中新网7月10日电 如果要用一种状态来描述陆川最近生活的话，那只能用一句话来概括：他很忙，真的很忙。从《可可西里》到《南京！南京！》再到广泛热议的《王的盛宴》，陆川的电影总是给人一种沉甸甸的厚重感，或是带有强烈的现实主义风格，他以独特的视角透析着平凡而真实的生活，用镜头解读着久远而鲜活的历史。当然，他也有自己的另一面，除了这些看似严肃的电影题材之外，如今，他将联手“快乐家族”与腾讯游戏一起为大家带来一场别开生面的“玩的盛宴”。

Beijing July 10-if you want to use a state to describe lu chuan recently life words，That can only use a word for word：He is very busy，Really busy。from《kokohili》to《nanjing！nanjing！》And then to widely of hot debate《The feast of the king》，Lu chuan movie always give a person a kind of massiness feels heavy，Or with a strong realistic style，He in unique Angle of view with dialysis ordinary and real life，In the long and fresh lens interpretation of history。Of course，He also has his own the other side，In addition to these seemingly serious film outside of subject matter，now，He will join forces“Happy family”And tencent game for bringing together an entirely new“Play the feast of the”。

　　倾听玩家快乐心声 打造“玩的盛宴” Listen to players happy voice make“Play the feast of the”

　　为了进一步丰富微电影拍摄素材，同时更加贴近人们的日常生活，在微电影的前期筹拍阶段，腾讯游戏于6月1日启动了“原创故事征集大赛”活动，网友可以通过讲述自己成长历程中的快乐回忆和感动瞬间，上传身边的快乐故事，然后由玩家投票选出10个优秀故事，并最终由腾讯游戏专业评审团评选出的1个最佳故事。

In order to further enrich the movie, the material，At the same time more close to People's Daily life，In the film's premiere ChouPai stage，Tencent game in June 1 launch“Original story contest”activities，This can be through the account of the growth course happy memories and moving moments，Upload side happy stories，Then the players voted 10 a good story，And finally by tecent professional game out of the jury the best stories。

　　腾讯游戏快乐故事征集活动 Tencent happy story solicitation for the game

　　最终评选出的最佳故事将被用于陆川执导的首部微电影的创作之中。截至目前，网友上传的故事已达万余个，参与活动的网友中既有被称作“山寨女王”的路西菲尔，也有为了寻求真爱参加“百里挑一”的叶梓萱，还有为了追逐梦想获得2011年“中国达人秀”年度总冠军的卓君。从这些性格鲜明、充满特点的普通人身上挖掘快乐感动的真实故事，让普通人也有机会站在人生的舞台上演绎出属于自己的精彩，而陆川与快乐家族的合作，更让这部全民参与的“玩的盛宴”备受期待。

Finally voted the best story will be used first micro movie directed by lu chuan among the creation。So far，Users upload story has more than alone，Participate in activities in the net friend of both is called“Hold the queen”Of Lucy phil，Also have to seek true love to attend“in”YeZiXuan of，And in order to get 2011 chasing the dream“China expert show”The ZhuoJun champion。From these personality is bright、Full of characteristics of ordinary people happy on the true story of the mining moved，Let ordinary people also have the chance to stand on the stage of life in deduce belong to own wonderful，But lu chuan and happy family of cooperation，More let the whole people participate in“Play the feast of the”much-anticipated。

　　对于如何将电影艺术与游戏产业进行紧密结合的这一问题上，陆川有着自己的解读：“电影与游戏是所有艺术中最年轻的，它们之间的跨度更小，合作形式更多。电影可以是游戏的推广平台，游戏里也可以内置电影片花，甚至有些时候电影就是无互动的游戏，游戏的本质其实就是玩家自导自演的电影。”

How will the movie for art and the game industry of integrated this issue，Lu chuan has its own interpretation：“Film and the game is all the youngest in art，Between them the span more small，Cooperation form more。Movies can be the game platform promotion，The game can also built-in movie choosing heroine，Even some movie is no when interactive，The nature of the game is actually directed movies from the players。”

　　以“泛娱乐”思维探索产业新模式 to“The entertainment”Explore new mode of thinking industry

　　在如今这个微博、微群、微小说等微文化产品层出不穷的“微时代”，探讨微电影受到青睐原因并不困难。现代人的时间已经被忙碌的生活切割成了碎片，他们的目光也日益收缩为眼前30厘米的世界之内。自2010年《老男孩》火爆网络，人们对于微电影模式有了全新的认识，微电影以更为凝练的精神内涵、更具时代感的主题迅速赢得了观众和网民的青睐。

Now in the micro bo、Micro group of、Tiny micro cultural products such as said emerge in endlessly“Micro era”，Discusses the movie popular cause is not difficult。The modern's time has been busy life cut it into pieces，Their eyes are also increasingly contraction for immediate 30 cm in the world。Since 2010《The old boy》Hot network，People for the movie mode with new understanding，The film with more concise spiritual meaning、More fashionable theme quickly won the audience and the favour of Internet users。

