上海东方明珠集团，全球最赚钱的广播电视高塔。深圳华强文化科技集团，拥有多项自主知识产权的“中国式主题公园”的开创者。两个相隔很远，初看似乎并不搭界的公司，却有着内在的一致性——它们都是中国文化产业领域与科技紧密结合的代表，也是第四届“文化企业３０强”中新兴文化业态的领军企业。而新兴文化业态的发展是助推文化产业成为经济发展支柱产业的核心力量。

    Shanghai Oriental pearl group，The world's most profitable radio and television tower。Shenzhen qiang culture and technology group，Has a number of independent intellectual property rights“Chinese theme park”, the founder of。Two are wide apart，At first sight does not seem to the coasts of the company，But with internal consistency--they are a Chinese culture industry and technology closely representative，Also is the fourth“Cultural enterprise top 30”The cultural industry in the emerging leading enterprise。And the cultural industry is the development of the emerging booster culture industry has become a pillar industry of economic development of the force at the core。

    文化产业的发展离不开科技支撑     The development of cultural industry without science and technology support

    矗立在上海黄浦江畔的东方明珠广播电视塔，对于很多年轻人来说，仿佛一直都是这座东方大都市的地标之一。人们已经习惯了看到那大大小小的ＬＥＤ灯群在夜色中变换的霓虹，但实际上它的运营也就20年时间。正如上海东方明珠集团董事长钮卫平介绍的，东方明珠广播电视塔现已成为世界著名旅游景点，每年接待游客３５０万人次左右，年营收稳定在３亿元以上。在上海世博会期间更创下５亿元的营收纪录，完全称得上是中国文化休闲观光产业的奇迹。

    Stands across the huangpu river in Shanghai Oriental pearl TV tower，For many young people，As if all this is a landmark of Oriental metropolis。People have been used to see the greatly small LED lights in the night of the transformation of the neon，But in fact it's operation is 20 years time。As the pearl of the Oriental group President NiuWeiPing introduction，The Oriental pearl TV tower has now become a world famous tourist attractions，Annual tourists around 3.5 million people，Years revenue stability is in 300 million yuan of above。During the world expo in Shanghai in 500 million yuan more revenues of record，Fully deserved to be Chinese culture leisure sightseeing industry the miracle。

    人们也许已经熟悉美国向世界推介本国文化的方式，却并不知道深圳华强开创了文化主题公园整体设计理念打包输出的新路子，使中国成为第二个大型文化主题公园出口国。目前，华强的“方特欢乐世界”已在伊朗伊斯法罕建成；同南非、乌克兰等国的大型主题公园建设正在紧密推进中；与卡塔尔、埃及等国家的文化科技主题公园输出项目也在洽谈中。在走出去之前，深圳华强的“方特欢乐世界”和“方特梦幻王国”这几年已在全国遍地开花，先后入驻安徽芜湖、山东青岛、山东泰安、湖南株洲、辽宁沈阳、河南郑州等地。这种以科技为支撑、融入了中国传统文化元素的本土化主题公园，不但大力拉动了当地经济发展，扩大了当地的文化消费，并对周边产生“辐射式”拉动效应，形成文化样板与示范效应，产生巨大社会效益，成为文化旅游支柱和特色文化旅游品牌。

    People may have been familiar with the United States to promote their culture to the world the way，But does not know shenzhen qiang started culture theme park overall design concept packaging output new pathway，Make China to become the second big cultural theme park exporter。At present，Of qiang“Party's joy to the world”In Iran has built in Isfahan；With South Africa、Ukraine and other countries of the major theme park construction are close in advance；And Qatar、Countries such as Egypt of culture and technology theme park project also talks in output。In before going out，Shenzhen of qiang“Party's joy to the world”and“Party's fantasy kingdom”These a few years in the country has blossom everywhere，Enter early anhui wuhu、Shandong Qingdao、Shandong taian、Hunan zhuzhou、In shenyang liaoning、Zhengzhou, henan, etc。This by the science and technology as the support、In the China traditional culture elements the localization of the theme park，Not only to pull the local economic development，Expand the local cultural consumption，And to the neighboring produce“FuSheShi”Pull effect，Form culture with the model demonstration effect，Has the huge social benefits，Become a cultural travel pillar and special cultural tourism brand。

