去年暑期《变形金刚3》《蓝精灵》《哈利·波特7(下)》大片云集的局面今年未出现，从6月19日到8月30日只有《冰川时代4》《超凡蜘蛛侠》《老雷斯》三部进口分账大片，让《画皮2》《搜索》等国产片独享暑期档。到7月31日，暑期档结束上半场，记者根据《中国电影报》提供的数据粗略统计发现，得益于进口分账大片的缺席，继1月之后，国产片再次超过进口片，月票房比为85%对15%。但相比上半年的市场突飞猛涨，今年7月的总票房(14亿)和观影人次(4000万)，同比去年下降1亿和100万。

Last summer《Transformers 3》《blue》《Harry potter and(under)》Large collection of the situation does not appear this year，From June 19, to August 30, only《Ice age 4》《Extraordinary spider-man》《Old les》Three of the import FenZhang blockbusters，let《2 different》《search》GuoChanPian enjoy such as the summer season。To July 31,，The summer season ended the first half，According to the reporter《Chinese movie quote》To provide the data rough statistics found，Thanks to the absence of the import FenZhang blockbuster，After 1 month after，GuoChanPian over the import of again，Box office for months than 85% to 15%。But compared with the first half of the year at market fly soared，In July, the total box office(1.4 billion)And view filmmaker time(40 million)，Last year 100 million and 1 million year-on-year decline。

　　业界认为今年延长了的“国产电影保护月”几乎让进口大片在暑期档“销声匿迹”。记者采访进口片方、院线、国产片方等人士，讨论“国产片保护月”这一措施的利弊。

The industry says this year the extended“China's movies on protection”Almost made in the summer season of imports“disappeared”。Reporters for the import of party、Court line、GuoChanPian party people, etc，discussion“GuoChanPian protection month”The advantages and disadvantages of the measures。

　　暑期档现状 Summer file status

　　引进大片几乎缺席 Introduce large almost absent

　　今年上半年共有15部进口分账大片上映，《泰坦尼克号3D》《复仇者联盟》等进口片更是票房大爆发，无论是春节档、清明档、五一档都让国产片日子非常难熬。在电影局公布的官方数据中，进口片上半年占据了总票房的62%，《泰坦尼克号3D》这样的旧片，甚至都狂揽了近10亿的票房。

In the first half of this year there are 15 department FenZhang import of theaters，《The Titanic 3 D》《Avengers alliance》The import of box office is outbreak，Whether the Spring Festival file、Qingming file、Five days after a let GuoChanPian very challenging。In the film bureau official data released，Imports in the first half of the total box office up 62%，《The Titanic 3 D》This old piece of，Even his season-high nearly 1 billion at the box office。

　　但自6月19日《勇敢传说》上映之后，暑期档到7月27日才又有《冰川时代4》《老雷斯》两部引进片上映，原本上半年平均每个月有2.5部分账大片，而此时则是近一个多月一部也没有。

But since June 19,《Brave legend》Screens after，The summer season until July 27 and only《Ice age 4》《Old les》Two of introducing the theaters，In the first half of original average every month has 2.5 part of account，And right now is more than a month a no。

　　《冰川时代4》之后，整个8月，一共有28部影片拟定上映，但除了从8月初推迟到8月底上映的《超凡蜘蛛侠》外，只有零星两三部几乎名不见经传的国外批片。《普罗米修斯》“蝙蝠侠”等影片也迟迟没有消息。不少影迷在微博、专业电影网站表示，每年是电影观众盛筵的暑期档一下就消失了，而这背后被认为是“国产片保护月”在起作用。

《Ice age 4》after，The whole of August，A total of 28 movie theaters worked，But except in early August until the end of August the release《Extraordinary spider-man》outside，Only sporadic two or three department almost the little-known foreign batch of pieces。《Prometheus》“batman”Films also hesitated to news。Many fans in micro bo、Professional film website said，Every year is the longest day has an end movie audience the summer season it disappeared，But behind this is considered“GuoChanPian protection month”At work。

