“将于近日对涉嫌犯罪的个人及机构启动司法程序。”针对《大祠堂》出品人王建锋在微博报料收视率数据被造假一事，央视-索福瑞媒介研究有限公司(以下简称索福瑞)高度重视，继8月4日委托律师就电视收视率造假问题作出声明后，昨日再度发出声明，表示将通过司法手段解决此事。

“Will the suspected crime in recently people and organizations start judicial process。”According to《Big ancestral temple》WangJianFeng exhibitors in micro bo ratings data is false in attempting，CSM media research Co., LTD(CSM hereinafter referred to as ")Attaches great importance to，On August 4, the lawyer is fake TV ratings problem after statement，Once again issued a statement yesterday，Said through judicial means to solve it。

索福瑞再发声明 将启动司法程序 CSM again hair statement will start the judicial process

　　昨日，律师祝伟作为索福瑞的法律顾问受其委托，就电视收视率造假问题再度作出4点声明，声明指出索福瑞“正收集相关证据，将于近日对涉嫌犯罪的个人及机构启动司法程序。”值得一提的是，针对一些消息，声明也特别指出，“对个别不依据事实与证据，仅靠想象与臆测，散布本公司所谓‘有管理层参与造假’或‘索福瑞后台可改数据’等不负责任言论的个人或机构，保留追究其法律责任的权利。”同时，索福瑞市场部也向成都商报记者发来了邮件，对相关情况的调查进度进行说明：“就目前业内人士指正收视率数据造假问题，央视-索福瑞公司正在积极核实验算相关数据；由于目前媒体提供的信息不充分，希望当事人能配合提供更多信息，以便公司进行进一步核实，并作为司法审查的依据。对于此类收视率干扰事件，央视-索福瑞正在积极寻求司法介入，希望当事人能配合我们，共同向公安机关举报调查。”

yesterday，Lawyer ZhuWei as the legal adviser of CSM by its entrusted，On television ratings problem to 4 points again false statement，CSM statement“Are collecting relevant evidence，Will the suspected crime in recently people and organizations start judicial process。”It is，According to some news，Statement also notes that，“For individual not based on facts and evidence，Only on imagination and guesswork，Distribute the company called‘In a management fraud’or‘Background may be diverted CSM data’And irresponsible speech of the person or organization，Keep it shall be investigated for legal responsibility of right。”At the same time，Marketing Department to chengdu shangbao CSM also sent the journalist mail，Related to survey of that progress：“Currently the personage inside course of ratings data point false problem，CSM checking the company is actively to verify the relevant data；Because the present media information not sufficiently，The hope can cooperate to provide more information，So that the company further verification，And as the basis for the judicial review。For such ratings interference events，CSM are actively seek judicial intervention，Hope the parties can cooperate with us，Common to the public security organs reports。”

报料人自曝收到疑似威胁邮件 People's suspected threat attempting received mail

　　昨日，成都商报记者又联系到此次“收视率买卖合同”事件的报料人王建锋，他表示已经委托律师来处理相关事宜，准备直接报警。同时，王建锋向记者披露了一个新情况，之前向他“卖”收视率的公司竟然在上周五给他们发来了一封仅有“周末快乐”四个字的邮件，王建锋认为这封邮件带有威胁性质。

yesterday，Chengdu shangbao reporter and connected to this“Ratings and purchase contract”The events are attempting WangJianFeng people，He said it had to deal with matters related to an attorney，Ready to direct alarm。At the same time，WangJianFeng disclosure to the reporter a new situation，To him before“sell”The company was in ratings on Friday to give them a letter sent the only“Happy weekend”Four word in the mail，WangJianFeng think this E-mail threatening properties。

污染不告知，样本户或被追责 Pollution not told，Sample households or with responsibility

　　2010年，在《人民日报》连续发文披露收视率造假的情况之后，索福瑞的高层郑维东曾经做客节目《风言锋语》，深入解读收视率以及样本户被污染的有关问题。

2010 years，in《People's Daily》Continuous mandate disclosure of fraud after ratings，The top ZhengWeiDong ever visit CSM show《The wind speech feng language》，Deep grasp ratings and sample households polluted on the issue。

　　郑维东在节目中带来了一个收视测量仪，这个看似普通的小黑盒子有其配套的遥控器，能够“完成对谁在看电视、什么时间看到什么时间，看什么频道这样一个收视行为的记录、跟踪、测量”。这位高层人士介绍说，样本户会收到来自索福瑞的“样户礼金”或者“样户礼品”(注：此礼金、礼品属于正当酬劳)。

