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张艺谋回应天价宣传片事件:我觉得自己要反思--亲民维稳网络舆情监测室
2012-08-04

  审计署不久前公布的铁道部2011年度预算执行情况和其他财政收支情况审计结果显示,铁道部在未按规定公开招标的情况下,投资1850万元制作片头署名“张艺谋导演”的《中国铁路》宣传片,引发公众强烈质疑。昨日本报记者从新华网获悉,张艺谋露面接受媒体采访,回应铁道部天价宣传片事件。他确认分两次收到税后250万元的拍摄报酬,但表示自己并未和铁道部直接签约,张说,我是在网上看到的,我当时还很惊讶……我不清楚除了我的酬劳之外,剩下的这些钱在制作若干个版本上,到底有多少花销,到底合理不合理。

The recently released 2011 annual budget ministry and other financial balance audit results are shown,Mor not according to stipulations in public bidding,Investment of 18.5 million yuan RMB production picking anonymous“Zhang yimou”of《China railway》promo,Cause the public strongly questions。Yesterday our reporter from xinhua learned,Zhang show up interviews,The promotional events response to day。He confirmed that separate two received $2.5 million reward after shooting,But said he did not directly signing and the ministry of railways,Zhang said,I was found on the Internet,I was very surprised......I don't know in addition to my side of the bargain away,The rest of the money in the production of several version,How much spending,After all reasonable is not reasonable。

  

追加投资300万元 The additional investment of 3 million yuan

  据经济参考报的记者了解,铁道部于2009年计划拍摄名为《和谐铁路》的宣传片,该片后改名为《中国铁路》,并通过北京新时刻影视文化发展有限公司找到张艺谋。张艺谋同意接受北京新时刻影视文化发展有限公司委托拍摄制作这部宣传片。宣传片初定投资1550万元,后因该宣传片制作期延长、需追加10分钟不同版本,追加投资300万元。在签补充协议时,有“新时刻”公司不得使用张艺谋的姓名、肖像进行任何商业宣传的条款。据参与该片拍摄的公司内部人士透露,该公司未经投标便从铁道部获得宣传片的投资款,得到张艺谋亲笔授权后,公司于2009年10月与铁道部直属事业单位“铁道影视音像中心”签订“《和谐铁路》宣传片委托摄制协议”,协议规定,宣传片分为10分钟、8分钟、5分钟、1分钟、30秒和15秒共6个版本,酬劳方面由“铁道影视音像中心”分别在创意方案、拍摄、后期制作3个节点分3次支付给北京新时刻影视文化发展有限公司。

According to the economic reference quote reporter understanding,In 2009, the plan named shooting《Harmonious railway》commercial,After the film was renamed《China railway》,And through the Beijing new moment of film and TV culture development Co., LTD. Found zhang。Zhang yimou agree to accept the new time Beijing film and TV culture development Co., LTD consign shooting made the commercial。At the beginning of the publicity for investment of 15.5 million yuan RMB,Because of the publicity after making a longer period、An additional 10 minutes to different versions,The additional investment of 3 million yuan。In the supplementary agreement signed,have“The new time”The company shall not use the name of zhang、Portrait of any commercial publicity terms。According to participate in the film shot of the company source said,The company bid from mor and without get TouZiKuan promo,Zhang yimou after authorized by hand,The company in October 2009 and mor directly under the institution“Railway audiovisual center”sign“《Harmonious railway》Feature films produced by agreement”,agreement,Publicity is divided into 10 minutes、Eight minutes、Five minutes、1 minute、30 seconds and 15 seconds altogether six version,Reward by“Railway audiovisual center”In creative solutions respectively、shooting、Post-production three node to pay three times of Beijing new moment film and TV culture development Co., LTD。

 

 愿意配合受监督 Be willing to cooperate and supervision

  本报记者在微博上看到有内部人士吐槽说,除张艺谋的250万元酬劳外,该宣传片的实际制作费用也就六七百万元,剩余的700余万元有人拿了回扣。随着事件不断发酵,铁道部、张艺谋和宣传片的制作公司饱受社会各界人士质疑。

Our correspondent in micro blog see insiders vomit slot said,In addition to the $2.5 million reward zhang,The film is the actual production costs could cost six or ten thousand yuan,The rest of the 700 ten thousand yuan someone took kickbacks。As events constantly fermentation,mor、Zhang and a film production company by social people from all walks of questioning。

