“朝阳产业”的朝阳政策 “Sunrise industry”Sunrise policy
——《关于鼓励和引导民间资本投资旅游业的实施意见》三大看点 --《About encouraging and guiding the implementation of the folk tourism investment advice》Three big attraction

    新华社北京７月１６日电（记者 钱春弦）为鼓励和引导民间资本投资发展旅游业，国家旅游局近日首次出台实施意见，对进一步发挥民间资本重要作用，促进旅游业又好又快发展做出部署。国家旅游局、中国旅游研究院等有关负责人表示，作为改革开放后最早向外资开放的产业，旅游业对民间资本开放，有传统领域全方位、新领域鼓励创新、政策上力度超前等三大看点。

    Beijing, July 16（Reporter QianChun string）To encourage and guide the development of tourism, folk capital investment，The national tourism administration recently published for the first time implementation opinion，To further play an important role of folk capital，Promote and rapid development of the tourism industry and to deploy。The national tourism administration、China's tourism research institute and other relevant authorities say，As the earliest after the reform and opening to the foreign capital of the opening of the industry，Tourism on private capital to open，Traditional field comprehensive、The new field encourage innovation、Policy efforts leading, the three big attraction。

    传统领域开放全方位 Traditional field open all-round

    “坚持旅游业向民间资本全方位开放”，这是《意见》开宗明义第一原则，涉及吃住行购等传统旅游业所有核心领域，包括旅行社服务，海陆名胜景区资源开发，餐饮饭店业等。

    “Insist on tourism to the folk capital all-around opening up”，This is《opinion》The very first principles，ChiZhuHang involved such traditional tourism for all the core areas，Including travel agency service，The sea land places of scenic resource development，Catering hotel industry, etc。

    各类地质、森林、风景名胜、水利、文物、城市公园、科教、工农业、湿地、海岛、海洋等旅游资源，可以进入的资源领域无所不包，有旅游利用价值的物质和非物质资源，生态旅游、森林旅游、商务旅游、体育旅游、工业旅游、医疗健康旅游等，民间资本均可依法采取多种形式开发利用。

    All kinds of geological、forest、Scenic spots、Water conservancy、Cultural relics、City park、Science and education、Agriculture and industry、wetland、island、Ocean tourism resources，Can enter into the field of resources players，Have the travel use value of the material and the material resources，Ecological tourism、Forest tourism、Business travel、Sports tourism、Industrial tourism、Medical health tourism, etc，Folk capital are may, in accordance with law, adopt various kinds of development and utilization。

    对于长期受人关注的风景名胜景区，国家旅游局明确指出鼓励民间资本经营和管理旅游景区，且特别强调，“对于法律法规未明确禁止准入的旅游景区”，一律允许民间资本采取适当方式参与经营管理，切实保障其经营管理权益。

    For a long time to be a focus of attention of scenic area，The national tourism administration clearly points to encourage private capital management and management tourism scenic spot，And special emphasis on，“For not explicitly forbidden by laws and regulations of the access tourism scenic spots”，Are allowed private capital to take the appropriate means to participate in the management，To protect its management rights and interests。

    民间资本办旅行社，面临的最大压力是给民间旅行社做大做强的机会。对此国家旅游局强调支持民间资本兴办旅行社。消除制约跨区经营障碍，推动大型旅行社集团化，中型旅行社专业化，小型旅行社网络化，形成适应市场需求的批发零售分工体系。

    Folk capital do travel agency，Biggest pressure is for folk travel agency and opportunities。This emphasis on national tourism administration support folk capital by travel agency。Eliminate the factors inter-district management obstacles，Promote large travel service group，Medium-sized travel agency specialization，Small travel agency network，Form to meet market demand in the wholesale and retail division of labor system。

    鼓励新技术产业创新 To encourage the new technology industrial innovation

    旅游业是朝阳产业，最明显的“朝阳属性”就是与新一代信息技术等不断融合。为此国家旅游局明确提出鼓励支持民间资本充分利用现代信息技术，线上线下全方面挺进旅游业。

    Tourism is the rising sun industry，The most obvious“Chaoyang attribute”Even with a new generation of information technology, constantly fusion。Therefore the national tourism administration clearly put support folk capital make full use of modern information technology，In the online line into the tourism industry。

    保持旅游产业常新的秘密就在于与新技术不断结合、参与产业融合、应对环境变化、科技发展挑战。国家旅游局提出支持民营旅游企业自主创新和技术进步。引导民营旅游企业形成以企业为主体、市场为导向、产学研相结合的创新体系，加强对新产品、新业态研发应用。加快旅游业专利技术转化步伐，鼓励运用信息网络、新能源新材料新工艺、节能减排等现代科技成果，积极推动“智慧旅游”和“绿色旅游”发展。

