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热剧搭配微电影 《穆桂英挂帅》创网台联动新玩法--亲民维稳网络舆情监测室
2012-07-14

  中新网7月10日电 作为新科地面频道收视冠军,今夏最受瞩目的热门大剧《穆桂英挂帅》日前已登陆土豆网以及安徽、山东、天津、河南四大卫视联动热播。虽然是“旧戏新拍”,但制作方在各方面均有让人耳目一新的创新。据悉,《穆桂英挂帅》制片人俞胜利与安徽卫视联手独家剪辑了50分钟版本的微电影,已于7月9日提前登陆安徽卫视和土豆网,让观众先期一睹苗圃版的穆桂英巾帼形象。这也是热门电视剧首次尝试与微电影结合,创造了“网台联动”的新玩法。

Beijing July 10 (Reuters) as new ground channel viewing champions,This summer, the most pertinent popular big play《MuGuiYing now》Recently has landed potatoes nets and anhui、shandong、tianjin、Henan four big TV linkage hits。Although it is“Old play new pat”,But producers were let in the person finds everything new innovation。It is reported,《MuGuiYing now》Producer yu victory and anhui TV to the sole editing 50 minutes version of the movie,Already on July 9 on TV and in advance in anhui potatoes nets,Let the audience first glimpse of the nursery version of the MuGuiYing female image。This is also a popular TV series and movies with the first attempt to micro,created“Nets a linkage”'s new play。

  作为曾经制作过《大宅门》、《天下粮仓》、《大宋提刑官》等巨作的金牌制作人,俞胜利表示更多样更灵活的形式有助于观众更深刻地理解制作方赋予穆桂英这个角色的新鲜内涵。“剧中穆桂英三擒杨宗保、羞辱公主、不跪皇帝,是一个敢于打破常规、冲破世俗的女娃子。《穆桂英挂帅》要探讨的是一个‘为什么’的主题,为什么杨家上下、满朝文武乃至皇帝老儿能够让一个‘山野村妇’挂帅出征?穆桂英如何当上几乎专属于男人的三军统帅?她究竟有何过人之处?答案也正是穆桂英身上具备的这种敢于质疑常规、反对常规、打破常规的精神。”

As ever produced《as》、《All the granary》、《The DiXingGuan》The gold producer and epic,Yu victory said more diverse audience in the form of more flexible to better understanding to the role of local promoter MuGuiYing fresh connotation。“The MuGuiYing three YangZongBao gone、Shame princess、Don't kneel emperor,Is a dare to break the routine、To break the common customs of female WaZi。《MuGuiYing now》To explore a‘why’theme,Why and Yang's family、Full chao wenwu and even the emperor old son can make a‘Field CunFu’Battle now?How MuGuiYing when almost exclusive to men armed forces commander?What she thoughtfully?The answer is also on the MuGuiYing with this question the routine、Against conventional、Break the routine of the spirit。”

  土豆网相关负责人表示,热剧尝试制作微电影版本,也是一次打破常规的创新。随着视频网站逐渐成为重要的主流收视平台,《步步惊心》、《甄嬛传》等明星巨作都在视频网站上运作出很多成功的网台联动案例。此次安徽卫视和土豆网联动推出《穆桂英挂帅》微电影版,必将也为此增添一个创新的榜样,在成为热剧推广的必备手段的同时,也为观众制作了更多样的内容,让人耳目一新。土豆网对这部独家大戏也搭配了一整套的“豪华包装”,比如专设了“女人的战场”剧场专题,将《穆桂英挂帅》、《宝贝妈妈宝贝女》、《遗忘》、《我可能不会爱你》、《野鸽子》等多部女性主题热剧打包,为女性观众准备了一场暑期观剧大餐。

Potatoes nets officials say,Hot play trying to create the movie version,Is also a break the routine of innovation。Along with the video site has become the mainstream of important ratings platform,《More than upset at every step》、《Screening 嬛 preach》Stars such as in video web site about the operation of the network station linkage many successful case。The anhui TV and potatoes nets linkage, launched《MuGuiYing now》Micro film version,Will also add a innovation for example,In the popularization of the play into heat necessary means at the same time,Also for the audience made more diverse content,Let a person finds everything new and fresh。In this exclusive tudou.com dramas and a set of collocation“Deluxe packaging”,For example set up the“The woman of the battlefield”Theatre project,will《MuGuiYing now》、《Baby mama baby girl》、《forgotten》、《I may not love you》、《Wild pigeons》The hot topics such as women play to pack,For women in the audience for a summer view play a big dinner。


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