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十二五动漫产业发展规划:鼓励资本投入动漫产业--亲稳网络舆情监控室
2012-07-13
新华社北京7月12日电(记者 徐硙)文化部12日正式对外发布《“十二五”时期国家动漫产业发展规划》,这是我国动漫产业首次进行单列规划。规划明确,“十二五”期间,将着力打造5至10个知名国产动漫品牌和骨干动漫企业,同时完善动漫产业融资政策,鼓励各类资本投入动漫产业。
Beijing 7 dec(Reporter xu 硙)Ministry of culture 12 formally released《“1025”National animation industry development planning period》,This is our country cartoon industry first single planning。Plan explicitly,“1025”during,Will strive to create five to 10 a famous domestic cartoon brand and the core animation enterprise,At the same time improve cartoon industry financing policies,Encourage all kinds of capital investment cartoon industry。
动漫产业发展迅猛 鼓励资本加大投入 Cartoon industry developing rapidly encourage capital investment
“十一五”期间,我国动漫产业发展取得了很大成效,国产电视动画片产量从8万分钟增长到22万分钟;动画电影批准备案数量从12部增长到46部,国产动画电影票房纪录连续破亿;漫画期刊年发行量从4000万册增长到1亿多册,漫画图书年发行量从3000万册增长一倍以上;一批动漫企业和动漫品牌崭露头角,动漫产业链日益完善,动漫“走出去”步伐加快,动漫在社会生活各领域的应用更加广泛。
“11”during,Animation industry development in our country has made great achievements,Domestic TV animation production from 80000 minutes to 220000 minutes growth;Animation film approval from the record number of 12 to 46 of growth,Domestic animation movie box office records for the;Comics journal circulation of 40 million copies in from growth to more than 100 million copies,Comic books circulation of 30 million copies in from more than doubled;A group of anime enterprise and cartoon brand coming to the forefront,Cartoon industry chain is increasingly perfect,anime“Go out”pace,Cartoon in social life in the fields of application more widely。
规划明确指出,要完善动漫产业融资政策,鼓励引导各类文化产业投资基金、中小企业创业投资基金加大对动漫产业的投资,鼓励有实力的大型企业通过参股、控股或兼并等方式进入动漫产业。
Plan explicitly pointed out that,To perfect the animation industry financing policies,Encourage guide of cultural industry investment funds、Small and medium-sized enterprise business starting investment fund to increase the investment animation industry,Encourage strong large enterprise through the shares、Holding or merger etc way into the cartoon industry。
同时,引导社会资本以多种形式投资动漫产业,参与各类动漫产品的研发、创作和生产,参与重大项目实施。推动政策性银行对符合条件的动漫企业提供融资支持。将符合条件的动漫企业纳入相关政策性基金资助范围。支持动漫企业上市融资。
At the same time,Guide the social capital investment in many kinds of forms to animation industry,Participate in all kinds of anime and product development、Creation and production,Participate in major project implementation。Promote policy Banks to meet the conditions of the cartoon enterprise to provide financing support。Will meet the conditions of the cartoon enterprise into the relevant policy funded range。Support anime enterprise listed financing。
着力打造动漫精品 重点培育新媒体动漫 Strive to create anime high-quality goods cultivate new media anime
规划明确,“十二五”期间我国动漫产业将着力打造5至10个知名国产动漫品牌和骨干动漫企业,培育出一批具有较强市场意识、国内外知名的动漫艺术家和企业家。
Plan explicitly,“1025”Animation industry in China during will strive to create five to 10 a famous domestic cartoon brand and the core animation enterprise,Cultivate a group of with strong market consciousness、The domestic and international famous cartoon artist and entrepreneurs。
在产业发展方面,将通过设立中国文化艺术政府奖动漫奖,实施国家动漫精品工程、国产影视动画扶持项目等,扶持原创动漫产品的创作生产。强化国产动画播映体系,为国产动画电影推向主流院线和重要影院创造良好条件。
In the industrial development,Will through the establishment of Chinese culture and art government anime award,Implement the national anime excellent project、Domestic film and television animation support project, etc,Support the creation of the original cartoon product production。Strengthening domestic animation broadcast system,For domestic animation film into the mainstream of line and important cinema to create the good conditions。
