湖南卫视7月改版以来，最引人瞩目的动作，莫过于高调推出“周播剧”。经历去年试水周播剧惨成炮灰的前车之鉴，改版推出的《第一周播剧场》以胡歌、刘诗诗、蒋劲夫、唐嫣、林更新等人领衔主演的古装魔幻大剧《轩辕剑》作为“试剑石”，从目前已播出三周的战绩来看，豪华的人气偶像阵容和众多游戏迷拥趸的剧情设置一举拿下收视率第一的优良成绩，笑傲周五周六晚的收视榜。

Hunan satellite TV July since revision，The most spectacular action，High-profile way out“Weeks sowing play”。Experience last year was a miserable try water week show cannon fodder's mistakes，Revision of the launch《The first was a week theatre》To HuGe、LiuShiShi、JiangJinFu、TangYan、Lin updating, and people get the lead the ancient costume magic big play《Xuanyuan jian》as“Sword-power-test rock”，From the current broadcast three weeks of record has come to see，Luxurious popular idols squad and many fans of the game fans the story she picked up the first set of good performance ratings，Smile ao Saturday night on Friday the viewing list。

　　但伴随着高收视的同时，网友也纷纷在网络上吐槽，目前《轩辕剑》剧集严重“注水”，用重复的拍摄花絮、超过半小时的前情提要、演员幕后采访“滥竽充数”，表示“追不下去了”。而业界人士则爆料称，剧情注水是为了凑足九周的播出时间，为了推出《轩辕剑》，唐人公司拿出超过一亿元的资源360度无死角进行宣传铺垫，而湖南卫视也有意要将周播剧打造成电视剧的“奢侈品”，放长线钓大鱼。

But with high ratings at the same time，Users also have the network spit slots，At present《Xuanyuan jian》Show serious“Water injection”，Repeat with the shooting set、More than half an hour before the feeling abstract、Actors behind the interview“impostors”，said“Don't catch down”。But industry insiders are a source says，The water injection is to fill nine weeks of air time，In order to launch《Xuanyuan jian》，The company took out more than one hundred million yuan dynasty of resources for 360 degrees is equipped propaganda matting，And hunan satellite TV is also intended to will broadcast TV drama to fight a week“luxury”，Put a long term go to catch the big fish。

　赏剧模式挑战收视习惯 Enjoy the play mode challenge viewing habits

　　去年，湖南卫视以《藏心术》初步试水周播剧，无奈遭遇滑铁卢。在该部以“失败”留名历史的剧集中，虽然集合了“潘金莲”甘婷婷、“林黛玉”蒋梦婕、“刘盈”罗晋及“四爷”何晟铭等众多人气演员，但其拖沓的剧情、弱智的悬念设计都不可避免使这部“吃螃蟹”的电视剧被半途“腰斩”。更多业内人士指出，作为舶来品，周播剧在国外已经具有非常成熟的模式，而取得成功的关键在于，有一批专门为周播模式量身打造的剧本，显然，这样的委婉说法实指目前中国电视剧市场创作风气低迷、抄袭、盲目追风等问题。

Last year，Hunan satellite TV to《Hidden just》Preliminary test water week broadcast the show，But in Waterloo。In the ministry to“failure”Name of historical episodes，Although the set“The lotus of pan gold”GanTingTing、“Lin daiyu”JiangMengJie、“Liu surplus”LuoJin and“Grandpa four”HeShengMing and many other popular actor，But the plot of procrastination、Weak-minded of suspense design inevitably make this movie“Eat crab”TV is the halfway“ks”。More industry insiders point，As exotic，Week in foreign countries have already have broadcast play very mature mode，The key to success，A group of special broadcast mode for weeks customise the script，obviously，Such a euphemism ostensive China TV market downturn creation atmosphere、copying、Zhuifeng blind。

