与张伟平分道扬镳后，张艺谋何去何从的小道消息满天飞，日前又有传闻称，他正在选择与有私募基金背景的某传媒公司联手打造“张艺谋文化产业基金”，首期募资高达20亿。另有消息指张艺谋打算单干，不会再与哪间公司签卖身契。虽然一切未有定论，但张艺谋无疑正在为自己争取更多的空间和话事权。

And zhang weiping after parted ways，Director zhang yimou on reports where all over the place，Recently and rumours suggest，He is a private equity fund selection and the background to create a media company“Zhang yimou culture industry funds”，The whip round as high as 2 billion。Another news that the director zhang yimou going to going it alone，Won't and which company'll sign。Although not all the conclusion，But zhang yimou certainly is for more space and consistency of words。

　　无论是为了更好地掌控自己的作品，还是为了多分个三五斗，越来越多的导演不再满足于拍片取酬、为老板打工，而是走上了成为话事人的道路，或当制片人，或直接投资影片自己当老板。

Whether in order to better control of their works，Or for the points a 35 fights，More and more are no longer satisfied with the director of films take money、For working for a boss，But to become one of the words road，Or when the producers，Or direct investment film to be your own boss。

　　但是，通往权力和利益的道路上，往往是处处陷阱，风险、代价与名利齐飞。 策划：苏蕾 撰文：王振国

but，To the rights and interests of the roads，Often trap is everywhere，risk、The price and reverted fame and wealth。 planning：SuLei writing about：WangZhenGuo

个案： case：

　　尔冬升夫妇分工协作 ErDongSheng couple cooperation division

　　罗晓文(Mandy)与丈夫尔冬升合作监制了多部影片比如《窃听风云》系列、《消失的子弹》。夫妻档一起看剧本挑剧本，通常他们会这样分工合作：尔冬升负责创作的部分，比如与导演共同商量创作、对导演的剧本进行微调等，而Mandy则负责找演员、协调财政以及行政工作等等。两夫妇有商有量，所以制作起影片来通常顺利，比如这次说服老搭档刘青云出演，根本不费什么力气。但万一发生分歧，Mandy说妥协的肯定是自己。

LuoXiaoWen(Mandy)And her husband ErDongSheng cooperation more than the producer of the film for example《Eavesdropping on the》series、《Disappear bullets》。Couples together go to the script pick the script，Usually they would cooperate：ErDongSheng responsible for part of the creation，For example and director to advise on creation、For the director of the script for fine-tuning, etc，And Mandy is responsible for looking for an actor、Financial and administrative work coordination, and so on。Two couples have company has volume，So making a film to usually smoothly，Such as the sidekick to persuade LiuQingYun play，Don't what effort。But in case of disagreement，Mandy said compromise is certainly yourself。

　　在Mandy眼中，对于监制来说，在青黄不接的年代找演员是最大的难题，因为目前“老”演员比较多，能够冒出来、可以一用的新人较难找。幸亏他们找到了一个补救的方法——对演员重新组合搭配，比如这次《消失的子弹》中她觉得刘青云、谢霆锋虽然都是“老”演员，但胜在组合新鲜。

Mandy in sight，Producer for it，In the age of the rainy day is the biggest problem for an actor，Because the current“old”Actor more，Can come out、Can a couple with a hard to find。Luckily they find a remedy for the actors, the methods of new combination collocation，Such as the《Disappear bullets》She felt LiuQingYun、Nicholas tse, though“old”actor，But wins in combination fresh。

　　Mandy认为，由一位导演来担任监制，对一部影片的创作相当有好处：“通常从导演变成监制之后会变得比较客观冷静，相比较导演而言，有一些情节，身在其中的导演本人会比较纠结，剪辑的时候也舍不得剪掉，但作为监制的我们会跟导演理性分析，这段戏为什么不能要。”

Mandy think，By a director as producer，The creation of a film is good：“Usually from director into producer will be a calm after the objective，As compared to the director，There are some circumstances，The body in one of the director himself will be entanglements，Edit it, also won't cut it，But as the producer of the we will speak with director rational analysis，That scene why not。”