　　国产片一改劣势 GuoChanPian change disadvantage

　　今年上半年国产片仅有6部过亿。而在无新引进片上映之后(6月19日)，《画皮2》创下了国产片新纪录，《四大名捕》《搜索》票房也都过了亿。7月27日，新的引进片《冰川时代4》一上映，就在首周末三天抢下了近1.2亿的票房。

In the first half of this year GuoChanPian only six movies over。And in no introduce new piece of screens after(June 19,)，《2 different》Set a new record GuoChanPian，《Four MingBu》《search》All the box office。July 27,，Introduction of new《Ice age 4》A release，In the first three days weekend had nearly 120 million at the box office。

　　《搜索》出品方新丽传媒副总裁张文伯并未否认进口片缺失对票房的影响，“《搜索》迄今已取得1.7亿票房。如果同期有好莱坞大片上映，场次和观众分流是必然结果，但在没有好莱坞大片的档期内，同样面临《画皮2》和《四大名捕》两部国产大片的前后夹击。档期形势并非一片大好。”

《search》Product new li media vice President ZhangWenBo not denying the import of deficiency of the influence of the box office，“《search》So far, has made 170 million box office。If compared with Hollywood theaters，Events and the audience shunts is the inevitable result，But in no big Hollywood in the sessions，Also faced《2 different》and《Four MingBu》Two domestic large and flanked。The situation is not one of the brightest booked。”

　　他还补充道：“从影片质量和视听感受等商业指标对比，国产片和好莱坞大片不在一个量级上，却要放在一个擂台上比赛，这是必须面对的现实。在此种情况下，我辈电影人自当扬鞭奋蹄，努力拍出更好的电影，但一夜之间填平此间差距也是天方夜谭。于是当然期待有主管部门采取相关措施对国产片予以倾斜。”

He added：“From the quality and audio-visual feeling business index comparison，GuoChanPian and Hollywood is not a magnitude，But in a challenge in the games，This is the reality we have to face。In such a case，Can my generation filmmakers taking courageously hooves，Efforts to make better movies，But overnight here is unbelievable fill gap。So, of course, looking forward to a competent departments to take measures related to GuoChanPian to tilt。”

　　现状之后 Status after

　　隐藏的“国产片保护月” hidden“GuoChanPian protection month”

　　真的有“国产电影保护月”吗？它到底是个什么东西？《搜索》出品方的张文伯表示：“我们从未得到任何的官方通知，告知有所谓‘国产片保护月’，《搜索》的档期是根据整个项目的实际进展情况确定的。”而资深电影发行人高军、上海联和院线副总吴鹤沪也表示官方从未明确过该概念。

There really is“China's movies on protection”?？What it is what things？《search》The ZhangWenBo product party said：“We never get any official notice，Told there are so-called‘GuoChanPian protection month’，《search》According to the whole project is the sessions of the actual progress certain。”And senior film the issuer gaojun、Shanghai and Shanghai also WuHe vice-president of line said officials had never clear the concept。

　　而进口片出品方则表示，影片上映档期都是由中影、华夏等发行公司来讨论确定，出品方没有制定档期的权力，他们没有得到任何“国产片保护月”的暗示。

And import product party of the said，Movies are booked by a motion picture、The Chinese and the issuing company to discuss certain，Product party for the power of the no booked，They don't get any“GuoChanPian protection month”hints。

　　“国产片保护月”不明身份，但却在发挥着效用，吴鹤沪曾对记者开玩笑地表示，非要提“保护月”的话，可以将其定义为“两部进口分账大片之间的档期”，如果这两部电影间隔时间为一周就是“国产片保护周”，间隔为一日就是“国产片保护日”。这样的说法虽不严谨，但也部分揭示了现实。

“GuoChanPian protection month”unidentified，But it plays a utility，WuHe Shanghai once told the reporters jokingly said，Have to mention“Protection month”words，It defined as“Two of the import FenZhang between sessions”，If the two movies time interval is for a week“GuoChanPian protection week”，At a day is“GuoChanPian protection,”。This idea is not precise，But also reveals the part of reality。

