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张艺谋遭遇“形象危机” 因天价宣传片再被质疑--亲稳网络舆情监测室
2012-08-05

  近日,铁道部5分钟宣传片《中国铁路》花费高达1850万元、该片导演张艺谋收取250万报酬的事件引发了广泛关注。张艺谋就此事接受了媒体采访,表示将全力配合检查。而很多网友对张艺谋的回应并不买账,认为他的创意不值250万。曾经因为奥运会开闭幕式“息影”三年不计回报而感动中国,曾经因为拍摄《金陵十三钗》不顾票房而与老搭档张伟平产生嫌隙,“很文艺”、“不差钱”的张艺谋,这次因铁路宣传片事件再度被质疑。

recently,Mor 5 minutes commercial《China railway》Spend up to 18.5 million yuan、The film director zhang yimou charge 2.5 million reward incident sparked widespread concern。Director zhang yimou on the matter to the media interviews,Says it will cooperate fully with inspection。And many net friend for zhang response is not buy it,Think of his creative not worth 2.5 million。Once for Olympic opening and closing ceremonies“Was even willing to”Three years was not return to China,Once for shooting《Jinling 13 earth》Regardless of the box office and sidekick, zhang weiping with produce bad blood,“A literary”、“Don't sent money”Of zhang,The promotional events for railway again be questioned。

  宣传片“被”署名,张艺谋很生气 promo“was”sign,Zhang very angry

  “走自己的路,让别人说去吧”,大导演张艺谋一向特立独行,不屑于回应外界对他的质疑。可是这一次,他终于hold不住了,第一时间站出来灭火。

“Going his own way,Let others say go to”,Big director zhang yimou always independence,Disdain for the question he responded。But this time,He finally hold not to live,The first time stand out and put out the fire。

  张艺谋在接受媒体采访时称,他确认分两次收到税后250万元的拍摄报酬,但表示自己并未和铁道部直接签约,而是通过中介北京新时刻影视文化发展有限公司。据张艺谋介绍,他参加了几次宣传片创意会,并提出了意见和建议,但最终交付完成片未经其审改便在高铁上播放,效果最多达到最初构想的三分之一。他对中介公司未经他同意就在宣传片上署名表示很生气。

Zhang said in interviews,He confirmed that separate two received $2.5 million reward after shooting,But said he did not directly signing and the ministry of railways,But through the intermediary Beijing new moment film and TV culture development Co., LTD。According to zhang introduces,He attended a few times feature films will be creative,And puts forward some opinions and Suggestions,But in the end of delivery without their ShenGai and high in iron in,Effect of the concept of up to a third first。He to intermediary company without his consent in named on the publicity said very angry。

  虽然张艺谋表示“很生气,要反思”,但止不住外界的质疑,业内人士分析,宣传片制作成本仅需55.5万元。审计署也将《中国铁路》宣传片评价为“未达到预期效果”。更有业内人士称:“仅用几张笑脸和几列火车简单拼接而成的这个宣传片,张艺谋的这个策划不值250万。”

Though zhang yimou says“angry,To reflect on”,But can't help outside questioned,Analysis of the personage inside course of,Promo production cost 555000 yuan only。The national audit office will also《China railway》Promo evaluation for“Failing to meet the expected effect”。More the personage inside course of study says:“Use only a few pieces of smiling face and a few train simple joining together into the commercial,Zhang this planning not worth 2.5 million。”

 

 接连遭遇“形象危机” Back-to-back encounters“Image crisis”

  今年,张艺谋没有拍摄一部电影,却屡屡成为媒体关注的焦点。《金陵十三钗》票房不理想、与张伟平不和传闻、遭女演员爆料称已再婚并育有三个子女,涉嫌违反国家的计划生育政策。虽然再婚生子事件张艺谋本人并未做出回应,但经全国媒体的一番报道和网络上的传播猜测,让身为全国政协委员的张艺谋形象一度急剧下降。

