仅仅4期，《中国好声音》的迅速蹿红让其成为街谈巷议的热门话题，“中国音乐界目前面临胶着、断层、萎靡不振、心灰意冷的状况，我们正在做的，是联手一线流行音乐人振兴中国流行音乐，为音乐新人保驾护航。”《中国好声音》总导演金磊在接受媒体采访时这样说。实际上，在《中国好声音》横空出世的前后，打“声音牌”的综艺节目已经在全国遍地开花，为了撇清自己与以前那些选秀节目的关系，这些节目不约而同地借用了“盲听”、“盲选”的模式，以配合“寻找中国最动听的声音”、“寻找中国最美丽的声音”、“寻找中国最好听的声音”之类的旗号，这些音乐选秀节目真的能够成为内地流行乐坛的助推剂吗？

Just four period，《China's good voice》Rapid leap up is red let it become a hot topic of the talk of the town，“China's music industry is faced with ankylosis、fault、cachexia、The status of the dispirited and discouraged，We are doing，Is a line to pop musician revitalization of the Chinese popular music，New music for the escort。”《China's good voice》General director JinLei when being interviewed by the media say so。In fact，in《China's good voice》Before and after the birth without notice，play“Sound card”Of variety show has been in the national blossom everywhere，In order to clear their left before the draft program with the relationship，These programs happen to coincide the ground of borrowing“Blind to listen to”、“Blind choose”model，To match the“Looking for China's most beautiful voice”、“Looking for China's most beautiful sound”、“Looking for China's most beautiful voice”Flag of such，These music draft programs really can become the mainland pop music of boosting agent？

　　8月10日晚，深圳卫视《清唱团》总决赛6进5开战，这次节目组请来了多位内地与港台地区的金牌经纪人与音乐制作人，霍汶希、敖君怡、袁惟仁、黄韵玲等坐镇评审团，节目开始前，南方日报记者请他们“会诊”《中国好声音》等当下音乐选秀节目的趋势和问题。

On August 10th night，Shenzhen satellite TV《Accapella group》The NBA finals in June 5 go to war，This worked more than called in the mainland and Hong Kong and Taiwan regions gold medal agent and music producer，HuoMenXi、declared、YuanWeiRen、HuangYunLing return the jury, etc，Before the beginning of the programme，Southern daily reporter ask them“consultation”《China's good voice》And the music reality shows trends and issues。

　听声音还是听故事？过度包装不利于歌手长远发展 Listen to the voice or listening to stories？Excessive packing against singer long-term development

　　歌唱类真人秀节目井喷，选拔纯粹的好声音是这些节目共同的主题，在索尼唱片大中华区经纪总监敖君怡看来，“舞蹈、乐器等那种过度的舞台包装和花哨的东西全世界都腻了，现在这一波正是强调纯粹的声音。现在都说唱片越来越没人买，大家开始希望重新回归到唱歌这个事情上。”

In singing a reality show and blowout，The selection of pure good sound is the common theme of these programs，SONY records in the greater China region brokerage director declared it seems，“dance、The instruments that excessive stage packaging and fancy things tired of all over the world，Now the wave is emphasis on pure voice。Now all say record more and more not people buy，Everyone began to hope to return to sing this things。”

　　但在她看来，同类型节目如此之多，想做出差异化的确不容易。她认为，现在火爆的《中国好声音》与《声动亚洲》比较像，“他们挖掘的歌手尽管之前可能发过片，但纯粹听声音还是有机会选上。所以，节目的评委很重要，评委也是收视率的一部分，在听声音的过程中转身表示肯定这一特殊的评价方式只是个噱头而已。”敖君怡说。

But in her eyes，With so many types of programs，Want to make differentiation is not easy。She thinks，Now the hot《China's good voice》and《Acoustic Asia》More like，“They dug singer before although may send tablet，But pure sounds or have the opportunity to selected。so，The judges of the program is very important，The judges also is part of the ratings，Listen to the voice in the process of said it can turn this special ways of evaluation is just a stunt just。”Declared said。

