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我猜遭停播大本营陷瓶颈 综艺节目路在何方--亲民维稳网络舆情监测室
2012-07-19

  日前,播了16年的台湾最长寿综艺节目我猜我猜我猜猜猜》(简称《我猜》)停播,而大陆的综艺节目《快乐大本营》在其15年成长路上也一度遭遇低谷。综艺节目到底该以怎样的方式突破瓶颈成为近期热议的焦点。

a,Broadcast 16 years of Taiwan's most successful variety show《I guess I guess I guess》(Referred to《I guess》)off,And mainland of variety show《Happy camp》In the 15 years grow the way once encounter troughs。Variety show exactly the way of how to break through the bottleneck become the focus of recent hot debate。

  节目现状《我猜》遭停播《大本营》陷瓶颈 Program status《I guess》Was shut down《camp》Trapped bottleneck

  几天前,吴宗宪在个人微博上宣布他主持的《我猜》面临停播。从《我猜》到去年改名《你猜》,这档综艺节目陪伴各地观众已长达16年。

A few days ago,Wu2 zong xian4 in individual micro blog announced he presided over《I guess》Face off。from《I guess》To name last year《You guess》,This file variety show all over with the audience had for 16 years。

  对于停播原因,吴宗宪在微博中表示:“节目久了,就有老态,老了就有疲态,疲了就有淘汰。”吴宗宪还透露,侯佩岑和阿雅在知道这个消息之后哭得很凶,他则安慰自己:“曾经我们给很多人留下了美好的时刻,对我们来说,就已经够了。 ”

Off the reasons for,Wu2 zong xian4 in micro bo said:“Programs long,Have old,Old have started,Exhausted, you have eliminated。”Jacky wu also revealed,Patty and friendship in the know the news was crying after is very fierce,He is comforted myself:“Once we give many people leave the good times,For us,Have enough。 ”

  而《我猜》的停播不禁让人担忧起《快乐大本营》的未来命运。该节目制片人龙梅曾说,在过去15年,《大本营》曾遭遇过一段较长的低谷期,当时的节目形式观众已经看腻,导致节目进行得非常艰难。而今年,节目又陷入了新一轮的审美疲劳,所以依然需要调整。

and《I guess》The air can't help letting person worry up《Happy camp》Future destiny。The programme producers LongMei has said,In the past 15 years,《camp》Once met a longer troughs,At the time, the program form viewers have see boring,Lead to show a difficult。And this year,And in a new round of program aesthetic fatigue,So still need to adjust。

  其实,《快乐大本营》和《我猜》有不少类似之处。两大节目都培养了多位明星主持,也都有明星嘉宾游戏互动的元素。更主要的是,这两档节目都承载着观众心中对于成长的记忆。因此,在大本营15周年的晚会中,特别设置的一个“重温经典游戏”的环节令主持人集体泪奔。

In fact,《Happy camp》and《I guess》There are many similar。Two big shows are training more than the host star,Also have the guest star game elements of the interaction。More major is,The two program carries the audience to the memory of the heart grow。so,In the base of the party in the 15 th anniversary,Special set a“To renew a classic game”Link to host the collective tears ran。

  观众评论 吴宗宪不务正业早该“贬值” The audience comments early the raffish Jacky wu“depreciation”

  在不少大陆观众的眼里,《我猜》不仅成为大家了解台湾综艺的窗口,更是许多人认识吴宗宪的第一个平台。忠实观众“罗素”在留言中称,“看《我猜》15年,从一个初中生变成如今的孩子妈,见证了大小S、阿雅、侯佩岑等女主持通过这个节目走向成熟。 ”她认为吴宗宪对个人定位的不准是造成《我猜》今日局面的原因之一。“他投入大量资金做LED,有些不务正业,导致自身状态老化,不像十几年前那样伶牙俐齿。”还有网友分析,虽然吴宗宪多年来一直拥有综艺节目主持的最高身价,但如今这种身价已不适合台湾综艺的大环境,所以他早该“贬值”。

In the eyes of many mainland audiences,《I guess》Not only as you all know Taiwan variety window,But many people know wu first platform。Loyal audience“Russell”In the message said,“see《I guess》15 years,From a junior high school student into today's children mom,Witness the size S、friendship、Patty and the hostess through this program to mature。 ”She thought of the positioning of the individual to Jacky wu is created《I guess》One of the reasons the situation today。“He invest a lot of money to do LED,Some raffish,Lead to their own state aging,Don't like ten years ago that glib。”And the analysis,Although Jacky wu for many years has been have variety show host the highest value,But now this is worth has not suitable for Taiwan variety of big environment,So he should have“depreciation”。

  而回首大陆综艺节目15年的成长之路,不少观众担心《大本营》会不会有一天也在疲态中宣告结束。

And looking back 15 years of mainland variety show growth path,For many viewers worry《camp》Will there be a day also showed in the end。

  业内声音 综艺格局变化 人才断层严重 The voice pattern change variety talent fault serious

  《我猜》的停播对于台湾综艺界影响甚大,也引起业内反思。一位电视界人士认为,台湾综艺已出现整体下滑的局面,像《康熙来了》、《国光帮帮忙》等王牌节目,其收视群体都是90后,而《我猜》的老化则让它流失了不少观众。另外,台湾的综艺格局近两年更倾向于“选秀”,所以《超级星光大道》和《华人星光大道》才成功造就了林宥嘉、萧敬腾等新人。

《I guess》The air for Taiwan variety world influence is great,Also cause reflection in the industry。A people who see the field,Taiwan variety already appear decline of the whole situation,like《KangXiLai the》、《Guoguang help》Ace program such as,Its ratings group is 90,and《I guess》Aging is let it lost many viewers。In addition,Taiwan of variety pattern tend to be more in the past two years“draft”,so《Super star road》and《Chinese star road》To make the success of the song dynasty Lin jia、New XiaoJingTeng etc。

  除了节目形式,主持人阵容也出现了比较严重的断层现象,像吴宗宪、蓝心湄、陶晶莹等综艺大腕占据荧屏多年已显疲态,而大小S、阿雅、侯佩岑等后起之秀早已成熟,并向多栖发展,但新面孔又很难取而代之。大陆也是如此。十几年来,主持界新面孔很难上位,像《快乐大本营》5位主持人皆是老面孔,这让节目陷入进退两难的选择,增加新面孔,恐观众不适应,而保持原有阵容,又难免让一些观众产生审美疲劳。

In addition to programming forms,The host team also appeared serious fault phenomenon,Like Jacky wu、LanXinMei、Such as big screen, matilda tao variety show for many years has started to occupy,And size S、friendship、Patty had mature counterpart, etc,And more development to habitat,But new faces and difficult to instead。Continent is so。For over ten years,Host world new faces difficult to superior,like《Happy camp》5 the host are old faces,This let programs in the choice of a dilemma,Increase new faces,Could not adapt to the audience,And maintain the original squad,And some hard to avoid lets the audience for its aesthetic fatigue。


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