6月底，成都大爱音乐节因为“蹭票”人数过多导致亏损5000万元，进而创下国内演出市场亏损纪录。这个“大事件”的余波仍在震荡业界。

At the end of June，Chengdu great love for music festival“Ceng ticket”Too much number result in losses of 50 million yuan，And then the domestic market losses in performance record。the“Big events”In the wake of the industry is still in shock。

　　昨天，将于7月27日至29日举行的张北草原音乐节主办方对外宣布，为整顿票务市场，当地政府以文件方式下达了《关于加强2012年张北草原音乐节票务市场管理的通知》，向赠票、蹭票说“不”。这也成为中国演出历史上的首次。

yesterday，The July 27 to 29, ZhangBei grassland music festival organisers held announced，The market for tickets，The local government gave way to file《In 2012 ZhangBei on strengthening the management of grassland music festival ticketing market notice》，To ZengPiao、Ceng ticket said“Don't”。This has been the first time in the history of China to perform。

　　这些“变化”虽没发生在北京，却是与北京紧密相关的外部大环境恶化的一种反映。在北京市2011年的文化产业统计报告中，是以“演出季、音乐节等重大文化活动举办，激发了居民的消费热情，带动票房、演出收入再创新高”的口吻给与鼓励，媒体报道也都在传达演出市场越来越好的“单面信息”。事实上，一些长久以来的“痼疾”威胁着北京文化演出市场的“大发展”，蹭票、赠票就是主要问题。

these“change”Although not happened in Beijing，Beijing is closely related with the external environment a reflection of the deterioration。In the 2011 years of cultural industry statistics report，is“Communication performance、Music festival significant cultural activities held，Inspired the consumption enthusiasm，Drive the box office、Hit a new high performance income”Tone give encouragement，Media reports are also in conveying the market more and good performance“Single information”。In fact，Some for a long time“Chronic illness”Threatening Beijing cultural performances of the market“Big development”，Ceng ticket、ZengPiao is the main problem。

蹭票一多自然影响票价 Ceng ticket more than a natural influence ticket prices

　　“我认为两三年内很多演出商都不敢再去成都了，因为在大爱音乐节事件之后，我们最直观的反应就是对成都演出市场甚至成都的民风产生了疑问。”作为曾参与过谭咏麟演唱会、“怒放”演唱会及本次张北音乐节执行团队负责人的郭志凯表示，“100块钱现在连两个人看电影的钱都不够。但在音乐节你可以看到至少两位一线歌手和十几组乐队的表演，这难道不值吗？但就这样还有很多人想办法、托关系蹭票。这种现象对音乐产业是极具伤害性的。我们虽然在大讲文化发展，但实际上大多数观众还没培养出文化消费的习惯。”

“I think two or three years many have not dare to show to chengdu，Because in the big love music festival after the event，Our most intuitive reaction was to chengdu performance market even chengdu folkways has had the question。”As involvement in Alan tam concert、“In full bloom”The concert and ZhangBei music festival of the person in charge of the executive team GuoZhiKai said，“100 dollars now even the two movies are not enough money。But in the music festival you can see at least two a line and more than a dozen singer band performance，Is this is not worth？But that still has a lot of people want to measures、Ceng ticket's relationship。The music industry is a phenomenon of extremely harmful。Although we in big speak culture development，But in fact most of the audience didn't develop the habit of cultural consumption。”

　　北京一位演出商在谈到这个话题时，希望匿名说出行业内幕。“之前央视《焦点访谈》曾专门做过‘歌星演唱会票价调查’的节目，结论之一就是北京演唱会的赠票约占总票数的1/3。也就是说1万人的场地，主办方只能靠7000张甚至6000张门票‘扭亏为盈’。无锡媒体甚至还爆出当地演出市场七成都是赠票！我觉得在中国，没人把门票当作‘有价证券’。你管别人要二百块钱，可能会脸红；但管别人要张几百块钱的门票却显得理直气壮。经常有好多年不联系、我都没存他手机号的人打电话过来说帮我找几张票。对演出商来说，你给人家票是司空见惯的，不给倒好像欠了一个人情。北京近年来演出场次越来越多，但实际上演出市场并不同步繁荣。三成赠票的压力对大演出商来说都是一个严重的负担，除非你以后不想在北京做了，才可以坚决不给赠票。”

