新华社北京7月16日电（记者 钱春弦）作为一张高品质、国际化的民族品牌旅游主题卡“中国旅游卡”,16日由国家旅游局与中国银联正式推出。

    Beijing, July 16（Reporter QianChun string）As a high quality、The internationalization the national brand tourism theme card“China travel card”,16, the national tourism administration and by China unionpay officially launched。

    国家旅游局局长邵琪伟在“中国旅游卡”宣传推广启动仪式上说，推动旅游行业无障碍刷卡并推动发行“中国旅游卡”，是我国旅游业适应旅游消费快速增长需求，积极履行公共服务职能，贯彻落实《国务院关于加快发展旅游业的意见》精神的一项重要举措。作为一张高品质、国际化的民族品牌旅游主题卡，“中国旅游卡”对扩大中国旅游宣传、增强我国旅游业和金融业在国际舞台上的话语权具有重要意义。

    The national tourism administration bureau chief ShaoQiWei in“China travel card”Promote the start ceremony，Promote tourism industry and promote disabled issued credit card“China travel card”，China's tourism industry is tourism consumption demand to rapid growth，Actively perform public service function，implementation《The state council opinions on speeding up the development of tourism》An important measure of the spirit。As a high quality、The internationalization the national brand tourism theme card，“China travel card”To the expansion of China's tourism propaganda、Enhance China's tourism and financial industry on the international stage, the discourse right to have the important meaning。

    启动仪式后，中国银联联合首批发卡银行工商银行、农业银行、中国银行、建设银行、平安银行举办了“中国旅游卡”首发仪式，首批“中国旅游卡”样卡与消费者见面。中国银联董事长苏宁表示，旅游卡作为银联特色产品，以便捷、优惠的服务，受到持卡人喜爱。此次推出的中国旅游卡，通过整合境内外旅游资源，为游客提供涵盖旅游消费各个领域的优质服务，也为金融机构支持旅游业发展、社会各界参与共建旅游支付环境搭建平台。进一步推动中国旅游卡的发行和推广，完善支付服务商圈，将实现金融业与旅游业相互促进、共同发展。

    Start after the ceremony，China unionpay joint first hairpin bank industry and commerce bank、Agricultural bank、The bank of China、Construction bank、Peace bank held“China travel card”Starting ceremony，The first“China travel card”Sample card and meet consumers。China unionpay chairman su ning said，Travel card as a union pay special products，With convenient、Preferential service，Love is the cardholder。The launch of the China travel card，Through the integration of domestic and overseas tourism resources，To provide visitors with tourism consumption covers all areas of high quality service，Also for financial institutions to support the development of tourism industry、The social from all walks of life in tourism to pay the platform structures build environment。Further promote China's tourism card issuance and promotion，Perfect payment services business circle，Will realize the banking and tourism to promote each other、Common development。

    据悉，中国旅游卡是国家旅游局与中国银联为满足国内游客便捷、安全的支付需求，在推动旅游行业无障碍刷卡的基础上，推动多家金融机构打造的一款涵盖“吃、住、行、游、购、娱”等多领域的新型旅游特色支付产品。中国旅游卡通过整合全国及境外旅游消费资源，为持卡人提供景区购票折扣、网上和电话预订优惠以及酒店、保险、购物等各类专属优惠和服务。随着该卡的功能应用不断完善，服务商圈建设加快推进，更多金融机构将陆续加入。双方还将针对入境旅游市场特点，推动在境外发行“游中国”旅游卡，吸引更多境外游客来华旅游。

    It is reported，China travel card is the national tourism administration and China unionpay to meet domestic tourists is convenient、The payment of the safety requirements，In promoting tourism industry based on the card the disabled，Promoting financial firms to create one of the covers“eat、live、line、swim、purchase、entertainment”The fields of new tourism product pay。China travel card through the integration of the country and overseas tourism consume resources，Tickets for the cardholder provide scenic spot discount、Online and telephone reservation preferential and hotel、insurance、Shopping and other kinds of exclusive discount and service。With the function of the card application continuously improved，Business service was accelerated，More financial institutions will have to join。The two sides also will for tourism market characteristics，Promote issue overseas“Swim China”Travel card，To attract more foreign tourists。