规划指出,要完善动漫产业链条,加强动漫产业与服装、玩具、食品、文具以及其他产业的合作。通过实施“原动力”动漫出版扶持计划,打通动漫创作、出版、发行等环节,为动漫产业提供更加畅通的出版渠道。到“十二五”末,电视动画年产量保持在5000小时左右,动画电影年产量保持在30部左右。
Planning points out that,To perfect the animation industry chains,Strengthen the cartoon industry and clothing、toys、food、Stationery and other industry cooperation。Through the implementation of the“impulsion”Anime publishing support programs,Through cartoon creation、published、Issue links such as,Animation industry to provide more clear for the publication of the channel。to“1025”At the end of the,TV animation production in 5000 hours or so to keep,Animation film production in the 30 or so keep。
同时,积极推动传统动漫产品通过新媒体传播,鼓励面向移动互联网等新媒体渠道及手机、平板电脑等智能终端的动漫创作和理论研究,推出一批具有较强影响力的新媒体动漫精品。
At the same time,Actively promote traditional cartoon products through the new media,To encourage new mobile Internet media channel and mobile phones、Tablet computer intelligent terminals such as the cartoon creation and theory research,Introduced a number of strong influence of the new media anime high-quality goods。
新媒体动漫发展方面,还要研究制订手机动漫行业标准、推动相应制作工具开发,打通新媒体产业链条,实现动漫内容的跨平台共享,降低内容制作和产品推广成本。
New media development in the animation,And to formulate a mobile phone of animation industry standards、Push the corresponding development tool,Through the new media industry chains,Realize the anime content of cross-platform sharing,Content production and reduce the cost of product promotion。
支持骨干企业和重大项目发展 推动动漫产业“走出去” Support backbone enterprise and major projects to promote development of animation industry“Go out”
规划指出,我国动漫产业发展要实施骨干企业和重大项目带动战略,以产业、项目为纽带,带动中小动漫企业同步发展。
Planning points out that,Animation industry development in our country should carry out backbone enterprises and major project impetusing strategy,With the industry、Project as the link,Drive the small and medium-sized anime synchronous development enterprises。
规划明确要支持和壮大国有动漫企业,使其在发展产业和繁荣市场方面发挥主导作用。支持各类所有制动漫企业健康发展。通过信贷支持、加强服务等多种形式扶持各类中小动漫企业发展。改善动漫企业经营环境,帮助解决融资等瓶颈问题。
The plan explicitly to support and strengthen the state-owned enterprise anime,In the development of industry and market prosperity aspects to play a leading role。Support various ownership anime enterprise healthy development。Through the credit support、Strengthen service, and other forms of all kinds of small and medium-sized enterprise development support animation。Improve the animation enterprise management environment,To help solve the financing bottleneck problems。
“十二五”期间,我国将重点建设3—5家具有示范引领作用的国家级动漫产业示范基地园区,打造3—5个亚洲一流、世界知名的动漫产业会展品牌,将动漫产业发展与区域优势和特点有机结合,促进资源的合理配置和产业分工合作。
“1025”during,Our country will focus on building 3-5 home has the leading role of national level of the demonstration animation industry demonstration base of the park,Make three to five Asian first-class、The world famous cartoon industry exhibition brand,Will the animation industry development and regional advantages and characteristics of the organic integration,Promote the rational allocation of resources and industry to cooperate。
同时,积极鼓励优秀动漫产品和服务出口,支持动漫企业“走出去”。鼓励动漫企业在境外直接投资、并购或合资设立分支机构。通过资本运作,充分利用境外的人才、资源和技术优势,推进我国动漫产业的国际化。
At the same time,Actively encourage outstanding anime products and services exports,Support anime enterprise“Go out”。Encourage anime enterprise in foreign direct investment、Mergers and acquisitions or joint venture set up the branches。Through the capital operation,Make full use of the foreign talent、Resources and technological advantages,To promote the internationalization of animation industry。
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