同程网COO吴剑表示，今年暑期家庭自助游预订量的大幅上升与暑期旅游市场整体向好密不可分。监测数据显示，今年家庭自由行线路主要以周边游为主，60%以上的游客选择在居住地两小时交通圈内实施自己的家庭自由行计划。针对游客的这一需求规律，上海浦东旅游局、新区旅游局从7月1日至8月30日联合推出了“上海黄浦江黄金旅游圈暑期家庭自由行”套票促销活动，首次将当地酒店与主要景点捆绑促销，在同程网预订该活动套票还可在低价基础上享受返现优惠。另外，同程网自助游频道也推出了家庭自由行相关套餐，包含主题乐园加酒店套餐、亲水游套餐等，所有套餐均可享受返现优惠，若使用同程网联名信用卡支付还可享受更多优惠。

Coordination with cheng nets COO said，This summer YuDingLiang family of self-help to rise sharply and summer tourism market as a whole better off inseparable。Monitoring data shows，This year the main line to do families free swimming around to give priority to，More than 60% of the visitors choose two hours in residence traffic circle to implement its own families free line plan。According to the demand of the tourists rule，Shanghai pudong tourism bureau、New city tourism bureau from July 1, to aug. 30, was launched“Shanghai huangpu river specific families free summer gold line”Package for the promotion，For the first time, the hotel and the main attractions local bound promotion，In the same process nets reservation the activities of the package for the low price basis to enjoy preferential now。In addition，With cheng nets self-help channel has introduced a family free line related package，Contain theme park plus hotel packages、Close water swim package, etc，All packages all can enjoy preferential return now，If use a credit card to pay for cas with process can also enjoy more favorable。

　　记者调查了解到，今年暑期家庭自助游的火爆主要得益于两个方面，一是相关旅游目的地的积极推动，二是在线旅游企业大兴价格战使得举家出游成本大幅下降。相比较而言，在线旅游企业的价格战对于家庭自助游的增长起到了直接的推动作用。截止目前，国内各大旅游预订网站声称的促销计划总投入已超过34亿元，几乎所有的促销活动都选择在7月份上旬启动，而此时正值暑期游预订高峰期，二者的重合无疑对家庭自助游预订量的大增起到了推动作用。

Reporter investigation understands，This summer the boom of family self-help mainly benefits from two aspects，One is related to actively promote the tourism destination，2 it is the online travel enterprise daxing price war makes family travel costs down dramatically。compared，Online travel enterprise price war for families of self-help increasing to play a direct role。By now，The domestic travel booking web site claims of total input promotion plan already exceeded 3.4 billion yuan，Almost all the sales promotion activity in early July start choice，And this was the peak summer tour booking，The coincidence of the family is the YuDingLiang self-help has played a role。