲民维稳网络舆情监测室
2012-07-12

  绚丽的舞台效果、华丽的布景设置、出人意料的精彩环节……这些让人目不暇接的精彩元素成为了歌迷追逐明星演唱会的最大动力。而当这一切的精彩直接复制到大银幕之上时,会不会同样引人入胜呢?

The beautiful stage effect、Luxuriant set、Unexpected wonderful link...These let a person too many things to see the wonderful elements become fans chase the biggest stars concert power。And when all these wonderful directly copied to the big screen above,Will also fascinating?

  在上周的北美票房排行榜上,由凯蒂·佩里北美巡回演唱会改编而来的电影《一部分的我》成为一匹黑马。715万美元的首周末票房虽然无法与好莱坞巨制的收益相提并论,但是也足以让演唱会电影成为了市场上的一种圈钱新招。

In the last week of the north American box office charts,By Katie perry north American tour of the film adaptation《Part of my》Be a dark horse。The first $7.15 million weekend box office with Hollywood although not fire in the revenue,But also enough to make the movie becomes the market on concert a circle money new recruit。

  

演唱会改电影 歌星掘金新手段 Concert movie star to new nuggets means

  早在1984年,著名导演乔纳森·黛米就将爱尔兰乐队传声头像(Talking Heads)的同名专辑试唱会《别假正经》的全程进行了实拍并搬上大银幕。尽管当年只有7家电影院愿意接纳这部影片,但在狂热乐迷的支持下,该片竟取得了509万美元的票房。

As early as in 1984,The famous director Jonathan · demi will Irish band sound transmission portraits(Talking Heads)Album of the same name will demo《Don't prude》Of course the proxy and onto the big screen。Although the only seven cinemas are willing to accept the film,But the support of the fans in a frenzy,The film was made $5.09 million at the box office。

  小试牛刀的成功激起了更多人的兴趣,U2乐队、麦当娜、超级男孩、王子等明星和团体也纷纷将自己的演唱会搬上大银幕。

Small NiuDao success sparked more interest,U2、Madonna、super-boy、The prince and other star and groups also have his own concert onto the big screen。

  到了2008年,演唱会电影出现了第一次井喷。这一年,U2乐队和青少年偶像麦丽·塞勒斯推出了自己的3D演唱会电影,将演唱会与近年来最流行的3D形式相结合,实现了票房的大丰收。

By 2008,Concert film appeared for the first time a blowout。This year,U2 and youth idols MaiLi · Cyrus launched his own 3 D concert movie,The concert will be the most popular in recent years and the 3 D form combined,Realize the box of harvest。

  其中,麦丽·塞勒斯的演唱会电影成本仅500万美元,却在北美拿到了6528万美元的高额票房,3D演唱会电影实现首次大卖。此后,乔纳斯三兄弟、贾斯汀·比伯等明星的3D演唱会电影,均实现了票房上的大丰收,演唱会电影俨然成为了歌星掘金的新手段。

Among them,MaiLi · Cyrus's concert film cost only $5 million,But in North America got $65.28 million of high box office,3 D concert movie realize the first big sell。Since then,Jonas three brothers、Justin · than "stars such as 3 D concert movie,All the box office of realized a bumper crop,Concert movie has become a new means of the star the nuggets。

  

成本低 票房盈利超演唱会本身 Low cost box office earnings super concert itself

  演唱会电影的成本低廉,后续销售上也有很强的持续性,这让越来越多的歌手将目光投向这个领域。以近年来流行的3D演唱会电影为例,其主要成本只花在3D实拍和后期剪辑上,超过1000万美元就算得上大制作了。

Concert film of the low cost,Subsequent sales was also a sustainable,This let more and more attention to the field singers。In recent years popular with the 3 D concert movie, for example,The main cost only spend in 3 D scene shooting and late on the clip,More than $10 million is large production。

  据权威音乐网站公告牌(Billboard)的统计,2011年U2乐队和接招合唱团(Take That)在自己的全球巡演中均取得了2亿美元以上的收入。不过,平均到每一场演出只有不到1000万美元。然而,一部演唱会电影就能取得上千万美元的票房。

According to authority music web bulletin board(Billboard)statistics,U2 and pick up in 2011 for the choir(Take That)In their global tour has obtained the income of more than us $200 million。but,Average to each a show less than $10 million。however,A concert film can achieve a millions of dollars of box office。

  此外,演唱会电影在后续销售的持续性上也有巨大优势。据统计,2009年迈克尔·杰克逊逝世后上映的演唱会电影《就是这样》,全球票房高达2.61亿美元。家庭录影带市场上,这部电影也取得了7600万美元的成绩。累计3.37亿美元的收入,使得《就是这样》超过了同年任何一位歌手演唱会的总票房。

In addition,Concert film in the subsequent sales of persistent and enormous advantage。According to the statistics,2009 years after the death of Michael Jackson on the concert movie《Is such》,Global box office as much as $261 million。Home video market,The film also made a $76 million results。Total revenues of $337 million,makes《Is such》More than in any a singer of the concert total box office。

  

中国情况 China

  