    在当今社会，文化产业的发展从来都离不开科技的支撑，科技元素的多少足以决定一个文化企业核心竞争力的高低，没有以强大的科技为后援的创意也不可能是真正的创意。从这个意义上讲，新兴的文化业态，将引领中国文化产业的方向。

    In today's society，The development of cultural industry never without science and technology support，How many elements of the science and technology to decided to a culture enterprise core competitive ability of high and low，Not by powerful science and technology for backup originality also can't be real idea。In this sense，Emerging in the cultural industry，Will lead the direction of China's culture industry。

    让文化与科技在产业结构上完全融合     Let the culture and science and technology industry structure in the total integration

    创意设计是文化产业最重要的内容之一，也是华强文化科技集团产业的领头羊，主导着整个产业的发展。迄今为止，集团已拥有150项国内外专利、180项商标、200多项著作权和软件产品登记。深圳华强最让人羡慕的是拥有一个由全国顶尖创意人才组成的创意策划中心，可以源源不断地提供大量创意设计。它们专门成立了文化科技研究院，下设自动控制、舞台技术、机器人等九大研究所，确保对创意策划所要达到的艺术效果提供技术支撑，让文化产业与科技产业在产业结构上得以完全融合。

    Creative design is the cultural industry the most important content of one，Qiang culture and technology group is also the leader of the industry，Dominated the industry。So far，The group has a patent 150 at home and abroad、A trademark 180、More than 200 copyright and software product registration。Shenzhen qiang most envy letting a person is having a creative talents by the national top of creative planning center，Can continue to provide a lot of creative design。They organized the cultural science and technology research institute，Under the automatic control、Stage technology、Robot nine research institute，To ensure the right to the creative planning to provide technical support for the artistic effect，Let the cultural industry and technology industry in the industrial structure to completely fusion。

    近年来，主题演艺已成为新兴文化产业新的利润增长点。目前，华强正在研发大型音乐舞蹈史诗《嫦娥奔月》，从后羿射日、嫦娥奔月一直演绎到“神舟”飞天，巨大的历史跨度对科学技术的考验可想而知。据了解，这一作品采用的各种高科技表现手段，将使中国的演艺形式上升到一个全新的高度。

    In recent years，Theme has become a cultural industry acting emerging new profit growth point。At present，Qiang is developing large music dance epic《Chang e》，After yi shoot day from、Chang e has been to deduce“The shenzhou”flying，Great history of science and technology test of span you can imagine。According to understand，This works using all kinds of high-tech performance means，Will make Chinese performing arts forms rise to a whole new level。

    上海东方明珠集团的新媒体产业也在依托技术的优化和创新，不断丰富节目内容，延伸平台规模，拓展新的商业模式。移动电视围绕社会管理，不断提升和完善公共、应急服务信息平台的定位。世博会期间推出的“今日世博最新”栏目，曾使移动电视成为上海即时信息快速发布的公共平台。今年，移动电视又与气象局携手打造上海市气象信息移动电视应急发布平台，不间断提供及时的气象预报、预警服务，充分发挥了公共媒体的作用。

    Shanghai Oriental pearl group new media industry also relying on technology in the optimization and innovation，Enrich the contents of the programme，Extensions platform scale，Expanding new business model。Mobile TV around the social management，Continuously improve and perfect the public、Emergency services information platform of positioning。During the world expo roll out“Today the latest”column，Once that mobile TV become Shanghai instant information of the rapid release of public platform。This year，Mobile TV and hand in hand with the weather bureau of Shanghai meteorological information makes mobile TV emergency release platform，Continuous provide timely the weather forecast、Warning service，Give full play to the role of the media in public。

    目前，东方明珠新媒体平台已覆盖上海10000多辆公交车、地铁1号至13号线的站台、站厅、车厢、医院、银行等公共楼宇，拥有3.2万块视屏，对上海城区实现了100％覆盖；每年累计播出的公众服务类节目超过了１１．６万分钟，每天传播至1500多万市民，被誉为上海都市生活中的流动“文化驿站”。而集团正在积极探索的“无线+有线”、“地面+卫星”等业务融合发展的新模式，将为全国各地在“三网融合”的大背景下实现共赢提供经验。