　原因： 当上话事人 钞票更多空间更大 reason： When the words it more room for more money

　　从小马奔腾到万达影视，张艺谋的未来去向小道消息满天飞，日前又有媒体报道，张艺谋以及他的团队正在着手筹划“张艺谋文化产业基金”。该基金由某传媒公司发起，募集款项近20亿元人民币，用于张艺谋电影及大型艺术作品的开发和运营，款项由张艺谋支配和规划。有了这笔基金投资，张艺谋不需要再跟任何公司签约，想拍什么电影就拍什么电影。该消息并未获得张艺谋方面证实，该传媒公司负责人在接受媒体采访时表示，传闻中的细节和内容有不实和夸张成分。另有消息指出，张艺谋打算当单干户，就某个电影项目跟某一家公司签约合作，不再与哪间公司签卖身契。

From the pony pentium to wanda film and television，Zhang yimou's immediate future gossip all over the place，Recently and media reported，Zhang and his team are working on planning“Zhang yimou culture industry funds”。The fund launched by a media company，Raising money nearly 2 billion yuan RMB，Used for film director zhang yimou and large art development and operation，Payment by zhang yimou dominate and planning。With the fund investment，Zhang yimou don't need to sign with any of the company，Want to do a movie would take what movie。The news did not get that zhang aspects，The media company controller is quoted in the media said，Rumours of the details of the content and false and exaggerated composition。Another news pointed out that，Zhang yimou going to be them，Just a movie with a signed a project cooperation，No longer and which company'll sign。

　　跟张艺谋一样，越来越多的导演走上了成为话事人的道路，不是当制片人就是直接当投资老板、参与票房分成，身份头衔不再是影片导演那么简单。

As with zhang，More and more director to become one of the words road，Not when producer is directly when investment boss、Participate in box office into，Identity title is no longer filmmaker so simple。

　　至于背后原因，有业内人士向记者分析，大导演赚钱多了，家底厚了，积累的人气形成品牌，于是有了底气脱离打工仔身份，也有了撕破卖身契的冲动。据悉，大导演片酬近年连续上涨，速度比明星有过之而无不及，10年间涨了数十倍。以张艺谋为例，2000年拍摄《幸福时光》时，他只有30万元片酬，两年之后接拍《英雄》时，片酬已达1000万元。在2008年奥运会开幕式之后，他的片酬达2000万元，12年间其片酬涨了60多倍。最近那部爆出回扣丑闻的铁道部天价宣传短片，张艺谋也收到了酬劳250万元。另一位大导演冯小刚的收入也不逊张艺谋，15年间片酬涨了50多倍：1997年拍《甲方乙方》时酬劳为一百多万元；到了《夜宴》、《集结号》，两片都带给他千万元级别收入；到了《唐山大地震》，则拿到了创纪录的6000万元。另外，冯小刚拍摄广告，酬劳以成片每分钟费用数十万元计算。

As for the reasons behind，The personage inside course of analysis to the reporter，Big director make more money，Earned the thick，The popularity of accumulation formation brand，So has the bottom spirit we from identity，Also had ripped the'll impulse。It is reported，The continuous rise in recent years gets，Even faster than the star，10 years up dozens of times。To zhang, for example，The 2000 film《Happy days》when，He gets only 300000 yuan，Two years after making《hero》when，Highest-paid has already been up to 10 million yuan。In 2008 after the opening ceremony of the Olympic Games，He gets up to 20 million yuan，12 years the rose more than 60 times gets。The department recently in kickbacks scandal in the public interest mor day price，Zhang also has received the reward 2.5 million yuan。Another big director feng xiaogang income also insolently zhang，15 years rose gets 50 times：In 1997, pat《Party a party b》When more than one hundred ten thousand yuan for reward；to《banquet》、《Rally,》，Two pieces are brought him ten million yuan income level；to《Tangshan earthquake》，It got a record 60 million yuan。In addition，Feng's commercial shooting，The reward for the piece to every minute cost hundreds of thousands of yuan calculation。

