近日，被审计出1850万元的中国铁路宣传片，经北京广告业界专业人士分析，其拍摄成本只有55.53万元。而张艺谋一人竟拿走了250万元，是宣传片制作成本的4倍多。据了解，央视作为国家级媒体，几乎从没报道过张艺谋负面新闻。但7月31日晚8时30分，央视一改往日行事风格，在新闻频道金牌栏目《东方时空》中，聚焦张艺谋执导的《中国铁路》天价宣传片，并作长篇报道。

recently，Out of the 18.5 million yuan by audit China railway commercial，The Beijing advertising industry professionals analysis，It costs only $555300 shooting。And zhang who was a took 2.5 million yuan，The cost of making promotional is more than four times。According to understand，CCTV as a national media，Zhang almost never reported negative news。But on 31 July 8 late 30 points，CCTV a changed the past the way，In the news channel gold columns《Eastern time and space》in，Focus on zhang yimou《China railway》Day price promo，Long report and。

　　曾多次执导过广告片的付导演认为：“我反复认真看了张艺谋执导的《中国铁路》宣传片，几乎没有什么技术含量，更谈不上广告艺术。仅用几张笑脸和几列火车简单拼接而成。这种玩意儿，我带的徒弟都会拍。张艺谋拿了250万元，确实从良心上对不起铁道部。他的这个策划不值250万元。”

Has repeatedly directed the AD that pay director：“I repeated the serious see zhang yimou《China railway》promo，Few technological content，Let alone advertising art。Use only a few pieces of smiling face and a few train simple joining together into。This kind of thing，I take the disciple of will take。Zhang got RMB 2.5 million，Really being heart I'm sorry the ministry of railways。He's the planning is not worth 2.5 million yuan。”