拍戏捞钱不过瘾，当制片人又成了明星掘金的一条“捷径”。

Money was filming not satisfy，When a producer and become a star the nuggets a“shortcut”。

　　从早先的刘德华、章子怡，到如今的黄晓明、林心如、张柏芝、杨幂、刘恺威、冯绍峰等，一个个都从演员华丽转身为“明星制片人”，堪称是娱乐圈的一道“奇观”。套用网友“不声不响”的一句时髦话便是：“不想当制片人的演员不是好明星”。

From previous Andy lau、Zhang ziyi，The huang xiaoming looked until now、Lin2 xin such as、Cheung pak-chi、Yang mi、LiuKaiWei、FengShaoFeng etc，One each from actor luxuriant turned for“Star producer”，This is an entertainment“wonders”。Applying net friend“quietly”A modern is the words：“Don't want to be the producer of the actor is not good star”。

　　众多艺人纷纷削尖脑袋一头扎进“制片人大军”，究竟是空头挂名，还是真枪实干？业内众说纷纭。

Many artists have sharpening head plunge into the“Producer army”，What exactly is nominally short，Or a real gun saying？The twittering。

不能忽视的明星生产力 Cannot ignore the star productivity

　　“如果只是单纯参演，明星只能看到自己的一张脸在银幕上出现，因为剧本也不是他们写的。但如果投资或参与制作，就能拥有更多主控权，为自己铺路，也能发挥他们的创意，还能跟自己喜欢的人合作。”好莱坞著名经纪公司CAA的中国区负责人乔青山说。而在“贺盈时代”董事长张珺涵看来，“明星在电视剧的制作上亲力亲为，会带来更多圈中好友捧场，让该剧起到未播先红的效果”。

“If only works in，Star can only see his face appeared on the screen，Because the script is not they write。But if the investment or participate in the production，Can have more control rights，For his paving the，Also can use their creativity，Can my love with cooperation。”Hollywood famous brokerage company of China to QiaoQingShan of CAA said。And in“Royal times earnings”The chairman ZhangJun han opinion，“Star in the drama of the production of the primary，Circle of friends will bring more support，Let the play was not a first red effect”。

　　的确，明星有着他人无法企及的人脉和资源。就拿何润东担任《泡沫之夏》制片人来说，当时，团队得知他和大S比较熟，直接派他出马洽谈，省下了很多时间和精力。甚至对搞定难搞的拍摄场地、节省场租费等，他也很有一手。而出演了《神探狄仁杰3》、《龙游天下》等电视剧后，关悦在她的制片人处女作《囧人的幸福生活》中也展示了敏锐的洞察力。“我知道什么话题和事件适合拍成电视剧，只有做好市场定位，找对观众群才好卖。”关悦说。

indeed，Star has a feat not others contacts and resources。Take a run《Bubble of the summer》producers，At that time，Team learned that he and big S look familiar，Direct sent his turn negotiations，Save a lot of time and energy。Even to fix a difficult shooting location、Save ChangZuFei etc，He's very good at。And appeared in《Detective DiRenJie 3》、《Longyou world》TV, etc，In her first GuanYue producer《The happiness of life drained》Also shows the keen insight。“I know what topics and events for made into a TV，Only do market positioning，Look for audiences to sell。”GuanYue said。

　　在娱乐圈摸爬滚打几年，明星们多少都会从导演、制片那里“偷师”。而且，投资人如果对市场、对剧本、对艺术创作没概念，至少对大明星还是有概念的。从这一角度说，融资也是明星制片人的优势之一。“比如范冰冰，比如叶璇，她们的工作室在电视剧制作上都是不惜工本的投入，因为她们做演员的时候的收视率摆在那里，做制片人后一直在赚钱。投资商就会觉得她们是有保证的，不见剧本都愿意给钱。”

Marketer in the entertainment circle for a few years，How much will the stars from director、Producer there“steal”。and，If investors to market、To play、Artistic creation didn't concept，At least to big star or a concept。From this Angle said，Financing is also one of the advantages of the star producer。“Such as fan bingbing，For example YeXuan，Their studio in the production team is on the investment of spares no expense，Because they do the actors when ratings put in there，After a producer has been making money。Investors will feel they are guaranteed，No scripts are willing to give money。”

　　就是对一些后辈也能起到示范作用——转型当制片，明星不仅可以增加个人积淀，也不失为延长职业生涯的一种好办法。“演戏能演一辈子的毕竟是少数，随着年华老去，明星要给自己想更为稳固的后路。”影评人“不颠”说。

