从7月中旬开始，大众的审美观接二连三地遭遇各种选美比赛的极限挑战———先有国际小姐重庆赛区三甲遭网友吐槽，接着海南环球小姐三甲的现身为重庆小姐“解围”，接踵而来令人“拍案惊奇”的还有山东比基尼小姐、福州环球小姐、安徽世界旅游小姐……为什么大大小小的选美选出的佳丽“没有最丑，只有更丑”？选美比赛在华丽包装下，到底暗藏着哪些乱象？谁又是操作比赛结果的幕后黑手？……羊城晚报记者在近日走访了多位行业人士，揭秘选美行业各种乱象。

From the middle of July, start，The public view of continual encounter all sorts of beauty contest--first challenge limit miss international chongqing top division by net friend vomit slots，Then miss universe of hainan top appeared for chongqing miss“clears”，Through a“Simply amazed”And shandong miss bikini、Fuzhou miss universe、Anhui world tourism miss......Why greatly small beauty elected scarlett“Not the most ugly，Only more ugly”？Beauty contest in luxuriant packaging，Exactly what hidden mess？Who is the operation result game behind the attacks？......Yang cheng evening news reporter in recently visited many industry members，Reveal the beauty industry all kinds of the mess。

　　

承办方 　　以前还看资质，现在只知认钱 ChengBanFang still see before qualification，Now know only know money

　　世界小姐、环球小姐、国际小姐是世界三大选美赛事，要想在本地承办该项赛事的选美活动，必须从品牌持有方得到授权。以环球小姐为例，今年赛事在全国设置了9个分赛区，都是由当地机构承办。该赛事中国赛区组委会媒体工作人员吴丽丽介绍：“组委会会对当地承办方收取相关的费用。”这也就是业内常说的授权使用费。第52届国际小姐中国大赛重庆赛区组委会负责人蓝蓉也承认，承办该项比赛缴纳了60万元的承办费。

Miss world、Miss universe、Miss international is the world's three largest beauty events，To undertake the competition in the local beauty pageants activities，Must hold party get authorization from the brand。To miss universe as an example，In the event this year set up nine area，Are made by local agencies to undertake。The event venue committee the Chinese media workers WuLiLi introduced：“The organizing committee will charge on the local ChengBanFang related expenses。”This is often the authorization of the said fee。The 52 miss international competition of the China chongqing division LanRong also acknowledged，The pay 600000 yuan in the race to undertake the fee。

　　是否交钱就能承办国际顶级选美赛事？在世界小姐选美比赛刚进入中国时曾连续承办过广东赛区赛事的杨佳慈给出了否定的答案，“在我承办的那几年里，世界小姐对承办公司的资质审查是很严格的，包括有没有营业执照、是否承办过相关大型活动、在当地的影响力如何等都有细致的考核，不光是收几十万元授权费那么简单。”

Whether can make money for top international beauty events？In the miss world pageant has just entered China had served the guangdong division of the event YangJiaCi gives the negative answer，“In the years that I，Miss world to undertake the qualification examination is very strict，Including have the business license、If the relevant large activities、In the local influence such as how to have a precise assessment，Not only is the authorized by several hundred thousand yuan fee be so simple。”

　　近两年开始参与承办世界小姐广东赛区选拔活动的广州文韵鸣声广告有限公司总裁杨文慧女士则介绍：“主委会对承办方的考察条件还是比较严格的，其中很重要的两项是看公司与媒体和政府有关部门的关系是否相处融洽，还会考察公司的规模，要求团队核心成员中必须要有一个人做过相关活动。至于授权费则放在其次，这个年头拿得出几十万块钱的人不算少。”

In the past two years the miss world began to participate in the activities of the selection of guangdong division, guangzhou rhyme chirp advertising Co., LTD. YangWenHui President, is introduced：“Chair of the investigation will ChengBanFang conditions or more strict，Among them very important two is to see the company and the media and the government of the relevant departments of the relationship between how well you will get along，Will also examine the size of the company，Requirements of core members of our team must want to have a person to do a related activities。As for licensing fees in the second，This year that hundreds of thousands of dollars with no man is less。”

　　媒体调查本届国际小姐重庆赛区的承办方、重庆旅星影视节目制作有限公司时，发现根据工商注册资料显示，该公司主营影视剧、专题片制作等，并没有承办选美比赛的相关经营项目。杨文慧认为：“可能因为国际小姐的品牌刚引入中国，各方面的准备还不是很完备，加之现在选美比赛泛滥，缺少监管，直接导致了从源头上无法保证承办方的运营能力。”

