近日，被传已隐婚密嫁泰国王室而鲜有在荧屏抛头露面的知名演员金巧巧因肖像权无辜被盗用，名誉权被侵犯，无奈又成原告，连续两起案件将分别于本月27日上午九点，30日下午两点，在北京市朝阳区人民法院及江苏省无锡市北塘区人民法院开庭审理。

recently，The marriage was has hidden secret marry Thailand royal but few in the screen of the famous actor JinQiaoQiao uncommon for portrait innocent stolen，Reputation infringement，Helpless and into the plaintiff，Continuous two cases will respectively this month 27 at 9 o 'clock in the morning，At two o 'clock in the afternoon 30,，In Beijing chaoyang district people's court and BeiTangOu in wuxi city, jiangsu province people's court trial。

　　现今关于明星肖像被滥用，商家们是前赴后继地侵权，明星们是紧锣密鼓地维权。金巧巧更是在短时间内连遭两起“被代言”，看来也只有无奈加入维权队伍了。

Now about star portrait abuse，The businesses is endless to infringement，The star is being 'rights。JinQiaoQiao is in a short time by two up even“Be endorsement”，Seems that only but join rights team。

　　事出必有因。现在很多商家法律意识淡薄，其中不乏众多以侵犯一些有影响力的明星名人们的肖像权来为自己的企业谋求利益。

A reason for it。Now a lot of company law consciousness，There is no lack of among them many to attack a number of influential star name of the right people for his own enterprise seek interests。

　　众所周知，现如今最具影响力、扩散性、最容易被消费者所知的便是邀请明星名人为其产品做形象代言。而现在的中国消费市场，寻求明星代言已经成了产品之间互相竞争的强有力手段，没有明星代言的产品已经被划分入质量不够优，口碑不够好、消费者不买账的产品行列，自然这就给商家的利益大打了折扣。就因为如此，有些中小企业，因为资金不够雄厚，出不起明星昂贵的代言费用，便偷偷使用一些知名度高、形象好的明星肖像为其产品进行包装，以求谋取更多的利益。但这种投机取巧的行为，也仅仅只是一种侥幸心理，若真付诸于行动了，那就悲剧了。

As is known to all，Nowadays the most influential、radiation、The easiest to consumers know is invited for its products do star celebrity image speak。But now the Chinese consumer market，Seek star endorsement has become a powerful competition between product each other means，No star speak of products have been divided into the quality not optimal，Reputation is not good enough、Consumers an unappreciative products ranks，This natural the interests of the businessman had discount。Because so，Some small and medium-sized enterprise，Because money is not enough is abundant，Could not afford the expensive cost as stars，He secretly use some high reputation、Image good star for their products packaging image，In order to seek more benefits。But this opportunistic behavior，Also just a kind of luck，If it into action，That is a tragedy。

　　网络上各种侵权案件的消息接踵而来，范冰冰状告北京医科整形美容医院侵犯其肖像权，刘翔以肖像权被侵犯为由将某报刊告上法庭，赵本山、宋丹丹状告长春海外制药公司侵犯其肖像权等等。从各个明星肖像被侵权的类似案件中，不难总结出此些侵权行为的滋生路径。

The network news of all kinds of infringement cases way，Fan bingbing sued Beijing medical plastic hospital infringe upon the portrait，Liu xiang to image right trespassed on newspapers and a court，Zhao4 ben3 shan、SongDanDan sued pharmaceutical company changchun overseas infringed its image and so on。Each star from images of infringement cases similar，Not difficult to summarize the some tort growth path。

　　1、商家在明星或其经纪公司毫不知情的情况下，从网络或其他途径盗用明星的肖像擅自使用；

1、Merchants in the stars or the brokerage company without the knowledge of the case，The Internet or from other ways of theft star unauthorized use of the image；

　　2、商家即使与明星签订了代言合约，但当合约到期后并不正式续约也不继续支付代言费，之后仍非法使用明星的肖像照片及其他资料；

2、Merchants even signed endorsement contract with stars，But when the contract is not a formal contract expires is not continue to pay for endorsements，Still the illegal use of star after a portrait photograph and other material；

　　3、商家投机取巧的邀请明星出席其公司单次的商业庆典活动，并将此次活动的照片及视频用于公司后续的产品宣传，甚至公然打上某某明星倾情代言的广告。殊不知明星单次的商业活动和代言的价格可是大相径庭。

3、Merchants opportunistic invited to attend its company star single business celebration activities，And will this activity photos and video for companies to subsequent product propaganda，Even openly playing so-and-so star actually speak of advertising。Little imagine star business activity in the single and speak of price is rather different。

　　4、某些个人或公司冒充明星经纪人在明星们不知情的情况下擅自将其照片卖给商家，以从中获利，商家也因未对签约人或公司进行权利核实，以至于也成为了自以为和明星有了“合法合约”的受害者。

4、Some individual or company star agent posing as in stars without the knowledge of the photos will be sold to the without authorization the merchant，To profit，The businessman also is for failing to contractor or company for rights to verify，That has become the thought and star was“Legal contract”victims。

　　我们从金巧巧律师那了解到，7月27日被起诉将开庭的常州某装饰公司，2006年厂家与假冒金巧巧代理人的上海恒河公司签订了两年虚假“邀请金巧巧代言的合约”，并且使用至今，而金巧巧本人则毫不知情且分文未取。

We know that from JinQiaoQiao lawyer，July 27, the hearing was charged the changzhou some adornment company，2006 years of JinQiaoQiao agent with fake manufacturer Shanghai Ganges companies have signed two years false“Invite JinQiaoQiao speak of the contract”，And use so far，And JinQiaoQiao I knew nothing about it and not take nothing。

