虽然近年来不少明星身陷“代言门”，因为代言不善遭大众谴责的事情经常见诸各大报端，其实，明星们屡见不鲜的“被代言”事件也常让他们苦不堪言。前日，马伊琍在微博上痛斥“无良减肥产品商家”，呼吁他们别再拿自己忽悠女性朋友，而西南地区某房地产楼盘的广告甚至消费起刘翔在伦敦奥运会上摔倒退赛的事情。

Although in recent years many star in“Endorsement door”，Because of poor endorsement by public condemnation things often found each big made public，In fact，Stars of the common occurance“Be endorsement”Events are often let them suffer unspeakably。The day before yesterday，The horse Iraq in micro forging blog scourge“No good weight loss products business”，Calling on them to don't take his flicker female friend，In southwest China and a real estate building dish advertising even consumption on liu xiang in the London Olympic Games fall out of the race of things。

　　近几年来，不少明星真是“躺着也中枪”，莫名其妙就出现在各种广告上，而且有越来越离谱的趋势，潘石屹成了“男科专家”、林志玲惨变“色情女郎”、嗓音动人的费玉清“顺理成章”变成护嗓保健品代言人……明星对于肖像遭遇不法商家侵权可谓防不胜防、苦不堪言，日益“雷人”的广告简直令人啼笑皆非。

In recent years，Many star is really“Lay also shot in the”，Without rhyme or reason will appear in all kinds of advertising，And there are more and more unusual trend，Mr Pan became“By experts”、Chiling Lin tragedy“Pornography girl”、Voice moving fei yu qing“logical”Become a guard vocal health products spokesperson...Star for portrait encounter illegal businessmen tort is scout、Pain in the neck，increasingly“shocking”Advertising can wry chronicling。

　　策划：苏蕾 撰文：本报记者 黄岸

planning：Soleil articles：Our reporter HuangAn

刘翔： Liu xiang：

赛场摔跤 被代言楼盘 Wrestling competition were endorsement building

　　当刘翔在伦敦奥运田径赛场上摔倒退赛后，不少网友都在网上给予鼓励，他背后的赞助商也纷纷发布微博，力挺刘翔，对于有人认为刘翔退赛将丢掉不少代言给予回击。

When liu xiang in the London Olympic Games track and field which fall back after the game，Not a few net friend in the Internet give encouragement，He is behind the sponsors have also issued micro bo，Force's liu xiang，For some people think that liu xiang out of the race will lose a lot of endorsement to fight back。

　　就在此时，西南地区一个房产项目的广告单页却在网上意外蹿红。在这份广告文案上，一个漫画版的跨栏选手 “LIUXX”以背影出现，所穿的运动员服装，与刘翔比赛时一模一样，还在海报上搭配了 “再到奥运才发现，身体和房价的最好时光，都留在了08年”，“便宜时候不买房，等于巅峰玩退场”的广告语，很明显地将刘翔比赛的失利与自己的楼盘广告恶意捆绑，对于这样的无耻消费，网上批评声浪此起彼伏，纷纷指责开发商丧失道德底线。

At this time，Southwest a housing project in online advertising leaflets but accident leap up is red。In the advertising copy on，A cartoon version of the hurdler “LIUXX”Figure appeared in，The athletes wear clothing，And liu xiang race as like as two peas，Also on posters on the collocation “And then to the Olympic found，The body and house prices best time，In the”，“Did not buy cheap，Equal to the peak to play out”Of AD，Obviously will liu xiang game defeat with their own estate advertisement malicious bound，For such shameless consumption，Online criticism to break out，Developers have accused the loss of moral bottom line。