这是一部号称“中国首部‘瘦身男女’喜剧大片”的电影，它自4月27日上映至今，全国总票房仅9800元人民币。《瘦身魔方之美丽不瘦》的票房日前曝光，引发网友热议，“连剧组的盒饭钱都没收回来吧。” 近几月，不止《瘦身魔方之美丽不瘦》票房惨不忍睹，就连刘晓庆、杨采妮等加盟的《37》也只拿到区区15万元票房。对比频频刷新票房纪录的《画皮2》，不难发现：一部影片出来后，怎样把它推向市场，让更多观众看到是至关重要的。本报记者李芳明 长沙报道

This is a so-called“China's first‘Thin body men and women’Comedy large”movie，It since April 27 release today，The national total box office only 9800 yuan。《Thin body beauty of rubik's cube or thin》Box office has exposure，Cause net friend of hot debate，“Even the set lunch box money confiscated come back。” In recent months，More than《Thin body beauty of rubik's cube or thin》Box office disastrous，Even liu xiaoqing、To his etc《37》Also got only a mere $150000 box office。Contrast the refresh box office records of frequently《2 different》，Is not difficult to find：A film comes out，How to put it to the market，Let more people see is the most important。Our correspondent LiFangMing changsha reported

　[影片简介] [movie introduction]《瘦身魔方之美丽不瘦》导演梁杰，在此之前只导过一部作品名《雪红》。该片主演阵容分别是胖丫(赵丹)、董维嘉、高鑫、句号、林海海等，“快男”刘心也客串了一个角色。影片脱胎于湖南卫视5年前一个名叫《瘦身魔方》的栏目，由某水暖集团参与投资拍摄。影片主打励志牌，讲述一个胖女孩勇敢追求梦想的故事。

《Thin body beauty of rubik's cube or thin》Director LiangJie，Before this guide a name only works《Snow red》。The film starring squad were fat ya(ZhaoDan)、DongWeiJia、GaoXin、period、LinHaiHai etc，“Fast male”Liu heart also refuses a role。The film changed in hunan satellite TV one was five years ago《Thin body rubik's cube》Columns of，By a plumbing group participated in the investment shooting。The film main inspirational brand，Tells about a fat girl brave pursuit of the dream of the story。

　影片票房 档期不对宣传不力，票房不足万元 Booked publicity film earned the right，Box office less than $ten thousand

　　一位不愿透露姓名，参与过该片演出的演员告诉记者：“我客串了该片的一个角色，当时在厦门用了一两天就拍完了。拍之前也没拿到剧本，到现场才看到剧本的。”拍完后这位演员也没看过成片。

One does not want to give his name，Participated in the film shows actor told reporters：“I'm visiting it a role，At that time in a day or two in xiamen would take over。Pat before didn't get a script，To the scene to see a script。”After finishing the actor also never seen piece。

　　《瘦身魔方之美丽不瘦》恰逢在四五月份国产片与进口片激烈竞争的时间段内上映，自然也难免卷入残酷的票房争夺战。这部湖南电广制作的影片并未在长沙上映。潇湘院线副总经理邹培婴说：“片方和宣传方都没找过我们。”横店潇湘王府井影城策划部经理钟宇也表示《瘦身魔方之美丽不瘦》没有在他们影院宣传、上映。该片上映至今，全国总票房居然不到万元，仅9800元人民币。

《Thin body beauty of rubik's cube or thin》In four GuoChanPian in May at and imported piece of fierce competition in the period of the theaters，Nature also hard to avoid is involved in the cruelty of box office for a fight。The hunan DianGuang making film did not release in changsha。The deputy general manager ZouPeiYing xiaoxiang line said：“Piece of party and propaganda party didn't looking for us。”Hengdian xiaoxiang wangfujing studios planning department manager ZhongYu also said《Thin body beauty of rubik's cube or thin》Not in their cinema propaganda、release。The film has released，The national total box office incredibly less than ten thousand yuan，Only 9800 yuan RMB。

惨淡原因 电影DNA：品质档期营销一个都不能少 Gloomy reason movie DNA：Quality marketing a slotted cannot little

　　影片虽然“小众”，但还是有不少明星的粉丝很期待的。然而很多粉丝却反映他们在当地影院没看到这部影片，某城市刘心的粉丝就在微博表示自己想赞助票房都赞助不了。一名业内人士称：“很多电影拍完了就没钱做宣传了，(电影)拍得再好没有人看到有什么用？”

Although the film“The small”，But there's a star fans really looking forward to it。However, many fans but reflect their local cinema in didn't see the film，A city liu of the heart in the bo said fans want to sponsor all the box office sponsored。A the personage inside course of study says：“Many in the movie was over didn't have the money to do propaganda，(The movie)Do it again good no one see have what use？”

　　某电影发行公司相关人士韩先生在接受媒体采访时提到，这样的电影从商业角度来讲，一开始就注定了是个票房悲剧，这是由一部电影的DNA所决定的，“我所说的DNA，就是这部电影的题材、剧本和营销模式。”他认为，电影票房取决于三大要素，即影片品质、档期、营销规模。没有营销，再有品质的电影都不会被关注到。

A movie distribution company relevant personage Korea in an interview with Mr. Media says，This kind of movie from a business perspective，A start was doomed to a box office tragedy，This is the movie's DNA of the decision，“I said DNA，Is the subject of the film、The script and marketing model。”He thinks，Movie box office three main factors depends on，Namely film quality、sessions、Marketing scale。No marketing，The quality of the movie again will not be paid close attention to。

　　与此同时，明星也是影片营销的一个非常有价值的因素，影片营销时就需要好好利用明星的明星效应。这些票房惨淡的电影没有能够把粉丝转化为观众，也就是说宣传和发行的薄弱，让观众都不知道电影好看在哪里。

At the same time，The film star is also a marketing is very valuable factors，Film and you will have to make good use of marketing star star effect。These gloomy movie box office to fail to fans into the audience，That is propaganda and release of the weak，Let the audience all don't know where is the movie good-looking。