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鉴宝节目屡造假炒作博眼球 广电总局发整改限令--亲稳网络舆情监测室
2012-08-13

  短短几分钟,“专家”绕着藏品走一圈,掂掂瞧瞧,便能做出真假判定;在观众和藏友的惊呼声中,主持人一锤击碎赝品……这是电视上鉴宝类节目经常出现的场景,情节之紧凑起伏堪比戏剧。

Just a few minutes,“experts”Around the collection around,DianDian look at,He can make true and false judgement;In the audience and Tibetan friend of screaming,Host a hammer to crush a fake......That's what the TV program that separates competion often appear scene,The plot is going be one drama and compact。

  近期鉴宝节目屡被曝光的不可信及背后猫腻,更让观众忍不住大呼:“这哪儿是国宝,这分明就是个淘宝”、“这哪儿是西周的,这分明就是上周的!”

Recent treasure evaluation program is not credible repeatedly exposure and back issue,More let the audience couldn't help big shout:“This is where a national treasure,This ising clear is a clean out treasure”、“This is where the western zhou dynasty,This ising clear is the last week!”

  在鉴宝节目连番上演“献假货、乱估价、演员门、干爹门”等闹剧之后,国家广播电影电视总局、国家文物局日前就“进一步加强文物鉴定类广播电视节目的规范和管理”发出通知,连出七条限令——不得在节目中编造文物流传故事、诱导“持宝人”杜撰虚假收藏故事,不得由演员扮演“持宝人”,不得暗示或要求专家修改文物评估结果、高估文物市场价格……

In the treasure evaluation program on a mind-blowing“Offered fake、Disorderly appraisal、Actor door、Door, who”Farce, after,State administration of radio, film and television、National bureau of cultural relic has it“To further strengthen the cultural relics appraisal class broadcast TV programs and management standard”Issued a notice to,Even the article seven in the show, not limit make up stories circulated cultural relics、induction“Hold treasure people”False story coined collection,May not play by actors“Hold treasure people”,That may not modify or requirement experts assessment results of cultural relics、Overestimate cultural relics market price...

  【1打假货】

【A dozen fake】

  限令1:节目中出现的用于鉴定的文物必须是以合法方式取得的文物,也必须是法律规定允许买卖的文物。文物拍卖图录文字严禁使用“罕见”“仅存”“国宝”。

Limit make 1:Appearing in the program used for the identification of cultural relics must be acquired in legal cultural relics,Also must be law allows the buying and selling of cultural relics。Cultural relics auction catalogue text is strictly prohibited“rare”“Only to save”“National treasure”。

  【荧屏扫描】

【Screen scanning】

  西周的少,上周的多

The western zhou dynasty less,Last week's more

  去年有一则新闻令文物界蒙羞——5位国内顶级文物专家隔着玻璃将一件“金缕玉衣”估价24亿元,“玉衣”主人以此骗取银行贷款6亿元,东窗事发才被踢爆这一“天价宝物”竟是其自制,而专家们集体“走眼”则是因为收了几十万元鉴定费……其实,类似放卫星般的估价数字游戏,经常在电视鉴宝节目中发生:一件乾隆年间的青花瓷器,嘉宾甲作价30万元,嘉宾乙估值200万元,而最终专家给出500万元。伴随一组组天文数字,观众难掩躁动,收视率节节攀升。

Last year a news makes WenWuJie shame-five top domestic cultural relics experts across the glass will be one“JinLvYuYi”Appraisal 2.4 billion yuan,“Jade clothing”Master to defraud the bank loans of 600 million yuan,To be playing the sticky blasting a“Day price treasures”Was the homemade,But experts, the collective“eye”It is because of the collected the several hundred thousand yuan appraisal cost...In fact,Similar FangWeiXing valuation of digital games,In the TV show often separates competion happen:A piece of blue and white porcelain of qianlong,Guest a pricing 300000 yuan,Guest b valuations 2 million yuan,And eventually experts give 5 million yuan。With groups astronomical figures,The audience to their restless,Ratings climbing。

  近年来随着收藏热的升温,电视上的鉴宝类节目越来越多,央视的《鉴宝》(已停播)、《寻宝》《一锤定音》,北京卫视的《收藏秀》,广西卫视的《收藏马未都》……据不完全统计,各频道的鉴宝类栏目现有20档,在最高峰时曾有50多档。节目密度如此之高,哪有那么多“宝贝”拿来鉴定?有网友调侃:“西周的少,上周的多。”