Beijing a YanChuShang in spoke about this topic，Hope anonymous say industry insider。“CCTV before《Focus talk》Who specially made‘Singer concert ticket price survey’program，Conclusion is one of the Beijing concert ZengPiao about 1/3 of the total votes cast。That is 10000 people of the field，Organizers will only be by 7000 votes or 6000 tickets‘turnaround’。Wuxi media and even local performance in seven chengdu is ZengPiao market！I think in China，No one took as a ticket‘securities’。You tube others to two hundred dollars，Might blush；But to teach others to zhang tickets for the hundreds of money was reason keep spirit strong。Often have for many years not contact、I didn't save his mobile phone number of people called said help me find some tickets。YanChuShang speaking to，You give somebody else a ticket is commonplace，Not to fall like owed the one favor。In Beijing in recent years more and more game performance，But in fact the performance market are not synchronous prosperity。Thirty percent of ZengPiao pressure on big YanChuShang it is a serious burden，Unless you later don't want to do in Beijing，Can resolute don't give ZengPiao。”

　　那么大量的赠票都是给了谁呢？这位演出商表示：“中国演出市场有一个绕不过去的问题就是报批。一个演出商要面对很多部门，而每个部门都不愿意为你这个项目担负责。一个审批流程中，演出商要签无数‘责任保证书’，保证如果出了什么事情，责任都是我们演出公司的，与您这个部门无关。每多一个环节、多一个‘关口’，都必须‘走关系’，就要留出相应的赠票。演出商们并没有觉得演出市场越来越好。现在什么都在涨价，艺人演出费、灯光音响费、场馆租赁费，那么票价也只能跟着‘傻涨’。这样观众就更不情愿买票，就陷入一个坏循环。”

So a lot of ZengPiao are to whom？The YanChuShang said：“China market has a performance around not the problems of the past is approved。A YanChuShang are to face many department，And each department for you are not willing to bear this project is responsible。A examination and approval procedure，YanChuShang countless to sign‘Responsibility guarantee’，Ensure that if what's the matter with her，Responsibility are our performance company，The department has nothing to do with you。Each one more link、One more‘pass’，must‘Go relationship’，Will set aside the corresponding ZengPiao。YanChuShang didn't think the performance market more and more good。Now what are in prices，Artist YanChuFei、Lighting sound fee、Venue rental，So ticket prices also can follow‘Silly up’。So that the audience is more reluctant to buy a ticket，It into a bad circulation。”

蹭票一少市场容易透明 Ceng ticket a little market easily transparent

　　“所有去台湾演出市场考察过的同行都应该为他们的演出环境和市场意识感叹。像‘台北小巨蛋’，作为场地方他们是为演出商的创意服务的。比如一个亲近观众的舞台方案挡住了通道，他们就会想怎么设计一个活动通道，能在三秒钟内完全移开、保证疏散。这样长期下来，他们就积累了大量的经验，应对突发情况的能力就更强。而我们的场地方对于演出创意则是一律说NO，因为他们怕出了问题自己要担责任。不过在赠票方面也不能少了他们的，有的场馆几百张上千张地要票。在台湾，演出商最大的精力是放在如何把演出做得更好、更棒、更让观众觉得值回票价。这样就继续刺激观众愿意花钱看下一场演出。而我们每天想的是怎么对付——对付方方面面，最后也只能对付观众。我知道相关负责人都提过这个情况，但到现在还是看不到什么变化。我觉得唯一能期盼的就是等到主管部门决定要强制性地解决这个问题，立法、建立相关制度，靠目前体系来自我调整是没戏的。”

