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揭秘好声音5大疑惑 节目组:3分声音2分故事--亲稳网络舆情监测室
2012-08-05
虽然才开播两周,但浙江卫视的《中国好声音》却收获了极大的赞誉及关注度,可谓一夜爆红,取得了口碑与收视率的双赢。很多业内人士甚至称,这是近年来国内制作的最佳电视节目之一。一些观众在观看这档节目时,也打来电话探询一些“技术”上的疑问,昨天,扬子晚报记者就此独家采访了《中国好声音》制作及推广团队的宣传总监陆伟先生,他给观众们一一解惑。
Although only began two weeks,But zhejiang TV's《China good voice》But the great praise harvest and attention,It may be said night critical red,Made public praise and ratings win-win situation。The personage inside a lot even says,This is made in China in recent years one of the best TV show。Some in the audience to watch the program,Also called explore some“technology”Questions of the,yesterday,Yangzi evening news reporter had an exclusive interview with this《China good voice》Production and marketing teams publicity director Mr. LiuWei,He gave the audience to reassure them。
1导师 1 teacher
为何是他们四人? Why are they four people?
《中国好声音》以四位导师刘欢、那英、庾澄庆、杨坤“盲选”选手为核心赛点,这种“争抢选手”的赛制也成功突破了之前选秀节目的套路,令明星们之间的“争夺”戏码成为节目重要看点之一。不过,四位导师的风格可不是硝烟四起的,而是彼此调侃、激励,比赛气氛友爱、和谐而幽默,节目虽然播出才二期,但四位大牌传递的这种正能量,备受好评。
《China good voice》With four teacher liu joyfully、Na ying、YuChengQing、YangKun“Blind choose”Players as the core 5-3,this“Battling for the player”Format also superbly reality show before the routines,Make between stars“for”As one of important enough program read。but,Four of the style is not smoke everywhere tutor,But fun each other、incentive,Game atmosphere love、Harmonious and humor,Although the program broadcast only two period,But four big transmission that positive energy,Received great acclaim。
很多人好奇,这四位导师的选择有什么标准?陆伟告诉扬子晚报记者,在节目刚开始运作时,节目组便与荷兰版权方开了两三天的会,筛选导师。“我们并不是按照人气和地位来选择导师的,也没有要求四位导师都是一线大牌,这样的角色定位就太单一了,我们要的是多元。我们需要一两个一线大牌保证节目品质,另外还要挑选受年轻人喜欢的歌手,例如杨坤这个导师的定位原定在国外版本里是一个选秀大明星,但是在国内,我们换成了杨坤这样不是科班出身,却通过奋斗而成就了自己今天的年轻人榜样。”四位导师上阵后,呈现出了风格各异的现状,陆伟形容,他们就仿佛是中国好声音的“老友记”。“杨坤比较偏重感性,庾澄庆很有趣,负责调节气氛,而刘欢呢则以专业点评见长,那英呢,是个真性情的人,她直率,开朗,可以玩得很奔放。”在节目开播后,杨坤在吸引选手加盟时不停喊出的“32场演唱会”诱惑,后来成了口头禅,让观众们捧腹。对此,陆伟说:“我们一开始并没有特别设计这个环节,我们就是告诉导师们,你们要提供一些自己能够帮助选手的特别条件,这样才有利于争抢选手。”陆伟笑称,他们也没有想到杨坤的32场演唱会会出如此奇效。至于那英上台为怀孕妈妈肚子里的宝宝演唱,也都是随兴所为,陆伟说:“我们就告诉导师,这是一个开放的场合,你们想到什么就去做,我们完全配合。”
A lot of people curious,The four mentor choice what standards?LiuWei yangtse evening post told reporters,In program just begins to run,He and the Netherlands created copyright owners opened two or three days,Screening mentor。“We are not in accordance with the popularity and position to choose the tutor,It is not required for four supervisor is a big line,This role is single,We want is multiple。We need a two a line of big guarantee program quality,Also selected by young people like singer,For example YangKun the mentor of positioning was scheduled in foreign version is a draft big star,But in the domestic,We replaced YangKun so not is professionally-trained worker,But through the struggle and achievements of the young people today example。”Four tutor after battle,Presents the different styles of the status quo,LiuWei describe,They just as if China is good voice“Weird that it”。“YangKun more emphasis on sensibility,YuChengQing very interesting,Responsible for the atmosphere,But liu joyfully, with good professional comments on it,Na ying?,Is a true temperament,She direct,cheerful,Can play very bold and unrestrained。”In the program after the premiere,YangKun attract players to join in when the keep Shouting“32 concerts”temptation,Later became a catchphrase,To make the audience laugh。this,LiuWei said:“We first and no special design this link,We are told mentors,You need to offer up some can help players in the special conditions,In this way we can battling for the player。”LiuWei laughingly called,They also did not think of YangKun 32 concerts will such a surprise effect。As for na ying stage for pregnant mother's baby singing,Also with the act,LiuWei said:“We will tell teachers,It is an open occasion,What do you think,We fully cooperate。”
2衣服 Two clothes
怎么一直是那一件? How has been is that one?
