中新网8月10日电 随着2012伦敦奥运会的进行，主办城市伦敦成为众多体育爱好者和旅游爱好者的向往地。为了给观众带来最真实的奥运伦敦旅游信息，四川网络广播电视台与中国新闻网强强联手，策划拍摄了十集系列纪录片《玩转伦敦》，用最平常的视角展现奥运伦敦的别样风土人情与社会文化。

Beijing, aug. 10, with the 2012 London Olympic Games on，The host city London become numerous sports enthusiasts and tourists to yearning。In order to bring the audience the most real Olympic London travel information，Sichuan network radio and television stations and China news network win-win co-operation，Planning took ten set documentary series《Play London》，With the most common view shows the Olympic London another local conditions and customs and social culture。

　　《玩转伦敦》内容丰富，涵盖伦敦的吃、喝、游、购，为观众介绍地道的英式下午茶、有名的牛肉馅饼及奶酪，还有让人欲罢不能的奢侈品、让人疯狂的打折季，而人气颇高的“伦敦眼”、著名的福尔摩斯之家、有着深厚文化积淀的各类伦敦博物馆更是尽收眼底，畅游泰晤士河、品味地道伦敦夜生活，让人跃跃欲试。

《Play London》Rich in content，Covers the London to eat、drink、swim、purchase，For the audience introduce authentic English afternoon tea、Famous beef pie and cheese，And let a person is unable to stop luxury goods、Let a person crazy discount season，And popularity is quite high“The London eye”、The famous family of Sherlock Holmes、Has a profound cultural accumulation of all kinds of the museum of London is a panoramic view，Swimming the river Thames、Savour pure London nightlife，Let a person to have a try。

　　该片自2012年8月2日在四川卫视《今日视点》节目中首播后，取得非常好的收视成绩。随后，节目在四川电视台SCTV2《娱乐18点》和SCTV4《看世界》中进行落地播出，同期在四川星空数字移动电视《星空竞技场》中同步播出，收视颇佳。四川网络广播电视台利用“四川手机电视”客户端和“四川IPTV”进行节目的推广、点播，并与中新网共建《玩转伦敦》视频专题，网络点击率逐步提升，并形成多平台多终端互动热播态势。

The film since on August 2, 2012 in sichuan satellite TV《This viewpoint》After the premiere show，Get very good viewing result。then，Program in sichuan TV station SCTV2《Entertainment 18 point》And SCTV4《See the world》In broadcast landing，Over the same period in sichuan sky digital mobile TV《Star arena》Broadcast simultaneously in，Viewing of a good。Sichuan network radio and television stations use“Sichuan mobile phone TV”Client and“Sichuan IPTV”For the promotion of programs、On demand，And with a build《Play London》Video project，Network click rate promoted step by step，And formed many more interactive platform terminal that situation。

　　随着《玩转伦敦》的奥运热播，四川网络广播电视台首次携手中国新闻网尝试自制节目拍摄制作取得巨大成功，双方品牌影响力显著提升。下周，《玩转伦敦》电视首轮播出将接近尾声，未能感受《玩转伦敦》的朋友们，可登录四川网络广播电视台和中国新闻网相关视频专区进行在线点播，或通过下载“四川手机电视”客户端、收看“四川IPTV”进行点播观看。

with《Play London》Olympic heat，Sichuan broadcast television network for the first time in China news network attempt to make your own program it made a big success，Both sides brand influence significantly increased。Next week，《Play London》Television broadcast the first round will be near the end，Failed to feel《Play London》friends，Can login sichuan network radio and television stations and China news network related video special area for online on demand，Or through the download“Sichuan mobile phone TV”client、watch“Sichuan IPTV”To watch on demand。