“All go to Taiwan market of peer review performance should be for their performance environment and market consciousness exclamation。like‘Taipei arena eggs’，As a place for YanChuShang originality is their service。For example a close to the stage of the audience blocking the channel scheme，They will want to how to design a activities channel，In three seconds to completely remove、Guarantee evacuation。So come down for a long time，They accumulated a lot of experience，The ability to cope with sudden situation more strong。And our field to show originality is where all said NO，Because they are afraid of a problem to bear the responsibility。But in ZengPiao authorities cannot without them，Some of the hundreds of thousands of zhang zhang venues to vote。In Taiwan，YanChuShang's biggest energy was on the show how to do better、better、More let the audience thought is worth the cost。This will continue to fuel the audience willing to spend watching the next performance。And we think is how to deal with every day, all aspects to deal with，The last also can only deal with the audience。I know the relevant person in charge of all has made this situation，But to see any change or now。I think the only can look forward to is to wait until the competent department decided to mandatory to solve the problem，legislation、Establish the relevant system，From now on I adjustment is no system。”

　　在这位演出商看来，全国唯一的亮点就是上海。上海《新闻晨报》记者高磊认为，由于上海介入演出市场比较早，所以相对全国来说确实比较规范。“在媒体报道方面，如果不涉及合作，只有两张门票作为采访票。安保等相关部门会拿到工作证，票证分开，不占用商业票房。今年我感到上海演出市场越来越透明。像五月天、苏打绿的演出，已经做到全部门票、所有座位都可以网上订票，没有暗箱操作。而且在一些热门演唱会前，公安部门会主动提示演出商及时公布票务情况，告诉消费者警惕黄牛、假票等，让人觉得十分贴心。”

In the YanChuShang opinion，The only window is Shanghai。Shanghai《News the morning paper》Reporter GaoLei think，Due to the Shanghai market intervention performance early，So it really is more normative relative national。“In the media reports，If does not involve cooperation，Only two tickets being interviewed ticket。Security and related departments to get work permit，Separate ticket，Do not take up business box office。This year I feel Shanghai market more and more transparent performance。Like a mayday、Soda green performance，It has all the tickets、All the seats were can tickets online，No black-box。And in some popular singing the meeting，The public security department will hint YanChuShang timely initiative announced the games，Tell consumer vigilance cattle、May, etc，Let a person feel very close。”

　　也许是船小好调头，北京演出商期待的“政府强力介入”在今年的张北得到实际验证。张北音乐节总顾问李宏杰表示：“相对于我参与过的众多音乐节，你能感到张北全县上下一心对音乐节的那种感情，虽然当地群众可能会有些短期获利的行为，但张北政府是特别希望音乐节能以市场化为前提健康运转的。2011年张北音乐节成为观众人数最多、收入排到全国前三的音乐节，今年张北下大决心、以政府文件的形式整顿票务市场，一方面向群众宣传购票意识，一方面号召相关部门、企业不要赠票。在在音乐节会议上，张北政府明确表示宁可这次观众人数看起来少一些，也要一个扎扎实实的演出票房。票务问题就像人得了病，越拖越重，晚治不如早治。”

Maybe the good is small array，Beijing YanChuShang look forward to“The government's strong intervention”In this year's ZhangBei get practical verification。ZhangBei music festival, chief consultant LiHongJie said：“Relative to the many music festival in me，Can you feel the heart ZhangBei up and down to the emotion music festival，Although the local people may have some short-term profit behavior，But ZhangBei government is especially want music to market changes into the energy saving the functioning of the premise health。2011 years ZhangBei music festival become the audience most、Income row to the first three examples，ZhangBei this year to、The form of government documents the ticketing market，On the one hand to the publicity tickets consciousness，On the one hand called on related department、Enterprise don't ZengPiao。The festival in the meeting，ZhangBei government made it clear that would rather the audience looks less，Will a solid performance box office。Ticketing problems like people got sick，Dragged the heavier，Late to as treated early。”

　　记者 刘颖

Reporter LiuYing