新华社北京８月６日电（记者 郝亚琳 许晓青）尽管上海世博会闭幕已近两年，但奔驰文化中心的办公室主任华巍仍每天早早来到原址上班。暑期到来，这里每天的客流接近５０００人次。而上海世博会当年所创造的历史纪录——半年会期吸引７３００多万人次参观，最高峰日突破１０３万人次，至今仍无法被打破。

    Beijing, aug. 6 (Reuters)（Reporter hao yalin XuXiaoQing）Although Shanghai world expo closing already in the past two years，But the Benz cultural center of the director of the office HuaWei still come to the site of the early everyday work。Summer arrival，The passenger flow here every day nearly 5000 people。And the Shanghai world expo created in the historical record-half year session attract over 7300 visitors，Peak day breaks through 1.03 million passengers，Still not be broken。

    从２００８年北京奥运会上千人击缶的震撼场面，到２０１０年上海世博会上照亮浦江两岸的璀璨烟火，近年来中国举办的一系列大型盛会给世界留下了难以忘怀的记忆，更彰显出中国迅猛发展的综合国力。

    From the 2008 Beijing Olympic Games and the thousands of people Fou shock scene，To the 2010 world expo in Shanghai huangpu river in the bright light of fireworks，In recent years China held a series of large event legacy unforgettable memory，More reveals the rapid development of the comprehensive national strength。

    “先进的场馆、完备的组织服务和积极的民众参与度，众多盛会的成功举办离不开国家实力的支持，”中国国际问题研究所所长曲星说，“与此同时，大型盛事的举办对国家的经济发展、基础设施建设、公共服务和管理、科技攻关、文化建设等方面会起到很大的推动作用，这是一种良性循环，互为因果。”

    “Advanced venues、The organization of the complete service and positive public participation，Many of the event held successfully without the support of the strength of a country，”China international problem of institute of QuXing said，“At the same time，Large event held for the country's economic development、Infrastructure construction、The public service and management、Science research、Cultural construction will play a larger role，This is a kind of benign circulation，They are the cause。”

    盛会过后，留给世人的的确不止是惊艳。文化的传播、理念的创新、科技的进步——中国在收获城市发展和经济增长的同时，也提升了自己的软实力，展示了开放、包容、和谐、共赢的新形象。

    After the event，Left to the world really is more than awe。Culture spreading、The innovation of the idea、The progress of science and technology of China's urban development in harvest, and economic growth at the same time，Also raised his soft strength，Shows open、inclusive、harmonious、The new image of a win-win situation。

    在北京，绿色奥运、科技奥运、人文奥运的理念已成为城市转型发展的持续动力，成为北京城市文化和价值的精髓。在上海，“城市，让生活更美好”的理念在城市规划建设和社会生活发展中不断践行。在广州，“亚运效应”辐射了经贸、旅游、文体产业等多个领域，成为城市发展和经济增长的新动力。

    In Beijing，Green Olympics、Science and technology Olympics、Humanistic Olympic idea has become a city of transition and development for power，As the Beijing city culture and the essence of value。In Shanghai，“city，Better life”Idea in urban planning and construction and social life continue to practice。In guangzhou，“Asian effect”Radiation the economic and trade、tourism、Style industry, and other fields，Become a city new impetus of development and economic growth。

    “软实力是一种在经济和军事实力之外的国家实力，体现为国家意志和民族精神的对外展示，同时也体现为自我价值观的完善。过去１０年中，中国将软实力的建设提上了议事日程。”清华大学对外传播研究中心副主任周庆安说。

    “The soft strength is a kind of economic and military strength outside the national strength，Embodied in the will of the state and national spirit foreign display，At the same time also embodied in the perfection of their values。In the past 10 years，China will of the soft power of the construction put on the agenda。”Tsinghua university spread, deputy director of the research center ZhouQingAn said。

    当今世界，文化在综合国力竞争中的地位和作用更加凸显，拥有强大经济实力却缺乏政治、文化影响力的国家并不少见。在经济实力日益崛起后，如何具备与之相匹配的文化实力和影响力也成为中国软实力建设的重要课题。

    In the world today，Culture in the competition in overall national strength status and role more prominent，Have a strong economic strength but lack of political、Cultural influence of the country is not rare。In the economic strength after rising，How to have similar cultural strength and influence is also becoming China's soft power the major issues for the construction of。

    去年召开的党的十七届六中全会，第一次以文化改革发展为主题，制定建设社会主义文化强国的行动纲领，开启了中国文化改革发展的新征程。与此同时，一系列加强文化建设和对外交流的举措在多年实践中也取得了丰硕成果。

    Last year at its 17 th the sixth plenary session，The first time the cultural reform development as the theme，Establish construction socialist culture great power of the program of action，Open the reform and development of the Chinese culture to the new journey。At the same time，A series of strengthening culture construction and foreign exchange in many years of practice and the measures also achieved fruitful results。