　　不仅如此，成为话事人，导演的权益也能得到更多的保证，除了拥有影片著作权之外，在版权方面也说得上话。比如电影续集往往票房收益有保障，但好事不一定落到前作导演头上。陈嘉上临危受命令《画皮》大获成功，作为开荒牛对影片的出炉功劳莫大，但投资方制作影片续集时他却不再是导演。

Not only that，Become words about what，The rights and interests of the director also can get more guarantee，In addition to having the film outside of copyright，Also say up words in the copyright。Such as movie box office revenue often have safeguard sequel，But not necessarily good to the previous director head。The order by jia Chen dangerous《skin》Big success，As for the oxen to film from the great credit，But investors make films he had no longer is the sequel to the director。

　　途径： 条条大道通话事人 way： All roads avenue that call

　　除了张艺谋、冯小刚之外，吴宇森、陈可辛、贾樟柯、宁浩等不少导演也拥有了话事权，陈凯歌、陈红更成为了“制片人+导演”夫妻档。

In addition to zhang、Outside feng xiaogang，John woo、Peter chan、jia、Ning hao, director have many words voice，Chen kaige、More become yan“Producer and director”couples。

　　贾樟柯除了威尼斯电影节金狮奖导演的身份之外，还有一个身份是西河星汇公司老板。2000年，贾樟柯在香港成立了星汇公司，2006年，内地西河星汇公司成立。运营至今，公司每年都有数千万元的收入，分别来自投资出品亲自执导影片的收益、监制新导演作品的收益、广告制作以及与电影相关的商业活动等等。

Jia in addition to the Venice film festival director identity outside，And a identity is zixia star remit company boss。2000 years，Jia was established in Hong Kong star remit the company，2006 years，The mainland star founded collect article。Operation has，Each year, the company have the income of the tens of millions of dollars，Were from the investment product personally directed the film returns、Supervise the new director of the work benefits、Advertising production and related business activities with film, and so on。

　　香港导演陈可辛则选择与内地的于冬合作，一个当制片人，一个当发行人。当年，由陈可辛、黄建新领衔的“我们制作”和于冬掌舵的保利博纳共同组成“人人电影”公司，在合约中分配好利益比例，也合理划分了权利，该公司第一部作品就是众星云集的《十月围城》，并立下3年拍15部电影的宏愿。

For Hong Kong's Peter chan.it also has chosen and the mainland in winter of cooperation，A when producer，A when the issuer。That year，By Peter chan、HuangJianXin leading the“We make”And in the winter the helm poly boehner composed“Everyone movie”The company，In the contract of good interest distribution proportion，Also rationally divided the rights，The company first drama is a collection of the stars《October and》，And willed took 3 years HongYuan 15 films。

　　新锐导演宁浩凭借人气和多年积累也当上出品人，由他创办的公司东阳映月成为《黄金大劫案》联合出品方之一，充分掌握了对自己影片的话事权。比起当初执导《疯狂的石头》成功后仅获得中影奖励现金50万元，宁浩现在的目标无疑变得更大。

Budding filmmakers ning hao with popularity and accumulated for many years and when the exhibitors，By he founded the company dongyang reflecting the moon become《Gold DaJieAn》One of the joint product party，Fully grasp of the film's voice。Directed than had《Crazy stone》After the success of the motion picture only won awards $500000 cash，Ning hao the aim now is bigger。

　　另外，也有为了艺术为了自己的作品能出炉而“被迫成为老板”的极端例子。其中最有名的莫过于《海角七号》的导演魏德圣为拍该片自掏500万台币，还将自己的房子抵押为电影筹集拍摄资金，另外还借了1000多万台币，幸亏最后影片票房大卖得以还清债务。而为了投资成本1.7亿元人民币的《赛德克·巴莱》，魏德圣又把《海角七号》赚到的钱都投了进去。

In addition，Also have to art in order to his work and to come“Was forced to be the boss”Extreme examples of。One of the most famous than《Cape number seven》For the director of the film WeiDeSheng shoot out from nt $5 million，Will his house for the film shooting funds raised mortgage，In addition to borrow more than 1000 new Taiwan dollars，Thanks to the last film earned the sell to pay off a debt。And in order to investment cost is 170 million yuan RMB《"Dirk and food》，WeiDeSheng and《Cape number seven》Earn money in。

