《大祠堂》出品人王建锋在微博报料：电视剧收视率可以“买卖”一年投资五千万就可轻而易举进全国前10数据的消息，引起各方名人和网友的关注。昨日，央视名嘴崔永元也关注此事，并发微博痛斥收视率交易黑幕，希望司法机关介入，而且“早就该介入了”。

《Big ancestral temple》WangJianFeng exhibitors in micro bo attempting：TV ratings can“business”A year can be easily fifty million investment into the national top 10 data message，Attracted celebrity and net friend's attention。yesterday，CCTV of mouth cui always dollar also focusing on that，And FaWei bo scorned ratings trading shady decision-making，Hope that judicial authorities step in，and“The early intervention”。

　　最新进展 The latest progress of the

　　收视率买卖引小崔关注 Ratings business lead small cui attention

　　崔永元曾抛出过一句最著名的言论—————“收视率是万恶之源”，由他主持的《实话实说》的谢幕，不得不说和“收视率”也有着相当紧密的联系。

Cui always dollar has been slow to one of the most famous speech---“Ratings are the root of all evil”，He presided over by the《To be honest》final，Had to say“ratings”Also has a close relationship。

　　昨日，对收视率“恨之入骨”的崔永元也坐不住了，在微博发表一句话：“当事人王建锋讲述收视率可以花钱买高的黑幕，希望司法介入。———早该介入了！”报料人王建锋昨日再次接受媒体采访时称，曾当面质疑索福瑞的人，但他们也无法解释。更让人惊奇的是，王建锋见过索福瑞的人之后，那家数据公司竟然提出不合作了，并以各种理由拒绝签合同。直至昨天，王建锋自称，有人间接通过他的合作伙伴告诉他，将微博删掉。

yesterday，Ratings for“guts”The cui always dollar also sit not to live，In micro bo published a word：“The parties WangJianFeng about ratings can be bought high shady decision-making，Hope judiciary in。--early this intervention！”People are attempting WangJianFeng interviewed again yesterday said，Have questioned the CSM face to face，But they also cannot be explained。More surprising is，WangJianFeng seen people after the CSM，The data company unexpectedly put forward no cooperation，And with all sorts of reason refused to sign a contract。Until yesterday，WangJianFeng claim to，Someone indirectly by his partner told him，The bo delete。

　业界说法 Industry saying

　　■湖南卫视制片人张一蓓 S hunan satellite TV producer ZhangYiBei

　　收视率造假公司也曾找上门 拿钱买收视率，比潜规则恶劣

The company has also sought ratings fake money buy ratings，Hidden rules than bad

　　前段时间，湖南卫视的收视率下跌严重，最惨的时候跌到了第18位。《天天向上》的制片人张一蓓针对收视率下跌的问题就曾质疑现在的数据并不真实，“是有卫视用非法的手段在操纵收视率。”昨日，在得知有人曝光“收视率造假”的消息后，她的第一反应是非常开心。“这下是证据确凿，还挺开心的，有人能留住证据，”张一蓓称，经常和同行一起谈论，大家都没有把证据留下，包括她当时对湖南卫视收视率下跌的质疑也是没有证据。

Some time ago，Hunan satellite TV ratings fall serious，The worst time dropped to 18 th。《Day day up》The producer of the ZhangYiBei ratings fall for the problem had questioned the data is not true now，“Is a TV with illegal means in manipulating ratings。”yesterday，In that someone exposure“Ratings fraud”news，Her first reaction is very happy。“This is the evidence，Still pretty happy，Can anyone keep evidence，”ZhangYiBei says，Often and colleague talk about，Not everyone left the evidence，Including she was to hunan satellite TV ratings fall is the question no evidence。

