从美国公司到小马奔腾再到万达集团，自从张艺谋和张伟平分手后，关于他的各种传闻就源源不绝。昨天又有媒体称，张艺谋成立了“20亿个人文化产业基金”，将用于投资自己的电影及大型艺术作品。

From the American company to pony pentium to wanda group，Since the director zhang yimou and zhang weiping after break up，All kinds of rumours about him is wonderful sources。And media said yesterday，Zhang yimou established“2 billion individual culture industry funds”，Will be used to invest in his movies and large works of art。

　　随后记者从知情人处打探到，这条新闻的真实性有待商榷，而张艺谋目前的计划是拍一部片子找一家合作，不会和哪个公司定下来。

Then reporters from insider place to bug，The news authenticity to discuss，Zhang and the current plan is to make a film to find a cooperation，Won't and which company decided。

　　其实，除了电影，“老谋子”的谋财之道还能有很多。他不妨迈出一步，既做导演，又做一个文化领域的商人。

In fact，In addition to the movie，“Old strive for son”Of trying to make fortune can also has a lot of。He might as well have taken a step，Is director，And do a cultural field businessman。

　　被曝20亿打造个人文化产业基金 Be exposed to create individual culture industry 2 billion fund

　　自从张艺谋和张伟平分道扬镳，关于他的去向一直成谜，无论面对万达的2亿签约金还是美国公司的宏伟事业计划，张艺谋方面的回应永远是“正在谈”。

Since the director zhang yimou and zhang weiping separate，About his options had been a mystery，In front of the 200 million signing bonus or wanda grand cause of the company plan，Zhang is always the response“Are talking about a”。

　　昨天有媒体报道，张艺谋和自己的团队正在着手筹划“张艺谋文化产业基金”。该基金由某传媒公司发起，募集款项已经高达20亿人民币，将用于张艺谋电影及大型艺术作品的商业开发和市场运营，款项由张艺谋全权支配和规划。有了这笔钱，张艺谋将不需要再和任何公司签约，想做什么，只要这笔基金投资即可。

Media reports yesterday，Zhang and his team are working on planning“Zhang yimou culture industry funds”。The fund launched by a media company，Raising money has up to 2 billion yuan，Zhang film and will be used for large art works of commercial development and market operation，By zhang yi seeks full payment dominated and planning。With the money，Zhang will not need to and any company signed a contract，Want to do what，As long as the fund investment can。

　　一直的心结“不想再为他人做嫁衣” Shares have been“Don't want to do for others wedding”

　　张伟平和张艺谋的分手，让人们更加确信，在名利打头阵的娱乐圈里根本没有纯粹的友情。

Zhang weiping and zhang break up，Let people more confident，In the entertainment circle DaTouZhen fame and fortune in no pure friendship。

　　与张伟平合作十年下来，张艺谋一直有个心结，“不想再为他人做嫁衣”。这些年，张艺谋知名度和艺术身份的不断提升，尤其是2008奥运开幕式让其享誉全球，一夜之间跃居“国际名导”之列。

Zhang weiping cooperation with ten years down，Zhang has been a heart knot，“Don't want to do for others wedding”。For years，Zhang yimou popularity and art of the identity of the rise，Especially the 2008 Olympic Games opening ceremony let it all over the world，Overnight leapt“International MingDao”Row of the。

　　张伟平凭着张艺谋这张名片，不单单在电影行业声名鹊起，而且在地产、投资领域也是声名在外，带来各种电影行业外的产业利益。最重要的是，张伟平只在电影项目上与张艺谋分利，而其他在地产、投资领域衍生的各种巨额利益均与张艺谋无关。

Zhang weiping with zhang this card，Not just in the film industry campaigner，And in real estate、Investment fields is also fame outside，Bring all the film industry of the industry interests。The most important is，Zhang weiping only in film projects with zhang yi on the airport，And the other in real estate、Investment fields of all kinds of huge interest are derived with zhang yimou have nothing to do。

　　这些年，“老谋子”算是看明白了，所以面对众多娱乐巨头的邀约，他最终还是选择了自立门户。

For years，“Old strive for son”Be understand it，So face the many entertainment giant's invitation，He eventually chose independent portal。

　　传媒公司：目前正是洽谈的敏感时期 Media company：It is now the negotiate a sensitive time

　　面对成立基金的新闻，张艺谋方面仍然保持了面对新闻的传统——不开机。而爆出此事的传媒公司一位负责人王女士则站出来暧昧回应，她既没有承认此事，也没有否认此事，只是怒斥把消息爆料出来的人，“目前正是洽谈的敏感时期”、爆料‘内容有些夸张’。”而在面对张艺谋是否真的成立这个基金的问题上时，王女士的回答更模棱两可，“传闻中很多细节和内情有不实和夸张成分，对于具体合作方式和细节目前还不便多谈。”