  对此,张艺谋昨日接受了标明“中国网事”的视频采访,称宣传片拍摄完成后,他个人所获酬劳总共是税后250万元,分两笔支付:一部分是100万元,另一部分是150万元,两笔酬劳均有合同为证。同时,酬劳的个人所得税由“新时刻”公司缴纳,有税单为证。张艺谋表示,自己只是跟公司签约,与铁道部从未就该宣传片签订任何协议,也没有任何资金往来。张称,当时铁道部希望有很多大量的信息放进去,这些信息无法用话外音和演员的表演完成,所以用了大量的字幕。这是个不太完美的地方,其实我自己原本是希望把这个故事组织得更感人,通过某种有趣的人性的一些连接,但是后来看起来都没有完成。

this,Zhang yimou yesterday accepted identified“China net matter”Video of the interview,Says promo after shot,He won a total after-tax paid individuals is 2.5 million yuan,Points two payment:Part of it is 1 million yuan,Another part is 1.5 million yuan,Two strokes are paid for card contract。At the same time,Personal income tax paid by“The new time”Company pay,A tax return as evidence。Zhang said,His only with the company signed a contract,The publicity with mor never entered into any agreement,No funds。Said zhang,When mor I hope a lot of a lot of information put in,This information can not use voice and the actors to complete,So with a lot of subtitles。This is a not too perfect place,In fact I hope their original is the story organization more touching,Through some interesting human nature of some of the connection,But then all look is not complete。

  对于这件事,张艺谋说自己应该反思。他说,当我在网上看到国家审计署公布的那个资料说这个宣传片的事情存在违规招标的现象,我很惊讶。我不知道这件事情,而且我也无法控制无法掌握,我自己觉得自己要反思这件事情。我希望以后如果出现类似这样的宣传片的时候,我自己要认真对待,做更多的深入的了解,要对社会有一份责任,要调查了解清楚才接这个事情。国家如果对这一笔违规资金进一步处置,我将全面配合接受监督。

For this,Zhang said he should reflect on。He said,When I saw on the net national audit office published the material said the film a violation of existing things tender phenomenon,I was surprised。I don't know that,And I also can't control can't control,I feel oneself to reflect on this thing。I hope there if appear similar such promo,I myself will be taken seriously,Do more in-depth understanding,To have a responsibility to society,To investigate clear to take the things。To this country if a illegal money further treatment,I will cooperate fully with the accept supervision。

 

 名人行为更需谨慎 Celebrity behavior more be careful

  经济参考报的记者昨日从检察机关了解到,检方已查实“铁道影视音像中心”向北京新时刻影视文化发展有限公司先后共转账3次,总金额为1400余万元,与合同约定的1850万元不符,其余400余万元去向正在追查。7月上旬,曾担任铁道部宣传部宣传处处长、现任铁道部文联副秘书长的陈宜涵进入检方视线。调查人员在其家中查获超过1000万元的巨额现金和至少9件北京市房产证,随即牵出其夫铁道部运输局车辆部副主任刘瑞扬。

The economic reference quote from reporters yesterday about the procuratorial organs,The prosecution has identified“Railway audiovisual center”Beijing new moment to film and TV culture development Co., LTD. Has three times of transfer,Total amount is 1400 yuan,And the contract of 18.5 million yuan discrepant,The rest of the 400 ten thousand yuan to are tracking。Early July,He once served as a director of the propaganda department of the propaganda division、The current deputy secretary general of the federation of ChenYiHan into prosecutors view。Investigators seized in the home more than 10 million yuan in cash and at least 9 a Beijing house property card,Then he took him out of her husband mor transport vehicles, deputy director of the LiuRuiYang。

  记者从网民的议论中看到,尽管大导演张艺谋方竭力跟铁道部撇清关系,然而不管有意还是无意,他毕竟收了钱,也不是个小数目,从而被卷入这件腐败丑闻,并间接充当了欺诈的道具。

Reporters from users of the brouhaha see,Although big director zhang yimou with mor party tried to leave the relationship,But no matter consciously or unconsciously,After all, he took the money,Also not a small number,To be involved in the corruption scandals,And indirectly ACTS as a fraud prop。

  希望老谋子能对镜自省,自己拿的那笔钱真的那么干净?如果不依靠自己拥有的名气和影响力“圈钱谋利”,又怎会落入如此尴尬的境地?有专家指出,政府部门搞形象宣传片的行为应得到遏制,“政府部门请明星拍宣传片,给自己脸上贴金,这种华而不实的行为让人反感。政府部门工作不能自吹自擂,要让老百姓来评说。”本报记者 张艺

Hope old strive for son to mirror stone,Take that money really so clean?If you don't have to rely on their own fame and influence“Encircling money profit”,How will fall into so embarrassing situation?The expert points out,Government departments to make the behavior of the image publicity should be curbed,“The government department please star shooting the promotion,To his face and laminating,The gaudy behavior let a person antipathetic。The government department job not to blow his own horn,To let people to address。”Our correspondent ZhangYi


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