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军事题材影片难发展 仅为献礼未满足观众需求--亲稳舆论引导监测室
2012-08-06

  暑期是看电影的热门日子,一部部电影,你方唱罢我登场,可是8月1日建军节这天,新上映的影片中似乎没有一部亮眼的国产军事影片隆重登上大银幕。

Summer is the hottest movie day,Each movie,Your singing the stage ",But on August 1, the army day this day,Newly released in the film doesn't seem to have a bright eye of domestic military film grand onto the big screen。

  电影能把暑期档、贺岁档变成最赚票房的“香饽饽”,也能把三八妇女节、情人节、中秋节等小节日成功变成电影的热门档。可是,八一这个特殊的日子,在银幕上似乎还是显得有些清淡,有些冷漠,什么时候电影也能把八一叫响,不淹没在暑期里,而成为一个独立的、响当当的,有着绿颜色的大银幕热门档!

Movies can put the summer season、New Year file into earn most of the box office“Sweet BoBo”,Also can get 38 women's days、Valentine's day、The Mid-Autumn festival, and other small festival success of the popular become movie file。but,This special day of bayi,On the screen is still seems to be some light,Some cold,When the movie also can get bayi ring,Don't drown in the summer,And became an independent、famously,With a green color of the big screen popular file!

  纵观中国电影十年发展,军事题材的电影作为一种特殊的电影类型,似乎并没有太多引人注目的改变和成绩。相对于大银幕上国产电影年产几百部的数量,相对于荧屏军旅题材电视剧的走红热播,国产军事题材的电影,无论在数量上,还是在质量上、影响力上都呈现出相对弱化的趋势。据来自于国产电影市场的相关数据统计,2002年至2011年,中国共生产132部军事题材电影,平均年度产量为13.2部。2011年甚至达到创纪录的38部。数量上的明显增长,与电影产业化改革以来,中国电影产量的大幅增长保持着同步。但是,尽管制作数量不断上升,能够在全国主流院线规模上映并取得100万以上票房的军事影片数量很少。统计十年数据,76%的军事电影在制作完成后,由于自身质量不高而缺乏竞争力,根本不能进入电影市场,只能在小范围放映。年度产量达到38部的2011年,能够规模上映的影片也只有6部,仅占当年军事影片的16%。

Throughout China film ten years development,Military film as a special type of film,Didn't seem to be too many striking change and achievement。Relative to the big screen and domestic film the number of annual output of hundreds of department,Relative to the subject matter of the popular TV host screen hits,Domestic military film,No matter in the volume,Or in quality、Influence of present a relative weakening trend。According to come from domestic film market related statistics,From 2002 to 2011,China's total production of 132 military films,Average annual production of 13.2 department。2011 years or even a record of 38。The number increases obviously,And film industrialization since the reform,Chinese film production a surge of keep the synchronization。but,Despite rising production quantity,In the national mainstream court line to release more than 1 million and to have the scale of military movie box office are few in number。Ten years statistical data,76% of the military movies in production is completed,Because of its own quality and lack of competitiveness,Can't entered the film market,Only in a small area and shown。The annual production reaches a 38 of the department of 2011,Able to scale the film also released only six department,That film accounted for only 16% of the military。

  

专为献礼而拍? Designed for Scotland and pat?

  八一电影制片厂作为军事影片生产的主力,10年间共出品约30部军事电影,对于军事题材电影的发展,他们有着积极的态度,有关负责人表态说,军事题材的电影,变化不仅是在数量上的提高,像《我的长征》、《八月一日》、《夜袭》3部影片就曾经成功销售给法国的影片公司。这是国产主流战争大片进入欧洲市场的尝试,也成为中国军事题材影片在海外市场的一次成功突破。 中国电影集团公司电影进出口分公司负责人说,由于受东西方文化差异及意识形态分歧等因素的制约,长久以来,主流影片进入西方市场有一定的难度,所以这3部主流战争大片的成功交易显得格外珍贵。中国电影海外推广公司负责人则指出,这次法方选择八一厂重大革命历史题材影片进入欧洲市场,从某种程度上说明国产主流的电影制作水平已经开始与国际接轨。

Motion picture studios as the main production military film,10 years with about 30 of the military movies,For the development of movies about the military,They have a positive attitude,A head of the statement said,Military film,Change is not only in the number increased,like《My long march》、《August 1,》、《Attacking at night》3 film ever successful sales to the French film company。This is domestic mainstream of war to enter the European market attempt,Also become China's military theme film in overseas markets a successful breakthrough。 The China film group corporation film of import and export enterprise said,By a culture differences between east and west, and ideological differences of the factors such as constraints,Has long,Mainstream movie into the western market has the certain difficulty,So this part 3 of war the success of mainstream trade appear more precious。Chinese film overseas promotion company head is pointed out,The French BaYiChang major revolutionary historical subject choice film into the European market,To some degree of domestic mainstream movies that level has started and the international community。

