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海峡旅游品牌效应显现 福建渐成赴台旅游枢纽--亲稳网络舆情监测室
2012-07-29

    新华社福州7月29日电(记者李慧颖)由大陆20余家旅行社组成的赴台个人游“踩线”团,近日乘坐“海峡号”客轮从福建平潭起航直抵台中,开始为期6天的“踩线”行程。

    The xinhua news agency on July 29, fuzhou(Reporter LiHuiYing)More than 20 travel by mainland of individual visit to Taiwan“On line”group,Recently on“Strait,”Passenger ship set sail from pingtan fujian reaches in taichung,Started six day“On line”trip。

    “踩线团成员来自各个个人游试点城市,之所以从福建口岸赴台,就是为了打造几条经闽赴台、便捷休闲的个人游路线。”福建省旅游公司出境游中心总经理贾榕林告诉记者。

    “Members of the group on the line from each individual visit pilot city,From fujian port to the platform,In order to make the article is a few fujian to Taiwan、Convenient recreational individual visit route。”Fujian tourism company general manager JiaRongLin overseas tour center, told reporters。

    “自开放大陆居民赴台旅游以来,越来越多的大陆游客选择经福建口岸赴台,福建‘海峡旅游’的品牌效应日益凸显。”福建省旅游局副局长陈扬标这样认为。

    “Since open to the mainland residents to Taiwan since tourism,More and more Chinese tourists choose the fujian port to Taiwan,fujian‘Strait tourism’Brand effect of the increasingly prominent。”Fujian tourism bureau deputy director ChenYang standard think so。

    今年1至5月,经福建口岸赴金门、马祖、澎湖和台湾本岛旅游人数12.5万人次,同比增长47.4%,其中六成多为外省游客;2011年大陆居民经福建口岸赴台旅游23.5万人次,省外居民占65%。

    January to may,The fujian port to the golden gate、matsu、Taiwan and the penghu island tourism number 125000 people,Year-on-year growth of 47.4%,More than sixty percent of them for provincial tourists;2011 the port to the mainland residents in fujian Taiwan tourism 235000 passengers,Domestic residents accounted for 65%。

    “福建在大陆对台旅游中的枢纽功能和集散地效应越来越明显。”陈扬标认为,这得益于两大优势,一是福建对台海空并进的立体交通优势;二是闽台旅游合作先行先试、共同打造“海峡旅游”的品牌优势。

    “Fujian in the mainland tourism to Taiwan in function and distribution hub effect more and more obvious。”ChenYang standard think,This benefits from two advantages,One is the fujian sea on Taiwan in the three-dimensional transportation advantage;2 it is fujian and Taiwan tourism cooperation first try first、To build the“Strait tourism”Brand advantage。

    目前福建是海峡两岸往来交通方式最多元、航线最灵活、航班最密集的省份,拥有“小三通”海空联运、福州和厦门空中直航、平潭对台中客滚轮以及厦门对基隆、台中客滚轮等多样化方式,开辟10多条海空客运航线,每周航班多达300多个。

    At present fujian across the Taiwan strait relations is the most diverse transportation、Routes the most flexible、The flight of the most densely populated province,have“Mini three links”sea-air、Fuzhou and xiamen air direct flights、On Taiwan ZhongKe roller and pingtan xiamen to keelung、Taiwan ZhongKe roller etc way diversification,Open up more than 10 air naval passenger flights,Flights a week to more than 300。

    “福建最大的优势,在于拥有海上直航、空中直航、海空联运的立体交通网络,而其他省份一般只能选择直飞赴台。”中国国旅福建公司总经理曾旭认为,随着更注重便捷化和个性化的个人游的开放,福建作为赴台旅游的黄金通道作用将愈加明显。

    “The biggest advantage of fujian,In having direct flights at sea、Direct air link、The sea-air comprehensive transportation network,And other provinces in a direct flight to choose only commonly。”CITS fujian company general manager CengXu think,With more attention to more user friendly and personalized individual swim opening,As to the Taiwan tourism of fujian golden channel role will increasingly obvious。

    除了赴台便捷多元的旅游交通通道,福建还具有闽台共同打造“海峡旅游”的合作机制以及先试先行的政策优势。近年来,闽台旅游业界以两岸旅游资源整合为基础,以两岸旅游景区和旅游线路对接为内容,以建构海峡两岸旅游共同市场为动力,共同打造“海峡旅游”品牌、共筑合作双赢平台。

