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上半年电影票房75亿国产片仅占三成 抗坞成空话--亲稳舆论引导监测室
2012-07-15

  就刚刚过去的2012年上半年而言,中国电影票房75亿元左右的数值预示着去年130亿元总票房的纪录将被迅速刷新,但对于国产片而言,这绝不是一个好年份。103部电影面对以每月两部频率出现的好莱坞分账大片,几乎没有还手之力。曾经高呼许久的“抱团抗坞”口号,基本成为今年影坛的一个笑话。截至6月10日,总票房是68.4亿元,比去年同期高30%左右,包括好莱坞分账片在内的引进片收了46.8亿元,占68%的份额,而国产片仅收21.6亿元,其中只有5部国产片过亿元。“广种薄收”成了上半年国产片的真实写照。

Just the past in the first half of 2012,Chinese film total box office 7.5 billion yuan of the numerical value of 13 billion yuan last year that total box office record will be quick refresh,But for GuoChanPian speaking,This is not a good year。The 103 film the face to appear frequency of two a month FenZhang Hollywood blockbusters,Almost does not have the strength。Once chanted for a long time“BaoTuan resistance to dock”slogan,Basic become this year the industry a joke。By June 10,,Total box office is 6.84 billion yuan,About 30% higher than the same period last year,Including FenZhang piece of the introduction of Hollywood, of the 4.68 billion yuan,68% of the share,And GuoChanPian receives 2.16 billion yuan only,Of which only 5 department GuoChanPian over one hundred million yuan。“GuangZhongBoShou”In the first half of a GuoChanPian true portraiture。

  

中坚层失守举步维艰 ZhongJianCeng fort life difficult

  仔细分析国产片上半年的窘况就会发现,中坚层失守是导致举步维艰的最大原因。所谓中坚层,是指那些票房过亿元的国产片。它们不会像《唐山大地震》《让子弹飞》《金陵十三钗》等大卖电影那样的年度、季度票房冠军般耀眼夺目,但是它们却构成了国产片票房坚实的基础。回顾前几年的中国年度票房构成,正是由于它们的数量不少,加之有大卖电影领军,最终使国产片的总票房始终能占据50%以上。

Careful analysis for the first half of GuoChanPian cases will be found,ZhongJianCeng fort is struggling to the biggest reason。The so-called ZhongJianCeng,Refers to the box office one hundred million yuan GuoChanPian。They don't like《Tangshan earthquake》《Let the bullets fly》《Jinling 13 earth》Big movie that year to sell、Quarter a box-office dazzle,But they are GuoChanPian constitute the box office solid foundation。The first few years of the annual review of China constitute the box office,It is because of the number of them a lot,Together with has big sell film leader,The GuoChanPian total box office always can take up more than 50%。

  2010年上半年国内总票房是48.4亿元,引进片27.2亿元,占56%,但这都是因为《阿凡达》的强大,事实上国产片有8部过亿元,比引进片多3部。2011年上半年国内总票房57亿元,其中引进片是27.7亿元,国产片虽然在过亿电影上以8部对10部落后,但还是拿到29.3亿元,占51%的份额。而今年上半年,过亿元的国产片仅为5部,引进片则为10部。数量上,引进片以翻倍完胜,而票房收入上的差距则更加巨大。引进片中有六部票房在3亿元以上,吸金大王3D《泰坦尼克号》擒下将近10亿元,《碟中谍4》和《复仇者联盟》分别以6.5亿元和5.7亿元位列其后。反观国产片,竟然无一能过2亿元者。中坚层的不给力,最终导致中外电影票房出现三七开的尴尬局面。

In the first half of 2010 total domestic box office is 4.84 billion yuan,Introduction of 2.72 billion yuan,56%,But this is《All of o》strong,In fact GuoChanPian have 8 is over one hundred million yuan,Introduction of more than 3 department。In the first half of 2011 total domestic box office 5.7 billion yuan,The importation of 2.77 billion yuan,GuoChanPian although she film in with eight to 10 of the lag behind,But still get to 2.93 billion yuan,51% of the share。And in the first half of this year,One hundred million yuan GuoChanPian just 5 department,Introduction is part of 10。number,Introduction to double of victory,And the disparity between the box office is even more huge。Introduce it's six box office is in 300 million yuan of above,Suck JinDaWang 3 D《Titanic》Under gone nearly 1 billion yuan,《4 mission: impossible》and《Avengers alliance》With 650 million yuan and 570 million yuan respectively in behind。GuoChanPian in,Unexpectedly nothing $200 million to one。The ZhongJianCeng not to force,Eventually lead to Chinese and foreign movie box office appear SanQiKai awkward situation。

  

《画皮Ⅱ》能否领衔逆袭? 《Ⅱ skin》Can lead inverse strike?

