审计署不久前公布的铁道部2011年度预算执行情况和其他财政收支情况审计结果显示，铁道部在未按规定公开招标的情况下，投资1850万元制作片头署名“张艺谋导演”的《中国铁路》宣传片，引发社会关注。

The recently released 2011 annual budget ministry and other financial balance audit results are shown，Mor not according to stipulations in public bidding，Investment of 18.5 million yuan RMB production picking anonymous“Zhang yimou”of《China railway》promo，Trigger social concern。

　　近日，铁道部宣传片黑幕再曝光。铁道部宣传片投资1850万中，张艺谋承认收取酬劳税后250万。而业界解读成铁道部天价宣传片拍摄成本仅55.5万元。

recently，Mor promo shady decision-making and exposure。Mor promo investment in 18.5 million，Zhang yimou admitted that the reward for the charge after 2.5 million。And the industry interpreted as mor day price promo shooting cost only 555000 yuan。

　　

张艺谋承认收250万酬劳 Zhang yimou admitted that receives 2.5 million paid for it

　　《中国铁路》形象宣传片是2010年第七届世界高铁大会开幕式影片，该片全长5分钟，回顾与总结了中国铁路近几十年的成就。2012年3月下旬，铁道部接到国家审计署办公厅转送的《关于铁道部投入巨资拍摄宣传片未达预期效果》的函后，立即着手调查处理。宣传片被业内人士称并无技术含量，仅是用几张笑脸和几列火车简单拼接而成。

《China railway》Image publicity is 2010 seventh world high iron the congress opening ceremony film，The film overall length of 5 minutes，Reviewing and summarizing the China railway of recent decades, achievement。In late March 2012，The general office of the national audit office to transfer《Mor has invested about shooting promo not to reach the expected effect》After the letter，Immediately set out investigations。The industry was publicity said there was no technical content，Only with a few pieces of smiling face is simple and a few train into joining together。

　　导演张艺谋近日回应，他是与第三方公司签署协议，与铁道部从未就宣传片签订任何协议，亦无任何资金往来。其个人所获酬劳总共是税后250万，分两笔支付：一部分是100万，另一部分是150万，两笔酬劳均有合同和税单为证。除个人酬劳外，并不清楚该片的其他花销情况。据北京新时刻影视文化发展有限公司内部人士透露，除张艺谋的酬劳外，该宣传片的实际制作费用(含税)也就六七百万，剩余的700余万元有人拿了回扣。

Director zhang yimou recently response，He is with the third party signed an agreement to the company，And the publicity was never entered into any agreement，And without any funds。The man was the reward for the total is 2.5 million after tax，Points two payment：Part of it is 1 million，Another part is 1.5 million，The reward for the two strokes are contract and tax return is witness。In addition to the personal reward，Do not know the other spending。According to Beijing new moment of film and TV culture development Co., LTD. Source said，In addition to zhang reward outside，This feature films the actual production costs(tax)Also 67 million，The rest of the 700 ten thousand yuan someone took kickbacks。

　　

央视聚焦天价宣传片 CCTV focus day price commercial

　　据记者了解，央视作为国家级媒体，几乎从没报道过张艺谋负面新闻。但昨晚8时30分，央视一改往日行事风格，在新闻频道金牌栏目《东方时空》中，聚焦张艺谋执导的《中国铁路》天价宣传片，并作长篇报道。在报道中，央视深入仔细得对铁道部天价宣传片进行全方面的报道。从讲述中，央视对张艺谋执导天价宣传片进行了尖锐批评，并对幕后利益链进行了剖析。

According to the reporter understands，CCTV as a national media，Zhang almost never reported negative news。But last night at 8 30 points，CCTV a changed the past the way，In the news channel gold columns《Eastern time and space》in，Focus on zhang yimou《China railway》Day price promo，Long report and。In the report，CCTV further to mor day price carefully for the whole publicity reports。Tell from the，CCTV of zhang yimou promotional sharp criticism of the day，And behind the scenes to benefit chain are analyzed。

　　

低成本 Low cost

　　

算个账成本仅需55万元 Calculate the cost of an account only 550000 yuan

　　“我们都感到很吃惊！拍摄成本竟这样低！”近日，一北京广告界的权威人士向记者透露：北京数名知名影视专家对张艺谋执导的中国铁路形象宣传片进行了科学分析，结果显示，制作成本仅需花费55.5万元就可达到标准。

