即便“暑假”这个字眼已经在普通电视观众的生活中消失很久，但只要看到电视机上满荧屏的格格、猴子、妖怪时，很多人都会如梦初醒般叹口气：“哦，暑假到了！”

Even if“Summer vacation”This word has in common television viewers life disappear for a long time，But as long as I see on the television screen full of space space、The monkey、When the devil，A lot of people will be a rude awakening sigh：“oh，Summer vacation to！”

　　每到暑期必然出现的剧集，形成了内地荧屏独有的“暑期重播剧”现象。这中间，有播出次数已超2000次、简直要创下吉尼斯世界纪录的86版《西游记》，还有重播13年收视率仍居高不下的《还珠格格》等等。

Every summer is inevitable show，Formed unique mainland screen“Summer replay play”phenomenon。Among the，The number was broadcast has over 2000 times、It set a guinness world records 86 edition《Journey to the》，Also hasrebroadcasts 13 years still high ratings《Princess pearl》, etc。

　　为何一到暑期，这些普通观众看过N遍、连台词都能背出来的剧集还能登上荧屏？年轻观众喜闻乐见的韩剧、美剧为何难觅踪影？而内地影视剧新经典的出现，又为何总显得有些步履维艰？

Why a to summer，These ordinary viewers have seen N times、Even back out of the lines can can show on TV screen？The young audience popular Korean dramas、American shows no sign of why？And the emergence of new classic films and the mainland，Why always seem to be some walking difficult？

现状 status

　　叫骂声中，重播剧收视节节攀高 Bawl out voice in，The replay play viewing the successively

　　年年暑期重播的剧集，似乎是家宴上那盘总也缺少不了的青椒肉丝。日前，某门户网站网络调查“你最想吐槽的暑期重播剧”中，30年“常青树”86版《西游记》、13载重播不衰的《还珠格格》、让人又爱又恨的《新白娘子传奇》，还有故事老也讲不完的《仙剑奇侠传》、《少年包青天》等，都毫无悬念地高票当选。

Summer the replay of the show every year，Seems to be served on the dish of total not the green pepper shredded meat。a，A web portal network survey“What would you most want to vomit slots of summer replay play”in，30 years“The evergreen tree”86 edition《Journey to the》、And its broadcast truck《Princess pearl》、Let a person and love and hate《The white niang son legendary new》，There is the story old also speak out《Xianjian JiXia preach》、《Young BaoQingTian》etc，All doubt was elected to high。

　　对于这些暑期荧屏的熟面孔，网友自然有话说。网上有一个著名的段子就如此打趣道：“当湖南卫视开始播《还珠格格》，当浙江卫视开始播《喜羊羊与灰太狼》，当陕西卫视开始播《新白娘子传奇》，当深圳卫视开始播《仙剑奇侠传》的时候——没错，这就是暑假！”

For these summer screens familiar face，Net friend natural said。The Internet there was a famous riff on such joked：“When hunan satellite TV started planting《Princess pearl》，When zhejiang TV began to sow《Pleasant goat and grey Wolf too》，When shaanxi TV began to sow《The white niang son legendary new》，When shenzhen TV started planting《Xianjian JiXia preach》The time- that's right，This is the summer vacation！”

　　重播N遍，就是再有耐力的观众也忍不住要吐吐槽。6月26日湖南卫视选择连续13年重播《还珠格格》时，不少网友直言“受不了芒果台”。有人称，“这些都算是‘咸丰年代’的电视剧了，每年寒暑假和周末还玩重播，观众想看新剧的呼声，难道一点也听不到吗？”

Replay N times，There is the audience also can't help endurance vomit vomit slots。June 26, hunan satellite TV choice for 13 years at regular intervals《Princess pearl》when，Not a few net friend to“Can't stand mango sets”。Some called，“These are‘Xianfeng s’TV，Summer and winter vacation every year and weekends to play the replay，The viewers want to see the voice of the new play，Does it also hear？”

　　不仅是“还珠”遭遇吐槽，“西游”、“白娘子”、“射雕”等重播热门剧几乎都受到不少网友抵制。但与不少观众的反感相对，这些剧还是都挤上了今年的暑期荧屏，再次热闹地聚会了一把。