　　张一蓓回忆，2008年她刚刚筹备《天天向上》的时候，自己也遇到了类似情况，当时某公司通过同行来问她，跟她说只要付钱，可以把收视率提高到任何想达到的效果，“我想，这不是舞弊吗，完全难以置信，当时听到消息相当震惊。”对于崔永元的观点，张一蓓特别赞同，“这个比潜规则更恶劣，就是拿钱来购买，就是违法。我想一定有很多人遇到过，但大家都处于多一事不如少一事的状态，不愿掺和，希望有正义的同行像王老师这样留个心眼，可以搜集并出具更多非常确凿的证据。”

ZhangYiBei memories，In 2008, she just preparation《Day day up》when，Oneself also met a similar situation，When a company through the field to ask her，And she said as long as pay，Can improve the ratings to any want to reach the effect，“I want to，It is not fraud，Completely unbelievable，When heard the news quite shocking。”For cui always dollar point of view，ZhangYiBei special approval，“The unspoken rules more than bad，Is money to buy，Is illegal。I am sure there are a lot of people met，But everyone in the much less than about the state，Don't want to have，Hope there is justice peers such as teacher wang leave a mind's eye，Collect and issue more very hard evidence。”

　■辽宁广播电视台副总编辑曾绍武 S liaoning radio and TV station CengShaoWu vice chief editor

　　收视率是电视台考核指标 有的人会想尽办法提高 Ratings are television evaluation indexes some people will try to improve

　　昨日，辽宁广播电视台副总编辑曾绍武接受采访时称，听传闻有这种说法，以前听说，没有直接了解。“电视台也很无可奈何，因为没有别的评价标准，”曾绍武分析，提高收视率是为了抓住广告客户，广告客户直接影响电视台的经济效益，其实观众也不关心，所以很矛盾，以至于一些电视台不得不去做一些这类事。

yesterday，Liaoning radio and TV station CengShaoWu vice chief editor red-carpet interview，Listen to rumours have the claim，Previously heard that，No direct knowledge。“Television is helpless，Since no other evaluation standard，”CengShaoWu analysis，Better ratings is to catch advertisers，Advertisers directly affect the economic benefits of television，In fact the audience also don't care，So very contradiction，That TV station had to do some some this kind of things。

　　曾绍武给记者理清了其中的“链条”，他说，因为经济效益是电视台的终极目标，而收视率是电视台内部目标考核的重要参数之一，一个栏目组衡量好坏需要考核，例如有的台收视率占50%，还有其他指标，比如创收、主旋律导向、技术等。当电视台有的栏目组收视率指标不达标，就会想尽办法提高，而这个时候，“造假的”便应运而生。至于电视台的收视率是不是受到了污染，曾绍武没有正面回应，他只是说，不排除有样板户被污染，从协议上他们的资料保密，但为了利益，样板户会被挖掘出来，向他们做一些工作。曾绍武说，因为现在评判的标准很单一，仅靠央视索福瑞的数据说话，而现在电视圈内的人正在向广电总局呼吁，修改为一个平衡化综合化的标准，现在正在立项。而电视台最主要的是一方面提高节目质量，一方面制片人要自律。 成都商报记者 陈谋

CengShaoWu give reporters clear of them“chain”，He said，Because economic benefit is the ultimate goal of television，But ratings are internal goal evaluation of TV one of the important parameters，A measure of quality assessment program team need，For example, one Taiwan ratings accounted for 50%，There are other index，Such as revenue、Thematic orientation、technology。When TV program team some ratings index is not the standards，Will try their best to improve，But this time，“false”Will come into being。As for the television ratings is polluted，CengShaoWu no positive response，He just said，Don't rule out door model is pollution，From the agreement of them confidential，But in order to benefit，Sample households will be uncovered，To them doing some work。CengShaoWu said，Because now evaluation standard is single，Only on the data speak CSM CCTV，And now the TV circles who are calling for the administration of radio，Modification for a balanced comprehensive standards，Is now setting up。And the main is on one hand television improve program quality，On the one hand producer to exercise self-discipline。 Chengdu shangbao ChenMou reporters