暑期档荧屏进入酣战。除了《西游记》《还珠格格》等经典外，各大卫视纷纷开辟“神话剧”战场。尽管因剧情、台词、造型过于雷人而被网友吐槽为“雷剧”，但这些打着神话题材的电视剧却在收视上一路飘红。业内不禁担忧，“雷剧”可有，若成主流必有隐忧。

The summer season screen into own wears were right。In addition to《Journey to the》《Princess pearl》The classic，Each big TV have opened up“God drama”battlefield。Although the plot for、lines、Modelling too shocking and be net friend vomit tank“Ray play”，But these dozen mythical subject matter in the TV ratings but the wave red all the way。The industry can't help but worry，“Ray play”There can be，If there will be filled into the mainstream。

　暑期荧屏“雷剧”四起 Summer screen“Ray play”everywhere

　　钟馗，原本是中国古代传说中能打鬼驱除邪祟的神。但在电视剧《钟馗传说》中，钟馗一出场的一句“See you later”却雷倒观众一片。对此，主创们毫不回避，甚至将这种编剧形式称为“自创无厘头神话剧模式”。

Chung kuei，Originally is ancient Chinese legend can DaGui ward of the XieSui god。But in a TV show《Chung kuei legend》in，Chung kuei played a 1“See you later”But ray down the audience a。this，The creator without their withdrawal，Even the writers form called“A wulitou god play mode”。

　　无独有偶，《活佛济公3》中济公除了降妖除魔还要谈情说爱，剧中的鬼怪不但有中国传统神话中的兔子精、狐狸精，更出现了西方神话里的吸血鬼、狼人。对此，编剧简远信如此解释：“这次济公故事最重要的是国际化。要让人看出中国传统英雄的新出路，希望将他打造成接地气的有血有肉的中国式超级英雄。”

similarly，《Any living buddhas 3》Except in any decline demon in addition to evil and love，The ghost not only have the traditional Chinese myth of the rabbit fine、fox，More appeared in western myth of the vampire、werewolves。this，Writers JianYuan letter so explained：“The story is the most important any international。People need to see that Chinese traditional hero of new way out，Hope he will fight a grounding of Chinese style of gas fleshed out super hero。”

　　暑期荧屏上的“雷剧”远不止此。面对《轩辕剑》中横空出世的投影仪、IPAD、望远镜、全景天窗大马车，让不少同名网络游戏迷纷纷吐槽：《轩辕剑》用行动告诉各位玩家“你现在收看的电视剧，只有名字和游戏一样”，很多网友都称此为“暑假第一雷剧”。

Summer on the screen“Ray play”Much more than this。face《Xuanyuan jian》D-will in the projector、iPad、telescope、Panoramic sunroof big carriage，Let the network game in many fans spit slots：《Xuanyuan jian》To tell you the player with the action“Now you watch TV shows，Only the name and games”，Many people call it for“Summer's first show”。

　　“以前我们常常批评国产电视剧缺乏想象力，但如今国产神话剧不是想象力不够，而是想象力太超前了。”对于剧中如此多莫名其妙超越想象的雷点，不少观众纷纷表示受不了。网友“鬼妹再来”表示，如果说一部正剧里偶尔来点笑料网络词，可以插科打诨，让人笑一笑。可通篇都是这么现代的雷点，自己一点也笑不出来。

“We used to criticize domestic TV lack of imagination，But now domestic drama is not enough imagination god，But imagination too advanced。”So much for the puzzling beyond imagining ray points，Many viewers expressed can't stand it。the“Ghost sister come again”said，If a straight part in an occasional joke network word，Can cut up，Make people laugh。But--is so modern ray points，Far without laughing。

　“雷剧”或引发传统文化误读 “Ray play”Or cause traditional culture misread

　　“作为中国传统文化非常重要的组成部分，神话有着非常完整的体系，任意篡改无疑会引发对传统文化的误读，尤其会误导青少年对传统文化的理解和认知。”中国传媒大学电视与新闻学院副教授唐远清表示。

“As a traditional Chinese culture is very important part，Myth has a very complete system，Any tampering will no doubt cause of traditional culture misread，Especially will mislead teenagers on traditional culture understanding and the understanding。”The communication university of China TV news and associate professor at college of TangYuanQing said。

　　北京大学中文系教授张颐武认为，神话剧应该区别对待。“原来没有原创作品的，发挥空间很广阔，怎么做都无所谓，人物关系可以自由发展。而文化传统中已经形成共识的神话，不宜做过度的引申和发挥，否则会对公众的审美习惯、公众共识形成冲击，引发公众不满。”

Beijing university professor ZhangYiWu think，God should play different treatment。“The original no original works，Play space is very wide，It doesn't matter how do，Characters relations can develop。And in traditional culture has been formed the myth of consensus，Not suitable for excessive extension and play，Otherwise it public aesthetic habit、Form the impact public consensus，Trigger public discontent。”

　如何打破“唯收视率论”魔咒 How to break“Only ratings theory”spell

　　尽管恶评如潮，暑期“雷剧”的收视率却让很多艺术精品自愧不如：《活佛济公3》播出后长期占据收视榜榜首；《钟馗传说》开播首日也冲进收视榜三甲；在《非诚勿扰》《中国好声音》等热门综艺节目的夹击之下，《轩辕剑》仍能力挽湖南卫视的收视低迷。

Although the commentary ruchao evil，summer“Ray play”The ratings but let a lot of art high-quality goods to shame：《Any living buddhas 3》On the long-term occupy the top ratings list；《Chung kuei legend》The first launched also rushed into the viewing top list；in《Not sincere not faze》《China good voice》And popular variety show under the flank，《Xuanyuan jian》Still in hunan satellite TV ratings of the ability to slump。

　　“神话剧一般被安排在寒暑假播出，主要是为了吸引年轻观众。归根究底还是收视率在作怪。”业内人士认为，神话剧变“神剧”，是国产电视剧市场“唯收视率论”的又一恶果。《钟馗传说》的制片人谢琪也承认，如今的年轻人需要的是短平快就能找到快感和共鸣的东西，所以使用穿越和网络语言的“雷剧”才会有很大市场。

“God is placed in the winter and summer drama usually broadcast，Mainly to attract a younger audience。It all boils down to is counted in the ratings。”The personage inside course of study thinks，Myth upheaval“God play”，Is domestic TV market“Only ratings theory”And consequences of a。《Chung kuei legend》The producer of the XieQi also acknowledged，Today's young people need is DuanPingKuai can find pleasure and resonance of things，So across the network language and use“Ray play”Will have very big market。

　　反观同档期《青瓷》《浮尘》《时尚女编辑》等对当下社会白描、对人性反思的电视剧却无一幸免地遭遇收视滑铁卢。对此业内人士认为，如今，主体观众和主流观众(掌握话语权、有消费能力的社会中坚人群)分化日益加剧，收视率已不能代表主流人群的喜好和品位，应考虑引入另一套针对主流观众的参考标准。 记者 段菁菁

In collides with《celadon》《Floating dust》《Fashionable female editor》On the social uncluttered、The TV series of human reflection but none escape by luck to confront viewing Waterloo。Industry insiders say about this，now，Main body and the mainstream audience audience(Master right、Has the spending power of social elite crowd)Differentiation growing，Ratings have not represent the mainstream population of preferences and grade，Should consider introducing another set of mainstream audience for the reference standard。 The reporter cyanine cyanine period