ZhengWeiDong in program has brought a viewing measuring instrument，This seemingly ordinary little black box has its supporting the remote control，can“Finish to who was watching TV、What time to see what time，See what channel such a viewing behavior of the record、tracking、measurement”。The top people introduced said，Sample households will receive from the CSM“Sample households gift”or“Sample households gift”(note：This gift、Gift is justifiable paid for it)。

　　样本户的信息本身是保密的，样本户究竟是怎么被找到的呢？郑维东透露了他们所掌握到的一些方式：“我们的工作人员要去样本户家里面安装设备，或者对设备做一些维修调整，或者说做一些其他的服务，肯定有和客户接触的一个过程，我们发现有跟踪我们的工作人员去下户的。”

Sample households as the information itself is confidential，What's the sample households were found？ZhengWeiDong revealed their hands to some of the way：“Our staff will go to the house of jehu samples in installation equipment，Or to the equipment to do some maintenance adjustments，Or do some other services，There is sure to contact the client and one of the process，We found a tracking our staff to to next door。”

　　为了甩掉这些尾巴，“跟全公司的地方站的员工说，你要去样本户时，不要从办公室出发，先去商场或者其他的地方再去样本户家里。”而随着互联网的发展，甚至能在网上看到样本户的“公开招募”。

In order to get rid of the tail，“With all of the company's standing staff said，You want to go to the sample households，Don't start from the office，To go to the mall or other places to sample households home。”But along with the development of the Internet，Even in the Internet to see sample households“Open recruitment”。

　　郑维东透露为了保证样本户不被污染，在和样本户之间除了签署保密协议之外，还加了一个法律上的责任告知，“如果你跟我合作之后，你要有那样的被人家干扰的时候，你要不说的话或者不解除协议的话，司法上你是受同样的追究责任的可能。”

ZhengWeiDong revealed that in order to guarantee the sample households are not contaminated，In the samples and sign confidentiality agreement between families in addition to outside，Added a legal obligation to inform，“If you come with me after the cooperation，You have to have that be somebody else disturbances，You want not to say words or not terminate agreement words，The same is you are the responsibility of the possible。”

　　记者 徐云霄

Reporter XuYunXiao

新闻链接 News link

《人民日报》发文关注“收视率造假” 《People's Daily》Dispatch attention“Ratings fraud”

“收视率造假成个别卫视争夺市场的捷径” “Fraud into individual TV ratings for the shortcut to the market”

　　记者近日在采访中获悉，与制作节目相比，“制作”收视率以其低廉的代价、隐秘且难以查证的造假方式，以及惩戒机制缺失的行业背景，正在成为个别地方卫视在激烈的市场竞争中力争上游的“幕后法宝”。

Recently, reporters in the interview learned，Compared with making programmes，“production”With its low ratings of price、Secretive and is hard to verify a false way，And the lack of punishment mechanism industry background，Is becoming a specific place TV in the fierce competition in the market to strive for“Magic weapon behind the scenes”。

　　与其他国家相比，我国收视率调查过程中缺乏来自第三方的监督与相应管理惩戒机制，则为收视率造假减少了风险成本，人为操控索福瑞的样本户、“改写”收视率数据的现象已经发生。

Compared with other countries，Ratings research in our country in the process from a third party to lack of supervision and the corresponding management and punishment mechanism，The ratings for fraud reduce the risk of cost，People of the sample households CSM control、“rewrite”The phenomenon of ratings data has happened。

　　异动现象引起了部分电视研究机构的注意。他们更发现确有个别电视台涉嫌行贿“样本”。某些卫视一年以数千万元请民营品牌推广公司进行所谓的品牌推广，而这些经费其实相当部分被用于对收视样本户的干扰造假。根据相关“污染样本”提供的信息，样本被干扰的方式比较隐蔽，多是采用定期给样本用户送大米、食用油之类的小恩小惠，让对方长期锁定该频道。

Moved by the phenomenon of the attention of the television research institutions。They are more is found to have individual television alleged bribery“samples”。Some TV a year tens of millions of dollars in private brand promotion company please of the so-called brand promotion，And these funds actually quite part is used to sample the interference of viewing and false。According to relevant“Pollution samples”information，Samples are disturbing mode is hidden，Much is to sample by regular users send rice、Cooking oil and little presents，Let the other side long-term lock the channel。