This year,Zhang yi seeks no shooting a film,But often become the focus of media attention。《Jinling 13 earth》Box office is not ideal、And zhang weiping with rumours、By actress a source says has married again and had three children,Suspected of violating the country's family planning policy。Although I have not wedlock again event director zhang yimou to respond,But a report by the national media and the spread of Internet speculation,As a member of the national political consultative conference to zhang image once fell sharply。

  天价铁路宣传片事件传出后,圈内的导演、演员大多保持了沉默。既没有人公开反对张艺谋,也几乎没有人站出来挺他。在互联网上活跃的,大多是一些普通网友和学者,他们对待张艺谋的态度,则以质疑为多。作家谢朝平在微博上发表了自己的观点:“这些年,张艺谋占有大量公共资源,除给自己赚钱外,似乎没有拍过什么有影响的东西。名不副实,令人失望!”

Day price railway promo events passes,Circle director、Most actors keep silent。Neither man openly against zhang,Almost no one's come out also。Active on Internet,Most are some common net and scholars,They treat zhang yimou's attitude,The question which is in。Writer XieChaoPing in micro blog made their point of view:“For years,Zhang yimou requires a large public resources,In addition to giving the oneself to make money,There seems to be no taken what has influence of thing。Given the,disappointing!”

  眼下,伦敦奥运会正在如火如荼地进行,可是对比四年前北京奥运会时的声望,张艺谋可谓遭遇了“冰火两重天”。

For now,The London games are underway,But four years ago when compared to the popularity of the Beijing Olympic Games,Zhang is encountered“Between sultry”。

 

 律师:张艺谋所收 lawyer:Zhang yi seeks for

  报酬合法 Pay legal

  有关张艺谋收取250万报酬是否合法的问题,记者咨询了山东聚轩律师事务所的孔凡武律师。他认为,张艺谋和北京新时刻影视文化发展有限公司白纸黑字签了合同,且依法缴税。若没有其他问题,此收入是合法的。

About 2.5 million reward is legal director zhang yimou charge,Reporter consultation with the law firm of shandong all day dining KongFan martial law。He thinks,Zhang and a Beijing new moment of film and TV culture development Co., LTD. Signed a contract in black and white,And pay tax according to law。If there is no other problems,The income is legal。

  山东省话剧院导演李贝也认为,即使这部片子拍得不好,张艺谋也付出了劳动,不能因为这一件事而否认一个人。

Shandong province drama institute director li also think,Even if the film shoot well,Zhang at work,Not because the one thing and to deny a person。

  有关250万元的报酬是否合理,则是仁者见仁、智者见智。《羊城晚报》记者林如敏认为,张艺谋卖的是点子,不如说卖的只是名气。劳动创造价值,价值决定价格,在这个被估算出成本仅需55.5万元的宣传片中,张艺谋的劳动是否真值250万元,着实让人怀疑。网友“有限深蓝”也认为,提几点创意,就能心安理得地拿走250万,还叫屈说没同意署名。艺术的高低暂且不说,艺品的高低呢?

About 2.5 million yuan reward is reasonable,Is anyone's、So many different things to different people。《Yang cheng evening news》Reporters such as sensitive think Lin,Zhang yimou sell is ideas,As the only sell fame。Working to create value,Value to set prices,In the estimate of the cost 555000 yuan only in publicity,Zhang yimou's labor is really worth 2.5 million yuan,Really questionable。the“Limited deep blue”Also think,Carry some creative,Can justifiably take 2.5 million,Also accuse said didn't agree anonymous。Leaving aside the discretion of the art,The discretion of the product?

  当然,在网上,也有意见相左者。网友“蝈蝈”就认为:“我还是相信张艺谋的为人,他的身份摆在那,作为中国最顶尖的导演他值这个价。”

Of course,In the online,Also have the opinion。the“Des sauterelles”Just think:“I still believe that zhang yimou behavior,His identity in that,As China's top director he is worth the price。”


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