　　现在，有些音乐选秀节目特别强调歌手的故事性，还有不少通过剪辑等电视编辑手段强调节目的娱乐性和趣味性，这对于选手的发展而言是否合适？对此，敖君怡认为：“如果故事都是真的，没什么不好，我自己也爱看，但真伪要看参赛人跟制作单位对分寸的拿捏。”但她也强调，有时如果过度渲染，对歌手的长远发展是不利的，“现在哪个歌手可以唱3至5年？要看大家怎么想，如果有好的声音又有好的外形，我建议慎选合作公司。”

now，Some music show special emphasis on the singer's story，There are many through the clip TV program editing means emphasizes the recreational and interesting，For the development of the players concerned is appropriate？this，Declared that：“If the story is true，Nothing bad，I also love，But true bogus want to see the people with production unit to take hold of the discretion。”But she stressed，Sometimes if excessive rendering，For the long-term development of singer is adverse，“Now which singers can sing 3 to 5 years？To see how you think，If you have a good voice and have a good shape，I suggest use cooperation company。”

　选秀“成才率”太低？只选人不选作品一样会消失 draft“ChengCaiLv”Is too low？Only selecting don't choose works will disappear

　　当天在场的经纪人和音乐人在娱乐圈打拼多年，对于一个音乐新人的发掘，他们一致认为声音好永远是第一要件，“除了好声音，外形不能很差，大家都想成为第二个阿黛尔，但是不要忘记阿黛尔也是很有魅力的。她的魅力不是在于她的唱功，而是在于她的创作，听她的演唱会会让我起鸡皮疙瘩。评价一个新人，创作能力、唱功和个性魅力这三点很重要，这些要素在这些选秀节目中都可以考查，特别是越到后面艺人的性格越能看得出来，选手对比赛越熟，本性就会慢慢流露。”敖君怡对记者说。

The present agent and musicians played in the entertainment industry for many years，For a music new excavations，They agreed that sound good is always the first requirement，“In addition to good voice，Shape can't is very poor，Everyone wants to be the second Adele，But don't forget Adele is also very attractive。Her charm lies in her singing is not，But in her works，Listen to her concert will let me get goose bumps。A new evaluation，Creation ability、Singing and character charm the three is very important，These elements in the draft program can check，Especially to the artist behind the character can see come out，Game players to the more familiar，Nature will reveal slowly。”Declared told reporters。

　　投身娱乐35年、出道之初就为邓丽君工作的台湾金牌经纪人宋文善曾组建“小虎队”，也曾在地摊上发掘了吴奇隆，在他看来，新人的歌声、外形和气质一定要有独特的辨识力。他说：“要让人一听就知道是他的声音，比如王菲的声音就很空灵。其次，有没有星相的外形和气质也很关键，就算不是十分完美也要有独特的样貌，就像葛优并不是特别好看，但他一出现就让人印象非常深刻。”

In entertainment 35 years、At the beginning of his debut for Teresa teng work of Taiwan SongWenShan gold medal agent was established“Played its”，Also once in the booth WuJiLong excavated，In his view，New song、Appearance and temperament must have a unique identification force。He said：“To let a person to know it's his voice，Such as wang fei's voice is very empty。secondly，Have astrology appearance and temperament is very key，Even if is not very perfect also want to have a unique appearance，Like ge you and not very good-looking，But he appears let people is very impressive。”

　　选秀明星真的能凭借一档选秀节目走上职业歌手的道路吗？目前的音乐选秀节目能否做到这一点？宋文善指出，当前节目在对选手外形的包装上有的过于成熟，有的过于随意，有些是依据自己的喜好却不代表观众的喜好。“我觉得下一步他们应该请设计师好好根据他们歌曲的表现方式来研究他们的造型，目前的选秀节目还做不到这点。”

Draft star can really relies on a draft program on the way of a professional singer？The present music draft program can do this？SongWenShan pointed out that，The current program in the shape of players on the packaging of some too mature，Some too random，Some are according to oneself be fond of but does not represent the be fond of of the audience。“I think the next step they should please stylist to according to their songs ways to study their modelling，The draft program is still can't do this。”

　　宋文善以“快男”和“快女”为例：“2007年最后几集所有女生都是穿的长裤，这当中肯定有猫腻，一定是服装师在为几个选手特别考虑。”巫启贤则发现，相比台湾深厚的流行音乐根基和坚强的制作团队，内地由于地方大、媒体分散，整体环境对歌手的帮助很有限：“选秀节目选出来只是人，不是作品，选出来之后没有作品，这些人还不是一样消失？”

