暑假到了，“还珠格格”又驾到了。在中国，暑期的标志除了天气高温、学生放假、大片不断，《还珠格格》回归荧屏也绝对算一个。有网友统计，迄今为止，98版《还珠格格》已在湖南卫视播出了13次。“年年见还珠”已成为“定律”。

Summer vacation to，“Princess pearl”On baby and the。In China，Summer sign of high temperature except the weather、The students、Large constantly，《Princess pearl》Return to the screen is also absolutely a。Some Internet statistics，So far，98 edition《Princess pearl》Already broadcast hunan satellite TV 13 times。“Year after year to see princess”Has become“law”。

　　除了“小燕子”年年夏天来这里，像《西游记》、《新白娘子传奇》这样的超过20岁的“老爷剧”每到暑期必定泛滥于各大卫视的荧屏。经典剧重播除了成本极低外，这些“老爷剧”在日间档的收视成绩都不错。

In addition to“swallow”Summer is here every year，like《Journey to the》、《The white niang son legendary new》Such more than 20 years of age“Master play”Every summer will flood in each big TV screens。Classic plays the replay besides cost extremely low outside，these“Master play”In the daytime of viewing file has good grades。

　　花钱少却能赚收视，这对卫视来说绝对是双赢的。有业内人士表示，“老爷剧”的轮番回炉既表现出经典剧的旺盛生命力，也勾勒出如今国内荧屏新经典剧的匮乏。

But little money can make viewing，This is absolutely to TV as a win-win。The personage inside course of study expresses，“Master play”Intensive re-blows showed both classic plays the strong vitality，Also draw the outline of the new country today screen the lack of classic plays。

　　

现象 phenomenon

　　湖南卫视曾在官方微博上发布消息称，将在暑期档再度重播老版《还珠格格》。消息发布后引发近万转帖。

Hunan satellite TV has in the official blog micro announced，Will be in the summer season LaoBan replay again《Princess pearl》。After news of nearly by post。

　　今年14岁的《还珠格格》(98版)已经重播第13回了，几乎成了每年观众的“暑假作业”，甚至有人拿它当成了暑假计时器。“芒果台开始放《还珠格格》，意味着高考完了，幼儿园和大学放假了；放到皇后作恶容嬷嬷扎针，代表中考完了，小学生自由了；等紫薇瞎了、香妃死了，高一的也就放假了……”有网友调侃道。

This year at the age of 14《Princess pearl》(98 edition)Has the replay back to 13，Almost a year of the audience“Summer homework assignments”，Or even someone took it as the summer vacation timer。“Mango Taiwan began to put《Princess pearl》，Means the university entrance exam was finished，The kindergarten and university took a holiday；In the queen mother has evil let go，Representatives had to test the，Pupils free；Etc crape myrtle blind、Sweet princess died，The tall also took a vacation......”Netizens poking fun way。

　　其实，除了“格格”每年必来荧屏走一圈，暑期档还有一些老剧也会年年亮相——各大卫视重播过千次的《西游记》如今热度不减；《新白娘子传奇》、《少年包青天》等经典剧集也在暑期再次杀回。

In fact，In addition to“Space space”Every year will come to walk around the screen，The summer season and some old play will also debut year after year--each big TV replay of the one thousand times《Journey to the》Now don't reduce heat；《The white niang son legendary new》、《Young BaoQingTian》Classic show also in summer again kill back。

　　

《还珠格格》成利器 湖南台重回收视率榜首 《Princess pearl》Hunan back into edge tool machine top ratings

　　当年瞪着大眼睛的赵薇如今做起了电影导演；楚楚可怜、贤淑温婉的林心如也成了热播剧制片人，青涩懵懂的范冰冰更是化茧成蝶跻身天后之列。她们虽然远离了这部电视剧，但《还珠格格》却从未远离观众。

That year stare big eyes zhao wei now working as a movie director；Pitiful quest、Virtuous wen wan lin2 xin such as also became popular show producer，Green is ignorant of the cocoon into butterfly fan bingbing's days later list。Although they away from the TV play，but《Princess pearl》Never far from the audience。

　　自1998年首播以来，《还珠格格》系列一直都是湖南卫视的收视利器。今年暑期档重播数日后，《还珠格格1》就交出了令人满意的答卷——工作日白天超过0.4%的收视率甚至超过不少卫视的黄金时段。湖南卫视也借势重回卫视头把交椅。

Since the 1998 years since the premiere，《Princess pearl》The series has been the hunan satellite TV ratings tool。The summer season this year after a few days the replay，《Princess pearl 1》Just surrender satisfactory answers during the day-working days more than 0.4% of the rating even more than many TV's prime time。Hunan satellite TV also taking advantage of satellite TV to head the current campaign。

