暑期档本该是一年中最热闹的时候。去年暑期《变形金刚3》、《蓝精灵》、《哈利波特7(下)》几部好莱坞大片搅得影市几度沸腾，但这样的热度在今年暑期却并未再现。因为“国产电影保护月”的降临，整个暑期档成了国产片独霸的擂台。但问题是：“保护月”真的能换来国产电影的进步么？

The summer season should be the most busy year。Last summer《Transformers 3》、《blue》、《Harry potter and(under)》Several big Hollywood film boiling exhortations to the city a few degrees，But the heat in summer this year has not reproduce。because“China's movies on protection”come，The summer season GuoChanPian became the dominant challenge。But the problem is：“Protection month”Can really change the progress of China's movies？

　　所谓“国产电影保护月”，并不是一个官方认可的说法，而是业界和媒体总结出来的名词。在即将过去的7月，除了动画片《老雷斯的故事》、《冰川时代4》，几乎全是国产片的天下，因此才被称为“国产电影保护月”。

The so-called“China's movies on protection”，And is not an official recognition of the claim，But the industry and media concluded a noun。In the past seven months，In addition to animation《The story of the old grace》、《Ice age 4》，Almost all GuoChanPian of the world，So they called“China's movies on protection”。

　　进口大片集体“蒸发” Imported large collective“evaporation”

　　之所以有“保护月”，主要原因还是上半年国产电影的表现太不给力。从年初到7月初，国产片票房仅占总票房的38%，离广电总局电影局制定的50%的年度考核目标相差很远。为了完成任务，各大院线不得不把进口大片请出7月。不过，从目前院线排片表来看，“保护月”并没有结束，很可能会延期至8月底。

have“Protection month”，The main reason in the first half of the movie or domestic performance is really not to force。In the year to July，GuoChanPian box office only 38% of the total box office，The state administration of radio film board made from 50% annual appraisal target are far apart。In order to complete the mission，The yard line had to import large please out July。but，From the current court line row of table and see，“Protection month”And not the end，Probably will be postponed to the end of August。

　　在最新的8月片单上，原计划上映的《普罗米修斯》、《谍影重重4》《蝙蝠侠前传3：黑暗骑士崛起》、《暮光之城4：破晓(上)》等大片全都消失不见，只剩下8月30日“抄底”上映的《超凡蜘蛛侠》。《蝙蝠侠前传3：黑暗骑士崛起》的引进方也证实了档期待定的消息，“虽然该片确实会被引进，但是至今未得到确定档期的消息。”

In the latest August piece on the form，The original plan of release《Prometheus》、《Shadow with 4 bourne》《Batman prequel 3：The dark knight rise》、《Both the city and：dawn(on)》And large all disappear，Only on August 30“Copy the”released《Extraordinary spider-man》。《Batman prequel 3：The dark knight rise》The introduction of the party also confirmed the news of the backlog sessions，“Although the film really will be introduced，But has not been determined the news of the sessions。”

　　随着好莱坞大片的集体“蒸发”，8月将再现国产片混战的场面，26部影片挤进“保护月”，其中，仅8月10日一天就将有10部国产片上映。谁能在乱中取胜？业内人士普遍看好的是《听风者》。这部影片由麦兆辉、庄文强执导，梁朝伟、周迅主演，票房号召力不容小觑。其次，张柏芝、小沈阳主演的《河东狮吼2》，谢霆锋、刘青云主演的《消失的子弹》，孙红雷领衔的《边境风云》，也都算各有卖点。

As Hollywood's collective“evaporation”，August GuoChanPian infighting will recreate the scene，26 film packed into“Protection month”，Among them，August 10, only a day will have 10 sets of GuoChanPian theaters。Who can win in disorder？The personage inside course is generally optimistic about《To listen to the wind》。The film is MaiZhaoHui、ZhuangWenJiang directed，Tony leung、Starring zhou xun，Box office power acceptance。second，Cheung pak-chi、Little shenyang starred《Hedong ShiHou 2》，Nicholas tse、LiuQingYun starred《Disappear bullets》，Sun hong2 lei2 leading the《Border situation》，Also calculate each have selling point。

　　“保护”诞出票房新冠 “protection”The new champions league Christmas box office

　　最应该感谢“保护月”的恐怕应该是《画皮2》。这部由乌尔善执导的魔幻大片自公映以来，一路刷新国产电影的票房纪录。根据《中国电影报》提供的票房数据显示，截至7月22日，上映近一个月的《画皮2》累计总票房成绩已达6.863亿人民币，这就意味着《画皮2》已超过《让子弹飞》和《唐山大地震》，成为华语片内地票房的新科状元。目前该片还未下档，正在向7亿大关迈进。

