多家电商网站被爆资金链断裂 上市无望“节衣缩食”

Several DianShangWang station was critical capital chain rupture listed hopeless“Frugally.you saved”

　　近日，佳品网和耀点100由于资金链断裂分别陷入裁员和中断运营的困境。而中国公司遭美国投资界急速冷冻，一些美国投资银行甚至声称“10年不碰中国公司”，业内预计，电商网站今年还将成批倒下。但另一方面，目前已有不少知名传统企业正在积极筹划和招聘，加速电子商务的布局。预计在2013年将会通过代销和自建渠道的方式大举进入，纯电商的寒冬似乎已成为了传统企业的春天。

recently，Buffets nets and Stanley point 100 due to capital chain rupture into respectively the plight of job cuts and discontinued operations。While Chinese companies in the United States investment community quick freezer，Some even say U.S. investment bank“10 years don't touch the Chinese company”，The industry is expected to，DianShangWang stand this year will also to fall。But on the other hand，At present, many famous traditional enterprise are actively planning and recruitment，Speed up the layout of the electronic commerce。Are predicted in 2013 through the channel of the sale on a commission basis and self-built sweeping into the way，Pure electric business the cold of the winter seems to have become the traditional enterprise spring。

　　文/记者薛松

Wen/reporter xue song

　　本报讯 国内电商网站目前的“节衣缩食”与去年的“一掷千金”形成鲜明对比。前日，国内时尚百货B2C网站耀点100公告称，因办公室和机房升级搬迁，暂停网站运营，且7月28日起不再接受订单。但是公告未给出恢复运营的大概时间。耀点100自去年10月已传出裁员消息，今年3月后更传出面临破产。有分析指出，耀点100暂停运营或因资金烧尽，难以承担租金压力被迫搬家而暂停运营。

Report from our correspondent domestic DianShangWang stand at present“Frugally.you saved”And last year's“splurge”Form bright contrast。some，Domestic fashion department stores B2C website "point 100 announcement said，For office and room upgrade move，Suspended website operation，And on July 28 up will no longer accept orders。But gave no public announcement about the recovery operation time。"Some 100 since October last year already spread layoffs news，In march this year more spread after bankruptcy。Have pointed out，"Some 100 suspend operation or burn because of money，Hard to bear the rent was forced to suspend operation pressure to move。

　　另一家电商网站佳品网不久前宣布获得来自梅百货与英特尔的B轮融资，但不少佳品网员工日前在网上发布消息称自己突然“被辞职”，而网上也盛传此次佳品网的裁员人数达到一半。佳品网CEO杨培锋对外表示，此次裁员为优化管理，并称资金链没有任何问题。而对于离职的员工，佳品网表示给予了超出劳动法规定范畴工资（在劳动法规定基础上，再增加一个月工资）且在招聘网站为离职员工做岗位推荐。

Another DianShangWang stand buffets nets recently reported a department store and Intel from may B rounds of financing，But many buffets nets staff recently in online publishing news said they suddenly“Was to resign”，And on the net also headed the buffets nets of job cuts toll to half。Taste YangPeiFeng network CEO foreign said，The job cuts to optimize the management，Said the capital chain without any problems。And for left the company，Buffets nets mean to give the labor law category beyond wages（Based on the labor law，Add a monthly wages）And in recruitment website for leaving employees do post is recommended。

　中国公司遇事多 China more than his company

　　关联投行损失大 Loss of large investment Banks association

　　由于此前烧钱过快，而后续投资因资本市场转冷而无法到位，去年年底，网易尚品、呼哈网、盛大品聚网相继关闭，今年以来，电商网站更是纷纷压缩成本求生存。今年上半年，中国也仅有唯品会1家中国企业在美挂牌上市。

The move burn money too quickly，And subsequent investment of capital market to turn cold and could not reach the designated position，By the end of last year，Netease shang pin、Call ha nets、ChengDaPin together have shut down the nets，Since this year，DianShangWang stand is compressed cost of survival in succession。In the first half of this year，China is also only is tasted can only 1 Chinese companies listed in the United States。