  “献礼片”是中国银幕上的特殊产物,比如,抗战胜利60周年、红军长征胜利70周年、建军80周年、新中国成立60周年、建党90周年、辛亥革命100周年等纪念之年,在献礼片的数量里,军事电影数量都占据了一定的地位,在这些大的纪念日里,军事题材的数量上都有明显上升。和电影打了一辈子交道的电影人高军分析说,近年来,军事题材的电影在品质上的发展并不均衡,不少电影还停留在“翻着日历拍电影”的老皇历,没有跟上电影发展,观众需求的脚步。

“XianLiPian”China is on the screen special product,For example,60 anniversary of the victory of the Anti-Japanese War、The long march to win 70 years、The 80th anniversary、Since the founding of 60 years ago、The 90th anniversary of the party、The 100th anniversary of the revolution, the year of the memorial,In the number of XianLiPian,The number of military movies have occupied a place,In these big anniversary,The number of military subjects have increased dramatically。And the movie played a lifetime experience of filmmakers gaojun analysis said,In recent years,Military film on quality development is not balanced,Many movies still stay in“Turn over calendar films”The last year's calendar,The movie has not kept up with the development,The audience demand steps。

  什么题材都要对得起观众 What subjects have to be strong audience

  冯小刚拍摄的《集结号》当年拿下了2亿多票房。与过去的战争题材影片相比,这部影片刻意淡化意识形态,将历史个人化,加重战争本身的元素,让双方士兵在冰天雪地里血肉横飞,因而看上去不再像是从前那种战无不胜的政治片,而是好莱坞式的战争片。《集结号》上映后,社会上议论纷纷,反响强烈,褒贬不一。中央电视台的新闻联播、焦点访谈,以及其他一些媒体给予了充分肯定,用“深刻的人文关怀、独特的艺术构思、现代的电影语言”等美誉加以形容,称赞它“宣扬了主旋律”,“开创了军事题材电影的先河”。而冯小刚的想法并不复杂,在《集结号》上映的时候,冯小刚曾经说,我们拍古装武侠,国外有人投钱,你拉明星大腕来,外国片商会要,海外版权就能收回部分投资。我跟老外说《集结号》,他们不理解,也不相信中国的战争片,你们能拍过好莱坞,能超过《拯救大兵瑞恩》?这是个很大的考验,没有明星,制作上不说超过人家好莱坞,至少在国内是要对得起观众的,拍什么电影都要对得起观众。高军说,军事题材的影片由于它的特殊性,必然逃不掉主旋律精神,美国的战争题材电影也一样,都是主旋律,我们的军事题材影片缺乏视角,战争题材的影片,无论是描写战争本身,还是战争下军人的生活状态,和平年代的军人生活,都离不开主旋律精神,关键还是视角的切入,这一点军事题材的电影远不如电视剧的视角和影响力。

Feng's shot of the《Rally,》That year had more than 200 million box office。And the past about war than film,The film intentionally blurred ideology,Will history personal,Aggravating war itself elements,Let both sides, for the soldiers in snow and ice to fly flesh and blood,Thus no longer seems like once the invincible political pieces,But Hollywood war movies。《Rally,》After release,Social comment in succession,Evokes strong repercussions,mixed。The CCTV news、Focus talk,And some other media gave full affirmation,with“Profound humanistic care、The unique artistic conception、Modern movie language”To describe and reputation,Praise it“Announced the main melody”,“Started military movies about the precedent”。And the idea of feng xiaogang not complicated,in《Rally,》Released when the,Feng xiaogang once said,We take the costume martial arts,Some people cast money abroad,You pull star to big shots,Foreign producers would want,Overseas copyright was restored some investment。I with foreigner said《Rally,》,They don't understand,Also don't believe that China's war movies,You can take a Hollywood,Can more than《Saving private Ryan》?This is a great test,No star,Make more than the somebody else say Hollywood,At least in the domestic audience is have to be strong,What film could take all audience。Gaojun said,Military subjects because of its particularity,Inevitably would not escape melody spirit,America's war movies about the same also,Are main melody,Our military theme film lack of perspective,Under the theme of war films,Whether describe of the war itself,The soldiers of the war or life status,Peace s military life,Is inseparable from the main melody spirit,The key is to cut into perspective,This military film is much less than the TV series Angle of view and influence。

