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中国旅游研究院报告:旅游价格上涨影响满意度--亲稳网络舆情监测室
2012-07-13

    新华社北京7月12日电(记者 金小茜)中国旅游研究院12日在京发布的二季度全国游客满意度报告显示,二季度游客满意度处于“基本满意”水平,门票等旅游价格满意度大幅下降。

    Beijing 7 dec(Reporter JinXiaoQian)China's tourism research institute 12,, in the second quarter by the satisfaction of tourists report shows,In the second quarter satisfaction of tourists“Basic satisfaction”level,Tickets and other tourist price satisfaction down dramatically。

    调查显示,二季度全国游客满意度指数为79.93,处于“基本满意”水平,同比和环比分别上升1.10和0.13,入境游客满意度的大幅提升拉动满意度提高。其中,游客现场问卷调查部分,三大市场游客满意度均为“满意”及以上水平,价格成为影响国内游客满意度的主要因素,国内游客对旅游价格和性价比的满意度大幅下降;入境游客满意度大幅提升;出境游客更加注重优质的全面旅游体验而非单纯购物,境外目的地满意度排名前五位的国家为英国、瑞士、西班牙、澳大利亚和加拿大。

    survey,In the second quarter of the national tourist satisfaction index of 79.93,in“Basic satisfaction”level,Up and annulus comparing were up by 1.10 and 0.13,Tourist arrivals of the satisfaction degree of the dramatically improve pull satisfaction。Among them,The tourists questionnaire parts,Three big market satisfaction of tourists are“satisfaction”And the level,Prices have become a domestic visitors of the satisfaction degree of the main influence factors,Domestic tourists to tour prices and cost-effective satisfaction down dramatically;Entry satisfaction of tourists increased greatly;Outbound passengers paying more attention to the quality of comprehensive tourism experience rather than to simply shopping,Destination satisfaction outside the top five countries for Britain、Switzerland、Spain、Australia and Canada。

    网络评论调查部分,游客满意度为“满意”水平,比上季度有所提升,但旅游行业管理、旅行社、旅游价格仍是三大突出问题。旅游投诉方面,游客满意度仍处于“不满意”水平,凸显畅通的投诉受理渠道和有效的投诉处理机制缺乏。

    The network of critical inquiry,Satisfaction of tourists for“satisfaction”level,Than last quarter to improve,But tourism industry management、Travel agency、Tour prices is still three prominent problems。Tourism complaints of,Satisfaction of tourists still in“Not satisfied with”level,Highlight unimpeded complaint acceptance channels and effective handling complaint lack of mechanism。

    二季度60个样本城市游客满意度排名同时公布。排名前十位的城市依次为上海、南京、黄山、苏州、沈阳、成都、厦门、重庆、北京和宁波;排名后十位的城市为石家庄、长春、遵义、北海、南昌、三亚、湘潭、赣州、延安和汕头。

    In the second quarter of 60 sample city ranked also release the tourists' satisfaction。The top ten in the city for Shanghai、nanjing、huangshan、suzhou、shenyang、chengdu、xiamen、chongqing、Beijing and ningbo;After ten ranking for shijiazhuang city、changchun、zunyi、The north sea、nanchang、sanya、xiangtan、ganzhou、Yenan and shantou。



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