　　香港导演彭浩翔因为无人投资自己的电影剧本《破事儿》，同样也走上了自己出资拍摄的路子。以上例子虽然属于被迫无奈，但客观上也让导演对影片拥有了话事权。

Hong Kong's PengHaoXiang because no one investment his movie script《About the》，Also on the shooting at their own expense pathway。Above example although belonging to forced to helpless，But also let director for film objectively have the consistency of words。

　前景： prospects：

　　风险代价与名利齐飞 Cost and risk reverted fame and wealth

　　电影行业有风险，投资需谨慎。尤其是规矩混乱、权责不明的内地电影圈，不少导演在成为话事人的同时，承担的风险也相应变大。如吴宇森与中影合作拍摄《赤壁》，收益方面出现矛盾，最后不欢而散。

The film industry has a risk，Investment should be cautious。Especially rules chaos、Unidentified mainland movie circle of responsibilities，Many director in that also become words，Take the risk of corresponding change。Such as John woo and a motion picture film cooperation《Red cliff》，Earnings aspects paradox，Finally the end。

　　今年上映的影片《黄金大劫案》票房未达标，作为出品人、导演的宁浩未能成功分红，更被业内人士传出他要转行的消息，虽然事后澄清只是宁浩在电影局开会时说的一句玩笑话。但事实证明，投资影片风险大难以成功，有名如宁浩也难以玩得转，不得不转而拍广告、搞第二职业挣钱养家。

This year the release of the film《Gold DaJieAn》Box office not done，As exhibitors、Director ning hao failed to pay dividends，The industry was more out of line to his news，Although later clarified in film bureau said the meeting just ning hao of p.d.。But the fact that，Investment risk to succeed big film，Famous can also be difficult to WanDeZhuan such as ning hao，Have to turn commercials、Make a second career to earn money。

　　魏德圣掏钱参与出品的《赛德克·巴莱》，因为票房未达到收回成本界限，至今还在还债。因为老板不愿意投资所以自己凑钱拍片的彭浩翔也承认，后来证明电影老板是对的，影片票房不成功直接连累自己赔钱。

WeiDeSheng paid product of participation《"Dirk and food》，Because the cost is not up to the box office back boundary，Still pay off the debts。Because the boss is not willing to invest in the PengHaoXiang scan so also acknowledged，Then prove the film the boss is right，Box office success not directly brought trouble film themselves losing money。

　　当制片人往往比当导演更苦更累，如陈凯歌、陈红这对夫妻档，制片人陈红因为劳累过度，在新片《搜索》宣传录制电视节目现场眼球毛细血管破裂，导致眼睛流血。

When producers are often more bitter than when the director more tired，If Chen kaige、The husband and wife yan file，Yan producer because overwork，In the new movie《search》The recorded TV shows the propaganda eye capillary burst，Cause bleeding eyes。

　　一部影片千头万绪，需要多方合作，但涉及到商业利益和合作理念，一山难容二虎，再好的搭档也难以合作无间，成为话事人的大导演不得不面对他在导演生涯从未遇到的困难。如于冬、陈可辛合作制作《十月围城》，总成本达1亿、超支2000多万元，最后内地票房2.93亿，虽然略有盈余，但因为合作这部影片双方出现了种种不愉快，博纳与陈可辛合资成立的人人电影公司最终宣告解体。

Much of a film，Need cooperation，When it comes to business interests and cooperation concept，One mountain difficult to let two tigers，It is a good partner also are difficult to work with each other，Be that the words he had to face in the director's career has never met difficulties。E.g. in winter、Peter chan cooperation manufacture《October and》，Total cost up to 100 million、Overruns more than 2000 yuan，Finally the mainland box office 293 million，Although slightly surplus，But because the film both sides appeared cooperation unpleasant，Boehner and Peter chan is a joint venture of everyone film company has finally collapse。