7月29日晚11点左右，50万网友同时在线进行着同一个动作，点击搜索一知名日用品公司的名字(宝洁)，导致该全球最大的日用品公司的中国官方网页无法打开长达5分钟，网友大呼遭遇“黑客”。而事件的起源，则是同一时间江苏卫视一档全新全民互动直播类节目《好好学习》，主持人彭宇刚刚报出当期节目的第二道题目：“在宝洁中国的网站首页中，哪个选项不在‘品牌产品’一栏？”谁也没有想到的是，一档今夏才推出的全新互动节目居然引发了一场互联网“类黑客事件”。

July 29, around 11 PM，500000 net friend at online with the same action，Click search a well-known commodity company name(p&g)，The world's largest commodity in China's official web page of the company can not open for five minutes，Net friend called big experience“hackers”。And the origin of the event，Is the same time jiangsu TV a whole new interactive live programs《Good good study》，Host peng yu just quoted the second question of current programs：“In China in the homepage of p&g，Which option is not‘Brand products’A bar？”No one has thought of it，A just released this summer the new interactive program incredibly caused a the Internet“Hacker incidents of”。

　　当晚，50万网友通过搜索进入该公司(宝洁)中国官网页面，很快网站页面便无法打开，这个状况甚至持续了长达5分钟之久。“宝洁”官方网站一度认为遭遇了黑客攻击。由于无法打开网页来判断题目答案，众多答题用户都“死”在这一题上。许多观众表示，“网站进不了，题目太坑爹。”“这个《好好学习》节目当了一回黑客啊。”而这道原本被节目组定为“简单题”的题目却意外成为29日晚《好好学习》的“死亡题”，从50万人的参与数量一下被“刷”至10余万人，手快的观众才挤上了该网站。

That night，500000 net friend through the search into the company(p&g)China's official website page，Soon web page can't open，The situation even lasted as long as five minutes long。“p&g”Official website once thought that suffered a hacker attacks。Unable to open the page to judge the topic，Many users have the answer“death”In this one problem on。Many of the audience said，“Website can't get into the，Subject is too pit dad。”“the《Good good study》Program when once hackers ah。”And the word was created as a“Simple problem”Topic in the unexpected become 29 late《Good good study》of“Death problem”，From 500000 the number of participation by a“brush”To 10 more than ten thousand people，The audience to squeeze on very much quick moving of the site。

　　《好好学习》制片人彭正园表示：“这道题原本是道送分题，只要简单搜索就能够得到答案，没想到强大的网友们把该网站登录得拥堵不堪。”众多因为宝洁页面无法打开而错失良机的网友纷纷在微博上或是贴吧里吐槽，“是我的手不够快么，宝洁官网的页面就是打不开，居然死在这道题上了，真是不甘心，只有明天继续再战了”一些互联网行业人士则发表评论称：“没有想到，一档深夜播出的答题节目能够引发这样一场‘攻击’，不得不说节目太火爆。一道题目就引发了一场类黑客攻击事件，这在中国互联网历史上尚属首次，看来电视和网络联动大有前景。”

《Good good study》Producer PengZheng park said：“This problem is originally a way to send points problem，As long as the simple search can get the answer，Unexpectedly strong net friends put the site login to dense get-out-of-town traffic。”Many can not open the page for p&g and miss the good opportunity of netizens are in a blog or stick inside vomit slots，“Is my hand quickly enough，P&g's official website page wouldn't open，Incredibly died in this problem，Is not content to，Only tomorrow continue to fight again”Some Internet industry members are comment says：“Didn't think，A night of broadcast programs can cause such answer a‘attack’，Have to say program is too hot。A subject by a kind of hacker attacks，The Internet history in China which is first，It looks as if television and network linkage is prospect。”

　　业内专家表示：“《好好学习》这档节目的成功，可能会改变电视行业的生存模式，一道题目就能引导所有观众去关心一个话题，比普通电视广告可有效多了。”不过对于广告问题，节目组表示：“目前节目除了冠名之类的广告外，在内容上不会进行植入，首先要保证题目的趣味性，昨晚的‘宝洁’题目并不是植入。”

Industry experts say：“《Good good study》The program's success，May change the TV industry survival mode，One question can conduct all the audience to care about a topic，Ordinary TV advertising than can effectively。”But for advertising，Created said：“Current programs such as the advertising besides named，In the content be implanted，First of all to ensure that the interesting topic，Last night's‘p&g’Topic and not implantation。”