“We all feel very surprised！Shooting cost was so low！”recently，A Beijing authorities in the field of advertising has revealed：Beijing several famous film experts to zhang yimou China railway image publicity of the scientific analysis，The results show，To make cost only cost 555000 yuan can reach the standard。

　　一位经常拍广告的资深专家指出：张艺谋执导的这个宣传片，画面质量一般，最多也只是用4K高清摄像机拍摄，器材的租赁费用，大约只花费12万元。宣传中大部分场景都在火车上完成，场景费用可忽略不计。20段素材大概仅需要30万元。

A often commercials senior experts：Zhang yimou's this commercial，The picture quality general，Most also just using the 4 K high-definition camera，Equipment leasing fees，About cost 120000 yuan only。Most of the scene in the publicity on the train completed，Scene expenses can be ignored。20 period of material probably only needs 300000 yuan。

　　据媒体报道称，在《中国铁路》的11分钟版本里，出现过5次疑似航拍镜头，航拍费用约3万元。其他包括脚本、配乐和演员费用，顶多约5.53万。至于宣传片的后期，一位专家坦言：基本不用花钱。“这种水平的片子，就算是普通大学生都能拍得出来。节奏也没什么起伏。”

According to media reports，in《China railway》11 minutes version，Appeared five suspected aerial shots，Aerial cost about $30000。Other including script、The music and actor costs，At most about 55300。As for the late film，One expert said：Basic need not spend money。“This level of film，Even ordinary university students can take it。The rhythm is nothing ups and downs。”

　　有业内人士指出，铁道部专门请来张艺谋，但他在收了250万元的薪酬后，对执导的片子不负责任。声称只是提供艺术创意。仅提了几点意见的情况下，张艺谋就拿了实际制作成本的4倍片酬250万。

The personage inside course said，Mor special zhang yimou, please，But he received $2.5 million in compensation，For the director of the film irresponsible。Claims only to provide art originality。Only made some Suggestions，Zhang with four times the actual production cost per 2.5 million。

　　

制作差 Make poor

　　

不买账审计署：审计到底 An unappreciative the：Audit exactly

　　审计署作为中国国家权威部门，首次破天荒地将大导演张艺谋执导的《中国铁路》宣传片，评价为艺术低下的粗制滥造。张艺谋导演的《中国铁路》宣传片，引发社会强烈关注。昨日，随着事件不断发酵，因宣传片粗制滥造受到广泛质疑，现在又因有人拿了700万回扣，与贪腐案件扯上了关系。

The national audit office as China's national authorities，The first to declare will big director zhang yimou《China railway》promo，Evaluation of low for art rough way。Zhang yimou《China railway》promo，Trigger social strong concern。yesterday，As events constantly fermentation，For publicity widespread doubt about poorly，Now and because someone took 7 million rebates，And corruption case involved in。

　　北京一位知情人透露：因《中国铁路》宣传片涉及回扣700万，审计署将乘胜追击，将把宣传片审计到底。不久，将给公众公布审计结果。

Beijing an insider said：for《China railway》Promo kickbacks involving 7 million，The national audit office will 56-point thrashing，Will the publicity on audit。soon，Will give public audit results。

　　事件曝光后，引发网友广泛批评，各地网友或秀出自家视频PK老谋子此片，或热心计算成本，说几十万元就能拍摄出同样水平。网友“菲力Chou”质问：张艺谋导演对于铁道部宣传片不愿署名，干嘛还拿人家250万人民币？更有网友@戴先生mechanics说：张艺谋，看错你了！

Event after exposure，Cause net friend widely criticized，All friends or show their own video PK old strive for son to this，Or enthusiastic calculate the cost，Said hundreds of thousands of yuan can be taken from the same level。the“Phillip Chou”questioned：Zhang yimou mor promo for to sign it，Why do people take 2.5 million RMB？More netizens @ Mr Dai mechanics said：zhang，See wrong you！

　　

铁道部 mor

　　

查处严重违纪案 And WeiJiAn serious

　　经铁道部有关部门证实，铁道部运输局车辆部副主任刘瑞扬及其妻铁路文联副秘书长陈谊菡因涉嫌严重违纪，已被铁道部纪委立案调查。刘瑞扬原在铁道部车辆部门工作，2007年被提拔为北京铁路局副局长兼北京铁路客运专线动车检修基地筹备组组长，2011年10月被平调铁道部任现职。目前，该案件正在调查中。