　　而就目前试水的电视剧来说，虽然取得了收视的成功，以其主演胡歌今日在接受采访时所谈到的，《轩辕剑》仍旧是一部成品电视剧，实质上是把一部成品电视剧采取分周播出的“伪剧”，情节设置及结局都已成定局，并没有如同国外那样根据观众反馈即时改变剧本，甚至改变结局的互动模式，因此，对于观众来说，本来可以集中看完的电视剧，却被硬生生拆得七零八落，令人有“便秘”之感。而据记者从湖南卫视内部人士处了解，为了防止网络分流及盗版，片方已经“封杀”了一切网络上可能的整剧资源，只允许播出片花及已在湖南卫视播出的剧集，着力保证收视率，然而，这也未尝不是一笔人力和物力的额外支出，且对于观众来说，难免有所“独断专行”，或恐出现“爱看不看”的逆反心理；对于向来以创新和敢做为强项的湖南卫视来说，开辟一条全新的赏剧之路，或许还需要更多时间。

And currently water of the TV show to try，Though it took ratings success，With its HuGe starring today in an interview about the，《Xuanyuan jian》Is still a finished product TV series，The finished product is essentially a TV broadcast weeks to take points“Pseudo play”，If the circumstances are setting and end are already in place，And not as foreign that audience feedback real-time change according to script，Even change the outcome of the interactive mode，so，On the audience，Could concentrate on the TV show，But be abruptly plate thegoal down，A person have“constipation”feeling。And according to the reporter from hunan satellite TV insiders place understanding，In order to prevent network tap and piracy，Piece of party has“force-out”All network might of the whole play resources，Only allowed choosing heroine broadcast and has set up a file in the broadcast hunan satellite TV show，Strive to ensure that ratings，however，This also have not is not a human and material resources of the extra expenses，And on the audience，There is always something“arbitrary”，There or because of“Like don't see”Rebellious attitude；For all along with innovation and dare to as the hunan satellite TV is strong，Open up a new way to admire the play，Perhaps still need more time。

演员人气或被过度消费 Actor popularity or excessive consumption

　　物以稀为贵，“周播剧”仅能在周五周六晚上与观众见面，每周仅仅播出四集，实在是吊足了观众的胃口。这样“掉得起”胃口的电视剧除了要剧情相当精彩之外，更需要豪华的明星阵容，和强大的悬念设置作为铺垫。一部《轩辕剑》，几乎集中了唐人影视的所有人气演员，小生胡歌担纲、领衔刘诗诗、唐嫣等超人气美女偶像，更推出蒋劲夫、古力娜扎等新生代力量，虽然各种科幻道具十分雷人，但是仍然挡不住这些美女帅哥的粉丝铺天盖地而来。与国外大热的周播剧——如美国的《生活大爆炸》、《好汉两个半》等剧集、英国推出的《神探夏洛克》、《泰坦尼克》等迷你剧相比，帅哥美女固然是吸睛法宝，但却并不是剧集长寿的终极保证。

Content with rare for expensive，“Weeks sowing play”Can only in Friday's Saturday night meet with the audience，Only four episodes aired a week，It is appetizing for the audience appetite。this“Blew up”In addition to the plot of the appetite TV outside quite wonderful，Need more luxurious star squad，And strong suspense set as a matting。a《Xuanyuan jian》，Almost all of the film and television on tang popularity actor，Niche HuGe play、LiuShiShi led、TangYan etc superman gas beauty idols，Launch JiangJinFu more、GuLiNa pierced the new generation such as power，Although all sorts of science fiction props very shocking，But still hold these beauty handsome boy of fans and blots out the sky。And foreign big hot weeks-such as the United States was play《Life big bang》、《Hero two and a half》Drama, etc、The launch of the UK《Detective sherlock》、《Titanic》Compared to the mini series, etc，The handsome boy beauty is a magic weapon so absorption，But it is not the ultimate guarantee drama longevity。

　　拍摄《步步惊心》时期，刘诗诗满脸爆痘被指“因唐人过度压榨，压力过大所致”，引发各大网络论坛上粉丝对偶像疲于奔命的生存状态争论，而此次《轩辕剑》的宣传，据记者了解，主演胡歌同时作为出品人和投资人，不仅几乎参与了湖南卫视的所有节目，更辗转于各大门户网站，其余主演刘诗诗、古力娜扎等也不断在电视、网络上频频露面，俊男美女之间的绯闻也被指成新一轮炒作，引起粉丝骂仗升级，各种或真或假的爆料帖、扒皮贴引人反感。其实，反观国外周播剧成功的经验不难看出，再强大的演员阵容，也需要有社会关注的热点话题、每集相对独立的剧情设置、精彩的编剧和悬念设置以及与实际生活的完美结合，否则，难免人红剧不红，反而得不偿失。

