由土豆网联合出品、叫兽小星执导的农村主题励志微电影《大村姑》成功杀入暑期档，7月25日上线后即得到网友的追捧，播放量已破两百万，并持续增长，在中国电影界不景气的当下，成为一支独特而不容小觑的力量。这部讲述平凡人追求梦想的清新励志催泪微电影由真实故事改编，讲述了六名普通农村女性在艰苦的条件下顶着嘲讽与压力追梦、圆梦的故事，引发了无数网友的共鸣。

The potato net with product、That little star beast directed the movie theme rural inspirational《Big village》Success into the summer season，July 25, get online namely after net friend to chase after hold in both hands，Play quantity was broken two million，And growing，In the Chinese film world recession right now，As a unique and formidable power。The pursuit of ordinary people dream about pure and fresh and inspiring tear the film by a true story，Tells the story of six ordinary rural women in the hard conditions at the top with pressure following my dreams、Come true story，Triggered countless net friend of resonance。

　　叫兽——网络红人到新锐导演的转变 That beast-Internet stir to budding filmmakers transformation

　　在厚重的“第五代”、飘忽的“第六代”、模糊的“第七代”之后，在叫兽小星等人的影响下，中国电影导演的代际传承写下了浓重的“视频代”三个字。去年土豆映像节最佳动画短片《李献计历险记》的电影版早已经登陆院线；两届土豆映像节提名导演周楠，也已经涉足院线电影，推出了处女作《我们约会吧》；获本届土豆映像节映像首发奖的《雷锋侠》导演马史参与拍摄的大型情景再现式纪录片《百年新疆》正在央视热播。诸多由土豆平台走出的“播客”正在迅速地向新锐导演转变。

In the thick“The fifth generation”、erratic“The sixth generation of”、Of fuzzy“Seventh generation”after，In that small magnitude beast under the influence of the people，Chinese film director the intergenerational inheritance wrote the strong“Video and”Three words。Potatoes image quarter last year best animated short《Lee sawyer asia.the》The film version of the early have landed line；Two th potatoes image festival director ZhouNan nomination，Also has the movie in line，Introduced a debut《We date"》；The potatoes image section image in the first prize《LeiFengXia》In the history of film director horse large scene reproduce type documentary《One hundred in xinjiang》Is CCTV hits。Many of the potatoes platform“podcast”Are rapidly to budding filmmakers to change。

　　作为中国网络视频界最为火爆的播客导演，叫兽小星创作的视频曾风靡一时，在网友中颇有知名度，屡次在土豆映像节斩获多个奖项。从以往的作品来看，无论是《水煮鹿顶鸡》系列，还是后来的《看不见的女朋友》，叫兽的作品风格一贯以“恶搞”为主。但此次《大村姑》一改以往风格，独特的“乡村励志”选题传递出巨大的“正能量”。叫兽也凭借此片，一跃成为新锐电影导演。叫兽在回应转型问题时表示：“我并不认为这是一次转型，虽然看起来《大村姑》比起我以往的作品更正统化、更主流，但改变的可能只是包装和剧情题材，我一直希望表达给观众的东西没变。至始至终我想拍的片子只有一种，那就是观众爱看的片子。”

As China's Internet video industry the most popular podcast director，That little beast of the creation of star video was popular at that time，There is quite a reputation in the Internet，Often in potatoes image section gained ground several awards。From the previous work and see，whether《Boiled deer top chicken》series，Or later《See the girlfriend》，That is consistent with the work style of the beast“stories”primarily。But the《Big village》Change before style，unique“Country inspiring”Subject to the huge transfer“Positive energy”。That also relies on the beast，Had become the new film director。Call the beast in response to transformation said：“I don't think this is a transformation，Although it《Big village》I work more than ever the orthodox、More mainstream，But change may be packing and the theme，I have been hoping to express to the audience things didn't change。From beginning to end I want to make a film only，That is the audience watching movies。”

　　贯彻土豆映像节“承德宣言”精神，带头规范微电影市场 Implement the potatoes image section“Chengde declaration”spirit，Lead the standard micro film market

　　众所周知，土豆网和优酷在视频行业UGC(用户创造内容)领域，占据了绝对领先的地位，双方对微电影及网络原创有着决定性的影响力。优酷土豆合并后，在此领域的影响力更加凸显，甚至联合多方合作伙伴将UGC内容打造出了产业雏形。6月初，2012土豆映像节在承德圆满落幕。在映像节现场，土豆网创始人、董事长兼CEO王微联合优酷CEO古永锵与评委团代表一起宣读了《承德宣言》，直言微电影“去广告化”已成为业内的共识。王微表示：“没有商业支持，就不可能看到这么多好的微电影作品出现。目前，最愿意支持微电影的，肯定是广告主。但无论广告主还是观众，都希望出现更多有意思的微电影。”仅仅一个多月后，叫兽就以这部对微电影发展有着标杆性意义的作品回应了《承德宣言》。片中马应龙药业的植入相对自然，仅以“龙马精神”作为该片口号，让网友没有丝毫反感。与此同时，该片朴实、励志、向上、健康的基调也积极响应了广电新政，为原创微电影重新正名。

As is known to all，Potatoes nets and optimal cool in video industry UGC(Users to create content)field，Occupy the absolute leading status，Both sides of the movie and the network has a decisive influence of the original。Optimal cool after the merger of potatoes，In the field of influence more prominent，Even joint cooperation partner will create the UGC content industry pattern。In early June，2012 potatoes image section in chengde ended。In the image's day the scene，Potatoes nets founder、Chairman and CEO joint optimal cool CEO gu yongqiang wang wei and the judging committee represents read together《Chengde declaration》，The truth the movie“To GuangGaoHua”Has become the consensus of the industry。Wang wei said：“No business support，Could not see so much good micro film works appear。At present，Most would like to support the movie，Must be advertisers。But whether advertisers or the audience，All hope to appear more interesting of the movie。”Only after more than a month，Call in this on the beast film development to have the meaning of benchmarking works respond《Chengde declaration》。The MaYingLong pharmaceutical implant relative nature，Only to“Dragon horse spirit”As the film slogan，Let no net friend off。At the same time，The film guileless、inspiring、up、The tone of the health is also actively response radio, the New Deal，For the original movie to the name。