  所有尴尬的数据似乎在6月末的最后三天出现了一线转机。6月28日,《画皮Ⅱ》全国零点场收600万元,十几个小时后,首日票房经统计已拿下6400万元,打破了《让子弹飞》去年在贺岁档创下的6200万元纪录,略输3D《泰坦尼克号》。6月29日,影片创下国产片最早过亿元的时间纪录,3天过2亿。《画皮Ⅱ》在让所有人大吃一惊的同时,也让中国电影人为之一振。作为档期正好跨越年中的《画皮Ⅱ》,它的横空出世能否吹响国产片在下半年逆袭的号角?市场人士的分析认为,可能性很大,但究竟能达到多大规模,还有待看片后才能进一步确定。

All the awkwardness of the data in the last 6 month seems to three days appeared a seizure。June 28,,《Ⅱ skin》The national zero field receives 6 million yuan,10 for several hours,The first day box office has scored 64 million yuan by the statistics,broke《Let the bullets fly》Last year in New Year a record 62 million yuan file,Slightly lost three D《Titanic》。June 29,,In the first film GuoChanPian one hundred million yuan time record,3 day 200 million。《Ⅱ skin》In a surprise for all at the same time,Also let Chinese filmmakers does it one brace up。As of the year just booked across《Ⅱ skin》,It can GuoChanPian d-will blew in the second half of the inverse attack horn?The analysis of the market participants think,Possibility is very large,But what exactly can achieve much more large-scale,After the film remains to be determined to further。

  

下半年能否填平“窟窿”? Can fill in the second half“Hole in”?

  上半年国产片的整体质量,和引进片尤其是好莱坞分账大片之间差距太大,是全线失守的主因。而从主创阵容和已经披露的电影剧情以及片花来看,下半年国产片的阵容无论豪华程度和号召力明显强于上半年。其主力阵容包括冯小刚的《温故1942》,成龙的《12生肖》,王家卫的《一代宗师》,刘伟强的《血滴子》,此外还有陆川的《王的盛宴》、陈嘉上的《四大名捕》,陈凯歌的《搜索》,以及《听风者》《白鹿原》《寒战》《铜雀台》等。反观引进片已经确定的名单中,类似3D《泰坦尼克号》《碟中谍4》《复仇者联盟》吸金大户水准的片子几乎没有。

GuoChanPian during the first half of the overall quality,And the introduction of Hollywood FenZhang large piece especially between gap is too big,All is the main reason of the fort。And from the creator of the squad and has revealed the movie and choosing heroine and see,The second half of the GuoChanPian squad luxurious degree and appeal of no matter more obviously than the first half of the year。The first team including feng xiaogang《Temperature is 1942》,Jackie chan《12 zodiac》,Wong's《A generation of master》,Of deng yn《Blood drops the son》,In addition to the lu chuan《The feast of the king》、Jia Chen of the《Four MingBu》,Chen kaige《search》,and《To listen to the wind》《BaiLuYuan》《shivering》《Copper sparrow sets》etc。In introducing piece of have defined list,Similar 3 D《Titanic》《4 mission: impossible》《Avengers alliance》Absorb large level of gold film almost no。

  截至记者发稿时,联和院线提供的《搜索》首周末票房数据为340万元,按惯例推算其全国票房应为3400万元左右,过亿元基本成定局。这似乎为下半年的国产片开了个好头。但是,由于上半年的“窟窿”巨大,仅靠半程发力,填平的希望并不大。  

At press time,And the court of the line to provide《search》The first weekend box office data for 3.4 million yuan,Traditionally calculated its national box office should be 34 million yuan,$one hundred million to basic entrenched。This seems to be in the second half of the year for GuoChanPian off to a great start。but,Due to the first half of the year“Hole in”huge,Only on the strength in the second,Heal the hope is not great。

  记者 罗震光

Reporter LuoZhenGuang


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