Media survey the miss international chongqing ChengBanFang division、Chongqing brigade star film and TV programs when production Co., LTD，According to industry and commerce registration that data shows，The company's main TV dramas、Program production，And not the beauty contest related business projects。YangWenHui think：“Maybe because of miss international brand just in China，The preparation is not very complete，And now a flood beauty contest，Lacking of supervision，Led directly to from the source ChengBanFang cannot assure the operation ability。”

　　现已退出了世界小姐广东赛区承办方的杨佳慈女士则直言：“现在的承办公司恶性竞争，一些组委会只认钱，卖出品牌后完全不管活动的运营，这也是我在2009年退出选美行业的原因。”

Now out of the miss world ChengBanFang YangJiaCi of guangdong division, is the truth：“Now the company of vicious competition，Some only know money the organizing committee，Sell brand completely no matter of activities after operation，This is also I ended in 2009, the cause of the beauty industry。”

　　

赞助商 　　既是送财金主，也会浑水摸鱼 Sponsors is sent there to the Lord，Will also fish in troubled waters

　　赞助费是选美比赛中最大的资金来源，也是比赛组委会最主要的利润来源。如今选美赛事多如牛毛，拉赞助越来越不容易。

Sponsorship money is a beauty contest the biggest source of funds，The organizing committee is also the main game profit source。Now the beauty competition is numberless as the sand，Sponsorship is becoming more and more difficult。

　　杨文慧算了一笔账：“一个赛事的授权费大概需60万至80万元人民币，加上押金，差不多要投入100万元，这还不包括本地活动的运营费，总计一场赛事的成本大概需要200万元。”即便向选手收取报名费和培训费，200万元的费用对承办方来说也还是有相当大的回收压力，承办方必须在赛事的各个环节巧作安排以寻求赞助方支持。杨文慧告诉记者：“组委会一般多找酒店赞助，对方会提供相应的活动场地，另外也爱找美容整形医院、化妆品牌等，而财大气粗的房地产商往往也是重要赞助方。”

YangWenHui calculate a bill：“One event of licensing fees to about 600000 to 800000 yuan RMB，Plus deposit，It's almost $1 million into，It doesn't include the local activities of the operating costs，The cost of a total game probably needs 2 million yuan。”Even if the player collecting entry fees and groom cost，The price is 2 million yuan to ChengBanFang is still have considerable recovery pressure，ChengBanFang must in all the sections of the event fallacies to seek support for the sponsor。YangWenHui told reporters：“The organizing committee general many find the hotel sponsorship，The other party will provide the corresponding activities sites，In addition also love find cosmetic hospital、Cosmetic brand, etc，And the very wealthy estate business and is often important sponsor。”

　　杨文慧坦言，“据我所知，很多承办方是不挣钱的，只是利用选美比赛，为公司以后的发展铺路。”杨佳慈则称：“赞助商对比赛的态度非常现实，并不太在意究竟谁当了冠军，更在意的是广告回报，对品牌的推广是否成功。”

YangWenHui said，“As far as I know，Many ChengBanFang is not to earn money，Just use the beauty contest，For the development of the company after system。”YangJiaCi said the：“Sponsors of the game is very realistic attitude，Not too concerned about who when the championship title，Are more about advertising returns，For the promotion of brand of the success。”

　　不过，商业因素的介入也给选美比赛带来一些杂音，有的赞助商会提出一些出格的要求。杨文慧告诉记者：“有些承办方为了讨好赞助商，得到更多的资金赞助，会带着选手去和赞助商吃饭，不排除有的赞助商会提出要选手‘上房间’之类的要求。还有些赞助商会直接安排选手参加比赛，并且和承办方谈条件，要求自己的选手一定要拿到名次，这也是目前选美比赛乱象百出的一个主要原因。”

but，Commercial factors to the intervention of the beauty contest brought some noise，Some sponsorship chamber of commerce was out of bounds to put forward some requirements。YangWenHui told reporters：“Some ChengBanFang to curry favor with sponsors，Get more funding，With the player to eat and sponsors，Don't exclude some sponsorship chamber of commerce offered to players‘Room on’Requirements such as。Also some sponsorship chamber of commerce for direct competitions，And ChengBanFang and talk about conditions，Claim your players to must take place，This also is at present beauty contest mistakes in the mess of one of the main reasons。”

　　杨佳慈则称：“我承办时这样的事情很少发生，而且世界小姐组委会会派人监督，明令禁止选手与组委会、赞助商接触，一旦发现是要被开除的。”杨文慧则表示：“现在的比赛基本没有监管，大家都在想方设法拉赞助，你不答应对方的要求，自然有其他比赛承办方会答应，规矩就是这样乱开的。”