Face set up funds of news，Zhang yimou aspects still keep a face of traditional news-don't boot。In the matter of the media company and a controller ms. Wang is ambiguous response to stand out，She is not admit it，Also didn't deny it，Just the news coming out of the nu scold，“It is now the negotiate a sensitive time”、kept‘Content some exaggerated’。”And in the face of zhang yimou really formed the funds，Ms. Wang answer more equivocal，“Rumours in many details and false story and exaggerated composition，For specific ways of cooperation and details are not talk。”

　　知情人：他不会再签卖身契了 insider：He won't sign the'll

　　记者随后又询问了一位知情人，对方冷笑道：“现在关于张艺谋的假消息满天飞，任何新闻的真实性都有待商榷。”

Reporter then inquired an insider，Each other sneer at a way：“Now about zhang yimou's false information all over the place，The integrity of the any news to discuss。”

　　至于张艺谋未来的计划，对方说绝对不是成立基金，“张艺谋对自己事业的未来规划的确是要单干，但他并没有要成立公司或者工作室，他只会跟某一家公司就某个单体项目签约合作，不会再签卖身契了。”

As for zhang yimou plans for the future，Each other and say absolutely not set up funds，“Director zhang yimou on his future career planning is really to going it alone，But he did not to establish the company or studio，He will only with a a company is a monomer project signing cooperation，Won't sign the'll。”

　　张艺谋华丽转身大猜想 Zhang yimou luxuriant turned and big guess

　　做一个“文化商人” Do a“Culture businessman”

　　毫无疑问，今天，“张艺谋”这三个字俨然是一块金字招牌，蕴藏着巨大的国际效应、惊人的商业价值。

There is no doubt that，today，“zhang”These three words like a gold-lettered signboard，Holds enormous international effect、Amazing commercial value。

　　从这个角度来说，作为导演，张艺谋最成功的作品就是他自己，他也一直让自己停留在艺术家的领域。其实，张艺谋完全可以把自己的经济效益“发扬光大”，发展成一个文化产业链条。他不妨参考赵本山的例子，做一个“文化商人”，主动参与商业，既是艺术家，也是文化产业推手。

From this point of view，As a filmmaker，Zhang yi seeks the most successful is his own works，He also has been to stay in the artist's fields。In fact，Zhang can put their economic benefits“Carry forward”，Develop into a cultural industry chains。He might as well reference zhao4 ben3 shan example，Do a“Culture businessman”，Actively participate in business，Is both artists，Is also the cultural industry push。

　　我们也来给张导建议建议，看哪些投资方式比较适合他。

We also to give zhang dao3 suggest，See what investment way is suitable for him。

　　投资建议1：发展电影衍生产品 Investment advice 1：Development movie derivatives

　　在美国，由电影衍生出来的周边产品收入高达电影总收入的70%，远远高于电影票房。但在国内，“电影衍生品”的概念是近十几年才被人们所熟知。

In the United States，The movie derivatives peripheral products income up to 70% of total revenue movie，Far more than film。But on domestic，“Movie derivatives”The concept is more than ten years before it can be known。

　　张艺谋的电影也可以搞好后期开发，让电影衍生品面向市场获取更大的经济收入。比如之前的《金陵十三钗》，如果张艺谋有自己的团队，可以把十三钗的旗袍生产出来出售。还可以把他的武侠片改成网游，成为线上游戏。电影中的道具也可以做成纪念品发售，顶着张艺谋的名气，这些东西都很有市场。

Zhang films can also do well later development，Let movie derivatives market access to greater economic income。For example the before《Jinling 13 earth》，If zhang yimou have their own team，Can the earth produced 13 Chinese dress for sale。Still can put his knight errant slice into online，Become online games。The props of film a souvenir sale，The top zhang fame，These things are very have the market。

　　投资建议2：成立经纪公司 Investment advice 2：Brokerage company was established

　　张导制造的“谋女郎”一捧一个红，几乎都不需怎么宣传，媒体都会蜂拥而上。

Zhang dao3 of manufacturing“Seeks young”A holding a red，Almost all don't need how propaganda，The media will FengYongErShang。

　　巩俐、章子怡就不用说了，即使小小年纪的林妙可，也被他打造成了当前最炙手可热的童星。周冬雨、倪妮俨然是国际大牌的座上客，她们都披着一个“谋女郎”的外衣，在张导的名气之下耀眼绽放。

