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湖南卫视避免收视造假 正式启用全国网收视数据--亲稳舆论引导监测室
2012-08-18

  在同一时间,多家卫视纷纷称自己为“收视第一”,难免让观众看得一头雾水。为了避免这样的尴尬出现,昨日湖南卫视正式宣布使用央视索福瑞全国收视数据。对此,湖南卫视常务副总监李浩说:“湖南卫视采用全国网收视数据,是为了与中央电视台收视标准保持统一。”

At the same time,Several TV have call themselves“Viewing the first”,Hard to avoid lets the audience can't make heads or tails。In order to avoid such awkward appear,Hunan satellite TV yesterday officially announced the use of CCTV national network CSM ratings data。this,Hunan satellite TV executive vice director LiHao said:“Hunan satellite TV ratings by the national network data,In order to keep with the central television viewing standard unified。”

  目前业内主要的收视数据提高方是央视索福瑞公司,但该公司旗下针对电视频道收视调查方面又有两套数据产生,一套是“全国网收视数据”,另一套便是之前业内通用的“一线大城市收视数据”。不过部分卫视却在“黄金时段”这个概念上大玩花样,有的将19:00-22:00设为黄金时段,有的将17:00—21:00设为黄金时段,直接导致收视数据一公布,就有两三家电视台同时宣布自己是黄金时段的收视冠军。为了避免这种尴尬出现,湖南卫视大胆采用央视索福瑞全国网收视数据。对此,湖南卫视相关分析专家表示,“这在一定程度上降低了数据污染的风险程度以及数据造假的可能性,特别是降低了某些收视权重大的地区被可能集中污染的风险程度,因此全国网数据的安全系数相对更高、真实性相对更好。”

At present the main viewing data improve party is CCTV CSM company,But the company for its television channel viewing investigations and have two sets of data to create,A set of is“The national network viewing data”,The other one is the general before“A line city ratings data”。But part of the TV was“prime-time”This concept on the big WanHuaYang,Some will be 7 22:00 set to prime-time,Some will 17:00 21:00 - a prime-time,Led directly to the viewing data released a,Have two or three TV stations at the same time declared his prime time viewing champions。In order to avoid this kind of embarrassment appear,Hunan satellite TV is bold use of CCTV national network CSM ratings data。this,Hunan satellite TV correlation analysis experts say,“This, to a certain extent, reduce the data pollution degree of risk and the possibility of false data,Especially reduce some viewing right major area is may focus the pollution degree of risk,So the network data security coefficient is relative taller、Authenticity relatively better。”


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