YangJiaCi said the：“I undertake that when a very rare occurrence，And the organizing committee of the miss world send supervision，Ban on players and the organizing committee、Sponsor contact，Once discovery is to be sacked。”YangWenHui said it：“Now the game without supervision basic，Everyone trying to sponsorship，You don't promise each other's requirements，There are other game ChengBanFang natural will allow，Custom is so disorderly open。”

　　

选手 player

　　争奖不择手段，目的五花八门 Award for all，Purpose is multifarious

　　现在各种各样的选美比赛一年到头从未间断过，比赛多如牛毛，哪来这么多选手参加？这也是承办方们所面临的一个难题。特别是在电视选秀节目火热的这几年里，参加纯粹选美比赛的选手数量急剧下降，有的比赛以免收报名费来吸引参与者。

Now all kinds of beauty contest has never stopped all year round，Competition is numberless as the sand，Which come so many players participated？This is what the ChengBanFang faces a difficult。Especially in television reality shows the hot in a couple of years，To participate in pure those contestants in a dramatic decline，Some competitions will be exempted from the registration fee to to attract participants。

　　广东省模特行业协会会长陆华浩透露，有承办方甚至花钱去购买选手，“有些赛事承办方因为资金有限，推广不利，在海选阶段甚至招不到人。有些承办方会联系模特经纪公司，请对方安排选手来参加，并许以一定得奖的承诺，或者以广告置换。”杨文慧也证实：“有些承办方会给一定的利润提成来与模特经纪公司达成协议，要求对方派人来参加比赛，经纪公司也想打出品牌，所以一般都能达成协议。”

Modeling industry association President of guangdong province LiuHuaHao disclosed，Have ChengBanFang even spend money to buy players，“Some events ChengBanFang because limited resources，Promotion adverse，In stage even less than people (tecoda gathered。Some ChengBanFang will contact model broker company，Please arrange other players to come，And XuYi must be winners of the commitment，Or in the advertising replacement。”YangWenHui also confirmed that：“Some ChengBanFang will give certain profit commissions to and model agency to reach an agreement，Ask the other side to send someone to take part in the game，Brokerage company also to think up a brand，So generally can reach an agreement。”

　　选手的素质当下正是关于选美比赛的热点话题，记者曾参加过几次选美海选，有选手甚至将会说普通话当成才艺登台表演。杨佳慈感叹现在的选手大不如从前，“以前来报名参加比赛的选手目的性没那么强，不少人就是出于好玩，或能跟好友炫耀一下。现在选手的目的性则繁杂得多，有的想出名，有的镀金傍大款。我从同行那儿得知，有的选手会主动联系评委和组委会的工作人员，提出用各种方式来让自己晋级，甚至‘以身相许’。组委会在培训时都会着重强调这些利害关系，但私下做什么谁也监督不了，这也与社会大环境脱不了关系。”

The quality of the players then it is the hot topics about beauty contest，The reporter had attended a few times (tecoda beauty pageant，Has the contestant will even speak mandarin as talent appearance on the stage。YangJiaCi exclamation now than it was in the big players，“Before signing up for the players to purpose is not so strong，Many people is of fun，Or can show off with friends。Now, the purpose of players are much more complex，Some wanted to be famous，Some gold-plated alongside big style。I learned from my peers，Some players will be active contact the organizing committee of the judges and staff，Put forward in various ways to make themselves a promotion，even‘To your teacher’。The organizing committee will emphasize on training these interests，But privately do who also supervision and not，This also with social environment related to take off。”

　

　评委 judges

　　非专业人撑台，赛果或被调包 Non-professional people hold sets，Result or switch

　　在今年国际小姐重庆赛区的比赛中，三甲得主饱受争议，舆论首先将矛头对准了比赛的评委。有评委马上喊冤：“这三人不是我们选的！”评委的作用在选美赛事中究竟有多大，这也是公众急于想知道的真相。

In this year of chongqing miss international conference game，The top three winner controversial，Public opinion first leveled a blast at the contest judges。The judges have HanYuan immediately：“These three men are not we elected！”The role of judges in the beauty competition exactly how much，This is also the public are anxious to know the truth。

　　环球小姐中国赛区组委会表示，评委一般由专业人士担任，赞助方当嘉宾无可厚非，不过赛事会杜绝评委“徇私”。国际小姐组委会也表示，可以接受评委来自赞助方，前提是排除评委与选手认识的可能性。