Is not only“princess”Spit slot in，“west”、“The white niang son”、“Shoots carves”Almost all such as hot play replay by many net friend boycott。But with many viewers relative，These play or are all squeezed on this year's summer screen，Once again to the party a lively。

表象 representation

　　N次重播，一切取决于收视人群 N time replay，Everything depends on viewing the crowd

　　“道理蛮简单，如果没人要看，电视台怎么会选择播呢？”面对质疑，湖南卫视总编室推广部副主任吴雄杰如此回应。似乎是为了佐证，他还特意介绍今年《还珠》重播斩获的收视成绩，“第一、二部大多数时间居当时段首位，《还珠三》虽有下滑，但也稳居当时段收视前三。”

“Truth is pretty simple，If no one to watch，Television broadcast should choose？”Face the question，Hunan satellite TV editor-in-chief promotion, deputy director of the WuXiongJie so response。As if to evidence，He also specially introduced this year《princess》The replay of the winners in ratings results，“The first、Most of the time when two parts in the first period，《Princess three》Though decline，But also for being the first three ratings at that time。”

　　重播正是因为有人要看，在电视人看来，每个时段播什么剧，只能围绕收视人群的喜好来走——跟电视剧日常受众相比，暑期尤其是白天时段，涌进大量平时不看电视的年轻观众。要抓住这部分收视“增量”，电视台自然更青睐《还珠》、《西游记》等更为年轻人喜欢的剧集。

The replay it is for someone to watch，In television personalities seems，Each time broadcast what play，Only around the be fond of of people viewing to go with TV audience-daily compared，Summer especially during the day，Flooding into a lot of the young audience at ordinary times don't watch TV。Seize this part of the ratings“incremental”，Television nature more favour《princess》、《Journey to the》To become more young people like to show。

　　《还珠》重播13年收视率仍创下新高，芒果台的竞争对手——安徽卫视对此已习以为常，“你不喜欢，认为他们‘炒冷饭’，但他们针对的人群并不是你，是低幼人群。说实话这剧放平时他们也不敢播，可等到暑期需要针对10——14岁的观众时，它就出现了。在你看来它是重播，可其实每年看它的人群都不同，早期看的孩子早长大了，新观众群又不断涌现出来。”安徽卫视一名不愿透露姓名的工作人员称。

《princess》The replay 13 years ratings still set a new high，Mango Taiwan's rival, anhui TV was used to this，“You don't like，Think they‘ChaoLengFan’，But the crowd and not against you，Crowd is easy to。To tell you the truth this drama put peacetime they were afraid to sow，Wait until summer need for the 10-14 years old when the audience，It appeared。In your opinion it is the replay，Can actually see it every year of different groups of people，Early kid early grew up，New audiences and constantly emerging out。”Anhui TV a don't wish to be named, officials say。

　　新观众群的涌现加上老观众的怀旧，让这些熟脸剧不致冷场，也成为它们被屡次重播的原因。而网络上确实有观众表示，没什么事儿的时候愿意瞅瞅，“无所谓，反正就一乐呵。”

The emergence of new audiences with old audience of nostalgia，Let these familiar face play from the ice，Also be they are often the replay of the reason。And it is the network audience said，Nothing has happened to Chou Chou when，“Doesn't matter，Anyway, just a LeA。”

　实质 essence

　　引进剧不让播，国产剧难“救场” Don't put up with the introduction of the play，Domestic play difficult“JiuChang”

　　不过，相比电视台“播是因为有人要看”的理由，一部分内地电视人则认为，国内电视剧创作的断层，才是导致“暑期重播剧”出现的根本原因。

but，Compared with television“Sowing because someone to watch”reason，Part of the mainland is think television personalities，The fault of the creation of television at home，Is lead to“Summer replay play”The root cause of appear。

　　即将于30日晚登陆安徽卫视的《爱情公寓3》，其发行方负责人在接受记者采访时就表示，暑期到底播什么，电视台其实也很苦恼，“他们一方面想抓住新增的年轻观众，一方面却发现他们的库存里，根本没有多少针对年轻观众的剧集。”

Due to late 30, landed in anhui TV's《Love apartment 3》，The issue party chief when accepting a reporter to interview said，Summer was what??????，Television is also very distressed，“On one hand they want to hold onto the new young audience，On the one hand but found their inventory，Does not have how many young audience for the show。”

