随着暑期档进入8月，备受期待的《爱情公寓》系列第三季终于在土豆网、优酷两大视频网站上线热播。从第一季的口碑到第二季走红，再到第三季的火热，这部号称“天下第一逆天神剧”的《爱情公寓》系列三年间在土豆网播放异常火爆。在近日广电总局对电视剧制作提出限游令等六项要求的背景下，原本大热的剧集《轩辕剑之天之痕》恐遭腰斩，而作为情景喜剧类的《爱情公寓3》并不在广电限令之内，在土豆网首日上线播放量即破百万，以不可小觑之势在当今电视剧市场占据了一席之地。有意思的生活化剧情、接近新新人类的新潮流行语以及美剧化的表现手法使该剧受到广大网友的一路追捧。

With the summer season in August，Is looking forward to《Love apartment》Series of the third quarter, and finally、Youku two video website online hits。From the first season to the second season popular reputation，And then to the third season of hot，The so-called“The first one fate god play”of《Love apartment》Series three years in potato net play unusually hot。In the recently administration of radio, film and television drama production put forward to limit swim order under the background of six requirements，Originally large hot episodes《The xuanyuan sword TianZhiHen》Fear was cut，As a kind of situation comedy《Love apartment 3》Not in radio and television within asked，In the first, and online play quantity namely break one million，To can not underestimate the potential in today's TV drama market occupy a place。Interesting life story、Close to the new new mankind's trendy catchword and American drama turn of expression that the play was all Internet users to chase after hold in both hands。

　　题材讨巧“公寓”赢得收视 Theme of act“apartment”Win viewing

　　《爱情公寓》系列剧被冠以国产《老友记》的封号，也如时下颇为受欢迎的美国情景喜剧《生活大爆炸》、《破产姐妹》等一样，采用了合租的场景和主题，非常贴近时下年轻人的生活习惯，因而颇受都市人群的青睐。虽然情景剧制作成本相对低廉，但对编剧的要求非常高，需要靠台词和包袱来赢得观众。《爱情公寓》系列在这方面特别借鉴了美剧的特质，例如台词中不乏“如果脑残会飞，那这里就是一个飞机场”、“我一口盐汽水喷死你”、“每当我找到了成功的钥匙，就有人把锁给换了”、“成功的秘诀就是多读书多看报、少吃零食多睡觉”……这样引人发笑的语句，还有“你懂得”、“我凌乱了”等网友们常用的网络语言。这些接近80、90甚至00后的台词，很容易拉近与暑期档观众的距离。由此看来，《爱情公寓3》在土豆网的点击率首日便突破百万，并一路飞奔至排行榜第一位，不是没有缘由的。

《Love apartment》As domestic series《friends》's titles，Also such as nowadays rather popular American sitcom《Life explosion》、《Bankruptcy and sisters》etc，The shares of the scene and theme，Very close to the nowadays young people living habits，So beloved by the favour of urban population。Although the drama production costs are relatively cheap，But for the writers for very high，Need to rely on lines and burden to win the audience。《Love apartment》Series in this respect special lessons from the beautiful play characteristics，For example, there is no lack of lines“If the brain damage can fly，There is an airport”、“I a salt soda water spray you to death”、“Whenever I found the key to success，They lock to change”、“The secret of success is to read more books than read the newspaper、Eat less snacks more sleep”...So farcical statement，and“You know”、“I messy the”The net friend such as commonly used network language。These close to 80、90, even after lines，Very easy to close and summer season audience's distance。So it，《Love apartment 3》In the first, and then click rate exceeded one million，And all the way to run the first list，Is not without cause。

　　网络口碑逆袭电视荧屏 Iwom counter attack a television screen

　　《爱情公寓》系列的走红不是在卫视，而是在网络。第一季在卫视播出时反响平平，但放到网上后反而成为热门剧。《爱情公寓》第一季、第二季同时位居土豆网电视剧评分排行榜前两名；第二季连续一周百度热搜词排行榜第一名，百度点击量突破五亿，打败《宫》、《回家的诱惑》，连续三周位列土豆网点播排行榜第一名。可以说没有当年网友的口碑和热捧，不会有现在《爱情公寓3》的大热。

《Love apartment》Series of popular not in TV，But in the network。The first season in the TV show fell flat，But on the Internet instead after a hot drama。《Love apartment》The first season、In the second season at the same time, and TV ratings top two；In the second quarter for a week baidu hot search word list first，Baidu click a quantity to break through five hundred million，beat《palace》、《The temptation of home》，Continuous three weeks in the potato planting site list first。Can say no when users reputation and heat holding，Won't have now《Love apartment 3》Big heat。

　　近几年，虽然有分析人士认为网友的观点并不代表电视剧的主流收视人群，但事实证明网友的口碑在很大程度上影响了电视剧的收视。当年《士兵突击》的全国走红，可谓网络点击率对电视收视率的一次主导性胜利。2007年的《奋斗》在电视台播出之前率先登陆土豆网，并藉此积聚起良好口碑，最终带来了电视播出的高收视率。而今年大火的《甄嬛传》也同样是早期从网上积累了大量口碑，被众多网友口口相传为“神剧”，从而助推其赢得了井喷般的收视。与此同时，如今视频网站制作的剧集也已日益正规化甚至反向输出至电视台，如土豆网制作的《爱啊哎呀我愿意》已于今年登陆安徽卫视和深圳卫视并获热播。诸多迹象表明，网络口碑引领电视剧收视，已经成为当下影视产业中不可忽视的发展方向。

In recent years，Although there are analysts believe that net friend's point of view does not represent the mainstream of TV ratings crowd，But the fact that net friend reputation to a great extent, influences the TV viewing。the《Soldiers raided》National popular，It may be said network click rate on TV ratings a leading victory。2007《struggle》On television, and take the lead in before landing，And through this to have accumulated a good public praise，Finally brought the television broadcast of the high ratings。This year the fire《Zhen 嬛 preach》Also is early from online has accumulated a lot of public praise，Many users by mouth for“God play”，Thus boosting its won the blowout of viewing。meanwhile，Now video web building show has also increasingly normalized and even reverse output to television，Such as potato net made《Love ah oh I would like to》Already this year in land anhui satellite TV and shenzhen satellite TV and the heat。Many signs that，Iwom led TV viewing，The film and television industry has become the important development direction。