Miss universe China division the organizing committee said，The judges generally by professionals as，Sponsor when guest understandable，However, the competition will be put an end to the judges“commits”。The organizing committee also said miss international，Can accept the judges from the sponsor，Premise is ruled out the possibility of understanding the judges and athletes。

　　“组委会从来不指派评委，都由承办方自己去找。”杨文慧介绍，“正规的赛事如果拉到的赞助够多，可以请一些明星、时尚人士来出任评委，他们的出场成了节目推销的一环。而大部分选美比赛的评委都是临时上阵，有的是承办方的老总，有的是广告赞助企业的高层，凡是对比赛有利益关系的各方，几乎都可以安排担任评委。”广东模特协会会长陆华浩表示：“虽然国家没有规定选美比赛的评委要有什么资质，但最起码得对美的标准有一定的判断吧。现在这些比赛都乱套了，谁都可以当评委。”

“The organizing committee never appointed judges，By ChengBanFang find。”YangWenHui introduced，“The formal events if pull to sponsor enough，Can please some star、Fashionable personage to serve as judges，They played a show of marketing a ring。And most of the judges of the beauty contest is temporary battle，Have a plenty of ChengBanFang of managers，Have a plenty of advertising sponsorship enterprise's top，Every to interested parties of the game，Almost all can be arranged as judges。”Guangdong model association President LiuHuaHao said：“Although the national no provisions of the beauty contest judges to have what qualifications，But at the very least, to have the standard that the judge it。Now these crazy game，Anyone can be judges。”

　　选手和选手家长收买评委的事情，在选美行业内早已不是秘密。一位曾在某项选美赛事中做过评委的知情人士告诉记者：“给评委送钱还算‘单纯’的，有选手知道某个评委是企业老板，晚上直接去敲门的都有。”

Players and player parents buy off the judges things，In the beauty industry has made no secret of inside。A once in a beauty events do people familiar with the judges told reporters：“The judges to send money is‘pure’of，Has the contestant know a judge is the enterprise boss，The evening go directly to knock at the door。”

　　雕塑大师潘鹤也曾作为评委参加过在广州举行的某项选美比赛，亲眼见证了一场闹剧。“在最后投票前，有人跑到厕所门口等我出来，指定让我给某位选手投票，我没有听他的意见。当我回到评委席时，发现其他评委都把票投给了那位选手，她当然也成了冠军。之后我就拒绝再担任这些比赛的评委了，全都是拉帮结派的勾当，与选美的宗旨———真、善、美大相径庭！”

PanHe master sculpture served as the judges held in guangzhou, in a beauty contest，A first-hand witness a farce。“In the last before the vote，Someone ran to the bathroom door when I'm out，Designated let me give a player to vote，I didn't listen to his advice。When I came back to PingWeiXi，Find other judges vote for the player，Of course she has also become a champion。Then I refuse to the judges of the game as the......，The curtain is all business，With the aim of beauty--really、good、Beauty is the！”

　　当然，评委在比赛里也并非万能，他们即使坚持公正，也会被某些力量左右。杨文慧谈到：“在某次选美比赛里，有评委打了分，确定了得奖结果，就在把结果从台下拿到台上主持人的手中，不到1分钟的时间，评奖结果被更换了。”

Of course，The judges in to the game also is not everything，They even uphold justice，Will also be certain about power。YangWenHui talked about：“In a beauty contest，The judges have hit points，Determine the winning results，In the results from the hands of the on the stage to host，In less than a minute of time，Appraisal result be replaced。”

　

　行业呼吁 Industry calls for

　　不能为赞助商办选美比赛 Not for sponsors do beauty contest

　　“选美行业的门槛太低，好多小公司蜂拥而上，一没有模特经纪的演出许可，二没有大赛经营的资格，从业人员的素质也相当低下，眼看着这帮人把选美活动给做滥了。”选美比赛的乱象让很多行内人士深感无奈，广东省模特行业协会会长陆华浩感叹：“行业急需监管。”

“The beauty industry threshold is too low，A lot of small companies FengYongErShang，A no model agency performance license，Two without big business qualification，The quality of the employees also rather low，See the gang activities to do abuse the beauty pageant。”The beauty contest mess let many industry insiders feel helpless，Modeling industry association President of guangdong province LiuHuaHao exclamation：“Industry need supervision。”

　　

建议1：监管部门须介入 Suggest a：Regulators must step in

　　目前，选美比赛在行政主管部门里，主要是文化稽查和工商部门在监管，但因为责任不明确，管理上有很大漏洞。陆华浩会长举例：“在很多车展上，模特穿着暴露低俗。如果是电视台播出这些内容，广电总局很快会来查办，但模特行业没人监管，我记得只有今年北京车展时有管理方面制止过这类行为，至于选美比赛就更没人管了。”