In recent years, with collection hot warming,The treasure evaluation on TV programs more and more,Of CCTV《Treasure evaluation》(Already shut down)、《Treasure hunt》《final》,Beijing TV's《Collection show》,Guangxi TV's《Collection ma》......According to not complete count,Each channel of the treasure evaluation has 20 column file,In the highest peak has more than 50 file。Program density is so high,Which have so much“baby”For identification?Netizens to make fun of:“The western zhou dynasty less,Last week's more。”

  【业界解读】

【Industry interpretation】

  “很多藏品都是高档赝品”

“Many collections high-grade fake”

  中华民间藏品鉴定委员会山东分会会长、山东人文艺术研究院院长陈玉泉在受访时曾表示,有些鉴宝节目中,又是砸又是敲,看着热热闹闹,但实际上有很多外人不知的操作手法。节目中的不少藏品不过是高档赝品,拿出来评估是为日后变现打基础。有知名鉴宝栏目的编导曾给陈玉泉打电话:“你那有想上电视的老板吗?×××元一次,只要东西不太难看就行。”所谓别太难看,就是说只要别太假、看不过去就行。

The Chinese folk collection appraisal committee shandong branch of the、Shandong human art research institute President ChenYuQuan when questioned said,Some treasure evaluation program,Is hit and knock,Looking at new,But in fact in many outsiders know operation skill。Many of the programme is high-grade collection but fake,Take out cash for future assessment is found。With well-known treasure evaluation of columns of had given ChenYuQuan director call:“You have on TV to the boss?XXX yuan a,As long as things are not too ugly will do。”The so-called don't ugly,That is as long as don't leave、See but do go。

  【2打专家】

【Two dozen experts】

  限令2:文博工作者不收藏、买卖文物,不违规占用文物及资料,不以职业身份牟取私利。

Limit make 2:Workers don't collect superiority、Business cultural relics,Don't violate compasses takes up cultural relics and material,With professional identity not profited。

  【荧屏扫描】

【Screen scanning】

  鉴定的少,吹水的多

Identification of the less,Blow the water more than

  经过鉴宝名家评估、花387万元买的一只宋代汝窑碗竟然是赝品!去年,北京刘先生起诉鉴宝名家、央视《寻宝》节目鉴宝嘉宾毛晓沪,称毛晓沪的鉴定造假使他上当,要求返还387万元货款及损失209万元。毛晓沪事后召开发布会澄清,否认认识刘先生及仿制售卖该物件。事件至今虽无定论,但对鉴宝节目专家的质疑声已日渐高涨。

After treasure evaluation famous evaluation、Spend 3.87 million yuan to buy a song dynasty kilns bowl of unexpectedly is a fake!Last year,Beijing Mr. Liu charged by the treasure evaluation、CCTV《Treasure hunt》Show MaoXiao Shanghai treasure evaluation guests,MaoXiao says the appraisal fraud that he Shanghai yesterday,Demand the return of 3.87 million yuan payment and loss 2.09 million yuan。MaoXiao Shanghai held conference later clarified,Deny know Mr. Liu and generic selling the objects。Though not determined since events,But to treasure evaluation program of experts questioned sound has been rising。

  比起身份更让观众怀疑的,是专家鉴宝的方式——“专家”们无需对文物仔细观摩、对照标本、查找资料,只需瞄两眼、摸一摸,便能神速判断此物是该砸还是该捧。

More let audience than identity of doubt,Is the treasure evaluation experts way--“experts”Don't need to carefully observe the cultural relics、Pathologic specimens、Find information,Scan only two eyes、touch,Will judge this content is the fast hit or the models。

  【业界解读】

【Industry interpretation】

  “遴选无标准,鉴定无程序”

“Without the selection,Appraisal no program”

  在中国文化遗产研究院原院长张延皓看来,很多电视鉴宝节目中存在“文物鉴定程序不够严谨,鉴定专家水平良莠不齐”的现象。节目制作方遴选鉴定专家时缺乏标准,很多所谓的鉴定专家缺少必要的专业素养和职业道德,少数甚至是混迹于文物市场中的古玩商,因此节目中经常出现文物真假不分、价格大起大落等情况。

In Chinese cultural heritage of the former director of institute ZhangYanHao opinion,Many TV programs exist in treasure evaluation“The cultural relics appraisal procedure strict enough,Experts identified level the good and bad are intermingled”phenomenon。Select program production experts identified lack the standard,Many of the so-called experts identified lack the necessary professional qualifications and professional ethics,A few even is mixed with the cultural relics market antique business,So programs often appears in true regardless of cultural relics、Falling prices。