    以孔子学院、国家文化年为代表的对外文化交流与合作向世界广泛传播中国的历史文化和价值观。截止到２０１１年底，中国在占世界人口８６％的１０５个国家和地区建立了３５８所孔子学院和５００所中小学孔子课堂。在孔子学院的带动和影响下，全球汉语学习人数已逾５０００万。

    To Confucius institute、National culture year as a representative of the international cultural exchange and cooperation widely spread to the world of Chinese history culture and values。By the end of 2011，China accounted for 86% of the world's population in 105 countries and regions have established 358 Confucius institute and 500 primary and secondary schools Confucius classroom。The Confucius institute in the driving and influence，Global Chinese learning toll has more than 50 million。

    从图书到电影，从动漫到网游，中国文化“走出去”日见成效。数据显示，从２００１年到２０１０年，中国核心文化产品和文化服务出口的平均增速分别为１５．９％和２８．７％。

    From books into the film，From the animation to online，Chinese culture“Go out”countrywas。Data shows，From 2001 to 2010，China's core products and services export culture culture the average growth rate to 15.9% and 28.7%, respectively。

    去年年初，精心制作的《中国国家形象片——人物篇》亮相美国纽约时报广场大屏幕，几十名普通中国人与姚明、邓亚萍、章子怡等知名人士一起，在“世界十字路口”展示了中国人热情乐观、积极向上的精神风貌。

    Early last year，elaborate《China's national image film-character article》The New York times square at the big screen，Dozens of ordinary Chinese and yao Ming、Deng yaping、Zhang ziyi, and other famous people together，in“The world cross”Show the Chinese enthusiastic and optimistic、Positive spiritual style。

    “人是国家软实力或国家形象的重要组成因素”，周庆安说，“国家形象实际上最核心的就是人的形象。”

    “One is the national soft power or the image of the state of the important elements”，ZhouQingAn said，“The image of the state at the core of man is actually the image。”

    “鸟巢一代”－－外媒在北京奥运会后以此来称呼以志愿者为代表的当代中国青年。用身体保护火炬的金晶、声援奥运会的广大海外留学生、热情服务奥运的上百万名志愿者……《纽约时报》评论说，中国的奥运志愿者向世人传达出了当代中国的形象：年轻、爱国、有激情并充满自豪感。

    “Bird's nest generation”The Olympic Games in Beijing-as in order to call to after volunteers, as a representative of the contemporary Chinese youth。With the body to protect the torch jin jing、Support of the broad masses of the Olympic Games overseas students、Enthusiastic service to millions of Olympic volunteers......《The New York times》comments，China's Olympic volunteers to convey the message that the world of the contemporary China image：young、patriotic、Passion and full of pride。

    志愿服务在世博会后则逐渐成为上海青年中的一种“时尚潮流”，如今约有４０万名青年持续参与各类志愿服务。

    Volunteer service is gradually become the world expo in Shanghai after one of the youth“Fashion trends”，Today about 400000 young people continuously participates in all kinds of voluntary service。

    不仅是志愿者们，北京奥运会比赛中，中国观众所表现出的无私热情、友善和大度，也深深感染了来自世界各国、各地区的运动员。美国花样游泳队队员在“水立方”出场时甚至感激地打出了“谢谢你，中国”的中英双语横幅。

    Not only is the volunteers，The Beijing Olympic Games，The Chinese audience showed what selfless enthusiasm、Kind and generous，Also deeply infected from countries all over the world、All the athletes。Synchronized swimming team players in the United States“Water cube”When play even grateful to play“Thank you，China”The bilingual banners。

    “人作为个体对于国家软实力的构建具有非常重要的作用。软实力的目标是增大国家的吸引力，国家形象好，对外吸引力就更高，而国民素质正是构成国家形象的指标之一。”曲星说。

    “Individual countries for the soft power of the construction plays a very important role。The soft power of the goal is to increase the attraction of the country，The image of the state good，Foreign attraction is higher，While the national quality is one of the indexes of the image form the backbone of the country。”QuXing said。

    “中国的软实力建设还处于防御性的软实力阶段，主要是增强自身文化的吸引力，要更好地在国际话语体系中寻找到对话的平台和空间。志愿者对国际活动的参与、中国参与国际组织、在节能减排方面发挥更多作用等都有助于增强我们的软实力。“周庆安说。

    “China's soft power construction is still in the soft power of the defensive stage，Mainly is to enhance their own cultural appeal，To better in international discourse system for to seek dialogue platform and space。Volunteers to participate in international activities、China to participate in international organizations、In energy conservation and emission reduction role play more help enhance our soft strength。“ZhouQingAn said。