《中国好声音》只播出了两期,除了选手、导师们在舞台上表现的跟“声音”及“选择”有关的大看点饱受人们评论之外,其余的细节也均被观众放大,例如,有人就疑惑,为什么两周以来,这四位导师不换衣服,一直穿着那一件,这好像有点不合常规啊?对此,陆伟表示,导师穿同一件衣服录制节目,是节目组特别的安排。
《China good voice》Only broadcast a two stage,In addition to players、The teacher on the stage with the performance“voice”and“choose”The large contingent of by people outside comment,The rest of the detail also were the audience amplification,For example,Someone will doubt,Why two weeks,The four teachers don't change clothes,Always wear that one,It seemed a little off-beat ah?this,LiuWei said,Wear the same clothes tutor recorded programs,Is created special arrangement。
“我们花了9天的时间统一录制了前六期的盲选节目,由于来录制的选手有100余人,为了便于后期剪辑,我们就让导师们穿同一件衣服,会让观众有一种统一感”,陆伟说。事实上说得明白一点是,该节目的成功并不是有什么材料就往外倒什么材料,由总导演金磊带队的制作团队在前期进行了大量的工作,每期节目有超过1000分钟的素材供剪辑,最后成为一期节目的只有80分钟,而这就是借助导师们不换衣服的优势,可以轻易把不同时间参选的选手秩序打乱、重组,按照不同主题的需要,把他们放在一期节目里呈现。例如刚刚播出的前两期节目,第一期比较注重亲情友情,第二期则比较注重传递歌声的乐观和阳光感染力。陆伟说:“这两期的风格是完全不一样的,是两个副导演分别粗剪的,他们先按照自己想要的风格从所有素材中挑选材料来重新‘烹饪’,所以,我们将每一集的节目都称为是‘导演作品’,而总导演金磊则贯穿整个过程进行把握与微调,保证整个节目的统一基调。”有意思的是,还有观众关心导师们录9次的衣服洗不洗,对此,陆伟笑了,“当然洗了,衣服都是导师们自己准备的。我们给他们定的色调是黑白,因为整个节目的色调是黑白红,椅子是红色的,所以他们是黑白。那英的黑衣服上镶着金色,据说那是她花很多钱买的,杨坤看了那英的装备后,在录节目前的一天在上海挑了一件。至于刘欢据说他录第一期节目时,就把衣服给弄脏了,于是他顺手又买了一件一模一样的。
“We spent nine days before united recorded a time period of six blind choose program,Because the players to record a more than 100 people,In order to facilitate later clips,We let wear the same clothes tutors,That the audience would have a unified feeling”,LiuWei said。In fact say clearly is a bit,The program's success is not what material and poured what material,By the director of the JinLei notch in the production team on the large amount of work,There are more than 1000 minutes each program of the material for the editing,Finally become a stage show only 80 minutes,And this is not with mentors to change clothes advantage,Can easily put in different time for the player order up、restructuring,According to the needs of different themes,Put them in a stage show present。Such as just the first two phase broadcast program,The first phase was more about family friendship,The second phase is more attention to transfer the song optimism and sunshine appeal。LiuWei said:“The two issue of style is completely different,Two is associate director of the rough cut respectively,They first according to the style that oneself want from all material choose materials to again‘cooking’,so,We will each set of program are called‘Director works’,And the total director JinLei throughout the entire process is grasping and fine-tuning,Ensure the unity of the whole program fundamental key。”Interesting is,And the audience care mentors to record the nine times don't wash clothes to wash,this,LiuWei smiled,“Of course the wash,Clothes are the masters of their prepared。We give them the set the tone is black and white,Because of the whole program is tonal it is black and white and red,The chair is red,So they are black and white。Na ying black dress with the golden,It is said that she spent a lot of money to buy,YangKun saw na ying after the equipment,In the in the book the day before the program in Shanghai to pick one。As for liu joyfully it is said that he recorded the first period when programs,The clothes to dirty,So he conveniently and bought a the same。
3比赛 3 game
盲选后怎样进行? Blind choose how to do after?