　　美国第一理财证券公司董事长兼执行长刘锦杭认为，当前，美国投资者对中国公司信心不足，特别是受到浑水公司等做空机构的多轮阻击，中国公司基本上无人问津。美国沃森·伯德律师事务所合伙人李贝蒂说，经历多起事件之后，相关联的美国投资银行、会计机构也遭遇了重大损失，中国公司遭美国投资界急速冷冻，一些投资银行甚至声称“10年不碰中国公司”。

The first American financial securities company chairman and chief executive LiuJinHang think，The current，American investors to Chinese companies lack of confidence，Especially with muddy water companies, such as the agency frequently do empty rounds，Chinese company basically go unattended。The United States Watson · Byrd law firm partners lee Betty said，Experience more after events，Linked to the us investment bank、Accounting agencies suffered heavy losses，Chinese company was the United States investment community quick freezer，Some even say investment bank“10 years don't touch the Chinese company”。

传统企业有望占据 Traditional enterprise is expected to occupy

　　电商半壁江山 Electricity traders now status

　　随着苏宁易购、国美库巴、百丽优购的崛起，传统企业越来越多地站在电子商务市场的前沿。在艾瑞B2C排名统计中，前20名中有3家拥有传统企业背景（苏宁易购未纳入统计），而在去年上榜企业不过1家。2012年传统企业电商已步入主流，在经济低潮期，更多拥有货品与资本优势的传统企业加速进军电商的脚步，2013年将会有更多的具有传统背景的电商浮出水面，中国电子商务市场的格局又将生变。

As SuNingYi purchase、Gome KuBa、Bele optimal buy the rise，Traditional enterprise more and more to stand in the forefront of the e-commerce market。Erin B2C statistics in the rankings，Top 20 3 other have traditional enterprise background（SuNingYi purchase did not include the statistics），And at last list enterprise but home 1。In 2012 the traditional enterprise electric business has stepped into the mainstream，In the economic-，More goods and capital advantage with the traditional enterprise speed up the steps of business into electricity，In 2013, there will be more of a traditional background electric business surface，China's e-commerce market and the pattern of the nutrition。

　　2011年美国电子商务销售排行中亚马逊、史泰博、苹果占据前三，传统企业的电商就占据了两席；而在前十五的排名中，超过一半来自传统品牌和零售商，较之2010年，传统企业在电商销售排行榜中占比进一步提升。

In 2011 the United States e-commerce sales ranking in the amazon、ShiTaiBo、The top three apples，Traditional enterprise electricity traders will occupy the two seats；And in the first 15 ranking，More than half from traditional brands and retailers，Compared to 2010，Traditional enterprise in electric business sales account for further enhance the list of the than。

　　而在中国这一趋势也越加明显。拥有传统企业背景的电商企业，在资本寒冬的2012年，凭借着在资金、货品、供应链等方面的优势，陆续开始发力，加速品牌和品类的扩张。京东商城前总裁助理、现NOP创始人刘爽认为传统企业做电商分“三段”：先有冲突，然后做区隔，最后才能融合。

But in China this trend also more obvious。Have traditional enterprise of the background of the electric business enterprise，In the capital of the winter in 2012，With funds in、goods、The advantages of the supply chain，Have started to force，Quicken brand and the expansion of the category。Jingdong mall assistant President before、Now that the traditional enterprise LiuShuang founder NOP the business points“Three sections of”：First conflict，Then do the area lies between，Finally it can fusion。

　　从目前的市场进程看，传统企业做电商大多属处在第一阶段或向第二阶段的过度中。若可以在1~2年将电商业务与传统业务完全打通，优秀的传统企业则有望在电子商务市场占据一定的地位，如美国市场一样占据电商半壁河山。

From the current market process look，The most traditional enterprise business in the first stage of or to the second stage of the excessive。If can be in 1 ~ 2 years will electric dealer business and the traditional business completely get through，Excellent traditional enterprise in electronic commerce market were expected to occupy a position，Such as the market occupy electricity traders now native land。