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“二张”分手揭业内软肋 中国电影告别草莽时代--亲稳网络舆情监控室
2012-08-25
这个“七夕”,电影关系最好的“二张”都不在一起了。张伟平和张艺谋分道扬镳,是近期的热点话题。尽管各方炒作“二张”分手为钱、为权、为女人,但记者采访业内人士了解到,这些都是表面现象,中国最著名的电影导演和中国电影界知名的制片人的分手,其实标志着中国电影告别不专业的“草莽时代”,进入专业化、工业化的时代。
this“Chinese”,The best movie relations“two”Not all together。Zhang weiping and zhang yimou separate ways,Is the recent hot topics。Although the parties hype“two”Break up for money、For the right、For a woman,But reporter interviews the personage inside course of study to understand,These are all surface phenomenon,China's most famous film director and the Chinese film world famous producer of break up,In fact marks China's movie farewell not professional“Outlaws of age”,Into professional、Industrialized era。
签约制VS哥们儿搭伙 电影工业需要专业化配套机制 Signing system VS buddy will film industry need specialized supply mechanism
“二张”的搭配,尽管经受非议,但对中国电影贡献多多,“二张”联手制造的《英雄》开启了中国大片时代。“二张”合作的最大缺陷,是两人的合作类似于“哥们儿搭伙”,张伟平承认,从《有话好好说》开始到现在16年间,两人没有签订过合同,这在中国是绝无仅有的。
“two”collocation,Despite the criticism,But for Chinese films of contribution,“two”To manufacturing《hero》Open the Chinese big time。“two”Cooperation of the most serious defects,Is two people similar to the cooperation“Buddy will”,Zhang weiping admit,from《Have words to say well》The beginning 16 years,Two people did not sign a contract,This is a masterpiece in China。
以“哥们儿搭伙”形式存在的“二张”模式,在电影工业里显得非常不专业,这种模式在产业发展顺利时一好百好,一旦发展遭遇困境,连好合好散都无法做到。电影工业是市场的产物,必须按市场规律办事,建立专业化的配套机制。目前电影导演和专业影企之间的关系,都是靠合同维系的,冯小刚之于华谊,吴宇森、宁浩之于小马奔腾都是如此。即使是《阿凡达》导演卡梅隆和他的合作伙伴佩斯共同成立了公司,两者之间也是合同关系。
to“Buddy will”exist“two”mode,In the film industry appear very unprofessional,This model in the industrial development well a good hundred good,Once suffered development,Even good together scattered can do。The movie industry is the product of the market,According to the market laws,Establish professional mechanism。At present film director and professional shadow the relationship between the enterprises,Is that by contract,Feng xiaogang to huayi,John woo、Ning hao to pony pentium are so。even《All of o》Director Cameron and his partners pace jointly set up the company,The contract relationship between also。
制片人中心制VS导演中心制 电影业内缺乏平等沟通机制 Producer center system VS director center system film industry in the lack of equal communication mechanism
“张艺谋是种萝卜的,我是洗萝卜的。”张伟平曾经这样风趣地描述自己和张艺谋的关系。彼时,种萝卜的和洗萝卜的还处于蜜月期,显示“二张”当时责权比较明晰。但随后,据传有三件事让“二张”开始产生分歧,一次是张伟平坚持让歌星周杰伦加盟《满城尽带黄金甲》。第二次是在拍《三枪拍案惊奇》的时候,张伟平执意邀请小沈阳。第三次则是《金陵十三钗》中克里斯蒂安·贝尔和倪妮的那段床戏。这些都是张伟平强加给张艺谋的,导致“二张”渐生矛盾。
“Zhang yimou is a radish,I am washing the radish。”Zhang weiping had such tastily describe yourself and the relationship between the director zhang yimou。At the,Kind of radish and wash the radish is still in the honeymoon period,display“two”At that time ZeQuan obvious。But then,Rumour has it that there are three things let“two”Began to form the differences,One zhang weiping insisted that singer jay Chou to join《Curse of the golden flower》。The second is in the pat《Fanya kaplan amaze surprise》when,Zhang weiping would invite small shenyang。The third is《Jinling thirteen stock》In cristian bell and NiNi that bed scene。These are all zhang weiping imposed on zhang,Lead to“two”Born contradictions gradually。
业内人士分析,“二张争权及分手”事件,从深层次上反映了制片人中心制与导演中心制的分歧,“这两者很难一较高下,也非常无意义。”《金陵十三钗》放映时,因为张伟平在发行上的一些举措,发生了“八大院线抵制新画面”的事件,“从这些事情上看出,电影业内制片、发行、放映的三方面应该建立常态的平等沟通机制,有矛盾协商处理,制片人和导演也是如此,良性的电影工业环境里,制片人和导演有矛盾协调机制。”