  市场在年轻观众里 The market in the young audience

  中国电影已开始明显呈现出年轻化、时尚化、消费化、娱乐化的特点,动作片、武侠片、爱情片、喜剧片、古装片逐渐成为电影生产的主流类型。军事题材影片面临进口大片和本土商业类型片的双重夹击,市场竞争形势越来越严峻,如果军事题材影片还是“翻着日历拍电影”,在质量上不下工夫,那么,影响力、感召力,影片所要传达的主旋律精神也就无从谈起。

Chinese film has started to obvious present a younger、vogue、Consumption of、The characteristics of the more entertaining,Action movies、Martial arts films、romance、comedy、Move gradually become mainstream type of film production。Military theme film facing import large and local business types of double flank,More and more severe market competition situation,If military subject matter or film“Turn over calendar films”,In quality obviously not,so,influence、charisma,The film to convey the theme of spirit also cannot survive。

  高军说,军事题材影片面临着越来越大的票房压力,正在逐渐走向边缘化,在信仰缺失的年代,拯救军事题材的电影迫在眉睫。著名电影评论家饶曙光认为,军事题材影片不仅是天然的主流影片,更是天然的主流大片。军事题材影视作品在吸引观众的系数上是最高的。《拯救大兵瑞恩》、《壮志凌云》、《珍珠港》、《父辈的旗帜》等等,无一不是美国的主流大片、商业大片。而且,好莱坞所有一线的男明星大腕中几乎找不到没有塑造过军人形象的。而在中国电影产业不断发展前行的今天,如何将军事题材影片打造成市场意义上的主流大片?如何在坚持核心价值观的前提条件下,寻找各种有效的叙述策略和手段吸引更多的观众,无疑是个重大课题、重大难题。

Gaojun said,Military theme film is facing more and more pressure at the box office,Are gradually marginalized,In the age of losing faith,Save military film is imminent。Famous film critic RaoShuGuang think,Military subject matter is not only the film natural mainstream movie,Is the mainstream of natural big。Military subject in film and television work to attract people's coefficient is the highest。《Saving private Ryan》、《Ambition is even bigger》、《Pearl Harbor》、《Flags of our fathers》, etc,None of the American mainstream movies、Commercial large。and,Hollywood a line of all male star in the big shots almost can't find no shape the image of a soldier。In China the film industry development forward today,How will the military subjects made film market in the sense of mainstream large?How to adhere to the core values of the premise condition,Looking for all kinds of effective narrative strategy and means attracting more audience,No doubt is a major issue、Major problem。

  文图 记者 陈滨 J071

Wen tu reporter ChenBin J071

  

新中国 New China

  

部分军事题材影片《南征北战》 Part of the military theme film《Have conquered》

  《东进序曲》

《Prelude to their》

  《兵临城下》

《sheceremoniously》

  《渡江侦察记》

《Across the reconnaissance remember》

  《铁道游击队》

《Railway guerrillas》

  《平原游击队》

《Plain guerrillas》

  《独立大队》

《Independent battalion》

  《回民支队》

《Hui team》

  《侦察兵》

《scouts》

  《柳堡的故事》

《Liu castle's story》

  《上甘岭》

《Fanally won》

  《董存瑞》

《DongCunRui》

  《战火中的青春》

《The war for youth》

  《英雄儿女》

《Hero children》

  《关连长》

《Shut the company commander》

  《霓虹灯下的哨兵》

《The neon lights sentry》

  《哥俩好》

《Elder brother good》

  《地雷战》

《DeLeiZhan》

  《大决战》

《Now raging》

  《大进军》

《Big march》

  《济南战役》

《Jinan campaign》

  《挺进中原》

《Into the central plains》

  《解放石家庄》

《Liberation shijiazhuang》

  《南昌起义》

《Nanchang uprising》

  《四渡赤水》

《Four crossing chishui》

  《血战台儿庄》

《Taierhchuang bloody battle》

  《巍巍昆仑》

《Wei kunlun》

  《吉鸿昌》

《JiHongChang》

  《从奴隶到将军》

《From slave to general》

  《佩剑将军》

《Sword general》

  《小花》

《floret》

  《归心似箭》

《GuiXinShiJian》

  《今夜星光灿烂》

《Tonight the glitz and glamour》

  《默默的小理河》

《Silently the small truth river》

  《高山下的花环》

《High mountain garland》

  《一个和八个》

《A and eight》

  《晚钟》

《Bells in the》

  《大阅兵》

《middle》

  《炮兵少校》

《Artillery major》

  《紧急迫降》

《Emergency landing》

  《高原如梦》

《Plateau like a dream》

  《惊涛骇浪》

《paradises》

  《惊心动魄》

《soul-stirring》

  《张思德》

《ZhangSiDe》

  《冲出亚马逊》

《Rushed out of the amazon》

  《太行山上》

《The taihang mountains》

  《我的长征》

《My long march》


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