SongWenShan to“Fast male”and“Quick female”For example：“In 2007 the last few set all girls are wearing pants，Of this there must be something fishy going on，Must be the costumer in for several players special consideration。”WuQiXian is found，Compared with the popular music Taiwan deep foundation and strong production team，The mainland as local big、Media dispersion，The overall environment on the singer's help is very limited：“Draft program chosen to be a man，Not works，After selected no work，These people are not the same disappear？”

　广告飙升但隐忧存在乐坛新人应该多点曝光率 Advertising soared but malaises exist new music should be more exposure rate

　　《中国好声音》从7月13日首期播出开始，节目收视率就一路攀升，用节目宣传总监陆伟的话来说，就是“不管哪一天哪一个时段，都是全国收视率冠军”，而高收视率的最有力证明，就是其广告价格，从最初的每15秒15万元飙升到每15秒36万元，但高收视率、高广告收入就真的能够推动中国音乐产业的发展么？

《China's good voice》From July 13, broadcast the first began，Program ratings is climbing，Use program publicity director LiuWei words，is“No matter which day which a period of time，Is the national ratings champions”，But high ratings of the most powerful proof，Is the price of advertising，From the initial every 15 seconds 150000 yuan soared to 360000 yuan every 15 seconds，But high ratings、High advertising revenue is really able to promote China's music industry development yao？

　　“或许每一个选秀节目的诉求都有所不同，这个节目比较强调悲情，有悲情故事的人当然内心感触多会唱出好声音，但是没有悲情故事的人如果输在起跑线上就很可惜。既然选好声音，就让声音凌驾于一切之上，不要用悲情的故事来包装。一个悲情故事只能用一次，当你走向舞台，还能以这个故事去求别人来买你的唱片吗？”宋文善说。“最近许多节目发掘很多好声音，但只有脱离了比赛、脱离了节目外壳，才是真正的考验。接下来一定要有作品，唱片公司和经纪公司不要速食化地消化歌手，别有歌就唱让他们赚钱，这样只会形成恶性连锁反应。”敖君怡颇有些担忧地说。

“Perhaps every draft program appeal is different，This program is emphasized the tragedy，Have the tragedy story of course inner feeling will sing a good voice，But without the tragedy story if lose in the starting line is a pity。Since choose good voice，Let the voice outmatch above all，Don't use the tragedy story to packing。A story can only use a tragedy，When you took to the stage，Still can in this story to ask others to buy your album？”SongWenShan said。“Recently many programs discover a lot of good voice，But only from the game、From the program shell，Is the real test。The next must have works，The record company and brokerage company don't change fast food digest singer，Don't have song sing let them make money，This would only form vicious chain reaction。”A declared some concerns about to say。

　　除了歌手、节目的包装，在宋文善看来最重要的莫过于评委和观众的观念问题了，“同一个选手在某些节目中又唱又跳被评委批得一无是处，但是选手在另外一个节目反而获得高评价。其实，我们应该去渲染选手的努力和投入，而不是普遍认为跳舞的歌手没有层次，现在的选秀节目缺的就是这个观念。”在当下，电视台节目如果能够多关注一些乐坛新人，将有助于内地乐坛的发展。“现在打开电视，哪个台不是请的王力宏、张惠妹、孙燕姿、韩红、孙楠，每个台请来请去都是那一批人，新人没有机会上电视，要让新人崭露头角让电视台多点机会给新人就好了。”巫启贤说。

In addition to the singer、Program packaging，In SongWenShan seem to be the most important way of the judges and audience's idea problem，“The same player in some programs and singing and dancing was the judges batch nothing，But players in another program instead get high evaluation。In fact，We should go to render contestants effort and investment，Rather than is commonly thought that dance singer no level，Now the draft program need is this concept。”In the present，Television program if we can pay more attention to some new music，The music will help the development of the mainland。“Now turn on the TV，Which platform is not please leehom wang、Chang huei-mei、Stefanie sun、Han hong、Sun nan，Each table please please go to is that a group of people，The couple have no chance to go to the TV，To let the couple come to the fore let television more opportunities for the couple。”WuQiXian said。

　　南方日报记者 周豫

Southern daily reporter ZhouYu

　　实习生 郑超妍

Interns ZhengChaoYan