　　电视台遭遇的问题，就是中国影视剧制作遭遇的问题。这位负责人表示，虽然内地电视剧集每年制作量是天文数字，但大部分制作都是针对固定收视人群，好剧的资源不多，对年轻人胃口的更少！”以前，我们会用引进剧来解决一部分困难，比如中央八套在暑期会播长篇韩国家庭剧，江西、安徽等卫视会播韩国偶像剧或泰剧。但自从广电总局对引进剧的比例进行严格控制之后，这部分用来‘救场’的剧，都没有了。”他表示，加上内地观众的欣赏水平不断提高，港台剧集的制作水准又远跟不上这个步伐，“以前电视台会选择播港台剧，现在也很少了。”想播新剧但无资源，在这位负责人看来，内地电视台重播“热门剧”，实则很无奈。

The problems that television，Is the China film &tv production encounter problems。The chief said，Although the mainland each year of television series made astronomical，But most of all is made for a fixed viewing the crowd，Good play few resources，To the young appetite less！”before，We will use to solve the difficult part of the introduction of the play，Such as central eight sets in summer will broadcast long south korea-based family drama，jiangxi、Anhui and other TV will broadcast south Korean dramas or TaiJu。But since the introduction of the state administration of radio drama proportion to strictly control the later，This part of the used to‘JiuChang’play，All have no。”He said，Add the mainland the appreciation of the audience level enhances unceasingly，Hong Kong and Taiwan show production level and far couldn't keep up with the pace，“Before broadcast television will choose Hong Kong and Taiwan play，Now also are few。”Want to new play but no resources was，In the director looks，The mainland television replay“Popular play”，Actually very helpless。

　未来 future

　　《爱情公寓》系列带来的曙光 《Love apartment》Bring the dawn of the series

　　在这无奈之中，今年的暑期荧屏还是绽放了一丝希望的光芒：除却《还珠格格》的高收视，暑期荧屏上重播的剧集中，制作精良的后宫戏《甄嬛传》和颇受年轻人追捧的《爱情公寓》系列，也收获了相当好的收视成绩。而在老面孔之外，《宫》、《宫2》、《步步惊心》等以年轻收视群体为目标的戏，也在多个电视台重播。

In this helpless in，This year's summer screen or blossom a the light of hope：not《Princess pearl》High ratings，Summer screen the replay of the episodes，Well made's harem play《Screening 嬛 preach》And popular with young people sought after《Love apartment》series，Also a fairly good viewing harvest achievements。And in the old face away，《palace》、《Palace 2》、《More than upset at every step》To young ratings for the target group play，Also in multiple television replay。

　　作为新面孔的代表，《爱情公寓》的发行方很是自豪，“我们这剧就是为年轻群体而生，其实我们有一个良好的愿望，就是希望通过《爱情公寓》的品牌把年轻观众留在电视台这个平台，这样，中国的电视剧才会越走越远。”对于《爱情公寓3》的首播，他同样充满期待，“真正的粉丝永远是看首播的，其实年轻人的剧很有空间，我们只是还没找到合适的时间改变。”

As the representative of the new faces，《Love apartment》The issuance of the party is very proud，“We this drama is born for younger group，Actually, we have a good dream，Is hope through the《Love apartment》The brand of young audience stay in television this platform，this，Chinese TV will will walk away。”for《Love apartment 3》Premiere of，He also full of expectation，“True fans is always see the premiere，The young people are actually play space，We just haven't found the right time to change。”

　　而在安徽卫视编排部的王主任看来，新的暑期经典剧正在形成，“比如《甄嬛传》，比如《新亮剑》，他们具备好故事、好演员、好台词等多方面元素，剩下的，就需要交由时间来检验，总有一天，跟《还珠》这种耐播剧相当的剧集就会出现，这时间，不会太久。”

And in anhui, director of the department of satellite TV layout seems to the king，New summer classic plays are forming，“For example《Screening 嬛 preach》，For example《New LiangJian》，They have good stories、Good actors、Good lines and so on various elements，The rest of the，Will need time to test，Will one day，with《princess》This was quite a show resistance play will appear，This time，Not too long。”