shooting《More than upset at every step》period，LiuShiShi blasting blain is refers to the face“Tang for excessive squeezed，Stress caused by”，Cause major network BBS to lampoon the idol of fans survival state debate，And the《Xuanyuan jian》propaganda，According to the reporter understands，HuGe starring as exhibitors and investors，Not only involved in almost all of the hunan satellite TV program，More shifting between the major website，The rest LiuShiShi starring、GuLiNa firm also constantly on television、Appearances on the network，All those beautiful is also refers to the love between into a new round of speculation，Cause fans scold battle to upgrade，All kinds of true or false or blog post、Stick a splite off。In fact，In foreign successful experience of the play was weeks it is easy to see，The cast of the powerful again，Also needs to have hot social concern topic、Each set of the relatively independent plot Settings、Great writers and suspense setting and the perfect combination of and practical life，otherwise，Man is not red red play，Instead, the loss outweights the gain。

　绑定王牌节目成新路径 Binding ace program into a new path

　　剧本、演员靠谱了，精良的制作也必须跟上。与以往电视剧相比，能够每周“不鸣则已，一鸣惊人”的周播剧对资源投入和制作团队的要求也必然要相应提高。据业内人士分析测算，为了更好地配合《轩辕剑》的周播剧宣传，唐人公司在全国各地院线、地铁公交、户外视频等全方面投入广告宣传，目前投入资源已超过1亿。而作为推出“周播剧”平台——湖南卫视方面则以每天20多次的宣传片播出量，进行轮番轰炸，按持续九周计算，宣传片将近播出1000次，广告量更是十分惊人，单以湖南卫视目前黄金时段10秒广告15万元左右的广告费来计算，目前多方总计投入或超2亿元。

script、Actor on the spectrum，Sophisticated production must also keep up with。Compared with the previous TV series，A week to“BuMingZeYi，blockbuster”The weeks of resources into and broadcast drama production team requirement also must increase。According to industry analysts estimates，In order to cooperate《Xuanyuan jian》Week of broadcast drama propaganda，Chinese companies throughout the country court line、Subway bus、Outdoor video etc in the advertising，At present invest their resources has exceeded 100 million。And as a launch“Weeks sowing play”Platform-hunan satellite TV, 20 times per day BoChuLiang introductions，To take turns to bombing，According to the calculation for nine weeks，Feature films broadcast nearly 1000 times，Advertising quantity but also is quite amazing，Single to hunan satellite TV now prime time 10 seconds advertising 150000 yuan of right-and-left advertisement to calculate，At present many invested or total more than 200 million yuan RMB。

　　湖南卫视方面表示，为了让周播剧这一模式在中国内地推广开来，湖南卫视在选剧和编排方面都提高了“准入门槛”，将每周的精彩剧情独立，设置悬念，如已播出三周的《轩辕剑》，就巧妙的将剧情分为“昆仑镜篇”、“女娲石篇”和“神农鼎篇”，每周一个故事，每周一个悬念。此外，湖南卫视表示，目前将“周播剧”与台内两大王牌娱乐节目《天天向上》和《快乐大本营》绑定在一起，“周播剧”紧接着两大娱乐节目之后播出，可以更好地导入观众。对于网友的质疑，湖南卫视一位内部人士表示，这可能正是周播“奢侈品”的魅力所在。 记者 李倩

Hunan satellite TV said，In order to let weeks this model was play in mainland China promotion to spread，Hunan satellite TV drama and arrangement in selected is improved“Admittance threshold”，Will the weekly wonderful plot independence，Set suspense，If already broadcast three weeks《Xuanyuan jian》，Is clever the plot is divided into“Kunlun mirror article”、“Nuwa stone article”and“Shennong ding article”，A story every week，A weekly suspense。In addition，Hunan satellite TV said，Now will“Weeks sowing play”And Taiwan two ace in entertainment《Day day up》and《Happy camp》Binding together，“Weeks sowing play”And then after two big entertainment broadcast，Can better into the audience。For users to questioning，Hunan satellite TV a source said，This is probably the weeks planting“luxury”'s charm is。 Reporter LiQian