The relevant departments of the proof，Mor transport vehicles, deputy director of the LiuRuiYang and wife railway deputy secretary general ChenYiHan federation for alleged serious discipline，The discipline inspection commission investigation has been filed。The LiuRuiYang at mor vehicles department to work，2007 years is promoted to be the deputy director of the Beijing railway administration and Beijing railway passenger special line, move the car maintenance base/issue the team leader，In October 2011 by the present level of。At present，The case is under investigation。

　　铁道部政治部宣传部的一位主管负责人透露，铁道部花费1850万元拍宣传片，就是冲着张艺谋来的，不然不会支付那么多钱。但作为“中介”的北京新时刻影视文化发展有限公司，欺骗了铁道部，其与张艺谋所签合同和与铁道部所签合同相悖，肯定做了很不光彩的事情，我们要追究其法律责任。“至于1850万元，谁拿了好处，铁道部会彻查！”

Political department of the propaganda department of the chief discloses a supervisor，The shooting the promotion cost 18.5 million yuan，Zhang is blunt，It wouldn't have to pay so much money。But as“intermediary”Beijing new moment of film and TV culture development Co., LTD，Cheated mor，The sign contract with zhang sign contract with mor and personality，Sure a disgraceful thing，We want to pursue its legal responsibility。“As for $18.5 million，Who took advantage，Mor would investigate！”

　　

张艺谋反思 Zhang yimou reflection

　　

“以后类似宣传片，要认真对待” “Similar after commercial，Should be taken seriously”

　　张艺谋称，他参加了几次宣传片创意会，并提出了意见和建议，但最终交付完成片未经其审改便在高铁上播放，效果最多达到最初构想的三分之一。直到后来审计署曝光后，他才惊悉该片总投资竟高达1850万元。“我很惊讶，我认为我个人需反思。”张艺谋说。“当我在网上看到国家审计署公布的那个资料说这个宣传片的事情存在违规招标的现象，我很惊讶。我不知道这件事情，而且我也无法控制无法掌握，我自己觉得自己要反思这件事情。我希望以后如果出现类似这样的宣传片的时候，我自己要认真对待，做更多的深入的了解，要对社会有一份责任，要调查了解清楚才接这个事情。”国家如果对这笔违规资金作进一步处置，我将全面配合，接受监督。

Zhang yimou says，He attended a few times feature films will be creative，And puts forward some opinions and Suggestions，But in the end of delivery without their ShenGai and high in iron in，Effect of the concept of up to a third first。Until the national audit office after exposure，He was astonished to total investment of the film that is as high as 18.5 million yuan。“I was surprised，I think I need to reflect on individuals。”Said zhang。“When I saw on the net national audit office published the material said the film a violation of existing things tender phenomenon，I was surprised。I don't know that，And I also can't control can't control，I feel oneself to reflect on this thing。I hope there if appear similar such promo，I myself will be taken seriously，Do more in-depth understanding，To have a responsibility to society，To investigate clear to take the things。”If the violation of state funds for further treatment，I will cooperate fully with the，Accept supervision。

　　相关调查 Related survey

　　伦敦奥运会宣传片才花401万 London Olympic Games publicity only cost 4.01 million

　　记者调查发现，1850万这些钱，已经足以拍一部相当不错的电影了。当年宁浩拍《疯狂的石头》无非才花了300万，而一部制作费用高，耗时长的原创动画片，《喜羊羊与灰太狼之牛气冲天》也就投资了七百万。在举办2012奥运会之前，伦敦奥组委发布过一款会徽宣传片，这部国际性的宣传片耗资40万英镑，即401万元人民币。换算一下，这部让人“期待”的宣传片每秒钟值近3万元人民币。且不说这5分钟的宣传片最终是否拍出了“好莱坞大片”式的效果，无论怎么算，哪怕导演是斯皮尔伯格也花不了这么多钱。况且已经有业界专业人士分析了这部宣传片的成本只要55.5万就足够了。

A survey revealed that，18.5 million the money，Have enough to make a pretty good movie。That year ning hao pat《Crazy stone》It only cost 3 million，And a high production costs，Take long original animation，《Pleasant goat and grey Wolf NiuQi too full》Also investment in seven million。In the 2012 games before，The London organizing committee published a promotional emblem，The international commercial cost 400000 pounds，That is 4.01 million yuan RMB。Conversion a，This let people“Looking forward to”Every second commercial value nearly RMB 30000。Not to mention the trailer for the final five minutes whether made a“Hollywood”Type effect，No matter how to calculate，Even if the director Steven spielberg is also spent so much money。Besides already have industry professionals analysis the promo cost as long as 555000 is enough。