目前,《中国好声音》的盲选阶段将总共会播出六期,接下来怎样进行比赛也是观众们热切关注的。陆伟介绍说,每期“好声音”节目都会挑选选手10-12名,这样总共六期节目下来,最多会有72名选手上台参选,不过,导师们最多只能为自己的队伍挑选16人,这意味着约有10人会被淘汰。而导师们挑的这16人也并不是个个“安全”,最后他们还会从16人中挑选出12人进行下面的赛程。
At present,《China good voice》Blind choose phase will be broadcast on a total of six,The next game is also the audience how eager concern。LiuWei introduced said,Each issue“Good voice”Shows would choose player 10-12,,So a total of six program down,Most will have 72 players on stage to run,but,Mentors for their teams can choose 16 people,This means that about 10 people will be eliminated。And mentors of 16 people also pick this is not a“security”,At last they will pick from 16 of 12 people of the race。
在各导师的12名学员定下来后,接下来,导师们将把自己队伍里的12名学员两两配对,按唱歌风格配成6对,这6对里的每两个人将同时演唱一首歌曲进行现场比较,最后声音更好的直接留下,另一个淘汰。在6位学员诞生后,导师们还将从中再挑出4人留下进行比拼,最终选出一个最得意的门生。整个赛程将至9月中旬,以一场每位导师的前四位门生均参加的演唱会而告终。那么,下面的节目将如何进行呢?据了解,12强选出后,每期节目将分为上下半场,专门为两个导师进行筛选学员,目前暂定的是刘欢和庾澄庆同场,杨坤和那英同场。在每位导师选择学员的时候,其余导师仍旧坐镇为这位导师当“参谋”,但最后的决定由主导师自己做。也就是说,四位导师之间并不存在抗争关系,而是自己的学员进行优胜劣汰,陆伟说:“如果说导师们有抗争的话,可能只是在最终的演唱会上,我们会从节目的安排上看出这样的潜在竞争。”至于四位导师会否在演唱会上开腔唱歌,陆伟称还在定夺中。
The teacher in the 12 students settle down,The next,Mentors have a one of the 12 students team two two pairs,According to the singing style to match to 6,This 6 to everyone in the two people at the same time singing a song will be on the scene is,The last sound better direct left,Another out。In the six students after birth,Mentors will pick out from which no four people doing left,Finally chose a most proud of the apprentice。The race will to mid-september,Each teacher with a top four door of the concert ended in them。so,The following program will be how to?According to understand,12 after strong elected,Each program will be divided into the second half,Designed for two mentor screening of students,At present the tentative is liu joyfully and YuChengQing present,YangKun and na ying present。In each tutor students choose,The rest of the teacher still for the teacher when slumped“staff”,But the final decision of the leading division by yourself。That is,Four teacher does not have relations between struggle,But their own advanced students,LiuWei said:“If mentors have word of struggle,May be just in the final concert,We will see in the arrangement of the program from such potential competition。”As for four mentor staff in the concert chamber singing,LiuWei still finalising said。
4导师 4 mentor
录制前与选手接触? Before recording and player contact?