　　今年3月，腾讯游戏系统公布了“泛娱乐”战略，邀请了谭盾、蔡志忠、尹鸿、陆川、Micheal Lau以及全民熙6位分别来自音乐、动漫、学术、影视、设计以及文学等不同领域的文化大师组成泛娱乐大师顾问团，依靠自身强大的平台资源优势，通过对上下游文化产业的整合与梳理，打造全新的互动娱乐产业链。

In march this year，Tencent game system announced“The entertainment”strategy，Invited TanDun、CaiZhiZhong、hosts、Lu chuan、Micheal Lau and the six were from music city、anime、academic、Film and television、Design as well as the literature and so on the different fields of the entertainment culture masters master panel，On its own powerful platform resources advantage，Through to the upstream and downstream of the integration of the cultural industry and comb，Create new interactive entertainment industry chain。

　　腾讯游戏在2012年度发布会上正式成立泛娱乐大师顾问团 Tencent game in the 2012 annual conference was officially established extensive entertainment master panel

　　腾讯游戏的这一举动无疑为陆川试水微电影提供了良好的契机。此外，腾讯游戏品牌形象代言人“快乐家族”何炅、谢娜、李维嘉、杜海涛和吴昕5位成员将集体应邀出演首部微电影，这也让腾讯游戏的品牌理念可以通过电影的语言，进行更生动的阐述。

Tencent game action will surely try water micro movie lu chuan provides a good opportunity。In addition，Tencent game brand image spokesperson“Happy family”HeGui、XieNa、Initiative group、DuHaiTao and WuXin 5 members will be invited to the first movie in the collective，It also let tencent game brand idea can through the movie of the language，For more vivid in this paper。

　　在娱乐产业与娱乐市场日益活跃的今天，通过整合娱乐内容进行多元营销的方式已经成为企业营销战略中的重要方式之一。影视观众、游戏玩家、文学读者、动漫拥趸者，这些原先彼此区隔分明的受众之间的界限已渐渐模糊，跨界合作已经成为多产业相互融合发展的必然趋势。

In the entertainment industry and entertainment market increasingly active today，Through the integration of entertainment content of multiple marketing way has become an important way of enterprise marketing strategy of one。Film and TV audience、The game players、Literary reader、Anime fan who，The original area lies between each other with the boundary between the audience has gradually fuzzy，Cross-border cooperation has become more industry the inevitable trend of the development of fusion。

　　在谈及腾讯游戏“泛娱乐”战略时，腾讯游戏副总裁程武表示：“泛娱乐在本质上是一种不同艺术门类的跨越、嫁接与合作。游戏作为一种集多种传统艺术于一身的艺术形式，可以更大的规模，在更多的方向进行泛娱乐合作。”很显然，拍摄微电影，只是腾讯游戏在“泛娱乐”的这条路上迈出的一小步，未来很有可能在泛娱乐领域进行更多的布局，重塑人们对于互娱娱乐的理解和定义。

In talking about tencent game“The entertainment”strategy，Tencent game ChengWu vice President said：“The entertainment is in essence a kind of different categories of art across、Grafting and cooperation。The game as a collect a variety of traditional art in one form of art，Can be more a large scale，More in the direction of the entertainment cooperation。”obviously，Shooting the movie，Just tencent in the game“The entertainment”The path of a small step towards，The future is likely in the entertainment field for more layout，For each other people to understand and define the entertainment entertainment。

　　关于腾讯游戏泛娱乐 The game about tencent entertainment

　　2012年，腾讯游戏正式公布“泛娱乐”战略，即以IP授权为轴心、以网络游戏运营为基础的跨领域、多平台商业开发与运营模式，并为此专门成立泛娱乐大师顾问团：国际著名音乐大师谭盾任首席音乐顾问，漫画界泰斗蔡志忠任首席动漫顾问，清华大学新闻与传播学院常务副院长尹鸿任首席传播学术顾问，著名导演陆川任首席影视顾问，香港玩偶艺术家Micheal Lau任首席玩偶设计顾问，韩国著名作家全民熙任首席文学策划顾问。这些来自不同文化领域的艺术大师，将帮助腾讯游戏更好地布局泛娱乐业务，探索产业发展和升级的新空间，引领“第九艺术”步入新境界!

2012 years，Tencent games officially released“The entertainment”strategy，That is authorized to IP for axis、Based on network game operation across the field、More business development platform and operation mode，And specially established extensive entertainment master panel：The international famous music master chief music TanDun as consultant，ManHuaJie CaiZhiZhong masters as chief anime consultant，Tsinghua university school of journalism and communication YinHongRen standing vice President, chief spread academic adviser，Famous film director lu chuan as chief consultant，Hong Kong artist Micheal Lau as chief doll doll design consultant，South Korea famous writer of the city planning consultancy chief literature。These are from different culture area of the master of art，Will help tencent game better layout the entertainment business，Explore industry development and upgrade of the new space，lead“Ninth art”Into new realm!

　　【大师语录】陆川：游戏能让人年轻，游戏能让人单纯，这是我作为一个创作者对游戏的理解。

【Master's sayings】Lu chuan：Games can let a person young，Games can let a person pure，This is I as a creator of the understanding of the game。