Most should thank“Protection month”I'm afraid of it should be《2 different》。Film by ur good since the release of the magical directed since，All the domestic movie box office record set。According to《Chinese movie quote》Provide box office figures show，By July 22,，Release of nearly a month of《2 different》Cumulative total box office result has amounted to 686.3 million RMB，This means that《2 different》Has more than《Let the bullets fly》and《Tangshan earthquake》，Become the Chinese mainland's new top of the box office。At present the film was not file，Is to 20 700 million mark to move forward。

　　不过，《画皮2》的第一名并未令业内欢欣鼓舞，反而让人觉得有“胜之不武”之嫌。不少业内人士认为，《画皮2》的票房佳绩很大程度上得益于它独一无二的档期，上映的头两周不仅没有进口大片，连与之竞争的国产大片也未现身，结果占尽排片优势。此外，该片全3D上映的发行策略，客观上也达到了助推票房的效果，但此举也被不少影评人不屑，批评其“杀鸡取卵”。

but，《2 different》First name did not make the jump for joy，Instead, let a person feel“Win it not force”too。Many insiders，《2 different》Box office success is largely because its unique sessions，Release the first two weeks of not only the import blockbusters，Even with the competition of domestic large and hidden，Results all of row of advantage。In addition，The film fully 3 D on the distribution strategy，Objectively speaking, it also reached the thrusting box office result，But it was also a critic disdain，Criticism of their“Kill the goose that lays golden eggs”。

　　目前在“保护月”中，票房同样过亿的还有《四大名捕》和《搜索》，虽然它们的成绩没有《画皮2》那么夺目，但在今年的华语片票房榜上，也已坐稳了一席之地。但剩下的那十几部国产片呢？加起来的总票房还不到1亿。高群书的《神探亨特张》，集结了一帮微博名人出演，拍得相当有诚意，口碑也超过同期的《四大名捕》，结果在排片上依然少得可怜。可见，“保护月”并不能使所有国产片都受益，真正受保护的还是像《画皮2》、《搜索》这样明星阵容强、宣传声势大的国产“大片”，大部分“小片”依然只有“陪跑”的份儿。

At present in“Protection month”in，Box office and had the same《Four MingBu》and《search》，Although their performance was not《2 different》So brilliant，But in this year's Chinese piece on the list box office，Also has remained a place。But the rest of the that more than ten GuoChanPian department？Add up the total box office of less than 100 million。GaoQunShu of《Hunt a detective》，Assembled a bunch of micro bo celebrity play，Take quite have the sincerity，Over the same period also gotten《Four MingBu》，Results in the chip is still a little。visible，“Protection month”And can't make all GuoChanPian will benefit，Really protected or the like《2 different》、《search》This star squad is strong、Propaganda has large domestic“large”，most“Small pieces”Still only“Accompany run”out。

　　谁来保护观众选择权？ Who will protect the audience options？

　　回忆上半年影市，几乎每一部国产片都高呼着对抗好莱坞的口号，结果输得惨不忍睹。电影人高军在一次研讨会上发出过这样的警告：“国产电影的盈利能力下降很明显，制片业不堪重负。制片是电影产业的源头，如果说源头出了问题这个产业肯定要出问题了，在两三年之内一定会有一批制片企业倒闭。”应该说，“保护月”的出现从一定程度上化解了这种危机，几部大片终于赚到钱了，制片公司老板们也可以暂时松一口气了。

Memory of the first half，Almost every a GuoChanPian are chanting against Hollywood slogan，Results lose not a pretty sight。Filmmakers gaojun at a conference made such a warning：“China's movies the profitability of the decline is very obvious，ZhiPianYe crumbling。Production is the source of the film industry，If the source of the industry problems must be out of the question，In two or three years will have a batch of production enterprise go bankrupt。”Should say，“Protection month”From the emergence of a certain degree the crisis resolved，Several large finally make money，The production company bosses can also temporary relief。

　　但观众对“保护月”可就没这么欢迎了。特别是听说“保护月”要延期至8月底，令不少影迷在网上表达不满。在看了8月影院排表后，编剧史航调侃说：“其中有一部电影的名字太内涵了，影射了整个的8月档期，被活活做烂的好档期——《稍安勿躁》。”网友“戈尔GORE”表示：“7月还没熬过去，8月又给我闷头一棍。”网友“YUDIFEI是你”更是愤怒：“人家7月、8月是暑期档，我们7月、8月在家躺！这个保护月是要怎样啊！中国观众才需要保护好吗？”