在中国观众的印象中,导师和选手们是存在着一定的“关系”的,例如选秀节目中,很多评委会在开赛前便在节目的安排下对每一位选手进行了解,以利打分选择。但是,《中国好声音》却反其道而行之。“我们规定,导师在录制节目前跟学员绝对不能有任何的接触,他们是在完全不知情的状态下作出的选择,这就是‘盲选’的意义。如果他们有接触,那么损害我们第一时间用镜头捕捉他们转过椅子来后的那种震撼力。”
In China the impression of the audience,The mentor and the players are there certain“relationship”of,For example reality shows,Many in the jury before the start of the show and in the arrangement of every player to understand,And he opposes choice。but,《China good voice》The opposite。“The regulations,Mentor in before make the programme with students there must be any contact,They are in the knowledge of the state is not a choice,This is‘Blind choose’meaning。If they have a contact,So damage we first use camera to capture they turned the chair to the force。”
此外观众们也按选秀节目的思路来关心,这些选手被挑选出来后,会不会被公司签下做艺人进军乐坛,或者真的成为导师们的门生?对此,陆伟解释说,节目组跟导师们的签约协议不是按照出场费的方式来进行的,而是一种商业模式的合作。例如邀请导师共同开发选手的商业价值,此外节目组已与中国移动合作,将所有选手的演唱歌曲制作成彩铃,这部分下载的利益以及未来商演,甚至广告代言的分成,节目组都将进行利益分成。陆伟透露说,第一季《中国好声音》结束后,会立即在澳门开一场商业演唱会,今年年底也会在新加坡和美国各办一场演唱会。对于未来的商业模式的运行,陆伟非常有信心,他表示,中国移动对选手们的彩铃下载抱很大期望,他们认为会有人突破千万下载量。
In addition the audience also according to reality shows of thought to care about,These players are chosen,The company will not be signing into music artist,Or really become mentors protege?this,LiuWei explained,With the signing of the masters created in accordance with the agreement is not the way anybody,But a kind of business cooperation。For example invited teachers to develop the business value of the player,In addition has created with China mobile cooperation,Will all the players performed songs make colourful bell,This part of the interests of the future ShangYan and download,Even the endorsements of into,Created will make interests into。LiuWei revealed,The first season《China good voice》After the end of the,Would immediately in the open a commercial concerts,By the end of this year will also in Singapore and the United States do a the concert。For the future, the operation of the business model,LiuWei are very confident,He said,China mobile to the players at the download very great hopes,They think someone will break must download。
5选手 5 players
有故事的才能被选中? A story can be chosen?
在前两期的节目中,观众们注意到,除了“好声音”外,节目组还对选手本人的故事及经历进行了一定程度的彰显。那么,是不是“有故事的人”更容易被节目组挑中呢?对此,陆伟做了如下表述,“这个应该分两个层面来说,我们的唯一挑选标准是‘声音’,声音不好再有故事是没有用的。但是在‘好声音’的前提下,我们也非常重视故事。我们在与荷兰版权方接触时,就已经达成共识,所有的成功节目,都是由情感支撑的”。据陆伟称,荷兰版权方对选手的挑选,是按五分来认可的,“三分是好声音,两分是故事”。原版的模式里,故事更占了40%的分重。“我们和版权方都认为,所有歌手在台上唱歌,观众首先记住的不是他的歌曲,而是他的人,要记住一个人就得先记住他的故事。”说到这里,陆伟更说了一句精彩的话,“《中国好声音》不是独立的音符,是音符后面一个个人”。
In the first two issue of programs,The audience noticed,In addition to“Good voice”outside,Of the players I created story and experience to a certain extent reveal。so,is“A story of”More easily to be created singled out?this,LiuWei made the statement,“This should divide a level for example,We only are selected‘voice’,There is no use sound bad story。But in‘Good voice’Under the premise of,We also attaches great importance to the story。We in the Netherlands when in contact with copyright owners,It has reached a consensus,All of the successful programs,By emotional support is”。According to LiuWei says,The Netherlands to the selection of a copyright party player,According to five points to is recognised,“The three points is good sound,Two points is the story of”。The original version of the model,More story accounted for 40% of the points heavy。“We all think and copyright owners,All singers in the sing on stage,The audience first will remember not his songs,But his people,Remember a person have to first remember his story。”here,LiuWei more said 1 wonderful words,“《China good voice》Not independent of notes,Is behind a personal note”。
由于这种选择选手的标准,节目组派出多组团队在全国进行首轮筛选“好声音”,这些编导在挑选之前还专门接受了版权方对寻找哪些有特征的声音的培训。据了解,编导们从全国筛选出了上千个“好声音”,然后录制成视频传到上海,交由音乐总监、总导演及三位副导演来共同评判、选择,最后请到上海来的只有200多人,而最终在画面上出现的也就只有70余人。这足够称得上是百里挑一了。
Because this choice player standards,The team sent more group created the first round for screening“Good voice”,The director in selecting technically still accepted before copyright party to looking for what the voice of the characteristics of the training。According to understand,The director has been screened out from the thousands“Good voice”,Then again transcribes video to Shanghai,To music director、Total director and deputy director for the three common evaluation、choose,Finally, please to Shanghai is more than 200,And finally in picture only had to appear on more than 70 people。It is in this enough......。
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