新华社北京７月１５日电（记者胡浩）记者１５日从“中国媒体数字化转型发展峰会”了解到，由我国科研人员历时四年自主研发的数字阅读技术——“联讯读报４．０”取得新突破，将为中国传统媒体的数字化转型提供有力技术支撑。

    Beijing, July 15 (Reuters)（Reporter HuHao）The reporter from 15,“China digital media transition and development summit”To understand，In our country by scientific research personnel, after four years of independent research and development of digital reading technology--“United-4.0 reading newspapers”Make new breakthrough，To the Chinese traditional media to provide a powerful technical support for the digital transition。

    据了解，借助这一技术，可成功实现在多平台上的无纸化阅读，并在阅读中实现多种互动功能。目前，该技术平台支持ｉｐｈｏｎｅ、ｉｐａｄ、ａｎｄｒｏｉｄ、ｗｉｎｄｏｗｓ ｐｈｏｎｅ等主流移动终端及可运行ｊａｖａ软件的移动终端，可以将报纸、杂志、新闻、图片、视频等内容，按照个人意愿聚合在一起，实现深度的个性化定制。同时，使用者看到的文章或者是图片可以通过微博、短信的方式分享和评论。

    According to understand，With this technology，Can achieve more in the platform of paperless reading，In reading and realize various interactive function。At present，The technology platform support iphone、iPad、Android、Windows phone in major mobile terminal and can run Java software mobile terminal，Will newspapers can、magazine、news、pictures、Video content such as the，According to the individual intend to fuse together，Realize the depth of the custom designed。At the same time，Users see articles or pictures can through the micro bo、The text messages and comments to share。

    国家新闻出版总署副署长孙寿山认为，这一技术的研发成功实现了手机报刊的看、听、评、搜、存等数字阅读功能，是传统媒体利用无线移动网络通过手机来展示报纸内容的有益尝试。这项具有自主知识产权的科技成果将为我国媒体的数字化转型提供有力的技术支持，是传统媒体借助新技术主动向数字化转型的成功实践。

    State general administration of press and publication of deputy director of SunShouShan think，The technology development the successful implementation of the mobile phone newspapers and watch、Listen to、evaluation、display、Preservation of digital reading function，Is the traditional media use wireless mobile network through the cell phone to display the newspaper content attempt。The with independent intellectual property rights of the scientific and technological achievements in the digital media will provide a powerful technical support transformation，Is the traditional media with new technology initiative to the successful practice of the digital transition。

    孙寿山表示，新兴技术的创新与应用是提升媒体传播能力的根本保障。为加快数字出版产业的发展，今年下半年新闻出版总署开展传统出版企业向数字化转型的示范工作。

    SunShouShan said，Emerging technology innovation and application is to enhance the ability of media the fundamental guarantee。To speed up the development of digital publishing industry，The second half of this year in general administration of press and publication of traditional publishing enterprise to the digital, the pilot work of transformation。

    中国工程院院士倪光南认为，手机媒体的基本特征是数字化，最大的优势是携带和使用方便。相对于传统媒体，手机媒体的优势十分明显。建议政府出台相关优惠政策，以项目支持等方式推动新媒体技术的自主研发，实现手机全媒体移动发布。

    Academician of Chinese academy of engineering NiGuangNa think，The basic characteristics of the mobile media is digital，The biggest advantage is easy to carry and use。Compared with the traditional media，The handset media has obvious advantages。Suggest the government has issued relevant preferential policies，By way of promoting the new project support media technology independent research and development，Realize the mobile phone media release。

    统计数据显示，“十一五”时期，我国数字出版营销收入增长迅速，从２００６年的２１３亿元增长到２０１１年的１３７７亿元，平均增幅接近５０％。其中，手机出版、网络游戏出版和互联网广告三项产值占数字出版总产值的９０％以上。根据《关于加快我国数字出版产业发展的若干意见》，到“十二五”末，我国数字出版总产值将力争达到新闻出版产业总产值的２５％，到２０２０年，传统出版单位基本完成数字化转型。

    Statistics show that，“11”period，China's digital publishing marketing revenue growth quickly，From 2006 yuan growth in 2011 to 137.7 billion yuan，Average growth of close to 50%。Among them，Mobile published、Network game publishing and the Internet advertising three value accounts for more than 90% of the total output value of digital publishing。According to《Digital publishing industry in China on speeding up the development of some Suggestions》，to“1025”At the end of the，China's digital publishing output will strive to achieve news publishing industry is 25% of total，By 2020，Traditional publishing unit completed the digital transition。