7月31日，被审计出1850万的中国铁路宣传片，经北京广告业界专业人士分析，其拍摄成本只有55.53万。而张艺谋一人竟拿走了250万，是宣传片制作成本的4倍多。据了解，央视作为国家级媒体，几乎从没报道过张艺谋负面新闻。但7月31日晚8时30分，央视一改往日行事风格，在新闻频道金牌栏目《东方时空》中，聚焦张艺谋执导的《中国铁路》天价宣传片，并作长篇报道。

July 31,，The 18.5 million China audit railway commercial，The Beijing advertising industry professionals analysis，The cost of shooting only 555300。And zhang who was a took 2.5 million，The cost of making promotional is more than four times。According to understand，CCTV as a national media，Zhang almost never reported negative news。But on 31 July 8 late 30 points，CCTV a changed the past the way，In the news channel gold columns《Eastern time and space》in，Focus on zhang yimou《China railway》Day price promo，Long report and。

　　作为了解北京广告界的权威人士，蹇小姐说：“某广告公司一位资深人士，给出了北京地区业内较高标准的报价：若按一个月的制作周期来核算，《中国铁路》这部宣传片最多花掉55.53万元人民币。”

As the advertising industry know Beijing authorities，Said miss Jian：“Some advertising company a senior personnel，Given the higher standards for Beijing area of the offer：If by a month production cycle to accounting，《China railway》The most promotional spending is 555300 yuan RMB。”

　　有业内人士指出，铁道部专门请来张艺谋，但他在收了250万元的薪酬后，对执导的片子不负责任，声称只是提供艺术创意。仅提了几点意见的情况下，张艺谋就拿了实际制作成本4倍的片酬250万。

The personage inside course said，Mor special zhang yimou, please，But he received $2.5 million in compensation，For the director of the film irresponsible，Claims only to provide art originality。Only made some Suggestions，Zhang with actual production cost four times as much per 2.5 million。

　　审计署作为中国国家权威部门，首次破天荒地将大导演张艺谋执导的《中国铁路》宣传片，评价为艺术低下的粗制滥造。张艺谋导演的《中国铁路》宣传片，引发社会强烈关注。之后，随着事件不断发酵，因宣传片粗制滥造受到广泛质疑，现在又因有人拿了700万回扣，与贪腐案件扯上了关系。

The national audit office as China's national authorities，The first to declare will big director zhang yimou《China railway》promo，Evaluation of low for art rough way。Zhang yimou《China railway》promo，Trigger social strong concern。after，As events constantly fermentation，For publicity widespread doubt about poorly，Now and because someone took 7 million rebates，And corruption case involved in。

　　曾多次执导过广告片的付导演认为：“我反复认真看了张艺谋执导的《中国铁路》宣传片，几乎没有什么技术含量，更谈不上广告艺术。仅用几张笑脸和几列火车简单拼接而成。这种玩意儿，我带的徒弟都会拍。张艺谋拿了250万，确实从良心上对不起铁道部。他的这个策划不值250万。”

Has repeatedly directed the AD that pay director：“I repeated the serious see zhang yimou《China railway》promo，Few technological content，Let alone advertising art。Use only a few pieces of smiling face and a few train simple joining together into。This kind of thing，I take the disciple of will take。Zhang got 2.5 million，Really being heart I'm sorry the ministry of railways。He's the planning not worth 2.5 million。”