　　广电总局正酝酿新措施 The state administration of radio is poised for new measures

　　对“保护月”的利弊，资深电影发行人高军称很难综合评价，他说：“保护月可以说是补品，有时补品会有帮助，但长期营养不良注定影响健康。要让国产片全面营养起来，一两个举措不能改变全面被动的局面。”

to“Protection month”The advantages and disadvantages of the，Senior film the issuer gaojun says it is difficult to comprehensive evaluation，He said：“Protect month can be said to be dietary supplements，Sometimes supplements may help，But long-term malnutrition destined to influence the health。Let GuoChanPian comprehensive nutrition up，A two measures can't change the comprehensive passive situation。”

　　广电总局电影局副局长张宏森日前在接受《人民日报》采访时透露，目前广电总局电影局正在考虑出台一系列过渡性的保护措施，“我们希望这些保护措施能给国产影片创造一个生存和发展的空间，对国产影片给予一种巩根固源的支持，从而增强国产电影抗衡进口大片的能力。”记者致电张宏森想了解电影局的详细举措，对方称不方便接受采访。

Administration of radio, film bureau deputy director ZhangHongSen recently in accept《People's Daily》Said in an interview，At present administration of radio, film board is considering a series of transitional measures to protect them，“We hope the measures to protect domestic film can create a survival and development of the space，To give a domestic film 巩根 solid source of support，Thus enhance China's movies against imports large capacity。”Reporters call ZhangHongSen want to know the detailed measures film board，The other party say not convenient to be interviewed。

　　- 各抒己见

-some

　　本土制造

Local manufacturing

　　需要保护吗？

Need protection?？

　　正方

square

　　可以考虑政策支持

Can consider policy support

　　吴鹤沪认为，国产片弱势地位是客观存在的，保护本土电影是世界惯例，全世界除了美国，其他国家都在想办法保护本土电影。但不能像“保护月”这样单纯地保护国产片，国产片现状也有点多到供大于求，“我们应该想点其他招数”。高军也同意不要强制实行“保护月”，他说：“贺岁档从来没提过保护月，它是市场运作自然形成的。国产大制作都会集中在这个时间段，观众也愿意在这个时间段看国产大片。相信即使有进口大片想在贺岁档上映，也会掂量一下冯小刚、张艺谋作品的威力。”

WuHe Shanghai think，GuoChanPian weak position is objective existence，Protection of local movie is the usual practice，The world except the United States，Other countries are in trying to protect local movie。But not as“Protection month”So simply GuoChanPian protection，GuoChanPian the present situation is a bit much to supply，“We should want to point the other way”。Gaojun also agreed to don't enforced“Protection month”，He said：“New Year file never mentioned on protection，It is the market operation natural。Domestic large production will be focused on this time，The audience also would like to see the time in domestic large。Believe that even with imported large in New Year file to the theaters，Will weigh the feng xiaogang、Zhang yi seeks the power of the works。”

　　高军补充认为，可学习韩国或台湾地区的产业辅助基金政策，“比如电影专项资金，也可以对国产片考虑减或免(税)”。张文伯也认为，主管方面倾斜的手段多种多样，比如减免部分税收，放宽审查制度，档期保护也是其中一种。

Gaojun added that，To learn Korean or Taiwan industry auxiliary fund policy，“Such as movie special funds，Can also to GuoChanPian consider reducing or exemption(tax)”。ZhangWenBo also think，Executives are the means of tilt is varied，Such as some tax cuts，Relaxing censorship，Sessions protection is also one of a kind。

　　反方

opposition

　　对中小国产片很致命

For small and medium-sized GuoChanPian very deadly

　　不过一位产业研究人士强烈反对“保护月”，他说：“一方面打球和高手打水平才会提高，此外国产片保护月之后势必让进口片扎堆，说得难听点就是‘进口片保护月’。这种泾渭分明的做法对国产片特别是中小制作很致命，加上进口片档期普遍靠猜，国产片很多时候为避进口片，会瞎忙活。”

But a industry research people strongly opposed“Protection month”，He said：“On the one hand and superior dozen play level can only improve，In addition GuoChanPian protection months will let the import of cluster，Say offensive point is‘Import piece on protection’。This kind of way for GuoChanPian remains clearly, especially small and medium-sized make very deadly，Add the import of general sessions by guess，GuoChanPian many times for avoid import pieces，Will messing about。”