　　日前播出“老爷剧”的卫视白天的收视也都不错。例如深圳和四川这两家曾经在收视榜前十中看不见名字的卫视，因为重播《仙剑奇侠传》和《射雕英雄传》得以收视高升。

Broadcast before“Master play”During the day the TV ratings is pretty good also。Such as shenzhen and sichuan this two once in viewing ShiZhong before a list of the names of the invisible TV，Because the replay《Xianjian JiXia preach》and《The Legend of The Condor Heroes》Ratings to rise。

　　

■原因分析 S cause analysis

　　“因为版权在他们手里，他们不用掏钱再买剧。”针对这种现象，上海剧星传播董事长查道存解释道。

“Because of copyright in their hands，They don't have money to buy the show。”According to this phenomenon，Shanghai drama star spread word check with the chairman explained。

　　由于版权在自己手上，相对于播其他新剧，像湖南卫视年年播“还珠”的行为，既规避了投资风险，又达到了预期收视率，属于既经济又实惠的做法。

Because of copyright in our own hands，Relative to other planting new play，Like hunan satellite TV broadcast every year“princess”behavior，Not only avoid the investment risk，And reach the expected ratings，Is not only the economy and economical practices。

　　此外，如今的电视剧购片价格要比“老爷剧”当年高得多，一部大腕云集的电视剧，动辄就是过百万的价格，卫视哪里会如此烧钱去砸日间档，这些新剧都“屯”到了晚间的黄金档播出。

In addition，Today's TV series of purchase price than“Master play”That year higher than the，A collection of the big television，Is really a price，Satellite TV where money to be so burned up daytime file，The new play is“tuen”Arrived evening prime-time broadcast。

　　另外，暑期日间档的观众更多是学生，这些“老爷剧”多为古装剧，且情节轻松，适合年轻观众的口味。

In addition，Summer day file audience is a student，these“Master play”More for period drama，And if the circumstances are easy，Suitable for young audience。

　　

老剧成经典 收看成一种习惯 Old play into classical watch into a habit

　　《电视剧研究》的主编刘刚则指出：“收看这些老剧成为一种‘陪伴式’的收视习惯，就像我们从前看一本经典小说一样，除第一次看时被书中故事吸引外，再阅读时都是一种习惯性的重温。”

《TV series research》The editor of the LiuGangZe said：“Watch these old play become a‘With type’Viewing habits of，Just like we did see a classic novel，In addition to the first time to see was the story in the book to attract，To read is a habitual to renew。”

　　确实，这些“老爷剧”大多可以称得上是经典了。据公开数据显示，当年《还珠格格1》在北京有线电视台播出时，收视率曾高达54%。这是一个今天无法企及的成绩。

really，these“Master play”Most can be regarded as a classic。According to public figures show，That year《Princess pearl 1》In Beijing cable television，Ratings was as high as 54%。This is a feat not result today。

　　不过，也有一个现象值得注意，这些经典剧有的被翻拍了数次，有的“一续再续”，后来拍摄的这些相关剧集甚至可以达到过亿的投资。但是，不断被重播的仍是原来的“老爷剧”。

but，There is also a phenomenon worthy of note，The classic plays are reproductions several times，some“To renew a”，Later shot of the these related show can even at investment。but，Constantly to be the replay of the is still the same“Master play”。

　　查道存指出：“换个角度说，如今重播这些老剧，其实也算是对当下电视剧制作人的一种鞭策。”

Check deposit points out that way：“Change an Angle said，Now the replay these old play，In fact also be on the TV producer sinks。”

　　排名 卫视 收视率 播出“老爷剧”剧名

Ranking TV ratings on the air“Master play”stage

　　1 湖南 0.353% 《还珠格格》

1 hunan 0.353% 《Princess pearl》

　　2 江苏 0.293%

2 jiangsu 0.293%

　　3 浙江 0.277%

3 zhejiang 0.277%

　　4 天津 0.243% 《少年包青天》

4 tianjin 0.243% 《Young BaoQingTian》

　　5 安徽 0.220%

Five anhui 0.220%

　　6 江西 0.200%

6 jiangxi 0.200%

　　7 东方 0.185%

7 east 0.185%

　　8 深圳 0.175% 《仙剑奇侠传3》

8 shenzhen 0.175% 《Xianjian JiXia preach 3》

　　9 四川 0.170% 《新白娘子传奇》

9 sichuan 0.170% 《The white niang son legendary new》

　　《射雕英雄传》

《The Legend of The Condor Heroes》

　　10 北京 0.166%

10 Beijing 0.166%

　　(注：最后一列空白，说明在此时间段该卫视没有播出“老爷剧”)

(note：Finally a list of blank，In this time of that the TV not air“Master play”)

　　6月25日-7月3日

June 25,-July 3,

　　全天收视前十名

Ratings throughout the top 10