At present，The competent administrative departments in the beauty contest，Mainly is the culture of the ministry of commerce and industry in the supervision and inspection，But because the responsibility is not clear，Management has a loophole。For example LiuHuaHao President：“In many auto show，Model dress vulgar exposure。If is the content on television，The state administration of radio will soon to others，But no one modeling industry regulation，I remember only Beijing auto show this year is management to stop such behavior，As for the beauty contest is more nobody tube。”

　　在陆华浩看来，行业监管势在必行，“我们目前正在起草一个模特选美赛事的规范，想申报成一个地方标准，以此来规范市场。”

In LiuHuaHao seems，The industry regulator is imperative，“Now we are drafting a model beauty competitions norms，Want to declare into a local standards，In order to regulate the market。”

　　

建议2：比赛不能太商业 Suggest 2：Game cannot too commercial

　　陆华浩说：“以前选美比赛的目的是模特公司寻找新人、电视台捧红艺人。而现在承办方只想着怎样去赚钱，根本不会关心比赛的质量。”

LiuHuaHao said：“The purpose of the beauty contest before is model company looking for new people、Television holding red artist。And now ChengBanFang just to how to make money，Don't care about the quality of the game。”

　　选美比赛到底需不需要赞助商的支持？陆华浩回答道：“可以有商业介入，但不能过多地干预比赛，在评委、主席等重要位置，赞助商应该回避。”陆华浩曾遇到一位在美国参加过“华埠小姐”比赛的选手，“她告诉我，她参加的选美比赛都是主题先行的，比如有为慈善献爱心的、有提倡环保的，没有一个选美比赛是为赞助商办的。”

Beauty contest exactly need not to need the support of the sponsors？LiuHuaHao replied：“Can have commercial intervention，But can't unduly interferes in the game，The judges in、Chairman of an important position，Sponsors should avoid。”LiuHuaHao met a in the United States attended“Miss Chinatown”Game players，“She told me，She took part in the pageant is one of the leading theme，Such as charity to offer the compassion for the、Have advocate environmental protection，Not a beauty contest for sponsors to do is。”

　

　建议3：评委人选要专业 Suggest 3：The judges candidate be professional

　　陆华浩曾向行政主管部门建议建立一个评委库，“把有资格做选美比赛的评委资料汇集到一起，办选美比赛评委只能从这个库里挑选。”什么样的评委才能配得上“专业”二字？陆华浩认为，并不是需要多么伶牙俐齿，而是要凸显其专业性，“大家都误以为选美只是一种感觉，没有一个量化的标准。其实不然，比如对服装模特的标准就有规定，再如8个头长的身材比例是最标准的。现在的很多评委根本不知道这些标准。”

LiuHuaHao had to the competent administrative department of a proposal to set up the judges library，“The beauty contest for the judges of the data collected，The judges can only do beauty contest from the Treasury to choose。”What kind of judges to deserve“professional”Two words？LiuHuaHao think，And not need what glib，But to highlight its professional，“You are all under the illusion that beauty is only a feeling，Not a quantitative standards。Actually otherwise，As with the standard of clothing models have provisions，Be like again 8 head long figure scale is the most standard。Now many of the judges did not know the standard。”

　

　建议4：后续发展要跟上 Suggest 4：Subsequent to keep up with development

　　陆华浩当评委时，也曾遇到过来自选手和家长的“压力”，“现在的不少选手心态都不太端正，总想着歪门邪道的东西。”至于选美选手的赛后出路，陆华浩说：“很多选手就此进了模特界，但往往不知道什么样的模特公司才算正规，被骗的人很多。当下模特行业的环境很混乱，正规模特和野模都在抢市场。要真正把选手的后续发展运作起来，需要在策划比赛前就想好，这也是对选手和比赛负责。只有规则制定好了，选手的心态才能端正。”

LiuHuaHao when the judges，Once had a player and parents from“pressure”，“Now many of the players are not too good mentality，Always think door heresy things。”As for the beauty of the players after the way out，LiuHuaHao said：“Many players on into the model，But often don't know what kind of models the company will be normal，Being lied to many people。The modeling industry environment was a mess，Formal model and wild mold all on the market。To really took the player's subsequent development operation up，Need in planning to before the game，This also is to the player and is responsible for the game。Only the regulations，The mentality of the players to correct。”

　　王正昱

Altman, while