    In addition to a convenient traffic channel of multiple tourism,Fujian also has to build the fujian and Taiwan“Strait tourism”Cooperation mechanism as well as the first try to advance policy advantage。In recent years,The travel industry in fujian and Taiwan tourism resource integration based on both sides,On both sides of the Taiwan straits in tourist spots and tourist line docking for content,To construct the cross-straits tourism common market for power,To build the“Strait tourism”brand、Altogether builds the cooperation win-win platform。

    自2009年5月,“海峡两岸共同培育‘海峡旅游’品牌”写入了《国务院关于支持福建省加快建设海峡西岸经济区的若干意见》后,闽台旅游业界在优势互补、资源互享、客源互送、市场互惠、机制互动方面深度合作,达成了《闽台旅游产业化合作宣言》等多项协议,对接了阿里山、武夷山等一批两岸著名景区,联手打造了多条连接闽台的精品旅游线路。

    Since May 2009,“To cultivate across the Taiwan strait‘Strait tourism’brand”writes《The state council about support in fujian province, speed up the construction of the channel west bank economic zone of some Suggestions》after,The travel industry in fujian and Taiwan's advantages、Resources at each other、Tourists send each other、Market mutual、Mechanism of interaction between the depth cooperation,reached《The industrialization of fujian and Taiwan tourism cooperation declaration》Etc many agreement,Docking the alishan、Wuyi mountain and a number of famous scenic spot on both sides,To create a more connected the high-quality goods of fujian and Taiwan tourism lines。

    今年以来,抓住大陆居民赴台个人游这一契机,闽台旅游业界还共同研发、编制连接两岸的“一程多站”个人游精品线路,推动闽台旅游景点包括乡村旅游景点串点成线,召开“闽台休闲农业与乡村旅游论坛”。

    Since this year,Seize mainland residents to swim this opportunity for personal,Fujian and Taiwan have all travel industry research and development、On both sides of the Taiwan straits of connection“A ride much station”Individual visit fine lines,Fujian and Taiwan promote tourist attractions including rural tourism attractions string of point into line,held“The leisure agriculture, fujian and Taiwan and rural tourism BBS”。

    “随着个人游的逐渐推进,‘海峡旅游’必将拓展新的合作内容,两岸业界将大力推动闽台深度游、特色游,吸引更多游客经闽赴台旅游。”贾榕林说。

    “With the advance of the individual visit gradually,‘Strait tourism’Will develop a new cooperation content,On both sides of the Taiwan straits will vigorously promote the industry fujian and Taiwan swim depth、Characteristic swim,To attract more tourists to Taiwan by fujian tourism。”JiaRongLin said。

    今年6月,第四届海峡论坛发布了一系列推动两岸交流的政策,其中包括赴金、马、澎地区个人游的地级城市将由目前福建的9个城市,扩大到海西地区的20个城市。而在此以前,厦门、福州成为赴台个人游试点城市,福建居民赴金、马、澎个人游也率先启动。政策优势凸显,福建也趁势而为,进一步放宽对暂住人员赴台旅游办证政策,出台非福建籍居民在厦暂住一个月以上可申请去金门旅游等便利化措施。“用好用活先行先试的政策,发挥政策优势,也是福建对台旅游走在全国前列、吸引更多游客经闽赴台的重要原因。”陈扬标说。

    In June this year,The fourth strait BBS issued a series of promote cross-strait exchange policy,Including to gold、horse、Peng area of individual visit regional city will present the fujian by nine cities,Expanded to 20 cities in haixi prefecture。And before this,xiamen、Fuzhou to become a personal swim pilot city,Fujian residents to gold、horse、Peng individual visit the first start。Policy advantage highlight,Fujian is for certain trendency and,Further to relax the temporary staff to the Taiwan tourism rush policy,On the FuJianJi residents stay in xiamen a months above may apply for going to the golden gate tourism facilitation measures。“With the first try to live with the policy,Play policy advantage,Fujian tourism to Taiwan is walking in the front in the whole country、To attract more tourists to the fujian sets in the important reasons。”ChenYang standard said。

    “未来几年,福建旅游业将继续发挥对台旅游合作的枢纽辐射效应和集散地作用,继续深化两岸旅游合作,进一步打响‘海峡旅游’品牌,把海峡旅游区建成世界级的旅游目的地。”陈扬标表示。 

    “The next few years,Fujian tourism to Taiwan will continue to play the cooperation of tourism hub radiation effect and distributing centre function,Continue to deepen cooperation of tourism on both sides of the Taiwan straits,Further began‘Strait tourism’brand,The straits of world class tourist area built tourism destination。”ChenYang standard said。 



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