But the audience to“Protection month”Can didn't so welcome。Especially heard“Protection month”To postponed to the end of August，Make a lot of fans complained on the Internet。After watching the August cinema row after table，Writers ShiHang poking fun said：“Among them are a the name of the movie too connotation，Alluding to the August sessions，Do the good bad were torn sessions--《Slightly Ann be calm》。”the“GORE GORE”said：“July haven't get over it，August and gave me a stick it。”the“YUDIFEI is you”Is angry：“Somebody else July、August is the summer season，We July、August lie at home！This is how to protect month！The Chinese audience they need to protect？”

　　对于网友的吐槽，业内人士指出，对国产电影采取一定保护措施是合理的，但目前的“保护月”却是以损失观众选择权为代价的下下策。国产电影想要真正赢得观众，还得靠品质说话，还得直面和进口大片的竞争。靠垄断获得的繁荣，注定只是表面风光。

For users to vomit slots，Industry insiders point，On domestic film take certain protection measures is reasonable，But the current“Protection month”But in the audience at the expense of the loss option next decision。Domestic film want to really win the audience，Still have to depend on quality to speak，Still have to face and import big competition。Get on the prosperity of monopoly，Doomed just surface scenery。

　　保了暑期档 害了国庆档？ The summer file against the National Day file？

　　如果“保护月”真的要延期到8月底，那么被挤出“保护月”的那几部进口大片很有可能延期至9月、10月上映。这就意味着，国庆档的竞争将会史无前例地惨烈。

if“Protection month”Really want to delay by the end of August，So out of the“Protection month”The import of several large is likely to delay to September、October release。This means that，National Day of file competition will be an unprecedented deadly。

　　从此前发布的档期来看，《毒战》、《危险关系》、《太极(上)》、《富春山居图》、《铜雀台》、《特殊身份》、《二次曝光》以及中美合拍片《环形使者》全都看中了9月底的档期，如果再遇上《蝙蝠侠前传3》、《暮光之城4》这样的进口大片，必然有一番浴血厮杀。接下来的几个月，国产电影的日子不可能再像暑期档这么舒服了。毕竟，“保护月”保得了一时，保不了一世。

After the sessions to see from the release，《Poison war》、《Dangerous relationship》、《Tai chi(on)》、《Room at figure》、《Copper sparrow sets》、《Special identity》、《Second exposure》And GePaiPian China and the United States《Ring angel》All the fancy of the sessions at the end of September，If want to be with《Batman prequel 3》、《Both the city and》Such large imports，There must be a bloody fight。The next few months，Domestic film days could no longer like the summer season so uncomfortable。After all，“Protection month”The got a，Cannot protect I。

　　对于“保护月”造成的“怪现状”，导演何平感慨地说：“心情复杂，既为这些保护月上映的影片高兴，又觉得未赶上保护的运气可真不好。不如单数月上美片，双数月上华语片得了。保护月救一时而已。”

for“Protection month”Caused by“Strange situation”，Director HePing regrets ground say：“Mood complicated，Both for the protection of the film on release of happy，And think not catch up with the protection of luck's too bad。As the singular beauty of the month，Even the Chinese piece on it。Protect a month save it。”

　　除了下下策的“保护月”，我们还能怎样挽救国产电影的颓势？广电总局电影局副局长张宏森日前在接受《人民日报》采访时透露，目前广电总局电影局正在考虑出台一系列过渡性的保护措施，“我们希望这些保护措施能给国产影片创造一个生存和发展的空间，对国产影片给予一种巩根固源的支持，从而增强国产电影抗衡进口大片的能力。”

In addition to the next decision“Protection month”，How can we save the domestic film around？Administration of radio, film bureau deputy director ZhangHongSen recently in accept《People's Daily》Said in an interview，At present administration of radio, film board is considering a series of transitional measures to protect them，“We hope the measures to protect domestic film can create a survival and development of the space，To give a domestic film 巩根 solid source of support，Thus enhance China's movies against imports large capacity。”

　　“一系列过渡性的保护措施”究竟是什么，目前还没有官方消息。但业内人士也早有建言，减少国产片的赋税负担，建立合理的档期协调机制，对放映国产影片的影院及国产片制片方给予经济补贴……可能都比一刀切的“保护月”更加公平、有效。 记者 李俐

“A series of transitional measures to protect them”what，There is no official。But industry insiders also early have recommendations，GuoChanPian reduce the tax burden，Establish the reasonable sessions coordination mechanism，To show the cinema and domestic film producers GuoChanPian give economic subsidies......May all than one size fits all“Protection month”More fair、effective。 Reporter LiLi