Analysis of the personage inside course of,“According to two and break up”events,To deeply reflect the producer center system and director center system differences,“It is hard to reconcile a have matched,Also very nonsense。”《Jinling thirteen stock》showing,Because zhang weiping on issues of some of the measures,happened“Eight courtyard line boycott of the new picture”events,“From these things to see,The movie industry production、issue、The projected three aspects should establish normal equal communication mechanism,There are contradictions between consultation treatment,Producer and director is also so,Benign film industry environment,Producer and director in conflict coordination mechanism。”
一个制片人VS一个导演 押宝稀缺资源不够专业 A producer VS a director stake scarce resources is not professional
“二张”,人们习惯这样称呼张艺谋和张伟平,因为在过去的16年里,提到张艺谋的电影必提到张伟平,这16年,张艺谋拍了11部电影,全部是张伟平投资的,反之亦然。但一个电影公司只依靠一个导演这样的稀缺资源是非常危险的,即这个稀缺资源(张艺谋)的闪失,对电影制作公司的打击几乎是致命的,这种哥们儿式的搭配,是中国电影小作坊式的体现。
“two”,People used to call this zhang and zhang weiping,Because in the past 16 years,Mentioned zhang yimou film will mention zhang weiping,This 16 years,Zhang took 11 films,Are all zhang weiping investment,And vice versa。But a film company relying only on a director so scarce resources is very dangerous,That is the scarce resources(Zhang yimou)glitch,For film production company is almost fatal blow,This buddy type collocation,China is the embodiment of the movie small mill。
从小作坊走向工业化,是中国电影必须要走的路。在“二张”之外,许多出色的影企已经在完善自己的资源体系。华谊兄弟的经济增长点曾高度依赖冯小刚,华谊甚至因为冯小刚的一句话而影响股价。从2010年开始,华谊暗中调整自己的策略,如提携乌尔善等新人导演,并与钮承泽、冯德伦的电影公司合作,发展“H计划”。博纳影业动手更早,与较多的香港导演形成契约关系。另一电影界新秀小马奔腾也较注重工业化,公司签约的著名导演包括吴宇森、宁浩、张一白等,这样做的好处是,即使其中的一个导演两年没有作品,公司仍有其他优秀导演的作品保证正常运转。
From workshop to move towards the industrialization,Is Chinese film must be the way to go。in“two”outside,Many excellent shadow enterprises has been in improvement of their resources system。Huayi brothers of economic growth is highly dependent on the feng xiaogang once,Huayi even because of feng xiaogang one affect stock prices。Begin from 2010,Huayi secretly to adjust their strategy,If ur support such as good new director,And NiuChengZe、FengDeLun film company,development“H plan”。Borna films begin earlier,And more Hong Kong director form contract relationship。Another filmdom rookie pony pentium is more pay attention to industrialization,The company signed a contract of famous director including John woo、Ning hao、ZhangYiBai, etc,The advantage of this is,Even if one of the director two years without work,The company still has other excellent director works ensure their normal operation。
熟悉上述影企的一位业内人士表示,“电影人应该是从属于业界,而非从属于一个公司;电影公司也不可能只有一个导演,而是应该立足于业界发展。前几年,导演是稀缺资源,公司才把宝都押在导演身上,如今情况已然不同,押宝稀缺资源反而是不合理的,这需要全行业共同努力构建。” 本报记者 倪自放
Familiar with the shadow of the enterprises a the personage inside course of study says,“Filmmakers from should belong to the industry,Rather than from belong to a company;The movie company also may not only one of the directors,But should base on the development of the industry。Before a few years,The director is a scarce resource,Company got the treasure came in on the director,Now situation is different,Instead of taking scarce resources are not reasonable,This requires the industry construction joint effort。” Our reporter from ni put
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