　　7月30日将开庭的侵权公司无锡瑞丽整形美容医院并未与金巧巧签订过正式的代言合约，而签订的邀请其出席公司庆典活动的合约中也是明令禁止在医院或其它途径使用其照片。但是庆典过后整形医院就将金巧巧的肖像照片悬挂在医院大堂，并在无锡市公交车身上大肆张贴，为医院进行广告宣传。这两起以金巧巧为原告的侵权案件，据金巧巧律师透露，他们曾跟两家被告企业主动沟通洽谈，希望对方停止侵权行为，但均遭拒绝。无奈之下只得将他们告上法庭。

On July 30, the infringement of the hearing the wuxi ruili plastic hospital did not have signed with JinQiaoQiao formal endorsement contract，And the invitation to attend the signing of the contract in the celebration is also banned in hospital or other ways to use its photos。But after the celebration will JinQiaoQiao plastic hospital portrait photograph of hanging in the hospital lobby，And on a bus in wuxi city by post，For hospital for advertising。The two up to JinQiaoQiao for the plaintiff's infringement cases，According to JinQiaoQiao lawyer that，They had to two home the defendant enterprise active communication negotiations，Hope to stop the infringing act each other，But were refused by。But under had to give them to court。

　　金巧巧以《西游记》“孔雀公主”一角入行以来，先后出演了大大小小的影视剧四十余部，被誉为“中国第一公主”。因其能歌善舞，多才多艺更被称为“中国内地第一全能女艺人”。曾凭《走过柳源》中的夏莲一角，获得了第十七届电视金鹰奖最佳女配角的提名，2010年因出演《老大的幸福》，荣获华鼎奖观众最喜爱电视剧女演员奖，是观众熟知并喜爱的女明星。另加金巧巧形象甜美，身材标致，并获得“演艺圈十大孝子”的光荣称号，其健康的形象、良好的口碑也备受各大企业商家青睐。

JinQiaoQiao to《Journey to the》“Peacock princess”Since the one horn line，Has appeared in some forty films big and small，Is known as“China's first princess”。Because of its skills，More versatile called“The Chinese mainland first all-around female artist”。Had by《Through LiuYuan》XiaLian in one corner，17 th TV achievement won the best supporting actress nomination，Because in 2010 the play《Boss of happiness》，The prize won China audience favorite TV actress，The audience is known as the female star and love。Plus JinQiaoQiao image and sweet，Figure Peugeot，And won“(ten filial son”Honorable mentions，The health of the image、Good public praise also been each big enterprise business favour。

　　通常明星们对代言产品的选择都会比较慎重。他们通常会选择一些品牌定位和明星自身定位相契合的企业或产品，从而以达到自身和企业形象的共同提升。而且在代言价格上，对于不同产品也会有着比较具体的高低区别。而对于像药品、整形美容医院等比较敏感的产品及企业的选择更是小心翼翼。一不小心出现个假药事件、整形医疗事故什么的，面临的不仅仅是经济方面的损失，更严重的是形象、名誉的受损。这对于靠脸蛋和观众的喜爱度赚钱的明星们可是严重的挫伤。再说金巧巧，如若被商家擅自使用肖像代言，从而造成代言事故，且不说这些侵权行为对其造成多少经济损失，估计其长期以来来辛辛苦苦积攒的好名誉也就毁于一旦了。

Usually the stars to the choice of endorsements will more prudent。They will usually choose some brand positioning and the star of the positioning itself consists in business or product，Thus to achieve their own and the enterprise image to promote together。And as in price，For different products will have a more concrete height difference。And those like drugs、Plastic hospitals are more sensitive products and enterprise choice much more carefully。He appeared a fake medicines、Plastic medical accident or something，Face is not only the economic losses，The more serious is the image、The damage to the reputation。For the love of the audience on looks and make money stars but for serious damp down。Besides JinQiaoQiao，If by the businessman unauthorized use of the portrait endorsement，The accident caused by the endorsement，Let alone the infringement on the economic loss caused by how much，It has long been estimated to accumulate good reputation and hard to be destroyed。

　　说起明星维权，金巧巧也算是不落其后了。2007年，她就曾因肖像被侵权一事，因对方拒绝沟通而将鞍山报业集团公司、北京清华同仁科技有限责任公司告上北京市海淀区人民法院，后经北京市第一级中级人民法院终审判决，两被告共同赔偿金巧巧侵权赔偿金及精神抚慰金共计26万元。

Speaking of star rights，JinQiaoQiao also be not fall behind。2007 years，She had for the images are the infringement，For each other and will refuse to communicate anshan newspaper group company、Beijing tsinghua science and technology limited liability company colleagues against Beijing's haidian district people's court，After the first level by Beijing intermediate people's court a final decision，Two defendants JinQiaoQiao joint compensatory damages and spiritual infringement FuWeiJin totaling 260000 yuan。

　　如今这两起案件接连而至，她也只能通过法律手段积极维护自己权益。金巧巧曾坦言：“不想因为打官司而被关注，但个别商家欺人太甚，甚至对我们律师的主动沟通都置之不理。当然我更希望能通过自身的些微影响，在同行里起一个小小的作用。”

Now the two cases unfold in to，She also can only through legal means to maintain their rights and interests。JinQiaoQiao had said：“Don't want to be concerned because a lawsuit and，But individual businessman he practiced extortion，Even for our lawyers are active communication it。Of course I more hope can through own slight effects，In the same up a small role in。”