记者特邀数位广告界资深人士、知名影视制作公司团队成员以及从业多年的影视制作人进行解析，他们均认为即便在烧钱的情况下，这部宣传片的制作成本(按一个月的拍摄周期算)，仅需花费55.5万元就可达到标准。

Reporter specially invite senior personage digital advertising industry、Famous film and TV making company team members and the film and television producer industry for many years was analyzed，They all think that even in burn money，The production cost of feature films(According to a month of shooting cycle count)，Only cost 555000 yuan, you can be up to standard。

　　器材租赁

Equipment rental

　　约12万(按拍摄时长一个月算)

About 120000(Filming a month long according to calculate)

　　该业内人士表示，该宣传片画质一般，估计最多也只是用4K高清摄像机拍摄。租一台机器每天大约需要3000至4000元，成本大概在两三百万的中型电影制作也是用的这种机器。

The people in the industry say，The general quality feature films，Most also estimates that only with 4 K high-definition camera。Rent a machine about every day is 3000 to 4000 yuan，The cost of the movie medium in about 23 million production also is used the machine。

　　场景

scene

　　约30万(20段素材)

About 300000(20 period of material)

　　看过此片的从业人员都表示该片没什么场景，实景主要都在北京附近拍摄。其他如武广高铁、大秦铁路、黄河奔流、黄山迎客松等镜头，估计是采用的素材。每段素材大概在1万-2万左右，片里起码使用了20段素材。

Seen this film all the employees of the said the film's scene，Imaging major in Beijing have taken near。Other such as wuhan plaza high iron、Daqin railway、The Yellow River running、A visitor, huangshan lens，Estimation is the material。Each period of material in about 10000-20000 or so，The use of at least 20 period of material。

　　航拍

aerial

　　约3万

About 30000

　　按广州租直升飞机每小时5000元的价格，如果需要3天，每天2小时算，大概在3万元左右。北京上海最多每小时6000元至7000元就可以了。这个宣传片中的大部分航拍镜头像素都比较参差，估计是买素材的可能性更大。

According to guangzhou rent the helicopter each hour 5000 yuan price，If need to 3 days，2 hours every day is，About 30000 yuan。Beijing Shanghai most each hour 6000 yuan to 7000 yuan。Most of the promo aerial lens pixels are a pretty mixed picture globally，Estimation is buy material is more likely。

　　拍摄人员

Shooting personnel

　　约5万

About 50000

　　包含摄影、摄像、灯光等人员，主要负责宣传片的拍摄工作，是一个团队。但这个团队只负责出人，不负责摄影器材。业内人士表示，一般的摄影组拍摄一条 10分钟的片子，收费在5万左右。

Contains photography、camera、The lights and personnel，Mainly responsible for the filming of feature films，Is a team。But the team is responsible only for the person，Not responsible for photographic equipment。People in the industry say，Given the general article shooting a film of 10 minutes，Charge at around 50000。

　　脚本

script

　　约5000元

About 5000 yuan

　　脚本也就是编剧，或称文案，包括撰写剧本、台词等。《中国铁路》虽然没有故事情节，但需要分镜和场景安排，不过比较简单，估计10分钟的片子两天就能做好，如果硬要设这一分工，差不多5000元也就可以了。

The script is also the writers，Or say copy，Include writing the script、Lines, etc。《China railway》Although there is no story，But need points lens and a scene arrangement，But relatively simple，Estimated 10 minutes of the film two days I can do it，If stubbornly set this division of labor，Almost 5000 yuan can。

　　配乐

music

　　约5万

About 50000

　　业界影片配乐，价钱从2万元一段到10万元一段不等。但行内人表示 《中国铁路》一片中的配乐非常简单，还改编加入了《谁不说俺家乡好》等怀旧元素，使用电子琴或者电子键盘就能做成，最多也就值5万。

Film music industry，Price from 20000 yuan to 100000 yuan a a range。But the insider said 《China railway》A piece of music of the very simple，Also adapted to join《Who say the an native land》Nostalgic elements such as，Use keyboard or electronic keyboard can make it，Only worth 50000。

　　演员

actor

　　300元

$300

　　11分钟版本的《中国铁路》中，包括了几位少数民族演员在内，大约有10名主要群众演员参与演出。国内目前临时演员的价钱大概是 30元/天含餐，所以，这10名演员大概需要300元。

11 minutes version of the《China railway》in，Include a few actors in ethnic minorities，About 10 main actors in the show。The price of the domestic current temporary actor is about 30 yuan/day including meals，so，This 10 actor probably needs 300 yuan。

　　后期

later

　　基本不用花钱

Basic need not spend money

　　没特效没3D，后期只不过需要剪接而已。行内人指，这种水平的片子，不需费用。

No special effects not 3 D，Just need to cut it later。Insider refers to，This level of film，Need not cost。

　　结论：拍摄+制作成本：约花费55.5万元

conclusion：Shooting + production cost：About cost 555000 yuan