    Keep tourism industry often new the secret lies in the new technology and merging、Participate in industrial convergence、Environmental changes to、Science and technology development challenges。The national tourism administration proposed private tourism enterprises for independent innovation support and technology progress。Private tourism enterprises to form to guide the enterprise as the main body、The market as the guidance、Combination of production innovation system，To strengthen the new products、New formats, development and application。To speed up the pace of tourism patent technology transformation，Encourages the use of information network、The new energy and new material and new technology、Energy conservation and emission reduction, and other modern scientific and technological achievements，Actively promote“Wisdom tourism”and“Green tourism”development。

    我国旅游业今后的最大看点之一，就是国家旅游局局长邵琪伟反复强调的旅游装备制造业。这一领域既是旅游业新增长点，又是装备制造业新领域。民间资本将得以投资旅游装备和用品制造业，包括投资旅游房车、邮轮游艇、景区索道、游乐设施和数字导览设施等旅游装备制造，生产具有自主知识产权的休闲、登山、滑雪、潜水、露营、探险、高尔夫等各类户外活动用品及宾馆饭店专用产品。

    China's tourism industry is one of the largest contingent in the future，Is the director of the national tourism administration ShaoQiWei repeatedly tourist equipment manufacturing industry。This field is the new growth point of the tourism industry，Is the equipment manufacturing industry new fields。Private capital investment will be able to travel equipment and supplies manufacturing，Including investment tourism rv、Cruise yacht、Scenic spot the cable、Amusement facilities and digital navigation facilities and other tourist equipment manufacturing，Production with independent intellectual property rights of the leisure、climbing、skiing、diving、camping、exploration、Golf, etc all kinds of outdoor activities hotel supplies and special products。

    国有民间一视同仁的政策模式 The policy of the state-owned folk equally mode

    旅游业号称产业链最长，直接涉及产业超过９０个。支持民间资本进入旅游业，“跨部门”是“动真格”，与国有经济平起平坐是政策关键。

    Tourism is the longest chain，Directly involves more than 90 industry。Support folk capital into the tourism industry，“Cross department”is“bids”，And the state-owned economic equal is key policy。

    国家旅游局强调支持参与国有旅游企业改制重组。鼓励和引导民营企业通过参股、控股、资产收购等多种形式，参与国有旅游企业改制重组。旅游业发展有两大瓶颈：金融、土地。为此，国家旅游局强调加大对民间旅游投资金融支持力度、加大对民间旅游投资用地保障力度。

    The national tourism administration emphasizes participation in state tourism enterprise support restructuring。Encourage and guide the private enterprise through the shares、holding、To acquire the assets, and other forms，State-owned enterprise restructuring involved in tourism。Tourism development has two big bottleneck：financial、land。For this，The national tourism administration of folk tourism investment increased emphasis on financial support、To increase the folk tourism investment land security efforts。

    国家旅游局还明确强调，对民间资本，要落实“允许旅行社参与政府采购和服务外包的规定”、“宾馆饭店与一般工业企业同等的用水、用电、用气价格”政策，属于最为给力的表述。

    The national tourism administration clearly emphasize，On private capital，To implement“Allow travel agencies participate in government procurement and service outsourcing rules”、“Hotels and general industrial enterprise equal with water、electricity、Gas prices”policy，Most of the expression of force to belong to。

    值得注意的是，６月１１日，国家旅游局《关于进一步做好旅游公共服务工作的意见》宣布２０１５年末，基本建设完善全国旅游信息咨询、旅游安全保障、旅游交通便捷、旅游便民惠民、旅游行政五大服务体系。与此衔接，提出鼓励民间资本参与旅游公共服务体系建设，鼓励公共服务主体多元化。在不影响公共服务公益性和功能条件下，可结合地方实际，招标选择民间资本进行合作。对于民间资本参与旅游公共服务项目，在政策上与国有投资平等对待。

    Note the，June 11,，The national tourism administration《On further to the opinions of the tourism public service work》Announced at the end of 2015，Basic construction improve the tourist information consultation、Travel security、Tourist traffic is convenient、Tourism convenience huimin、Tourism administrative five service system。And the cohesion，Encourage participation in tourism put forward folk capital construction of public service system，Encourage public service main body diversity。In does not affect the welfare and public service function condition，Can be combined with the actual place，The tender choose folk capital for cooperation。For private capital participation in tourism public service projects，In the policy and the state-owned investment equal treatment。

    民间资本还将同国有企业一样，在“走出去”方面获得前所未有的支持。国家旅游局强调，支持民营旅游企业“走出去”，在境外投资开设旅行社、旅游饭店等经营项目。支持民营企业之间、民营企业与国有企业之间组成联合体，共同开展境外旅游投资，参与国际市场竞争。利用驻外旅游办事处等网络，建立对外旅游投资咨询服务体系。

    Folk capital will also with state-owned enterprises，in“Go out”Have the unprecedented support。The national tourism administration emphasized，Support private tourism enterprises“Go out”，Overseas investment in open travel agency、The tourist hotel management projects, etc。Support between private enterprise、The private enterprise and between state-owned enterprises to form a consortium，Jointly held overseas tourism investment，Participate in the international market competition。Use of overseas tourism offices and other network，Establish foreign tourism investment consulting service system。