Gong li、Zhang ziyi did not need to say，Even if even at the young age of Lin can be wonderful，He hit to create the most sought-after child stars。ZhouDongYu、NiNi peremptory is international big-name compiled by，They are clothed with a“Seeks young”coat，In zhang dao3 under the fame of dazzling bloom。

　　不过，像周冬雨、倪妮这些“谋女郎”都签给了张伟平的新画面，如今张导“净身出户”，那些艺人也与张导再无瓜葛。张艺谋完全可以自己成立一个经纪公司，找人管理。

but，Like ZhouDongYu、NiNi these“Seeks young”All to zhang weiping new signing picture，Now zhang dao3“Clean body the house”，Those artists also and director zhang is unspiritual again。Zhang can start your own brokerage company，For someone to management。

　　像这样工作模式的导演也有很多，比如杜琪峰、贾樟柯，自己的电影用自己人，既节约投资，捧红之后还会带来更多的经济效益。

To work like this pattern director also has a lot of，Such as johnnie、jia，His movie with friendly，Both save investment，After holding red will create more economic benefit。

　　投资建议3：电影+地产的商业模式 Investment advice 3：Film + real estate business model

　　今年5月，冯小刚联合华谊兄弟携手海南某知名开发商宣布成立华谊冯小刚电影公社。该项目将以冯氏电影经典场景为规划元素，打造综合娱乐商业街区。到时，在海南也可以看到北海道的“忏悔小教堂”、舒淇跳海的“跳崖台”、《天下无贼》中的“火车餐厅”等场景。

In may this year，Feng's joint huayi hand in hand to hainan one of famous developers announced the establishment of hua feng's movie commune。The project will be FengShi movie classic scene for planning elements，Creating a comprehensive entertainment business district。then，In hainan can also see Hokkaido“Repent small church”、Easy qi to jump into the sea of“'leap sets”、《TianXiaWuZei》of“The train restaurant”Scenes such as。

　　张艺谋的电影产量绝对不在冯小刚之下，其品牌价值也蜚声国际。张导也可以向冯导学习学习，和地产商合作，开发张艺谋的电影社区。如果把《英雄》、《满城尽带黄金甲》、《金陵十三钗》、《山楂树之恋》等张艺谋知名电影的唯美场景建造出来，绝对会成为旅游重点项目。再把美食、餐饮、娱乐、电影院、咖啡屋、酒店都集合在这个社区里，让电影和旅游完美结合。

Zhang films output is not absolute under feng xiaogang，Its brand value also demonstrates to the world。A guide to the von study，And real estate business cooperation，Development zhang films community。If the《hero》、《As the golden flower》、《Jinling 13 earth》、《Hawthorn love》Famous film director zhang yimou, the beautiful scene built out，Absolutely will become a tourist focus of the project。Again the food、catering、entertainment、cinema、The coffee shop、Hotels are set in the community，Let the film and tourism perfect union。

　　或者在拍新电影的时候联合房产商，直接修建影视基地。拍完之后，让自己的场景也成为旅游景点，和景区可以进行门票收入的分成。想来，这也是一个长远的投资计划。

Or in a movie when the joint property developers，Film and television base built directly。After finishing，Let his scene also become a tourist attractions，And the scenic area can be divided into tickets income。Want to，This is a long-term investment plan。

　　投资建议4：开发文化相关产业 Investment advice 4：Development culture related industry

　　如果观察张艺谋近10年来的发展，细心的人会发现，他的艺术涉足了各种领域。

If observation zhang yimou nearly 10 years development，Careful people will find，He was involved in the art of various fields。

　　他既可以用低成本文艺小片引泪水倾盆，又可以拍大场面豪华巨制赚钞票如海，还可以打造各种类型的歌剧、舞剧、歌舞剧，2008年北京奥运开幕式更是登峰造极，所以张艺谋更应该将“跨界”艺术“开枝散叶”。

He can use the low cost little piece of literature and art led the tears pouring，And can take big fire earn money as the sea luxury，Still can make various types of opera、ballet、musicals，The 2008 Beijing Olympic Games opening ceremony is sublime，So zhang yimou more should be will be“cross-border”art“spawning”。

　　《印象》系列的推出，使张艺谋成为了印象创新艺术发展有限公司的董事。随着《印象》系列带有旅游文化特色的演出出炉，张艺谋开始了他真正多元化的发展道路。或许开发文化相关的产业，也是张艺谋现在除了电影之外可以投资的领域。

《impression》Series of launch，Make zhang became the impression innovation art development Co., LTD director。as《impression》With tourism culture characteristics of series from the show，Zhang to begin his true diversified development road。Perhaps development culture relevant industries，Zhang is now in addition to outside investment fields can film。