Is to some junior can also serve as a demonstration role, transition when producer，Star can not only increase individual accumulation，Also can yet be regarded as extend his career a good solution。“Acting can play a lifetime of is minority after all，As we get old，Star to give oneself want to more solid Bridges。”critic“Not Britain”said。

扭扭捏捏的明星中心制 NiuNiuNieNie star center system

　　不过，明星制片人看似给影视作品上了一道保险，但他们依然是明星，也会有不省油的灯。有业内人士就对记者吐槽，有些明星制片人当制片人的派头比单纯做演员还要大，跟着七八个助理，很难伺候。

but，Star producer to film and television works seem a insurance，But they are still star，There will also be not fuel-efficient lamp。The personage inside course of reporters to spit slots，Some star producer when producers the style of the larger than simply an actor，With seven assistant，Hard to serve。

　　一位影视公司人员则告诉记者，一般影视公司找明星做制片人，都不会放心让明星单干，而是采用“明星制片人+专业制片人”的搭配形式。毕竟，在经验积累和时间投入上，明星跟专业制片人还有很大的差距。何况，这对明星也是一种保障。因为明星制片人很多时候还要兼负主演的重任。“演戏的时候脑子里会不停地想着，最好拍戏一遍就过，再拍一遍就会费很多钱。”有过来人对记者感慨道。

A film company staff, told reporters，General film company looking for star as producer，Won't trust star going it alone，But the“Star producer + professional producer”Collocation form。After all，In the experience and in time，Star with professional producer also has the very big disparity。How much more，The star is also a kind of protection。Because even when producer many stars and negative in the important task。“When acting in the brain will keep thinking，Had better take sport again，To shoot it again is membership dues a lot of money。”Have a n experienced person to reporters regrets way。

　　而在资深电影人文隽看来，明星做制片人如果单纯想赚钱赚名，还不如去开餐馆，不要来拍影视剧。 “不少煤老板、卖皮鞋的、卖房子的都来拍电影了，动不动整个2000万元给明星，明星就变得牛哄哄。不可否认的是，内地影视过去十年来都是明星在主导商业片。”文隽认为，即便是电影工业非常发达的好莱坞，也少有一线明星专门经营一个电影公司，把演艺事业和制片事业同时进行。

And in human experience senior film looks，Star producer if simple earn name want to make money，Might as well go to the restaurant，Don't to make the film and television play。 “Many coal boss、Sell shoes、Sell the house to make another film，Often the whole 20 million dollars to star，Star becomes cattle to coax。It is undeniable that the，The film and television for the past ten years are star in the dominant commercial。”WenJuan think，Even if the movie industry is very developed Hollywood，A line and few star specializes in a film company，The acting career and the production business simultaneously。

　　某影视公司老总严先生则担心明星制片人多了，影视圈将来会真的形成“明星中心制”：“现在一个剧组，经常一个核心演员可以决定很多事，比如跟他搭档的演员、导演等等。”

A film and television company manager Mr Yan have worried about the star producer，The Audrey Hepburn children will really form in the future“Star center system”：“Now a cast，Often a core actor may decide to many things，With his partner actors such as、Director, etc。”

　　而在产业链的下游播出平台，明星制片人也不全是影视剧销售的金字招牌。曾在杭州一家电视台负责电视剧购片的徐先生告诉记者，电视台购片主要还是看重导演或者主演阵容。“像孙红雷、滕华涛，这样的名字一亮出来，电视台就感兴趣。就算是有明星制片，班底很烂或者剧本很烂，观众也不会买账。”在徐先生看来，明星制片人最大的好处就是电视剧宣传时，明星们都特别配合。“一般电视剧，明星签合同的时候多只有一次宣传活动的安排，有时候就算安排了活动，他们档期不配合来不了也没办法。但是，明星自己做制片人就不一样了，主动多了。”

And in the industrial chain of downstream broadcast platform，Star producer not all the film and television play is the gold-lettered signboard of sales。Once a television station in hangzhou is responsible for the purchase of the TV series of Mr Xu told reporters，Television still basically values of purchasing director or in the squad。“Like sun hong2 lei2、TengHuaTao，Such name a light out，TV is interested。Even there is the star producer，Men very bad or script is lousy，The audience would not buy it。”In Mr Xu seems，Star producer the biggest advantage is TV propaganda，Stars special match。“General TV，Star sign a contract while only a publicity event arrangement，Sometimes even if arranged activities，They don't cooperate to not booked didn't also the way。but，Star himself a producer is not the same，Much more active。”