收视率造假，这五个字在电视行业内既是一片雷区又是一潭死水。无论是个人还是媒体，多番质疑，却依旧是央视索福瑞一家垄断。8月3日，当中视丰德董事长王建锋向媒体公布各种资料，试图揭开数据公司与调查机构之间千丝万缕的关系，不仅数据公司当了缩头乌龟，负责人手机始终关机，央视索福瑞也左右躲闪不愿正面回应问题。但与此同时，王建锋称索福瑞高层通过微博私信约见其“一起严查这种违法乱纪行为”。

Ratings fraud，The five words in the television industry is in a minefield is a pool。Whether the individual or the media，Repeated questioning，Still is CCTV CSM a monopoly。August 3,，Depending on the chairman of FengDe WangJianFeng released to the media all kinds of material，Trying to unravel the data companies and research institutes countless relation between，Not only when the little puss-head data company，Chief cell phone always turned off，CCTV CSM around to dodge and positive response to questions。But at the same time，WangJianFeng says CSM by the senior appointments the bo occasionally“Together this breaks the attracted behavior”。

高层紧急约见 Top emergency appointment

　　中视丰德董事长王建锋8月1日曾在微博中吐槽收视造假。王建锋告诉记者，发出微博后央视索福瑞通过合作伙伴希望我把微博删掉，“中间人也是我的朋友，说这个对他们公司的业务发展有影响。”8月3日，王建锋向媒体晒出了长达数十页的资料，包括和数据公司交易的合同文本，与数据公司负责人的短信对话截屏，还有索福瑞三天内收视率的显著变化数据。收视造假第一次在合同里明码实价，可以按图索骥。被质疑的央视索福瑞虽答应“自我调查”，却一直没有下文。曾在一个半月前出席与中视丰德的收视数据会议，洽谈过合作事宜的索福瑞商务部经理谢晖回避了记者的采访请求，只是推荐记者周一采访市场部。虽然在媒体面前依旧保持缄默，但据王建锋本人透露，8月4日他出差深圳前收到了索福瑞的副总肖建兵的微博私信，“说很重视这件事情，要见面聊，一起严查这种违法乱纪的行为。”虽然并不看好“一起严查”的说辞，甚至觉得事态可能不得不往和解的方向发展，最后不了了之，但王建锋表示自己周二肯定会去见一见肖建兵，“看看他们的态度如何。”

FengDe chairman WangJianFeng fail on August 1, had in micro bo spit in the slot viewing fraud。WangJianFeng told reporters，After a micro bo CCTV partners hope I CSM through the micro bo deleted，“Broker is also my friend，For they said the company business development have influence。”August 3,，WangJianFeng sun drying out to the media for dozens of pages of material，Including and data of the company deals in the contract，And the data of the person in charge of the company SMS dialogue screen shot，And three days of CSM ratings data change significantly。Ratings for the first time in contract fraud in plain code firm quote，Can press diagram suo ji。Has been questioned CSM CCTV though promised“Self survey”，But always not below。Once in a month and a half ago and FengDe fail to attend the meeting ratings data，Negotiations over cooperation of the ministry of commerce CSM manager XieHui dodged the reporter's interview request，Just recommend reporters Monday interview the Marketing Department。Although still keep silence before in the media，But according to WangJianFeng I revealed，August 4, shenzhen received before he travel the vice-president of the XiaoJianBing CSM micro bo occasionally，“Said very seriously this thing，Meet to talk，This kind of behavior attracted breaks together。”Although do not look good“Attracted together”Of saying，Even think it may have to go to the direction of reconciliation，Finally ended without，But WangJianFeng said he will certainly to meet on Tuesday XiaoJianBing see，“Look at their attitude。”

国标准在制定 Countries in formulating standards

　　此外，记者从中国广播电视协会了解到，一套关于收视率调查的国家标准正在制定，并将于不久的将来广泛推行。中央电视台总编室市场评估部主任、中国广播电视协会电视受众研究委员会副会长徐立军表示，新制定的标准将倡导数据采集和数据处理方法的改进，以提高电视收视率调查技术、方法和解决方案对新媒体环境下多终端收视行为的监测和报告能力。据悉，收视率调查国家标准由中国广播电视协会受众研究委员会提出，起草单位包括了中国广播电视协会、中国标准化研究院、中央电视台、中国传媒大学、央视索福瑞媒介研究有限公司等多家机构。该标准主要内容将涵盖收视调查的样本抽取、数据采集、数据处理、质量管理和数据使用等多个方面。目前，收视率调查国家标准的草案已经向购买和使用收视率数据的电视台用户和广告公司用户公开征求意见。待时机成熟，将向国内推行。

In addition，Reporters from Chinese radio and TV association to understand，A set of the national standard of ratings research is being made，And in the near future will be widely carried out。The central television market evaluation of editor-in-chief director、China broadcasting and television association TV audience research committee, vice President of XuLiJun said，The new developing criteria will advocate data collection and data processing method improvement，In order to improve the TV ratings research technology、Methods and solutions to new media environment under the terminal viewing behavior monitoring and reporting。It is reported，Ratings research by China national standard radio and television association audience research council put forward，Drafting unit includes the China broadcast TV association、China standardization institute、The central television、The communication university of China、CCTV CSM media research Co., LTD. And a number of institutions。This standard covers the main content of the sample survey viewing extraction、Data acquisition、Data processing、Quality management and data use, etc。At present，The draft of the national standard ratings research has to buy and use the TV ratings data users and advertising company users open for advice。Ripe for，Will push to domestic。

　　本报记者 孙佳音

Our reporter sun soon