  【3打演员】

【Three dozen actors】

  限令3:不得在节目中编造文物流传故事,不得诱导“持宝人”杜撰虚假收藏故事,不得在节目中由演员扮演“持宝人”。

Limit make 3:Not in the show fabricated story circulating cultural relics,Must not lead“Hold treasure people”False story coined collection,Not in the show played by actor“Hold treasure people”。

  【荧屏扫描】

【Screen scanning】

  献宝的少,耍宝的多

Less emissary of Ming dynasty,Joke of

  时下鉴宝节目的娱乐性丝毫不比相亲、职场节目差——每个带着宝物来的人,都有“一段古”,吹得比《盗墓笔记》还精彩;每一个主持人,都绝对伶牙俐齿,善于面红耳赤地引导观众的情绪;面对“赝品”,在“砸它!该砸!”的起哄声中,主持人执紫金锤奋力一击,藏品化身碎片,现场掌声雷动……

Nowadays treasure evaluation program entertaining are by no mutually close、Career program sent-each with a treasure to people,have“A period of ancient”,Blow better than《Robs a tomb notes》Also wonderful;Every host,Are absolutely critical,Good at flushed to guide the mood of the audience;face“fake”,in“Hit it!The hit!”Noise of the sound of a,Host clinging to a strike hammer purple and gold,Collection incarnation fragments,The applause......

  没有宝物的历史故事也不要紧,把宝物的现代情缘说说也行——不久前,在河南卫视《华豫之门》节目中,一个美女带着一件金镶玉的翡翠观音找专家鉴定。主持人问她哪来的,美女说,“干爹送的”。主持人问,“你干爹做什么的?”美女说,“房地产公司老板”。主持人又问,“那你做什么的?”美女说,“我什么都不做”。专家鉴定最后说,所谓金镶玉翡翠观音只是件玻璃制造的地摊货。更令人跌破眼镜的是,事后这位名叫安子熙的美女又在微博上申辩,那个翡翠观音根本不是她干爹送的,只不过是电视节目的道具,而同时承认自己是在演戏,是按照电视台的策划进行表演……

No history of treasures story also unimportant,The treasure you also go about modern-not long ago,In henan TV《China made a door of the》program,A beauty with a JinXiangYu jade view sound find experts identified。The host asked her which come of,Beauty said,“Adopted father was sent”。The host asks,“You who do what?”Beauty said,“Real estate company boss”。The host asked,“That you do what?”Beauty said,“I don't do anything”。Experts identified finally said,The so-called JinXiangYu hisui view sound is just a thing made of glass designer goods。What is more fell below the glasses,Afterwards the name of beauty and AnZiXi in micro blog to speak,The jade goddess who she wasn't all send,Just TV show props,But at the same time to admit that you are in a play,According to the TV station is planning to show...

  【业界解读】

【Industry interpretation】

  “鉴宝节目大多在走台本”

“Treasure evaluation program is mostly in the TaiBen walk”

  广东省文物鉴定家潘鸣皋在一次活动中,言辞犀利地指出不少电视台的收藏鉴宝节目是在“走台本”,“其实都是为了娱乐大家,藏品在上节目之前,专家已鉴定过一遍了,被砸的藏品在台下其实已百分之百确认为假的,事先沟通好了,要不在台上谁敢砸啊。”

Cultural relics in guangdong province PanMingGao haining a activities,Sharp words to point to the many TV programs are in the collection of treasure evaluation“Go TaiBen”,“Actually all is in order to entertain,Tibet is tasted in before on the show,Experts have identified a times,Be hit of the collection in the already one hundred percent confirmed as false actually,Communicate in advance,Or on stage who dare to hit it。”

  而北京某拍卖行首席拍卖师林争平则建议观众对鉴宝节目不必太认真,“不管是现场估价还是锤砸赝品,都是为了吸引观众眼球。”不过,林争平也认为此类节目一定程度上普及了文物相关知识。

And the Beijing some LinZhengPing auctioneer is recommended to auction house chief of the treasure evaluation program need not too serious,“Whether the evaluation or hammer hit a fake,Are all in order to attract the audience eye。”but,LinZhengPing also think such programs, to a certain extent, popularized the cultural relics related knowledge。


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