五月天已试水 后续发展被看衰 Mayday already try water subsequent development be see failure

  相较于欧美演唱会电影事业的蓬勃发展,截止到目前,中国地区仅有一部五月天的《追梦3DNA》问世,而且3000万元的票房也与欧美的演唱会电影相距甚远。

Compared with Europe and the vigorous development of the concert film industry,Up to present,China had only one a mayday《Endeavor 3 DNA》came,And $30 million at the box office with Europe and also the concert film ahead。

  不过,在谈及后续发展时,国内的业内人士均不看好。就连五月天的经纪人也曾指出,演唱会电影制作起来有很大的困难。

but,When we talk about the subsequent development,The domestic industry insiders are not valued。Even a mayday agent had said,Concert movie making up a great deal of difficulty。

  有不少资深电影发行人对记者坦言,现在国内的演出环境不是太好,演唱会电影的发展也很难获得足够的高度。此外,国内有号召力的歌手匮乏,制作演唱会电影可能会面临没人看的窘境。

There are many senior film the issuer to reporters said,Now the performance of the domestic environment is not too good,The development of the concert film is difficult to obtain high enough。In addition,Domestic powerful singer shortage,Concert film production will face no one see dilemma。

  

海外连线 Overseas attachment

  

像快餐食品 地域性强保质期短 Like fast food strong regional short shelf life

  “演唱会电影就是一锤子买卖,它走的就是纪录片类型。而相较于其它的纪录片,它的时效性更强,保质期更短。”在谈及演唱会电影时,凯蒂·佩里所属唱片公司的公关人员尼克·弗罗恩如是说。

“Concert film is a hammer business,It is the type of documentary walk。And compared with other documentary,The efficiency of the it more strong,More short shelf life。”When we talk about the concert movie,Katy perry, belong to the record company public relations staff Nick frye, RON said。

  相较于很多明星对演唱会电影前景的普遍看好,已参与过凯蒂·佩里电影运作的尼克并没有那么狂热。对他来说,演唱会电影更像是一个地域性极强的快餐食品,方便快捷但没有太多的营养。

Compared with many star on the concert film the prospects of the common good,Katie perry has participated in the operation of the movie is not that Nick frenzy。For him, the,Concert film is more like a regional strong fast food,Convenient and quick but not too many nutrition。

  法制晚报(以下简称FW):在演唱会电影的运作中,有哪些局限性和不足?

Legal evening news(Hereinafter referred to as the FW):In the operation of the concert movie,What are the limitations and weaknesses?

  尼克:坦率地讲,演唱会电影的局限性和地域性都很强,这是由它的内容和受众决定的。这类电影只会在粉丝中产生强大的号召力,而且只会在那个偶像红火的地区。很多时候,演唱会电影必须要接地气,很难外销。

Nick:To be frank,The limitation of the concert film and regional are strong,This is by its content and the audience to decide。This kind of movie will only produce strong in the fan's appeal,And only in that red fire area of the images。Most of the time,Concert film must grounding gas,Difficult to export。

  FW:演唱会与演唱会电影之间是个什么样的关系?互相有什么样的影响呢?

FW:The concert and concert film is what kind of relationship between?Each other a what kind of impact?

  尼克:两者有相辅相成的作用,如果观众通过电影感受到了演唱会的魅力,有助于提高演唱会的票房。但这也是把双刃剑,2009年乔纳斯三兄弟的演唱会电影没做好,就连累到了巡回演唱会的票房。

Nick:Both have complementary role,If the audience through the movie feel the charm of the concert,Help to improve the concert box office。But this is a double-edged sword,In 2009 the jonas brothers concert film of three not ready,The accursed concert tour at the box office。

  因此,现在很多歌星在做演唱会电影时,会下更大的工夫。

so,Now many star on the concert film do,Would be more effort。

  FW:那么,如今演唱会电影的成本是不是比以前增加了很多?

FW:so,The cost of the movie is now concert added more than before?

  尼克:有一定的增加,但是幅度远没有一般电影那么大,超过1000万美元的成本就算是巨资了。

Nick:Have certain increase,But by far from general movie so big,The cost of more than $10 million is a huge sum of money。

  这次凯蒂·佩里的演唱会电影加入了不少非演唱会的剧情元素,因此成本有所增加,不过仍控制在了1200万美元。

The Katie perry's concert film to join a lot of the concert plot elements,So the cost has increased,But is still in control of $12 million。

  FW:越来越多的演唱会电影开始3D制作了,但不少人认为,演唱会电影的3D效果不如普通3D电影出彩。为什么选择将演唱会电影“3D化”呢?

FW:More and more of the concert began to 3 D movie made,But many people think,Concert film 3 D effect than ordinary 3 D movies to impress。Why do you choose will concert film“The 3 D”??

  尼克:首先,3D电影是电影发展的趋势。此外,票价也是一个很大的因素。在美国,3D电影票价要比2D电影高30%。但对于粉丝来说,电影票比演唱会票要便宜很多,因此这30%的价差粉丝们并没有太在意。本版文/记者 许思鉴

Nick:first,3 D movie is the trend of the development of the movie。In addition,Ticket prices is a big factor。In the United States,3 D movie tickets to 30% higher than a 2 D movie。But for fans to,The movie tickets are much cheaper than concert tickets,So the 30% of the price and not too concerned about fans。This article/reporter XuSiJian


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