这些天，伦敦奥运会黏人。看须眉，赏巾帼，竞快比强，从高处说，扬爱国情怀，往虚里讲，显慈悲心肠，就实地唠，驰娱乐眼光——真是比三几部好莱坞大片还养眼还过瘾呢！

These days，The London Olympics sticky。See man，To admire the women，Race sooner than strong，From high said，Yang patriotic feelings，To speak in the virtual，Show compassion heart，Will field Lao，Chi entertainment-is really than three eye several Hollywood still raise a key point still enjoyable！

　　奥运抢眼，其他事物想分人眼球不易。不过，以执导北京奥运会开幕式而红遍天下的张艺谋还是抢得二分风头。让老谋子又占“新闻”头条的，是他“二百五”了。

Olympic grab an eye，Other things people want to points eye is not easy。but，Directed to the opening ceremony in Beijing and the director zhang yimou before or grab limelight dichotomy。Let old strive for son of again“news”Headlines of，Is he“Two hundred and fifty”the。

　　怎么“二百五”？国家审计署一纸报告，曝光铁道部天价拍摄电视短片，老谋子不过提了几点意见，竟拿了250万元！

how“Two hundred and fifty”？National audit office a paper reports，The television exposure day short film，Old birds son but made some Suggestions，But took 2.5 million yuan！

　　此案仍在审查之中，审计署有无新动作，铁道部如何“纪检”那七八百万元的去向，皆非本文之涉，笔者关注到，铁道部政治部宣传部负责人透露，花费1850万元拍宣传片，就是冲着张艺谋来的，而经北京广告业界专业人士分析，这一宣传短片最多花掉55.53万元。

This case still is in the examination，The national audit office for new action，Mor how to“Discipline inspection”The 7800 ten thousand yuan goes，Are not in this paper，The author of attention to，Mor political department chief discloses the propaganda department，Shooting the promotion cost 18.5 million yuan，Zhang is blunt，And the Beijing advertising industry professionals analysis，The most public interest cost 555300 dollars。

　　很明显，张艺谋被高价“消费”，成了历史上最大、最高价的“二百五”！

obviously，Zhang is high“consumption”，Became the biggest in history、Maximum price“Two hundred and fifty”！

　　话说“二百五”，指日常生活中，人们对于傻瓜或说话不正经、办事不认真、处事随便、好出洋相的人之谓。此语来源多多，有春秋战国齐王苏秦说，有日常牌九说，有金融银两计算说。

words“Two hundred and fifty”，Refers to the daily life，People do not speak to a fool or decent、To work half-heartedly、Doing things casually、Good people "of making a fool of yourself。CiYu many sources，A spring and autumn and warring states together WangSuQin said，A daily PaiJiu said，Financial silver calculation said。

　　笔者搜索有得：据说相对于智商而言每个人都有一个愚蠢指数。一般人的愚蠢指数在两百左右,只要人们稍不留神就会升到二百五,所以在日常生活中人们常会犯些小错误。

The author search you：It is said that compared to IQ speaking everyone has a stupid index。Average person stupid index at around two hundred,As long as people are a little attention will rise to two hundred and fifty,So in daily life people often make minor mistakes。

　　确实，金无足赤，人无完人。导了奥运会，拍了《英雄》，张艺谋仍不是神，我们还应以有七情六欲之常人视之。而是人都会犯错。 要紧的是，被揭认不认？知错改不改？好在老谋子虽年过花甲，仍很清醒，当即表态：

really，Gold without ZuChi，Nobody is perfect。Guide of the Olympic Games，took《hero》，Zhang is still not god，We should also be to have desires on the ordinary people。But people can make a mistake。 Urgent is，Is lifted recognize not recognize？The importance to change？That old strive for son once though，Still awake，Immediately comment：

　　“觉得自己要反思这件事情。我希望以后如果出现类似这样的宣传片的时候，我自己要认真对待，做更多的深入的了解，要对社会有一份责任，要调查了解清楚才接这个事情。”

“Feel to reflect on this thing。I hope there if appear similar such promo，I myself will be taken seriously，Do more in-depth understanding，To have a responsibility to society，To investigate clear to take the things。”

　　作为中国“第五代导演”代表人物之一的老谋子，确实应当从此吸取多多。屈指数数，你被高价“消费”的次数还少吗？

As China“Fifth directors”One of the representative figure of the old strive for son，Really learn from many shall be from now on。One count，You are high“consumption”The number of times the return little？

　　今日之张艺谋，确为一个成功的品牌，因其已有电影、印象系列、歌剧三块主业，品牌堪称巨大。他又拓展到广告领域，除了政府宣传片之外，又接了不少企业广告，公开信息显示：1998年拍摄“野力干红”；2001年7月，拍TCL手机形象广告；2003年，接拍中石化的“中国石化润滑油”广告片；2003年底，拍大片《英雄》忙里偷闲，他还策划制作了新款轿车广告……

Today's zhang，Is really a successful brand，Because of its existing movie、Impression series、Opera three pieces of its main business，Brand is a huge。And he expanded to the field of advertisement，In addition to outside government publicity，Pick up a lot of enterprise and advertising，Public information display：The 1998 film“YeLi red”；July 2001，Pat TCL mobile phone image advertisement；2003 years，Co-production of sinopec“China petrochemical lubricating oil”AD；By the end of 2003，Take large《hero》To enjoy，He also made a new advertising planning car......

　　至于“印象系列”实景演出，遍布丽江、海南岛、西湖、武夷山等，弹多赞少，影响不佳，笔者在《张艺谋，你要给后世留什么“印象”》等两篇《世明圈点》中曾严词批评。

As for“Impression series”Subject-live performance，In lijiang、Hainan island、The west lake、Wuyi mountain, etc，Play less praise，Bad influence，The author in《zhang，And you are to give the later leave??????“impression”》And two articles《The Ming JuanDian》Once in the political criticism。

　　如此“感性”近乎“疯狂”的扩张，张艺谋被如此高价、高频次地“消费”，其品牌价值究竟是增值还是在稀释？老谋子的苦楚，只能自己品尝，众目睽睽，人心是秤，大家都不糊涂。

so“perceptual”almost“crazy”expansion，Zhang was so high prices、High frequency to“consumption”，What is the brand value appreciation or in the dilution？The suffering of old strive for son，Can oneself taste，The eyes，The heart is weighed，People aren't stupid。

　　鉴此，笔者寄言张艺谋，你应该学会说：不！——我相信，这代表了广大喜欢老谋子电影作品的观众的呼声。 　齐世明

For this，The author said zhang sent，You should learn to say：Don't！-I believe，This represents the like old strive for son to film the voice of the audience。 JiShiMing