    At present，The Oriental pearl new media platform has covered Shanghai more than 10000 bus、Metro line no. 13 to the platform、Stand hall、car、hospital、Banks and other public buildings，The screen with 32000 pieces，To Shanghai city has realized 100% coverage；Every year the total public service programs aired more than 116000 minutes，Every spread to more than 1500 citizens，Shanghai urban life is known as the flow“Culture post”。And the group are actively explore“Wireless + cable”、“Ground + satellite”The business such as the development of fusion new model，For all over the country will be in“Three nets fusion”Under the background of realize win-win provide experience。

    新兴业态为中华文化拓展海外空间     New formats of Chinese culture for international development space

    专家指出，新兴文化业态是区别于传统的、常规的文化产业业态，是利用现代高新科技手段发展出的具有跨领域、综合性发展、创新型等特征的文化业态，是真正可以加快中国文化走出去的载体。

    Experts point out that，The cultural industry is emerging from the traditional、The conventional culture industry formats，Using modern high science and technology is the development of the method have the cross fields、Comprehensive development、Innovative characteristics of the cultural industry，Is really can speed up the Chinese culture go out of the carrier。

    上海东方明珠集团与美国合作经营的上海世博文化中心，在世博会后成为中外合资进军演艺产业的成功典范：运营第一年就取得了营收过亿元、利润3000万元的亮丽成绩。而它与法国合资成立的灯光设计公司，近年来成功实施了中央电视塔、上海外白渡桥、世博园区中国馆等项目，目前正在海外寻求更大的发展空间。

    Shanghai Oriental pearl group cooperation with the United States, management of the Shanghai world expo cultural center，The world expo in after chinese-foreign joint venture into the entertainment industry become a successful model：Operation first year made camp has received one hundred million yuan、Profit is 30 million yuan of bright beautiful result。And it is a joint venture with the French lighting design company，In recent years the successful implementation of the central TV tower、Overseas BaiDuQiao、The park its projects，Is currently overseas for the larger development space。

    在商务部公示的“2011—2012年度国家文化出口重点企业和重点项目”名单中，深圳华强文化科技集团股份有限公司再次入选。除了主题公园，华强特种电影系统也已成功走入国际市场，迄今已有“环幕4D影院”系统出口到美国、加拿大、意大利等40多个国家，每年有20余部配套电影租赁出口。华强动漫作品除在国内屡创佳绩，更蜚声海外，已累计出口10万分钟，覆盖美国、意大利、俄罗斯等100多个国家和地区，部分作品还登陆全球知名的尼克儿童频道。

    The ministry of commerce of the public“2011-2012 annual national cultural export key enterprises and projects”list，Shenzhen qiang culture and technology group Co., LTD. Was again。In addition to the theme park，Qiang special film system also has successfully walks into the international market，So far“HuanMu 4 D cinema”Exports to the us system、Canada、Italy, more than 40 countries，Each year more than 20 supporting movie rental exports。Qiang cartoon works in domestic except repeated success，More famous overseas，Already accumulative total export of 100000 minutes，Cover the United States、Italy、Russia and so on, more than 100 countries and regions，Some works also landed in one of the world's most famous Nick children's channel。

    “科技创新是文化产业发展和演化的第一推动力。华强已形成了文化科技主题公园、特种电影、数字动漫等颇具国际竞争力的拳头产品，在国际市场上建立强势的中国文化科技品牌。”深圳华强文化科技集团常务副总裁刘道强对于未来信心满满。（记者 杨雪梅）

    “The technical innovation is the culture industry development and evolution of the first driving force。Qiang has formed a culture and technology theme park、Special film、Digital animation and an international competitiveness of blockbuster，In the international market of Chinese culture and build strong brand。”Shenzhen qiang culture and technology group managing vice President LiuDaoJiang for the future with confidence。（Reporter YangXueMei）