全新网络短片形式、微电影升级版-----“社交电影”这一新兴词汇，近期由于大制作短片《I Know U》在网上的热播，引起了网友的广泛关注与讨论。这部由彭浩翔监制、夏永康导演、《春娇与志明 》编剧陆以心执笔，周迅、井柏然主演的影片也成为了“社交电影”的开山鼻祖。

New network video form、The movie upgrade edition- - -“Social movie”The new vocabulary，Recent because the big movies《I Know U》In an online hits，Caused extensive concern of the net friend and discussed。The PengHaoXiang by producer、XiaYongKang director、《Spring jiao with the Ming 》Writers with heart lu wrote，Zhou xun、Jingboran movies starring also became“Social movie”, founder of the earliest。

　　2010年彭浩翔监制的《指甲刀人魔》就曾首创“微电影”概念，而后两年间这个词被各种质量良莠不齐的影片所占用，而其中过半内容都可以用“粗制滥造”来形容，这也极大的拉低了“微电影”这个词的含金量。对此，引领了一代潮流的鬼才彭浩翔在《I KNOW U》确定拍摄伊始，便想到不再遵循原有方式，要用更新、更有趣、更有互动性的方式来完成这部影片，“社交电影”的概念应运而生。社交电影的完整概念是具有延展性和再创作性，可由观众根据自己想法剪辑重新配对白音乐，形成与原著截然不同故事的短片。这个概念发出后不光受到了网友的积极反应各种剪辑版本层出不穷，许多业内人士也对这一新形式影片给予了肯定，并由此引发“微电影出路”的讨论。对此，导演出身的 本片制片人盖伦也表示，现今许多电影工作者都以为微电影是低成本的电影，制作门槛低，便降低对影片质量的要求，但是短片电影实际上是一种更巧妙而且精致的电影。故事片电影好比是一顿大餐能给观众饱足感，那么短片电影是让观众在瞬间有触电的感觉。这次做“社交电影”，就希望通过全新的概念、大导演好演员的高质量影片，在对自己负责的同时，也希望对微电影的现状有所触动。

2010 years of PengHaoXiang producer《Nail clipper people's》Was the first“Micro movie”concept，And then two years the word was of the quality of the good and bad are intermingled film to take up，And more than half content can be used“makes”To describe，This also great down“Micro movie”The value of the word。this，Led a generation of PengHaoXiang genius in tide《I KNOW U》Sure start shooting，Had no longer follow the original way，With updates to、More interesting、More interactive way to finish this movie，“Social movie”The concept came into being。The concept is complete social movie has ductility and more creative，But according to their own idea clips by the audience to matching white music，Formation and the original story very different short film。This concept is issued by the positive net friend not only reaction various clips version are endless，Many in the industry of this new form film also was positive，Thus leading“Micro movie way out”discussion。this，The director of the film producer who galen also said，Today many movie workers thought the movie is a low cost of the movie，Making low threshold，And to reduce the requirements of the quality of the film，But short film is actually a more clever and delicate movie。Feature film is like a big meal can give the audience satisfied feeling，So short film is to let the audience in the instant there is shock feeling。This time“Social movie”，Just hope that through a new concept、The good actors of the high quality video，In responsible for yourself at the same time，Also hope that the present situation of the movie has touched。